Successful business development

What’s the key to successful business development? Forming relationships and “being your most authentic self,” says Bradley Dyer Jr., senior business development officer at $1.4 billion asset Credit Union of America in Wichita, Kan., and a 2023 Credit Union Rock Star.

In this episode of the CUNA News Podcast, Dyer Jr. shares his approach to business development and explains his commitment to serving the dedicated teachers and health-care professionals who make up much of the credit union’s membership.

Chapters

• 1:26 Meet Bradley
• 1:44 Bradley’s background
• 4:42 His approach to business development
• 7:55 Serving educators and health-care leaders
• 11:17 Be aware of members’ needs
• 12:38 Business development during COVID
• 14:36 The need for financial literacy
• 15:41 Diversity, equity, and inclusion
• 19:08 Internal culture
• 21:11 Governor’s Credit Union Advisory Council
• 23:09 Outside interests
• 25:01 One thing people don’t know about Bradley
• 25:26 Advice for aspiring business developers
• 27:43 Parting thoughts