A Taste of General Mills Podcast Artwork Image
A Taste of General Mills
8 - The Helper Mixtape
April 01, 2016 General Mills

When marketers for Helper decided to have some fun and create hip hop music for the brand’s newest promotional campaign, they turned to some up-and-coming, talented college students. In this episode, you’ll hear from them and the music they created, and learn how the project provided an opportunity that could inspire their promising careers. Visit us at blog.generalmills.com.

See All Episodes