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This episode’s guests are Alessandro Basso, Chief Executive Officer at StarDue Group. StarDue is the parent company of the brands Basso Bikes and Lee Cougan Mountain Bikes and Craig Steyn, country manager US of Basso Bikes.

Alessandro's Father and Uncle founded Basso Bikes in 1977. The conversation covers Alessandro's path from professional mountain bike racer to CEO of one of Italy's last remaining family-owned bike brands, how the brand has now chosen to work with retailers, how retailers can grow road biz and the importance of historical winning brands.

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