Getting Goosebumps: The Power of Storytelling
Great story-telling is at the centre of any great marketing philosophy so Bryan Adams, CEO of digital marketing agency Ph.Creative takes this a step further to hear the invaluable thoughts of his favourite marketing experts, including Seth Godin, Joe Pulizzi and Brian Clark. Thankfully, they were kind enough to take some time out of their schedules and answer the questions we’d all love to ask!
Getting Goosebumps: The Power of Storytelling
Writing for DreamWorks, collaboration, comedy, and the story circle, with Michael Yank
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Ph.Creative | Digital Marketing Agency
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Episode 53
This week's show is a chat with Michael Yank. Michael is a story editor at the amazing DreamWorks Animation, the studio that has brought us such modern-day classics as Shrek, Kung-Fu Panda, Madagascar, and How To Train Your Dragon. We discuss his work both in animation and live action, the importance of collaboration, the Story Circle approach to narrative storytelling and tips to deal with writer's block. Michael is really entertaining; he's full of great insight and I think you'll get a lot from what he has to say. Enjoy this chat with Michael Yank