CEO and co-founder of LePrix Elise Whang talks about the rebranding of her luxury fashion consignment startup from the initial concept called SnobSwap. A first time founder, Whang talks about how she found her footing as an entrepreneur, how she's gone about fundraising for her company, and her experience as a female founder in the startup ecosystem. Elise has been recognized as one of DC's 40 Power Women, DCA Live Red Hot Entrepreneur, and 40 under 40 in Tech.