America's Credit Unions
America's Credit Unions is a weekly podcast featuring credit union people and credit union ideas.
America's Credit Unions
Sponsored: Growing deposits
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America's Credit Unions
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Credit unions need a sustainable approach to growing deposits. One component of that is the use of high-yield accounts, says Alisha Crafton, chief growth officer at Kasasa.
In this episode, sponsored by Kasasa, Crafton examines the company’s use of data and analytics, industry trends, the concept of “phantom growth,” deposit growth strategies, and more.
What’s Kasasa?
Industry trends
What’s in store for balance sheets
Phantom growth
Client success
High-yield accounts
Credit union priorities
Kasasa’s evolution
A 3-pronged approach
Common misconceptions
Challenges keeping Alisha up at night
Closing thoughts