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This episode’s guest is Mickey O'Brien, the entrepreneurial force known as "Laid Back Mickey." He scaled his first bike shop to three locations in three years before founding a #1 cycle shop specializing in premium recumbent trikes.

Through strategic marketing and unwavering dedication to customer satisfaction, Mickey drove unprecedented sales and profit growth, establishing himself as a trusted leader in the cycling community. Today we talk about 5 things that grew his business in 2023. Lots of tips in here!

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