NBDA: Bicycle Retail Radio

From Local Shop to National Leadership: Insights and Advice with Steph Allen

Season 6 Episode 28

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0:00 | 40:28

Steph Allen, National Sales Manager at Giant Bicycle, shares her journey from discovering cycling later in life to building a dynamic career that spans retail, demo programs, and national leadership.

She offers personal insights on what makes a great retail experience, lessons learned from working directly with shops and riders, and advice for retailers looking to grow their business and connect more deeply with their communities.

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