A Taste of General Mills
23 - The first team on a Wheaties box
Jul 19, 2017
General Mills honored its hometown Minnesota Twins with a historic first in October 1987, after they defeated the St. Louis Cardinals in the World Series. The decision to put a team on the Wheaties box broke the brand’s tradition of only celebrating the achievements of individuals. This episode highlights the fast-track effort to get the Twins’ box on store shelves and how it became one of the most collected in Wheaties' long history. For more information, visit us at blog.generalmills.com.