What if your most reluctant employees could become LinkedIn advocates, without ever writing a post?

In this episode of The Employee Advocacy & Influence Podcast, Sarah Clay, CEO of Sarah Clay Social, shares her practical strategies for getting employees, from introverts to executives, comfortable and confident on LinkedIn.

Sarah has helped countless organizations not just launch employee advocacy programs, but sustain them. She introduces the idea of passive advocacy: the simple yet powerful acts of liking, commenting, and sharing that amplify a company’s message without forcing employees to post right away.

From tackling common fears (“What if I look silly?”) to teaching LinkedIn as if it were a real-life networking party, Sarah shares hands-on techniques that ease people into LinkedIn until they’re ready to take that first big step: posting with confidence.

This episode is packed with insights for marketers, HR teams, and leaders who want to create a culture of advocacy and keep it alive.

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