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A Taste of General Mills
42 - Animating Lucky
February 28, 2019 General Mills
A Taste of General Mills

42 - Animating Lucky

February 28, 2019

General Mills

We talked with Sean Henry and Wayne Brejcha of Calabash, a production studio that has worked on many animation projects for General Mills brands over the years - including the most recent spots featuring Lucky the Leprechaun and our Magical Unicorns. They discuss how fun and challenging it is to animate our iconic equity characters and the talent and time it takes for their teams to bring even a brief ad to life through live-action animation - plus they share career advice for those thinking about entering the animation industry. For more information, visit us at https://blog.generalmills.com/ 

We talked with Sean Henry and Wayne Brejcha of Calabash, a production studio that has worked on many animation projects for General Mills brands over the years - including the most recent spots featuring Lucky the Leprechaun and our Magical Unicorns. They discuss how fun and challenging it is to animate our iconic equity characters and the talent and time it takes for their teams to bring even a brief ad to life through live-action animation - plus they share career advice for those thinking about entering the animation industry. For more information, visit us at https://blog.generalmills.com/ 

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