A Taste of General Mills

23 - The first team on a Wheaties box

July 19, 2017 General Mills
A Taste of General Mills
23 - The first team on a Wheaties box
Chapters
A Taste of General Mills
23 - The first team on a Wheaties box
Jul 19, 2017
General Mills
General Mills honored its hometown Minnesota Twins with a historic first in October 1987, after they defeated the St. Louis Cardinals in the World Series. The decision to put a team on the Wheaties box broke the brand’s tradition of only celebrating the achievements of individuals. This episode highlights the fast-track effort to get the Twins’ box on store shelves and how it became one of the most collected in Wheaties' long history. For more information, visit us at blog.generalmills.com.
Show Notes
General Mills honored its hometown Minnesota Twins with a historic first in October 1987, after they defeated the St. Louis Cardinals in the World Series. The decision to put a team on the Wheaties box broke the brand’s tradition of only celebrating the achievements of individuals. This episode highlights the fast-track effort to get the Twins’ box on store shelves and how it became one of the most collected in Wheaties' long history. For more information, visit us at blog.generalmills.com.