The commercials in the Big Game (aka Super Bowl) are always worth watching. But only a few might still be talked about years from now. Still, we all gather in front of the TV to see what companies and creative agencies come up with. What goes into making a memorable ad for the game? What do companies hope their ad accomplishes? In this episode, we talked with Ann Simonds, chief marketing officer at General Mills, and Mark Fitzloff, an executive creative director at Wieden+Kennedy. Visit us at blog.generalmills.com.