In a recording on December 1, 2022, NBDA President Heather Mason sat down with Lauren DiMartino, North American Market Lead at Kids Ride Shotgun, for a NBDA Member Roundtable Event focused on the kids category. In this conversation listen in to learn why the kids category is so important to a retailer’s offering and what the current climate is like around kids sales. The conversation dives deep into retailers who are excelling at sales and why, tips for interacting with parents regarding bike and helmet sizing, and what’s missing in the current landscape. The roundtable is jam packed with value-add nuggets for retailers of all sizes. 

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