NBDA: Bicycle Retail Radio
The NBDA’s bicycle industry podcast brings retailers, vendors, advocates, and thought leaders to the mic for honest discussions about the latest issues facing retailers, while taking an in-depth look at the person within the profession. Content that proves relatable and thought producing, directed at exposing real-world tips and information to help retailers find success within the bicycle industry. Get more at NBDA.com.
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NBDA: Bicycle Retail Radio
Growing Ridership and Retailer Foot Traffic Panel 5/19/26 Recap
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Welcome to Bicycle Retail Radio. We’re glad you're here.
The bicycle industry is facing a real challenge: participation is declining, and while e-bikes have helped reshape who's riding and how, they haven't reversed the long-term trend.
Growing ridership is essential to the future of every bike shop..
That's why the NBDA convenes its Growing Ridership and Retailer Foot Traffic Panel three times a year, bringing together retailers, suppliers, and industry leaders to focus on what's actually working.
This episode features our May 19th panel, where - with the help of some special guests - we tackled two topics.
First: how retailers and brands can capitalize on the momentum in women's sports to grow women's cycling. Our industry friends highlight what real partnerships look like on the ground in New York City.
Second: we shifted to a bigger question: are we too dependent on the bike shop as the entry point for new riders? And how do we meet people where they already are?
It's a rich conversation you won’t want to miss, so let’s go.