Our experience with food goes well beyond how it tastes. Our brain puts all of our senses to work as we consider the look, feel, smell and sound too. In this episode, you’ll hear from Oxford researcher Charles Spence about the factors that affect our expectations of taste. We also talked with three General Mills product developers to hear their perspective, including about their work on several of your favorite products. For more information, visit us at blog.generalmills.com.