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A Taste of General Mills
3 - The Pillsbury Doughboy
November 05, 2015 General Mills

Rudy Perz had a great idea back in 1965 for a character that would pop out of a can of Pillsbury refrigerated dough - the Pillsbury Doughboy, now 50 years old! Perz died earlier this year, but in this episode we play back portions of a 2004 interview we did with him. You''ll learn how "Poppin' Fresh" came to life and became an enduring advertising icon. Visit us at blog.generalmills.com.

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