Sahaj Sharda, CEO and founder of Dynos and author of the book Extinction of the Price Tag is guest on this episode of DC Entrepreneur. Sharda speaks about his book, which he published with New Degree Press as part of his studies at Georgetown. He speaks about how companies are benefiting from dynamic pricing, who is using it, and how he became interested in the topic. Sahaj also talks about his company Dynos and how he applied the concept of dynamic pricing to drive customers to the the local restaurant scene in off-peak hours.