Breaking Health

From Farmville To Pharma: How Alpha’s Thor Ernstsson Studies Small User Tests for Better Results

Healthegy

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0:00 | 41:22
Alpha CEO Thor Ernstsson talks on the importance of making smarter product decisions through the right kind of user insight. Alpha builds a universal tool that tests the small incremental changes needed to improve engagement. With big name clients like Prudential, Pfizer, and Spotify, Alpha is proving the need for product versatility – within and outside of patient care.