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This episode’s guest is George Lee, a known retail expert with an unwavering desire to innovate, implement, and take every business and everybody in his environment to the next level, and a second time guest on the podcast. His bicycle industry career is centered on strategic thinking, planning, and profitability. He is leading the retail strategy and operations growth plan of Conte’s Bike Shop - the biggest bicycle retail business on the East Coast. He joined us last year to talk about developing your retailer experience, leadership, and the importance of data. Today he joins us to go deep into your service menu and how you can use a scientific method when designing.

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