Getting Goosebumps: The Power of Storytelling

Nir Eyal - How Design and Marketing Teams Can Create Habit-Forming Products

April 11, 2018 Ph.Creative | Digital Marketing Agency Season 2 Episode 59
Getting Goosebumps: The Power of Storytelling
Nir Eyal - How Design and Marketing Teams Can Create Habit-Forming Products
Show Notes
Nir Eyal is best known as Wall Street Journal's Bestselling Author of "Hooked: How to Build Habit-Forming Products", published in 2013. As well as a captivating public speaker, behaviour-design consultant, investor; and helping design & marketing teams create more engaging products. Nir spent years in the video gaming and advertising industries, he describes the techniques he learned and applied for motivating and influencing users. We also discuss some popular companies who are great at creating 'habit-forming' products and how they do it; with great examples using the 'Hook Model'. Right from the start Nir provides thought-provoking pearls of wisdom I know you'll enjoy.