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NBDA: Bicycle Retail Radio
The NBDA’s bicycle industry podcast brings retailers, vendors, advocates, and thought leaders to the mic for honest discussions about the latest issues facing retailers, while taking an in-depth look at the person within the profession. Content that proves relatable and thought producing, directed at exposing real-world tips and information to help retailers find success within the bicycle industry. Get more at NBDA.com.
Podcast is made possible by donations. Support the show by donating here: https://nbda.com/donate
NBDA: Bicycle Retail Radio
The Freshly Minted: Suzette Ayotte on Building a Purpose-Driven Brand
In this episode, we sit down with Suzette Ayotte, founder and owner of MINT socks, to talk about her evolution in the cycling industry and what inspired her to launch her own brand. After decades as an inside sales rep, marketing director, and PR firm owner, Suzette now designs and delivers premium Italian-made socks to shops across the country.
She shares why personal connections with retailers matter and how she brings purpose to every part of her business. It’s a conversation about reinvention, resilience, and making every phone call count.