#shifthappens in the Digital Workplace Podcast

Ep. 84: The Future of Internet Search and Content Creation

Dux Raymond Sy and Mario Carvajal Season 10 Episode 84

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0:00 | 37:10

Many businesses are concerned about the impact of AI on content creation and SEO. Greg Brooks, Partner and CMO at SearchTides, offers a balanced perspective suggesting that AI should be viewed as a powerful assistant rather than a replacement for human expertise. AI can significantly boost productivity but maintaining authenticity in an AI-driven world remains crucial for creating truly valuable content for better customer experience.