Graeme Johnson - storytelling to build a successful employer brand

Graeme Johnson is Senior Leader of Resourcing and Talent Acquisition at BT, with a track record of developing and leading high-performing teams and implementing transformational change. Prior to joining BT Graeme led a remarkable employer brand project at Virgin Media, which put brand storytelling front and centre in Virgin's talent attraction strategy, driving an innovative campaign that helped win and retain customers just as much as staff.We dive straight into a great discussion about the importance of employer brand and storytelling to attract great talent - so put your feet up and enjoy the chat!