{"version":"1.0.0","segments":[{"startTime":0.108,"endTime":3.107,"body":"Okay, guys, before we go into"},{"startTime":0.108,"endTime":3.107,"body":"this episode, if you listened"},{"startTime":3.107,"endTime":6.428,"body":"to the last episode before"},{"startTime":3.107,"endTime":6.428,"body":"this one, I was talking about"},{"startTime":6.428,"endTime":9.128,"body":"brand deals for coaches, and"},{"startTime":6.428,"endTime":9.128,"body":"I have to share something."},{"startTime":9.128,"endTime":11.547,"body":"It's sort of like a"},{"startTime":9.128,"endTime":11.547,"body":"continuation of that"},{"startTime":11.568,"endTime":13.847,"body":"episode, and it's so cool."},{"startTime":13.847,"endTime":15.767,"body":"Like, I just think there are"},{"startTime":13.847,"endTime":15.767,"body":"moments like this that you"},{"startTime":15.777,"endTime":18.027,"body":"literally cannot explain,"},{"startTime":15.777,"endTime":18.027,"body":"and I did say this in"},{"startTime":18.027,"endTime":19.397,"body":"the last episode as well."},{"startTime":19.418,"endTime":22.208,"body":"I can't explain exactly how"},{"startTime":19.418,"endTime":22.208,"body":"brands find me, but they"},{"startTime":22.208,"endTime":23.818,"body":"find me and they send me DMs."},{"startTime":24.127,"endTime":27.897,"body":"So one brand that I have"},{"startTime":24.127,"endTime":27.897,"body":"already worked with reached"},{"startTime":27.898,"endTime":31.988,"body":"out and wants to do it all over"},{"startTime":27.898,"endTime":31.988,"body":"again, which is so exciting."},{"startTime":31.988,"endTime":35.987,"body":"So I'm re-signing with them for"},{"startTime":31.988,"endTime":35.987,"body":"another stint of a brand deal."},{"startTime":36.467,"endTime":40.098,"body":"And then the, my new"},{"startTime":36.467,"endTime":40.098,"body":"brand deal is so cool."},{"startTime":40.098,"endTime":41.437,"body":"Like, I can say it now."},{"startTime":41.438,"endTime":45.744,"body":"I'm working with a co-work"},{"startTime":41.438,"endTime":45.744,"body":"space And it's a co-work"},{"startTime":45.744,"endTime":50.343,"body":"space that has 18 offices"},{"startTime":45.744,"endTime":50.343,"body":"all around Australia."},{"startTime":50.343,"endTime":52.693,"body":"So as you all know, I'm"},{"startTime":50.343,"endTime":52.693,"body":"going on a national tour."},{"startTime":53.303,"endTime":56.884,"body":"I'm meeting my clients all"},{"startTime":53.303,"endTime":56.884,"body":"over, and it is a huge deal."},{"startTime":56.884,"endTime":58.233,"body":"Like, I cannot wait."},{"startTime":58.273,"endTime":60.473,"body":"I'm going to the"},{"startTime":58.273,"endTime":60.473,"body":"Brisbane one tomorrow."},{"startTime":60.494,"endTime":64.664,"body":"I'm setting up, and I'm gonna"},{"startTime":60.494,"endTime":64.664,"body":"film, like, a day in my life"},{"startTime":64.664,"endTime":67.934,"body":"going to a co-work space, and"},{"startTime":64.664,"endTime":67.934,"body":"it's gonna be really awesome."},{"startTime":67.934,"endTime":71.573,"body":"Like, I cannot wait because"},{"startTime":67.934,"endTime":71.573,"body":"I've just been craving being"},{"startTime":71.573,"endTime":73.753,"body":"in a co-work space, and then"},{"startTime":71.573,"endTime":73.753,"body":"they reached out to me and"},{"startTime":73.753,"endTime":78.383,"body":"it's just, like, the easiest,"},{"startTime":73.753,"endTime":78.383,"body":"easiest, most amazing people"},{"startTime":78.383,"endTime":80.803,"body":"and team that I could possibly"},{"startTime":78.383,"endTime":80.803,"body":"dream of working with."},{"startTime":80.803,"endTime":83.684,"body":"So, yes, I'm so"},{"startTime":80.803,"endTime":83.684,"body":"excited, and more to be"},{"startTime":83.684,"endTime":84.903,"body":"revealed very shortly."},{"startTime":85.454,"endTime":88.003,"body":"And then I also had… Do you"},{"startTime":85.454,"endTime":88.003,"body":"remember when I said I wanted"},{"startTime":88.003,"endTime":89.973,"body":"to work with health or beauty?"},{"startTime":90.463,"endTime":91.263,"body":"Oh my gosh."},{"startTime":91.263,"endTime":93.854,"body":"And so a health supplement"},{"startTime":91.263,"endTime":93.854,"body":"company reached out to"},{"startTime":93.863,"endTime":96.903,"body":"me, and I have been taking"},{"startTime":93.863,"endTime":96.903,"body":"these supplements for"},{"startTime":96.904,"endTime":98.273,"body":"about nine months now."},{"startTime":98.673,"endTime":102.663,"body":"I don't even know if they know"},{"startTime":98.673,"endTime":102.663,"body":"that I take… It's the same"},{"startTime":102.683,"endTime":106.193,"body":"exact brand of supplements"},{"startTime":102.683,"endTime":106.193,"body":"that I'm taking as well."},{"startTime":106.204,"endTime":107.593,"body":"Like, what the heck?"},{"startTime":107.803,"endTime":108.983,"body":"Anyway, they reached out."},{"startTime":109.223,"endTime":110.944,"body":"That's still in very early"},{"startTime":109.223,"endTime":110.944,"body":"stages 'cause they're"},{"startTime":110.953,"endTime":114.003,"body":"asking for my rate card and"},{"startTime":110.953,"endTime":114.003,"body":"stuff, but guys, this is…"},{"startTime":114.834,"endTime":117.473,"body":"Oh my g- this is exactly"},{"startTime":114.834,"endTime":117.473,"body":"what I mean where you've"},{"startTime":117.484,"endTime":120.643,"body":"just gotta put it out there,"},{"startTime":117.484,"endTime":120.643,"body":"and I'm getting so, so close"},{"startTime":120.663,"endTime":124.473,"body":"to hitting my goal of brand"},{"startTime":120.663,"endTime":124.473,"body":"deal partnership incomes"},{"startTime":124.533,"endTime":126.923,"body":"and just also dream brands."},{"startTime":126.923,"endTime":130.453,"body":"So I mean, like, we're about"},{"startTime":126.923,"endTime":130.453,"body":"to kind of move into September."},{"startTime":130.503,"endTime":133.663,"body":"There's so much time left to"},{"startTime":130.503,"endTime":133.663,"body":"do this, and I have a feeling,"},{"startTime":133.663,"endTime":136.893,"body":"I have a sneaking suspicion"},{"startTime":133.663,"endTime":136.893,"body":"that it is just gonna continue"},{"startTime":136.893,"endTime":139.913,"body":"heating up as we get into, like,"},{"startTime":136.893,"endTime":139.913,"body":"sales and end of year and stuff."},{"startTime":139.913,"endTime":142.403,"body":"So go back and listen to"},{"startTime":139.913,"endTime":142.403,"body":"that episode after this"},{"startTime":142.404,"endTime":144.353,"body":"one to get really inspired."},{"startTime":144.633,"endTime":147.983,"body":"I got a really beautiful message"},{"startTime":144.633,"endTime":147.983,"body":"from one of my clients, and she"},{"startTime":147.983,"endTime":149.293,"body":"just said she was so inspired."},{"startTime":149.293,"endTime":150.344,"body":"She's made her list."},{"startTime":150.353,"endTime":154.063,"body":"She's also just signed,"},{"startTime":150.353,"endTime":154.063,"body":"you know, a really exciting"},{"startTime":154.063,"endTime":156.353,"body":"collaboration, and more"},{"startTime":154.063,"endTime":156.353,"body":"and more are popping"},{"startTime":156.353,"endTime":157.234,"body":"in all over the place."},{"startTime":157.243,"endTime":160.263,"body":"So if that one was calling to"},{"startTime":157.243,"endTime":160.263,"body":"you, don't forget that it's"},{"startTime":160.334,"endTime":163.383,"body":"absolutely on the cards for"},{"startTime":160.334,"endTime":163.383,"body":"you as well as extra income"},{"startTime":163.383,"endTime":164.953,"body":"for your coaching business."},{"startTime":165.523,"endTime":166.113,"body":"Okay."},{"startTime":166.183,"endTime":166.504,"body":"All right."},{"startTime":166.514,"endTime":169.023,"body":"Sunday night, um,"},{"startTime":166.514,"endTime":169.023,"body":"had a massive day."},{"startTime":169.113,"endTime":174.603,"body":"We drove about an hour and"},{"startTime":169.113,"endTime":174.603,"body":"a half out to this beautiful"},{"startTime":174.634,"endTime":178.873,"body":"cricket field because my son"},{"startTime":174.634,"endTime":178.873,"body":"is trying out for more elite"},{"startTime":178.873,"endTime":183.103,"body":"cricket teams at the moment, and"},{"startTime":178.873,"endTime":183.103,"body":"it was just so nice to be there."},{"startTime":183.103,"endTime":185.574,"body":"I don't know, there's just"},{"startTime":183.103,"endTime":185.574,"body":"something so posh and beautiful"},{"startTime":185.574,"endTime":188.883,"body":"about cricket clubs and, you"},{"startTime":185.574,"endTime":188.883,"body":"know, the white picket fences."},{"startTime":188.884,"endTime":190.583,"body":"The grass is immaculate."},{"startTime":190.834,"endTime":193.034,"body":"Just, I don't know,"},{"startTime":190.834,"endTime":193.034,"body":"just I really love the"},{"startTime":193.043,"endTime":195.463,"body":"cricketing culture and the"},{"startTime":193.043,"endTime":195.463,"body":"parents and everything."},{"startTime":195.463,"endTime":196.794,"body":"So I feel amazing."},{"startTime":196.794,"endTime":198.943,"body":"I feel a little bit"},{"startTime":196.794,"endTime":198.943,"body":"too sunned up though."},{"startTime":199.213,"endTime":201.274,"body":"Like, you know when you feel"},{"startTime":199.213,"endTime":201.274,"body":"like you've got too much sun?"},{"startTime":201.274,"endTime":204.394,"body":"Like, not in terms of sunburn,"},{"startTime":201.274,"endTime":204.394,"body":"but just feeling a bit kind"},{"startTime":204.394,"endTime":206.903,"body":"of like, \"Woo!\" I need to,"},{"startTime":204.394,"endTime":206.903,"body":"like, drink heaps of water."},{"startTime":207.502,"endTime":211.262,"body":"So in that spirit, I'm now"},{"startTime":207.502,"endTime":211.262,"body":"sharing all of this with you"},{"startTime":211.272,"endTime":213.712,"body":"'cause I just feel like I"},{"startTime":211.272,"endTime":213.712,"body":"have to channel the energy"},{"startTime":213.712,"endTime":215.842,"body":"somewhere so it's going"},{"startTime":213.712,"endTime":215.842,"body":"through the microphone."},{"startTime":216.192,"endTime":219.132,"body":"And I, I really do feel like"},{"startTime":216.192,"endTime":219.132,"body":"we need to have a proper"},{"startTime":219.132,"endTime":224.102,"body":"sit-down and come back to the"},{"startTime":219.132,"endTime":224.102,"body":"topic of low-ticket sales."},{"startTime":224.152,"endTime":227.091,"body":"This is, after all, where"},{"startTime":224.152,"endTime":227.091,"body":"I find my flow state."},{"startTime":227.111,"endTime":231.081,"body":"This is how my entire business"},{"startTime":227.111,"endTime":231.081,"body":"has really completely changed"},{"startTime":231.201,"endTime":234.292,"body":"in the last year and a half,"},{"startTime":231.201,"endTime":234.292,"body":"and what has, I feel, really"},{"startTime":234.292,"endTime":238.092,"body":"saved my business and what has"},{"startTime":234.292,"endTime":238.092,"body":"continued to save a lot of my"},{"startTime":238.092,"endTime":241.421,"body":"clients who are going through"},{"startTime":238.092,"endTime":241.421,"body":"sales slumps and not getting"},{"startTime":241.421,"endTime":242.811,"body":"high-ticket sales as much."},{"startTime":243.081,"endTime":245.691,"body":"This has really come in"},{"startTime":243.081,"endTime":245.691,"body":"at such a point in their"},{"startTime":246.101,"endTime":250.521,"body":"timeline where it has been a"},{"startTime":246.101,"endTime":250.521,"body":"huge abundant turning point."},{"startTime":250.781,"endTime":253.072,"body":"So we need to come back"},{"startTime":250.781,"endTime":253.072,"body":"to the core of low-ticket"},{"startTime":253.291,"endTime":256.011,"body":"goodness, and I know a lot"},{"startTime":253.291,"endTime":256.011,"body":"of you will appreciate this."},{"startTime":256.022,"endTime":259.371,"body":"And I think, you know, a couple"},{"startTime":256.022,"endTime":259.371,"body":"of weeks ago I did talk about"},{"startTime":259.761,"endTime":264.082,"body":"how so many of you are getting,"},{"startTime":259.761,"endTime":264.082,"body":"you know, low-ticket sales"},{"startTime":264.381,"endTime":265.851,"body":"a little bit misconstrued."},{"startTime":265.861,"endTime":267.121,"body":"And, you know, it's"},{"startTime":265.861,"endTime":267.121,"body":"not your fault."},{"startTime":267.131,"endTime":269.631,"body":"There's a lot of different"},{"startTime":267.131,"endTime":269.631,"body":"ways that you can cut"},{"startTime":269.631,"endTime":270.792,"body":"the low-ticket pie."},{"startTime":271.171,"endTime":274.441,"body":"And the way that I think"},{"startTime":271.171,"endTime":274.441,"body":"about low-ticket, especially"},{"startTime":274.441,"endTime":278.032,"body":"for those of you who love the"},{"startTime":274.441,"endTime":278.032,"body":"Flow State business mantra and"},{"startTime":278.141,"endTime":281.721,"body":"manifesto and philosophy, is"},{"startTime":278.141,"endTime":281.721,"body":"we're not going for volume."},{"startTime":282.252,"endTime":285.392,"body":"And if that's a shocker to you,"},{"startTime":282.252,"endTime":285.392,"body":"then w- you need to be paying"},{"startTime":285.392,"endTime":286.651,"body":"closer attention, my loves."},{"startTime":287.061,"endTime":293.151,"body":"Low-ticket over here is about"},{"startTime":287.061,"endTime":293.151,"body":"forging excellent client"},{"startTime":293.161,"endTime":297.461,"body":"relationships so that they"},{"startTime":293.161,"endTime":297.461,"body":"are so warmed up in quite"},{"startTime":297.461,"endTime":298.761,"body":"a short period of time."},{"startTime":299.341,"endTime":302.751,"body":"And in fact, a lot of my clients"},{"startTime":299.341,"endTime":302.751,"body":"have reported back that their"},{"startTime":302.752,"endTime":306.231,"body":"sales period has actually bent"},{"startTime":302.752,"endTime":306.231,"body":"time because they're converting"},{"startTime":306.231,"endTime":310.422,"body":"high tickets a lot faster,"},{"startTime":306.231,"endTime":310.422,"body":"and that's what it's about."},{"startTime":311.051,"endTime":313.831,"body":"I saw someone post the other"},{"startTime":311.051,"endTime":313.831,"body":"day, someone that is sort of in"},{"startTime":313.831,"endTime":316.851,"body":"my world, you know, and I know"},{"startTime":313.831,"endTime":316.851,"body":"of them, basically saying that"},{"startTime":316.851,"endTime":320.791,"body":"people who are trying to sell"},{"startTime":316.851,"endTime":320.791,"body":"you low-ticket are just trying"},{"startTime":320.792,"endTime":323.492,"body":"to sell you a dream and it"},{"startTime":320.792,"endTime":323.492,"body":"doesn't work, and you're gonna"},{"startTime":323.502,"endTime":324.801,"body":"burn yourself out chasing it."},{"startTime":325.411,"endTime":328.701,"body":"And at first I read that and I"},{"startTime":325.411,"endTime":328.701,"body":"was like, \"Oh gosh, people in…"},{"startTime":329.121,"endTime":330.852,"body":"who are kind of following"},{"startTime":329.121,"endTime":330.852,"body":"me and what I'm doing are"},{"startTime":330.852,"endTime":334.471,"body":"gonna totally take that out"},{"startTime":330.852,"endTime":334.471,"body":"of perspective.\" But then"},{"startTime":334.471,"endTime":335.441,"body":"I realized, you know what?"},{"startTime":335.561,"endTime":336.682,"body":"I actually agree with them."},{"startTime":336.682,"endTime":339.87,"body":"I don't stand Like"},{"startTime":336.682,"endTime":339.87,"body":"for that at all."},{"startTime":339.87,"endTime":341.909,"body":"I actually agree with them"},{"startTime":339.87,"endTime":341.909,"body":"because people who are selling"},{"startTime":341.909,"endTime":345.76,"body":"low ticket at volume and"},{"startTime":341.909,"endTime":345.76,"body":"who are chasing down really"},{"startTime":345.76,"endTime":347.84,"body":"huge numbers, they are…"},{"startTime":347.849,"endTime":350.979,"body":"I know how much money they're"},{"startTime":347.849,"endTime":350.979,"body":"putting behind their accounts."},{"startTime":351.01,"endTime":353.19,"body":"I know how much money"},{"startTime":351.01,"endTime":353.19,"body":"they're spending on ads."},{"startTime":353.649,"endTime":358.369,"body":"I am always chasing the"},{"startTime":353.649,"endTime":358.369,"body":"elusive answers to ads."},{"startTime":358.389,"endTime":360.049,"body":"You know, I'm always trying"},{"startTime":358.389,"endTime":360.049,"body":"to, like, experiment,"},{"startTime":360.409,"endTime":363.709,"body":"and nothing has beaten"},{"startTime":360.409,"endTime":363.709,"body":"the boosting ad strategy."},{"startTime":363.86,"endTime":365.109,"body":"I've got a course"},{"startTime":363.86,"endTime":365.109,"body":"on that, by the way."},{"startTime":365.109,"endTime":366.18,"body":"I'll leave that"},{"startTime":365.109,"endTime":366.18,"body":"in the show notes."},{"startTime":366.19,"endTime":367.429,"body":"It's called Boosting Basics."},{"startTime":367.879,"endTime":371.14,"body":"I've tried working with"},{"startTime":367.879,"endTime":371.14,"body":"ad companies, agencies,"},{"startTime":371.179,"endTime":374.619,"body":"individuals, just incredible"},{"startTime":371.179,"endTime":374.619,"body":"people who it works for their"},{"startTime":374.62,"endTime":376.64,"body":"business, but for whatever"},{"startTime":374.62,"endTime":376.64,"body":"reason it doesn't work for mine."},{"startTime":377.089,"endTime":381.119,"body":"I've done courses and workshops,"},{"startTime":377.089,"endTime":381.119,"body":"and more recently I tried"},{"startTime":381.12,"endTime":384.409,"body":"an ad campaign that was like"},{"startTime":381.12,"endTime":384.409,"body":"100 bucks a day, and it just"},{"startTime":384.409,"endTime":386.859,"body":"hasn't converted as well as"},{"startTime":384.409,"endTime":386.859,"body":"the one that I'm throwing"},{"startTime":386.859,"endTime":388.029,"body":"five or 10 bucks behind."},{"startTime":388.039,"endTime":388.309,"body":"You know?"},{"startTime":388.309,"endTime":389.489,"body":"So you gotta do you."},{"startTime":389.49,"endTime":391.809,"body":"But at the same time, I'm not"},{"startTime":389.49,"endTime":391.809,"body":"going for the volume there."},{"startTime":391.809,"endTime":395.569,"body":"I'm going for seeing if"},{"startTime":391.809,"endTime":395.569,"body":"I could reach people who"},{"startTime":395.799,"endTime":399.399,"body":"desperately need a tool that"},{"startTime":395.799,"endTime":399.399,"body":"I'm selling that will help"},{"startTime":399.409,"endTime":402.32,"body":"them unlock even more abundance"},{"startTime":399.409,"endTime":402.32,"body":"in their coaching business."},{"startTime":402.639,"endTime":406.55,"body":"And if that means I reach 50"},{"startTime":402.639,"endTime":406.55,"body":"people and five people buy it,"},{"startTime":406.59,"endTime":407.969,"body":"I'm stoked with that result."},{"startTime":408.33,"endTime":411.319,"body":"I'm not looking at like, \"Oh,"},{"startTime":408.33,"endTime":411.319,"body":"this ad only… Cost per click"},{"startTime":411.319,"endTime":415.329,"body":"was this much and it got me"},{"startTime":411.319,"endTime":415.329,"body":"2,000 people and, you know,"},{"startTime":415.609,"endTime":418.25,"body":".2% converted to this.\" I'm"},{"startTime":415.609,"endTime":418.25,"body":"like, \"I could not give a shit."},{"startTime":418.25,"endTime":421.529,"body":"I just want five people to buy"},{"startTime":418.25,"endTime":421.529,"body":"every single day.\" And if it's"},{"startTime":421.73,"endTime":424.64,"body":"obviously paying for that ad,"},{"startTime":421.73,"endTime":424.64,"body":"but it's also building such"},{"startTime":424.64,"endTime":427.05,"body":"deep trust with the people who"},{"startTime":424.64,"endTime":427.05,"body":"have gone ahead and bought like"},{"startTime":427.05,"endTime":429.639,"body":"a $27 offer, I'm so stoked."},{"startTime":429.87,"endTime":430.819,"body":"I'm really happy."},{"startTime":431.019,"endTime":433.069,"body":"And so like, I don't know, I"},{"startTime":431.019,"endTime":433.069,"body":"just wanna paint this picture"},{"startTime":433.069,"endTime":435.39,"body":"for you because if you are"},{"startTime":433.069,"endTime":435.39,"body":"someone who is going for the"},{"startTime":435.39,"endTime":439.16,"body":"volume game and you wanna"},{"startTime":435.39,"endTime":439.16,"body":"make… And, and the people"},{"startTime":439.16,"endTime":443.719,"body":"who go for the volume game are"},{"startTime":439.16,"endTime":443.719,"body":"people who do not have a bridge"},{"startTime":443.739,"endTime":449.479,"body":"offer and have no intention"},{"startTime":443.739,"endTime":449.479,"body":"of taking their life cycle"},{"startTime":449.48,"endTime":450.87,"body":"through to a high ticket offer."},{"startTime":451.269,"endTime":455.499,"body":"So they only wanna sell passive"},{"startTime":451.269,"endTime":455.499,"body":"income low ticket, and they"},{"startTime":455.499,"endTime":459.509,"body":"wanna just sell that again and"},{"startTime":455.499,"endTime":459.509,"body":"again, and are so not interested"},{"startTime":459.519,"endTime":462.93,"body":"in even offering private"},{"startTime":459.519,"endTime":462.93,"body":"coaching or anything like that."},{"startTime":463.669,"endTime":464.279,"body":"And I get that."},{"startTime":464.279,"endTime":465.899,"body":"Like I know I've got some of"},{"startTime":464.279,"endTime":465.899,"body":"you who are like, \"Show me"},{"startTime":465.899,"endTime":467.849,"body":"how to just crack that bit"},{"startTime":465.899,"endTime":467.849,"body":"'cause I'm not interested"},{"startTime":467.849,"endTime":468.639,"body":"in doing the other stuff.\""},{"startTime":468.639,"endTime":471.03,"body":"So let's say you've"},{"startTime":468.639,"endTime":471.03,"body":"got a $27 offer."},{"startTime":471.039,"endTime":473.09,"body":"I'm just gonna pull that number"},{"startTime":471.039,"endTime":473.09,"body":"out 'cause it's one of my"},{"startTime":473.09,"endTime":474.509,"body":"favorite low ticket numbers."},{"startTime":475.01,"endTime":479.109,"body":"And your goal is to make, I"},{"startTime":475.01,"endTime":479.109,"body":"don't know, like 15,000 a month."},{"startTime":479.31,"endTime":482.58,"body":"That seems to be a bit"},{"startTime":479.31,"endTime":482.58,"body":"of like a popular number"},{"startTime":483.23,"endTime":484.539,"body":"that I get told a lot."},{"startTime":484.7,"endTime":488.499,"body":"So that you wanna make 15K"},{"startTime":484.7,"endTime":488.499,"body":"passive off a $27 offer."},{"startTime":489.029,"endTime":496.069,"body":"That, I'm just gonna quickly"},{"startTime":489.029,"endTime":496.069,"body":"calculate, is 550 sales."},{"startTime":496.45,"endTime":497.86,"body":"Hopefully I've got"},{"startTime":496.45,"endTime":497.86,"body":"the math right there."},{"startTime":497.87,"endTime":498.789,"body":"550 sales."},{"startTime":499.31,"endTime":501.5,"body":"And if you wanna make 15"},{"startTime":499.31,"endTime":501.5,"body":"grand every month off a"},{"startTime":501.5,"endTime":505.919,"body":"$27 offer, you've gotta"},{"startTime":501.5,"endTime":505.919,"body":"make 550 sales every month."},{"startTime":506.966,"endTime":510.916,"body":"Now that means, girl, you"},{"startTime":506.966,"endTime":510.916,"body":"need consistent traffic."},{"startTime":511.756,"endTime":515.206,"body":"I don't even wanna calculate"},{"startTime":511.756,"endTime":515.206,"body":"based off your cost per"},{"startTime":515.206,"endTime":517.316,"body":"click how much money you"},{"startTime":515.206,"endTime":517.316,"body":"have to put behind that."},{"startTime":517.716,"endTime":518.775,"body":"And can you imagine?"},{"startTime":518.775,"endTime":522.645,"body":"Like, you're not just, like,"},{"startTime":518.775,"endTime":522.645,"body":"posting three times a day."},{"startTime":523.756,"endTime":525.055,"body":"I'm not even exaggerating there."},{"startTime":525.235,"endTime":528.306,"body":"You're, you're running ads,"},{"startTime":525.235,"endTime":528.306,"body":"you're chasing reach, you're"},{"startTime":528.306,"endTime":530.885,"body":"doing probably a lot of refunds."},{"startTime":530.915,"endTime":533.485,"body":"A lot of low-ticket businesses"},{"startTime":530.915,"endTime":533.485,"body":"do a lot of refunds."},{"startTime":533.555,"endTime":536.886,"body":"I myself have done"},{"startTime":533.555,"endTime":536.886,"body":"one refund all year."},{"startTime":537.195,"endTime":537.806,"body":"Not even kidding."},{"startTime":537.846,"endTime":540.836,"body":"We're almost in September, and"},{"startTime":537.846,"endTime":540.836,"body":"that was a doozy of a refund."},{"startTime":540.836,"endTime":542.866,"body":"I'll, I'll leave that story"},{"startTime":540.836,"endTime":542.866,"body":"for another day when I'm"},{"startTime":542.866,"endTime":546.295,"body":"not so, uh, heated up by it."},{"startTime":546.315,"endTime":549.126,"body":"Anyway, these people that"},{"startTime":546.315,"endTime":549.126,"body":"are chasing volume, their,"},{"startTime":549.305,"endTime":551.645,"body":"their, their support"},{"startTime":549.305,"endTime":551.645,"body":"emails would be crazy."},{"startTime":551.935,"endTime":553.095,"body":"Really, it would be a lot."},{"startTime":553.106,"endTime":554.505,"body":"Now that's a job."},{"startTime":555.406,"endTime":556.936,"body":"That's a job that"},{"startTime":555.406,"endTime":556.936,"body":"you gave yourself."},{"startTime":556.936,"endTime":560.606,"body":"It doesn't feel like an exciting"},{"startTime":556.936,"endTime":560.606,"body":"business owner thing to do."},{"startTime":561.286,"endTime":562.775,"body":"Now the other game,"},{"startTime":561.286,"endTime":562.775,"body":"the game that I love"},{"startTime":562.786,"endTime":569.218,"body":"playing- Is 40 people buy"},{"startTime":562.786,"endTime":569.218,"body":"my course every month."},{"startTime":569.588,"endTime":570.998,"body":"I did a post on"},{"startTime":569.588,"endTime":570.998,"body":"this on Instagram."},{"startTime":571.038,"endTime":573.247,"body":"I sell 40 courses"},{"startTime":571.038,"endTime":573.247,"body":"every single month."},{"startTime":573.758,"endTime":579.288,"body":"Now, my courses can range"},{"startTime":573.758,"endTime":579.288,"body":"between 27 and $97, and that's,"},{"startTime":579.488,"endTime":581.098,"body":"to me, that feels really nice."},{"startTime":581.398,"endTime":584.747,"body":"Now, again, 40 might seem a"},{"startTime":581.398,"endTime":584.747,"body":"lot to you, but heck, to me,"},{"startTime":584.748,"endTime":588.437,"body":"I'm like, \"I'm not asking for"},{"startTime":584.748,"endTime":588.437,"body":"550 people. I just want 40.\""},{"startTime":589.297,"endTime":593.348,"body":"And out of those 40, six of"},{"startTime":589.297,"endTime":593.348,"body":"them go, \"Oh my God,\" like,"},{"startTime":593.828,"endTime":597.107,"body":"\"I really like Ruby's vibe.\""},{"startTime":593.828,"endTime":597.107,"body":"This is just… I- it's about"},{"startTime":597.107,"endTime":599.967,"body":"that, right? So out of 40,"},{"startTime":597.107,"endTime":599.967,"body":"six people go, \"You know what?"},{"startTime":599.977,"endTime":603.538,"body":"I wanna do deeper work with"},{"startTime":599.977,"endTime":603.538,"body":"her.\" And they're willing to pay"},{"startTime":603.538,"endTime":607.007,"body":"me 5K, and they're willing to"},{"startTime":603.538,"endTime":607.007,"body":"pay me 10K, wherever they're at."},{"startTime":607.418,"endTime":609.357,"body":"And they don't need a"},{"startTime":607.418,"endTime":609.357,"body":"sales call, not one."},{"startTime":609.488,"endTime":612.258,"body":"They'll just send me a message"},{"startTime":609.488,"endTime":612.258,"body":"and they'll say, \"Hey, I"},{"startTime":612.258,"endTime":614.798,"body":"wanna join a mastermind with"},{"startTime":612.258,"endTime":614.798,"body":"you. What do you have for"},{"startTime":614.798,"endTime":618.577,"body":"private stuff? Can we do an"},{"startTime":614.798,"endTime":618.577,"body":"in-person day?\" And that's it."},{"startTime":618.617,"endTime":621.797,"body":"A lot of this will come through"},{"startTime":618.617,"endTime":621.797,"body":"when I'm walking to do school"},{"startTime":621.797,"endTime":624.937,"body":"pickup and get Teddy from"},{"startTime":621.797,"endTime":624.937,"body":"school, or it will happen"},{"startTime":624.937,"endTime":629.407,"body":"when I'm in between tennis"},{"startTime":624.937,"endTime":629.407,"body":"lessons and I see, like, a"},{"startTime":629.407,"endTime":631.708,"body":"little ping come up and I'll"},{"startTime":629.407,"endTime":631.708,"body":"finish off my tennis lesson"},{"startTime":631.708,"endTime":632.538,"body":"and it's like, \"Oh my gosh.\""},{"startTime":632.837,"endTime":635.287,"body":"And it will happen when I'm on"},{"startTime":632.837,"endTime":635.287,"body":"a flight somewhere, and I'll"},{"startTime":635.287,"endTime":638.057,"body":"see that little like, \"Hey, I'm"},{"startTime":635.287,"endTime":638.057,"body":"ready to do this. Like, how, how"},{"startTime":638.058,"endTime":642.317,"body":"do I sign up?\" So if you think"},{"startTime":638.058,"endTime":642.317,"body":"about it, world number one with"},{"startTime":642.327,"endTime":646.287,"body":"low ticket, high volume is the"},{"startTime":642.327,"endTime":646.287,"body":"same offer and it's the same"},{"startTime":646.287,"endTime":650.668,"body":"price point as scenario two"},{"startTime":646.287,"endTime":650.668,"body":"where I'm only looking to get"},{"startTime":650.677,"endTime":652.068,"body":"40 sales every single month."},{"startTime":652.098,"endTime":655.188,"body":"No ads unless I boost"},{"startTime":652.098,"endTime":655.188,"body":"like one or two."},{"startTime":655.537,"endTime":657.507,"body":"You know, like last"},{"startTime":655.537,"endTime":657.507,"body":"month, honestly, I think"},{"startTime":657.507,"endTime":659.117,"body":"I spent nothing on ads."},{"startTime":659.147,"endTime":660.017,"body":"Not even boosted."},{"startTime":660.138,"endTime":660.598,"body":"Nothing."},{"startTime":660.918,"endTime":663.847,"body":"Even the month"},{"startTime":660.918,"endTime":663.847,"body":"before, nothing again."},{"startTime":663.967,"endTime":665.788,"body":"And then the month before that"},{"startTime":663.967,"endTime":665.788,"body":"I probably did like four or"},{"startTime":665.788,"endTime":669.428,"body":"500 bucks in total, and they"},{"startTime":665.788,"endTime":669.428,"body":"definitely brought in sales."},{"startTime":669.428,"endTime":671.707,"body":"So, you know, just"},{"startTime":669.428,"endTime":671.707,"body":"transparently, I'm sort of"},{"startTime":671.727,"endTime":676.017,"body":"inconsistent with ads because at"},{"startTime":671.727,"endTime":676.017,"body":"the moment, I don't know if this"},{"startTime":676.017,"endTime":678.698,"body":"is kind of what I wanna say,"},{"startTime":676.017,"endTime":678.698,"body":"but it's like I don't really…"},{"startTime":679.197,"endTime":681.267,"body":"I'm not, I'm not concentrating"},{"startTime":679.197,"endTime":681.267,"body":"on that part of my"},{"startTime":681.267,"endTime":685.177,"body":"business just yet with like"},{"startTime":681.267,"endTime":685.177,"body":"nailing down the ads game."},{"startTime":685.177,"endTime":686.327,"body":"But you guys already know that."},{"startTime":686.327,"endTime":688.597,"body":"But anyway, that's"},{"startTime":686.327,"endTime":688.597,"body":"the landscape."},{"startTime":688.827,"endTime":692.298,"body":"And you can choose, do you"},{"startTime":688.827,"endTime":692.298,"body":"wanna be in scenario one or do"},{"startTime":692.298,"endTime":693.508,"body":"you wanna be in scenario two?"},{"startTime":694.23,"endTime":695.46,"body":"I don't know, guys."},{"startTime":695.74,"endTime":696.06,"body":"I don't know."},{"startTime":696.63,"endTime":698.65,"body":"Come to scenario two, please."},{"startTime":699.09,"endTime":702.519,"body":"And this is also scenario two"},{"startTime":699.09,"endTime":702.519,"body":"is gonna be way better if you've"},{"startTime":702.52,"endTime":707.53,"body":"got a community or a bridge"},{"startTime":702.52,"endTime":707.53,"body":"offer, and you do want to have"},{"startTime":707.89,"endTime":709.069,"body":"that deep work with people."},{"startTime":709.079,"endTime":712.11,"body":"You do wanna have five"},{"startTime":709.079,"endTime":712.11,"body":"people in a mastermind, 10"},{"startTime":712.12,"endTime":713.989,"body":"people in an inner circle."},{"startTime":713.989,"endTime":717.679,"body":"You do wanna host retreats in"},{"startTime":713.989,"endTime":717.679,"body":"Sweden, whatever, you know?"},{"startTime":717.68,"endTime":719.519,"body":"And that to you feels amazing."},{"startTime":719.52,"endTime":722.019,"body":"You do wanna have 15 private"},{"startTime":719.52,"endTime":722.019,"body":"clients on your books"},{"startTime":722.03,"endTime":723.059,"body":"that you absolutely love."},{"startTime":723.27,"endTime":726.559,"body":"You do wanna offer"},{"startTime":723.27,"endTime":726.559,"body":"one-to-one Voxer chats"},{"startTime":726.559,"endTime":727.27,"body":"and things like that."},{"startTime":727.53,"endTime":729.88,"body":"Low ticket's gonna open"},{"startTime":727.53,"endTime":729.88,"body":"up the doors for you"},{"startTime":729.89,"endTime":731.199,"body":"much faster that way."},{"startTime":731.62,"endTime":733.78,"body":"So quick thing"},{"startTime":731.62,"endTime":733.78,"body":"before I go deeper."},{"startTime":734.14,"endTime":737.359,"body":"I'm not able to go through"},{"startTime":734.14,"endTime":737.359,"body":"the entire system today"},{"startTime":737.359,"endTime":739.039,"body":"of how it all connects."},{"startTime":739.35,"endTime":740.109,"body":"It's a lot."},{"startTime":740.39,"endTime":743.15,"body":"It's, it's not a lot in terms"},{"startTime":740.39,"endTime":743.15,"body":"of like, this is so complicated,"},{"startTime":743.539,"endTime":747.68,"body":"but I just… I like to teach"},{"startTime":743.539,"endTime":747.68,"body":"where I can share my screen,"},{"startTime":747.969,"endTime":750.34,"body":"you know, and I've got my iPad"},{"startTime":747.969,"endTime":750.34,"body":"going, and I can show you the"},{"startTime":750.35,"endTime":753.629,"body":"diagrams, and I can go, \"Look"},{"startTime":750.35,"endTime":753.629,"body":"at this bit. Cross out this bit."},{"startTime":753.629,"endTime":757.189,"body":"Don't do this bit.\" So you would"},{"startTime":753.629,"endTime":757.189,"body":"just be, you know, I think much"},{"startTime":757.199,"endTime":760.189,"body":"more able to grasp the concepts."},{"startTime":760.559,"endTime":764.889,"body":"So I'm gonna go deep"},{"startTime":760.559,"endTime":764.889,"body":"on the whole picture on"},{"startTime":764.889,"endTime":765.939,"body":"the 1st of September."},{"startTime":766.26,"endTime":770.909,"body":"It's called the Mini Offers"},{"startTime":766.26,"endTime":770.909,"body":"Machine, and it's gonna be 90"},{"startTime":770.91,"endTime":772.569,"body":"minutes of live workshopping."},{"startTime":772.77,"endTime":774.229,"body":"I would love to have"},{"startTime":772.77,"endTime":774.229,"body":"you there, guys."},{"startTime":774.23,"endTime":778.139,"body":"Like, being on the podcast with"},{"startTime":774.23,"endTime":778.139,"body":"me, you know what I'm like."},{"startTime":778.219,"endTime":782.52,"body":"You will now be able to come"},{"startTime":778.219,"endTime":782.52,"body":"into the coaching room with me,"},{"startTime":782.779,"endTime":783.84,"body":"and this is gonna be perfect."},{"startTime":783.849,"endTime":787.78,"body":"Like, if you're just not"},{"startTime":783.849,"endTime":787.78,"body":"either in the mood or in the"},{"startTime":787.859,"endTime":791.339,"body":"position to jump into something"},{"startTime":787.859,"endTime":791.339,"body":"longer term, then just come"},{"startTime":791.34,"endTime":792.299,"body":"to this 90-minute workshop."},{"startTime":792.3,"endTime":793.419,"body":"It's 97 bucks."},{"startTime":793.69,"endTime":796.849,"body":"I'm also gonna give you the Mini"},{"startTime":793.69,"endTime":796.849,"body":"Offers Machine course for free"},{"startTime":796.91,"endTime":800.349,"body":"so that as soon as you join,"},{"startTime":796.91,"endTime":800.349,"body":"you will have this beautiful"},{"startTime":800.349,"endTime":801.789,"body":"meaty course to jump into."},{"startTime":802.039,"endTime":805.789,"body":"And then by the 1st, you'll"},{"startTime":802.039,"endTime":805.789,"body":"be all, you know, knowledged"},{"startTime":805.8,"endTime":808.239,"body":"up, and you'll know the"},{"startTime":805.8,"endTime":808.239,"body":"terminology, and you'll… I"},{"startTime":808.239,"endTime":811.119,"body":"know your brain's just gonna"},{"startTime":808.239,"endTime":811.119,"body":"be in the most sparkly place."},{"startTime":811.12,"endTime":813.669,"body":"You'll be so excited once"},{"startTime":811.12,"endTime":813.669,"body":"you're on that live call."},{"startTime":813.679,"endTime":816.079,"body":"So definitely come along"},{"startTime":813.679,"endTime":816.079,"body":"to that if this is already"},{"startTime":816.359,"endTime":817.939,"body":"just lighting you up."},{"startTime":818.542,"endTime":820.102,"body":"Back to the biggest"},{"startTime":818.542,"endTime":820.102,"body":"mistake I see."},{"startTime":820.242,"endTime":823.262,"body":"Oh my gosh, and I see it so"},{"startTime":820.242,"endTime":823.262,"body":"much, like pretty much every"},{"startTime":823.262,"endTime":827.611,"body":"single day, where someone"},{"startTime":823.262,"endTime":827.611,"body":"is thinking, \"Oh, I'll put"},{"startTime":827.612,"endTime":830.542,"body":"together a low-ticket offer.\""},{"startTime":827.612,"endTime":830.542,"body":"And it's done in a way that"},{"startTime":830.542,"endTime":832.741,"body":"it's like, oh my gosh, this is"},{"startTime":830.542,"endTime":832.741,"body":"great because you're thinking"},{"startTime":832.742,"endTime":836.241,"body":"about efficiencies, but the"},{"startTime":832.742,"endTime":836.241,"body":"efficiency is actually effing"},{"startTime":836.251,"endTime":837.641,"body":"up your low-ticket strategy."},{"startTime":837.661,"endTime":839.392,"body":"It's not… Don't do"},{"startTime":837.661,"endTime":839.392,"body":"it this way, okay?"},{"startTime":839.392,"endTime":840.282,"body":"So I'm gonna describe it."},{"startTime":840.651,"endTime":842.941,"body":"Someone said to me, \"I"},{"startTime":840.651,"endTime":842.941,"body":"have a 12-week offer."},{"startTime":843.472,"endTime":848.411,"body":"It's a mastermind, and about"},{"startTime":843.472,"endTime":848.411,"body":"four weeks into the mastermind"},{"startTime":848.431,"endTime":850.121,"body":"they get this awesome checklist."},{"startTime":850.292,"endTime":852.802,"body":"So what I'm gonna do is I'm"},{"startTime":850.292,"endTime":852.802,"body":"gonna take out this checklist"},{"startTime":853.112,"endTime":856.021,"body":"and I'm gonna slap 27 bucks"},{"startTime":853.112,"endTime":856.021,"body":"on it, and it's gonna be"},{"startTime":856.022,"endTime":859.111,"body":"cool because that's easily my"},{"startTime":856.022,"endTime":859.111,"body":"low-ticket offer and people"},{"startTime":859.112,"endTime":860.311,"body":"are gonna love this checklist.\""},{"startTime":860.731,"endTime":862.181,"body":"That's not it, guys."},{"startTime":862.812,"endTime":863.712,"body":"Please don't do that."},{"startTime":863.751,"endTime":868.101,"body":"A, you're butchering your"},{"startTime":863.751,"endTime":868.101,"body":"big-ticket offer, and more"},{"startTime":868.101,"endTime":871.621,"body":"importantly, what you're"},{"startTime":868.101,"endTime":871.621,"body":"actually doing is that you're"},{"startTime":871.621,"endTime":875.921,"body":"dropping someone into the"},{"startTime":871.621,"endTime":875.921,"body":"middle of a conversation, right?"},{"startTime":876.531,"endTime":879.321,"body":"That they haven't"},{"startTime":876.531,"endTime":879.321,"body":"even been a part of."},{"startTime":879.731,"endTime":883.311,"body":"And it's confusing as hell for"},{"startTime":879.731,"endTime":883.311,"body":"a person who has known you for"},{"startTime":883.311,"endTime":886.831,"body":"about four minutes, and they've"},{"startTime":883.311,"endTime":886.831,"body":"seen your stuff on Instagram."},{"startTime":886.841,"endTime":889.492,"body":"Luckily, they're clicking onto"},{"startTime":886.841,"endTime":889.492,"body":"a page that they're sort of"},{"startTime":889.492,"endTime":893.302,"body":"interested in, and they're"},{"startTime":889.492,"endTime":893.302,"body":"confused because they have"},{"startTime":893.302,"endTime":896.012,"body":"no idea what this checklist"},{"startTime":893.302,"endTime":896.012,"body":"actually means for them."},{"startTime":896.681,"endTime":898.422,"body":"So here's what actually works."},{"startTime":898.431,"endTime":900.951,"body":"I really want you to lean in"},{"startTime":898.431,"endTime":900.951,"body":"now because this is gonna be"},{"startTime":900.951,"endTime":905.531,"body":"the golden gate to having sick"},{"startTime":900.951,"endTime":905.531,"body":"low ticket strategy that will"},{"startTime":905.531,"endTime":907.951,"body":"get people through the doors"},{"startTime":905.531,"endTime":907.951,"body":"and moving through the doors"},{"startTime":907.951,"endTime":909.251,"body":"into your high-ticket arena."},{"startTime":909.851,"endTime":915.041,"body":"Your low-ticket offer needs"},{"startTime":909.851,"endTime":915.041,"body":"to be the pre-work of your"},{"startTime":915.042,"endTime":918.425,"body":"high-ticket program Don't"},{"startTime":915.042,"endTime":918.425,"body":"take the thing out out of"},{"startTime":918.425,"endTime":919.545,"body":"the middle of your program."},{"startTime":919.576,"endTime":922.776,"body":"Take the thing out at the start"},{"startTime":919.576,"endTime":922.776,"body":"of your program or your offer."},{"startTime":923.496,"endTime":924.915,"body":"And I want you to"},{"startTime":923.496,"endTime":924.915,"body":"just think about that."},{"startTime":925.315,"endTime":928.786,"body":"Think about what your ideal"},{"startTime":925.315,"endTime":928.786,"body":"client already needs to"},{"startTime":928.786,"endTime":934.415,"body":"know, or already believe"},{"startTime":928.786,"endTime":934.415,"body":"in, or already have set up."},{"startTime":935.915,"endTime":937.526,"body":"If you're a social media"},{"startTime":935.915,"endTime":937.526,"body":"manager and you would love to"},{"startTime":937.526,"endTime":941.115,"body":"have them set some stuff up"},{"startTime":937.526,"endTime":941.115,"body":"before they work with you, or"},{"startTime":941.115,"endTime":944.495,"body":"if you are a naturopath and"},{"startTime":941.115,"endTime":944.495,"body":"they're already having done,"},{"startTime":944.805,"endTime":948.125,"body":"you know, their health audits"},{"startTime":944.805,"endTime":948.125,"body":"and whatnot before they come"},{"startTime":948.125,"endTime":952.675,"body":"and sit with you in a deeper"},{"startTime":948.125,"endTime":952.675,"body":"level program or one-to-one."},{"startTime":953.315,"endTime":954.406,"body":"So really have a"},{"startTime":953.315,"endTime":954.406,"body":"think about that."},{"startTime":955.035,"endTime":958.055,"body":"Maybe there's a basic tech"},{"startTime":955.035,"endTime":958.055,"body":"thing that they need to have in"},{"startTime":958.055,"endTime":962.125,"body":"place, and you can give them a"},{"startTime":958.055,"endTime":962.125,"body":"low-ticket offer that will walk"},{"startTime":962.125,"endTime":963.395,"body":"them through how to set that up."},{"startTime":963.795,"endTime":967.226,"body":"So Boosting Basics, for example,"},{"startTime":963.795,"endTime":967.226,"body":"is an awesome course 'cause"},{"startTime":967.226,"endTime":970.635,"body":"I literally walk you through"},{"startTime":967.226,"endTime":970.635,"body":"how to set up a boosted ad"},{"startTime":971.145,"endTime":974.656,"body":"and the way to do it to get"},{"startTime":971.145,"endTime":974.656,"body":"amazing low-ticket clients"},{"startTime":974.866,"endTime":976.275,"body":"pay attention to your stuff."},{"startTime":976.975,"endTime":979.275,"body":"So that's, that's a"},{"startTime":976.975,"endTime":979.275,"body":"fantastic example."},{"startTime":979.615,"endTime":982.705,"body":"Maybe there's like a mindset"},{"startTime":979.615,"endTime":982.705,"body":"shift that your clients need"},{"startTime":982.995,"endTime":984.576,"body":"that has to happen first."},{"startTime":985.296,"endTime":988.405,"body":"So again, there's no point"},{"startTime":985.296,"endTime":988.405,"body":"dropping them into a midway"},{"startTime":988.415,"endTime":992.795,"body":"point deep journaling, you know,"},{"startTime":988.415,"endTime":992.795,"body":"assessment of where they're at."},{"startTime":992.805,"endTime":994.435,"body":"They, they don't know"},{"startTime":992.805,"endTime":994.435,"body":"the languaging yet."},{"startTime":994.455,"endTime":997.525,"body":"It's just like, \"Guys, before"},{"startTime":994.455,"endTime":997.525,"body":"you come into this space,"},{"startTime":997.555,"endTime":1000.766,"body":"let's get you looking at what"},{"startTime":997.555,"endTime":1000.766,"body":"brought up these beliefs."},{"startTime":1000.766,"endTime":1005.485,"body":"And I want you to really"},{"startTime":1000.766,"endTime":1005.485,"body":"understand what NLP is and what"},{"startTime":1005.485,"endTime":1007.405,"body":"it means to jump timelines."},{"startTime":1007.435,"endTime":1010.486,"body":"And there's this e-book that I"},{"startTime":1007.435,"endTime":1010.486,"body":"need you to read because it's"},{"startTime":1010.486,"endTime":1013.985,"body":"gonna effectively rewire your"},{"startTime":1010.486,"endTime":1013.985,"body":"belief system and make yourself"},{"startTime":1014.015,"endTime":1017.495,"body":"ready for the big changes you"},{"startTime":1014.015,"endTime":1017.495,"body":"want in your career, in your"},{"startTime":1017.495,"endTime":1020.815,"body":"life, in your relationships.\""},{"startTime":1017.495,"endTime":1020.815,"body":"Another example, maybe there's"},{"startTime":1020.815,"endTime":1024.435,"body":"one, you know, uh, belief that"},{"startTime":1020.815,"endTime":1024.435,"body":"they need to shed before coming"},{"startTime":1024.445,"endTime":1025.925,"body":"into a room with everybody else."},{"startTime":1025.925,"endTime":1028.125,"body":"Like I don't know if you"},{"startTime":1025.925,"endTime":1028.125,"body":"can relate to this, but over"},{"startTime":1028.125,"endTime":1030.465,"body":"the eight years of hosting"},{"startTime":1028.125,"endTime":1030.465,"body":"my coaching business, I've"},{"startTime":1030.465,"endTime":1032.425,"body":"had many a mastermind room."},{"startTime":1032.855,"endTime":1035.516,"body":"Now I can recall maybe"},{"startTime":1032.855,"endTime":1035.516,"body":"two mastermind rooms"},{"startTime":1035.546,"endTime":1038.095,"body":"where I had really, really"},{"startTime":1035.546,"endTime":1038.095,"body":"hurt people in there."},{"startTime":1038.505,"endTime":1041.795,"body":"And it's hard to ascertain when"},{"startTime":1038.505,"endTime":1041.795,"body":"you're in the sales process."},{"startTime":1041.796,"endTime":1043.715,"body":"You don't know that they're"},{"startTime":1041.796,"endTime":1043.715,"body":"in this space until they're"},{"startTime":1043.725,"endTime":1045.015,"body":"in a group with others."},{"startTime":1045.605,"endTime":1048.405,"body":"And what happens, you know,"},{"startTime":1045.605,"endTime":1048.405,"body":"well, what happened in my group"},{"startTime":1048.836,"endTime":1051.395,"body":"was these… They were two"},{"startTime":1048.836,"endTime":1051.395,"body":"separate groups, thank goodness."},{"startTime":1051.745,"endTime":1053.715,"body":"Couldn't imagine having both"},{"startTime":1051.745,"endTime":1053.715,"body":"of them in the same group."},{"startTime":1053.946,"endTime":1055.146,"body":"But anyway, two separate groups."},{"startTime":1055.146,"endTime":1057.186,"body":"So what happened with one"},{"startTime":1055.146,"endTime":1057.186,"body":"of them in particular was"},{"startTime":1057.515,"endTime":1062.528,"body":"this client was so- I- in"},{"startTime":1057.515,"endTime":1062.528,"body":"such pain and everything"},{"startTime":1062.528,"endTime":1063.618,"body":"would trigger her."},{"startTime":1063.618,"endTime":1066.598,"body":"The money stuff would trigger"},{"startTime":1063.618,"endTime":1066.598,"body":"her, somebody else in my client"},{"startTime":1066.598,"endTime":1068.628,"body":"group, in the mastermind group"},{"startTime":1066.598,"endTime":1068.628,"body":"would trigger her because"},{"startTime":1068.628,"endTime":1072.398,"body":"she was so positive and"},{"startTime":1068.628,"endTime":1072.398,"body":"just an absolute lighthouse."},{"startTime":1072.698,"endTime":1076.148,"body":"And this person who was really"},{"startTime":1072.698,"endTime":1076.148,"body":"hurt was so angry at her and was"},{"startTime":1076.148,"endTime":1081.198,"body":"just firing off really defensive"},{"startTime":1076.148,"endTime":1081.198,"body":"messages in the live chat."},{"startTime":1081.508,"endTime":1083.728,"body":"Eventually, I had to remove"},{"startTime":1081.508,"endTime":1083.728,"body":"that client from the group,"},{"startTime":1084.108,"endTime":1086.637,"body":"and I, you know… And, and"},{"startTime":1084.108,"endTime":1086.637,"body":"removed her from my client,"},{"startTime":1086.957,"endTime":1088.448,"body":"like, interactions altogether."},{"startTime":1089.098,"endTime":1091.217,"body":"Also removed her from"},{"startTime":1089.098,"endTime":1091.217,"body":"private coaching with me."},{"startTime":1091.817,"endTime":1095.237,"body":"We had a big, long chat about"},{"startTime":1091.817,"endTime":1095.237,"body":"it, and many years later,"},{"startTime":1095.287,"endTime":1097.808,"body":"probably about two years"},{"startTime":1095.287,"endTime":1097.808,"body":"later, she reached out and"},{"startTime":1097.808,"endTime":1099.688,"body":"she emailed me very, very…"},{"startTime":1099.758,"endTime":1102.817,"body":"a very long email that said,"},{"startTime":1099.758,"endTime":1102.817,"body":"\"Wow, Ruby, like, I've been"},{"startTime":1102.817,"endTime":1106.747,"body":"through a two-year healing cycle"},{"startTime":1102.817,"endTime":1106.747,"body":"since leaving your mastermind,"},{"startTime":1107.197,"endTime":1110.728,"body":"and you really spurred on"},{"startTime":1107.197,"endTime":1110.728,"body":"the beginning of that for me,"},{"startTime":1110.728,"endTime":1113.358,"body":"and I just wanna explain what"},{"startTime":1110.728,"endTime":1113.358,"body":"had happened.\" And she'd gone"},{"startTime":1113.358,"endTime":1117.817,"body":"through a huge divorce and was"},{"startTime":1113.358,"endTime":1117.817,"body":"in a lot of pain, and she's"},{"startTime":1117.817,"endTime":1121.268,"body":"like, \"I was healing from"},{"startTime":1117.817,"endTime":1121.268,"body":"being a narcissist myself.\""},{"startTime":1121.268,"endTime":1124.018,"body":"Like, she was telling me"},{"startTime":1121.268,"endTime":1124.018,"body":"that she was going through"},{"startTime":1124.027,"endTime":1125.978,"body":"narcissistic healing"},{"startTime":1124.027,"endTime":1125.978,"body":"or something like that."},{"startTime":1125.978,"endTime":1128.327,"body":"I was like, \"What?\" My"},{"startTime":1125.978,"endTime":1128.327,"body":"mind was just blown."},{"startTime":1128.667,"endTime":1131.557,"body":"But I know I've gone on a bit of"},{"startTime":1128.667,"endTime":1131.557,"body":"a tangent now, but I think what"},{"startTime":1131.557,"endTime":1135.347,"body":"your low ticket ultimately does"},{"startTime":1131.557,"endTime":1135.347,"body":"is if there is beliefs to be"},{"startTime":1135.347,"endTime":1140.497,"body":"broken, what a low ticket belief"},{"startTime":1135.347,"endTime":1140.497,"body":"workshop or e-book is going to"},{"startTime":1140.497,"endTime":1144.597,"body":"do is it's effectively going to"},{"startTime":1140.497,"endTime":1144.597,"body":"either draw in the right people"},{"startTime":1144.597,"endTime":1147.478,"body":"'cause they're willing to do"},{"startTime":1144.597,"endTime":1147.478,"body":"that work, or it's gonna repel"},{"startTime":1147.478,"endTime":1149.827,"body":"the people that aren't ready"},{"startTime":1147.478,"endTime":1149.827,"body":"to be in a room with you yet."},{"startTime":1150.298,"endTime":1153.088,"body":"And it, it may take them on"},{"startTime":1150.298,"endTime":1153.088,"body":"other pathways before they're"},{"startTime":1153.088,"endTime":1154.397,"body":"ready to join your rooms."},{"startTime":1155.008,"endTime":1159.297,"body":"And I, I am so grateful for low"},{"startTime":1155.008,"endTime":1159.297,"body":"ticket to ultimately be a filter"},{"startTime":1160.152,"endTime":1162.302,"body":"As opposed to being a convincer."},{"startTime":1162.762,"endTime":1165.932,"body":"So this really like, that's"},{"startTime":1162.762,"endTime":1165.932,"body":"really what I've come to"},{"startTime":1165.932,"endTime":1168.172,"body":"realize about why my low"},{"startTime":1165.932,"endTime":1168.172,"body":"tickets are so awesome."},{"startTime":1168.172,"endTime":1172.092,"body":"It's… And why my rooms are"},{"startTime":1168.172,"endTime":1172.092,"body":"so pure and full of light and,"},{"startTime":1172.092,"endTime":1173.872,"body":"and that beautiful frequency."},{"startTime":1174.201,"endTime":1176.432,"body":"And I often get told, you"},{"startTime":1174.201,"endTime":1176.432,"body":"know, from other mastermind"},{"startTime":1176.492,"endTime":1178.671,"body":"members, it's just like,"},{"startTime":1176.492,"endTime":1178.671,"body":"\"Rubies, you pull together"},{"startTime":1178.882,"endTime":1181.671,"body":"the most amazing rooms.\""},{"startTime":1178.882,"endTime":1181.671,"body":"Like, every single person"},{"startTime":1181.671,"endTime":1182.631,"body":"gets along with each other."},{"startTime":1182.911,"endTime":1186.731,"body":"And not even exaggerating, like"},{"startTime":1182.911,"endTime":1186.731,"body":"when I have people in the rooms"},{"startTime":1186.732,"endTime":1189.271,"body":"together on the Gold Coast, I'm"},{"startTime":1186.732,"endTime":1189.271,"body":"doing another one in Melbourne"},{"startTime":1189.271,"endTime":1192.722,"body":"in January, the consistent"},{"startTime":1189.271,"endTime":1192.722,"body":"feedback is everybody's"},{"startTime":1192.722,"endTime":1196.552,"body":"so on the same frequency"},{"startTime":1192.722,"endTime":1196.552,"body":"and just so like-minded."},{"startTime":1197.232,"endTime":1199.802,"body":"And I just think that's,"},{"startTime":1197.232,"endTime":1199.802,"body":"that's the beauty of"},{"startTime":1199.831,"endTime":1201.022,"body":"doing low ticket this way."},{"startTime":1201.592,"endTime":1203.932,"body":"So go back and listen"},{"startTime":1201.592,"endTime":1203.932,"body":"to that segment if you"},{"startTime":1203.932,"endTime":1205.782,"body":"missed it, but that's how"},{"startTime":1203.932,"endTime":1205.782,"body":"you create your offer."},{"startTime":1206.191,"endTime":1207.991,"body":"And hang tight 'cause"},{"startTime":1206.191,"endTime":1207.991,"body":"I got another hot tip"},{"startTime":1207.991,"endTime":1208.902,"body":"for you coming right up."},{"startTime":1208.941,"endTime":1211.471,"body":"So just give me like"},{"startTime":1208.941,"endTime":1211.471,"body":"another few minutes."},{"startTime":1211.471,"endTime":1212.101,"body":"I will get there."},{"startTime":1212.111,"endTime":1214.162,"body":"But that's number one, okay?"},{"startTime":1214.631,"endTime":1218.111,"body":"Take that foundational thing,"},{"startTime":1214.631,"endTime":1218.111,"body":"turn it into a short bingeable"},{"startTime":1218.221,"endTime":1222.121,"body":"little mini offer, and that"},{"startTime":1218.221,"endTime":1222.121,"body":"will set your mini offer"},{"startTime":1222.122,"endTime":1224.001,"body":"machine just flowing and going."},{"startTime":1224.001,"endTime":1224.771,"body":"See what I did there?"},{"startTime":1225.341,"endTime":1226.771,"body":"1st of September, guys."},{"startTime":1226.771,"endTime":1228.421,"body":"Come to the live call"},{"startTime":1226.771,"endTime":1228.421,"body":"mini offer machine."},{"startTime":1228.421,"endTime":1229.051,"body":"You'll love it."},{"startTime":1229.432,"endTime":1232.471,"body":"But basically, if it's a"},{"startTime":1229.432,"endTime":1232.471,"body":"PDF or a workshop replay or"},{"startTime":1232.472,"endTime":1236.241,"body":"something, that's gonna be"},{"startTime":1232.472,"endTime":1236.241,"body":"perfect because it's something"},{"startTime":1236.241,"endTime":1239.611,"body":"that they can get through in"},{"startTime":1236.241,"endTime":1239.611,"body":"an afternoon when their kids"},{"startTime":1239.612,"endTime":1242.082,"body":"are at swimming lessons or"},{"startTime":1239.612,"endTime":1242.082,"body":"whatever the f- the thing is."},{"startTime":1242.091,"endTime":1245.931,"body":"But you know, I think the golden"},{"startTime":1242.091,"endTime":1245.931,"body":"rule here, and the one that"},{"startTime":1245.932,"endTime":1248.773,"body":"I'm absolutely… It's like I"},{"startTime":1245.932,"endTime":1248.773,"body":"hate to say it, but I'm just"},{"startTime":1248.773,"endTime":1252.522,"body":"gonna say it, the hill that I'm"},{"startTime":1248.773,"endTime":1252.522,"body":"gonna die on, is that your low"},{"startTime":1252.522,"endTime":1256.208,"body":"ticket really needs to solve"},{"startTime":1252.522,"endTime":1256.208,"body":"one problem A checklist that"},{"startTime":1256.208,"endTime":1259.758,"body":"you're pulling out of a 12-week"},{"startTime":1256.208,"endTime":1259.758,"body":"program's solving shit, nothing,"},{"startTime":1259.788,"endTime":1260.948,"body":"'cause they don't understand it."},{"startTime":1260.988,"endTime":1263.018,"body":"They… Like, your, your"},{"startTime":1260.988,"endTime":1263.018,"body":"mastermind people will love"},{"startTime":1263.018,"endTime":1264.378,"body":"it, just not these people."},{"startTime":1264.838,"endTime":1265.868,"body":"They're not ready for it yet."},{"startTime":1266.128,"endTime":1267.788,"body":"And, and I'll"},{"startTime":1266.128,"endTime":1267.788,"body":"continue saying this."},{"startTime":1267.808,"endTime":1269.208,"body":"You've got to give"},{"startTime":1267.808,"endTime":1269.208,"body":"them a quick win."},{"startTime":1269.258,"endTime":1271.028,"body":"You've got to give them"},{"startTime":1269.258,"endTime":1271.028,"body":"something that they're gonna"},{"startTime":1271.037,"endTime":1273.428,"body":"be like, \"Wow, I can do it.\""},{"startTime":1271.037,"endTime":1273.428,"body":"If they can see that they can"},{"startTime":1273.428,"endTime":1274.418,"body":"do it, they're gonna be in."},{"startTime":1275.047,"endTime":1276.908,"body":"They're gonna be able to be"},{"startTime":1275.047,"endTime":1276.908,"body":"like, \"Okay, I… This is"},{"startTime":1276.908,"endTime":1280.657,"body":"it. Like, I'm here now. I've"},{"startTime":1276.908,"endTime":1280.657,"body":"arrived.\" So I don't… Yeah."},{"startTime":1280.678,"endTime":1284.558,"body":"I also feel another kind of side"},{"startTime":1280.678,"endTime":1284.558,"body":"door mistake that people are"},{"startTime":1284.558,"endTime":1286.618,"body":"making are building low tickets."},{"startTime":1286.797,"endTime":1289.468,"body":"Like, when you build a"},{"startTime":1286.797,"endTime":1289.468,"body":"low ticket offer, a lot of"},{"startTime":1289.468,"endTime":1291.628,"body":"the low ticket offers that"},{"startTime":1289.468,"endTime":1291.628,"body":"I've reviewed in the past"},{"startTime":1291.628,"endTime":1295.188,"body":"year kind of gives you the,"},{"startTime":1291.628,"endTime":1295.188,"body":"\"Oh wow, that was really"},{"startTime":1295.188,"endTime":1296.667,"body":"interesting\" kind of vibe."},{"startTime":1297.147,"endTime":1297.577,"body":"Guess what?"},{"startTime":1298.287,"endTime":1298.968,"body":"Sorry to tell you."},{"startTime":1299.028,"endTime":1300.377,"body":"That's not gonna"},{"startTime":1299.028,"endTime":1300.377,"body":"sell high ticket."},{"startTime":1300.977,"endTime":1303.897,"body":"You don't want a low ticket"},{"startTime":1300.977,"endTime":1303.897,"body":"that gives… leaves people"},{"startTime":1303.897,"endTime":1307.717,"body":"with, \"Oh, that was interesting."},{"startTime":1303.897,"endTime":1307.717,"body":"Yeah.\" I don't know."},{"startTime":1308.008,"endTime":1311.047,"body":"Have you guys ever done that"},{"startTime":1308.008,"endTime":1311.047,"body":"at, like, a, like, a shop"},{"startTime":1311.077,"endTime":1313.747,"body":"that… a physical shop that"},{"startTime":1311.077,"endTime":1313.747,"body":"you've walked into and they've"},{"startTime":1313.797,"endTime":1314.947,"body":"over explained something?"},{"startTime":1314.947,"endTime":1317.068,"body":"Like, the place that comes"},{"startTime":1314.947,"endTime":1317.068,"body":"to mind is this… I went"},{"startTime":1317.068,"endTime":1321.398,"body":"to this boutique fragrance"},{"startTime":1317.068,"endTime":1321.398,"body":"place in, in Italy and, um…"},{"startTime":1322.357,"endTime":1323.608,"body":"That sounds so obnoxious."},{"startTime":1323.627,"endTime":1328.247,"body":"I went to a boutique fragrance,"},{"startTime":1323.627,"endTime":1328.247,"body":"a apothecary in Italy."},{"startTime":1328.438,"endTime":1331.057,"body":"Anyway, they were over"},{"startTime":1328.438,"endTime":1331.057,"body":"explaining the notes and I was,"},{"startTime":1331.057,"endTime":1334.097,"body":"like, glazing over, just like…"},{"startTime":1331.057,"endTime":1334.097,"body":"And guess what I said to them?"},{"startTime":1334.597,"endTime":1337.657,"body":"\"Wow, that's so interesting."},{"startTime":1338.067,"endTime":1342.167,"body":"Wow, I'm so interested.\""},{"startTime":1338.067,"endTime":1342.167,"body":"In the meantime, I'm like,"},{"startTime":1342.237,"endTime":1343.098,"body":"\"I've got a fucking headache."},{"startTime":1343.098,"endTime":1344.297,"body":"I need to leave this"},{"startTime":1343.098,"endTime":1344.297,"body":"place.\" You know?"},{"startTime":1344.298,"endTime":1345.668,"body":"I'm not buying their perfumes."},{"startTime":1346.237,"endTime":1346.647,"body":"Okay?"},{"startTime":1346.838,"endTime":1350.327,"body":"So thinking about that, you"},{"startTime":1346.838,"endTime":1350.327,"body":"want to leave people with, \"Holy"},{"startTime":1350.327,"endTime":1354.587,"body":"shit, that actually worked. Holy"},{"startTime":1350.327,"endTime":1354.587,"body":"shit, I got a big win out of"},{"startTime":1354.588,"endTime":1356.648,"body":"that.\" That's the moment, guys."},{"startTime":1356.978,"endTime":1357.797,"body":"That's the moment."},{"startTime":1357.987,"endTime":1358.367,"body":"Okay?"},{"startTime":1358.647,"endTime":1360.297,"body":"So I can help you do that."},{"startTime":1360.688,"endTime":1362.957,"body":"Come to the workshop on the"},{"startTime":1360.688,"endTime":1362.957,"body":"1st of September and I'm"},{"startTime":1362.957,"endTime":1365.767,"body":"gonna help you really look at,"},{"startTime":1362.957,"endTime":1365.767,"body":"like, what is the difference?"},{"startTime":1365.767,"endTime":1368.308,"body":"Well, it's a nuanced"},{"startTime":1365.767,"endTime":1368.308,"body":"difference, but it's there."},{"startTime":1368.487,"endTime":1368.857,"body":"Okay?"},{"startTime":1369.368,"endTime":1373.078,"body":"So had a chat with a client"},{"startTime":1369.368,"endTime":1373.078,"body":"in my mastermind, the Daily"},{"startTime":1373.078,"endTime":1374.877,"body":"Sales Mastermind, last week."},{"startTime":1375.387,"endTime":1380.927,"body":"She's built this gorgeous"},{"startTime":1375.387,"endTime":1380.927,"body":"$27 offer and it was"},{"startTime":1380.938,"endTime":1383.217,"body":"literally covering, like,"},{"startTime":1380.938,"endTime":1383.217,"body":"nine different things."},{"startTime":1385.254,"endTime":1387.914,"body":"And when I say gorgeous,"},{"startTime":1385.254,"endTime":1387.914,"body":"like gorgeously designed."},{"startTime":1388.244,"endTime":1390.684,"body":"Um, that is not"},{"startTime":1388.244,"endTime":1390.684,"body":"gonna make any sales."},{"startTime":1391.054,"endTime":1392.114,"body":"I told her that upfront."},{"startTime":1392.164,"endTime":1398.744,"body":"It was just too comprehensive,"},{"startTime":1392.164,"endTime":1398.744,"body":"and it was also literally"},{"startTime":1398.744,"endTime":1400.414,"body":"leading people to nowhere."},{"startTime":1401.384,"endTime":1404.943,"body":"And so I was like, \"See"},{"startTime":1401.384,"endTime":1404.943,"body":"how you've got nine points?"},{"startTime":1405.464,"endTime":1410.604,"body":"Let's just pick one point,"},{"startTime":1405.464,"endTime":1410.604,"body":"one, and we're gonna strip"},{"startTime":1410.604,"endTime":1411.323,"body":"everything else out.\""},{"startTime":1411.324,"endTime":1412.463,"body":"You should've seen her face."},{"startTime":1413.894,"endTime":1419.004,"body":"She's like, \"Are you sure?\" And"},{"startTime":1413.894,"endTime":1419.004,"body":"I-- again, I know that I sound"},{"startTime":1419.004,"endTime":1421.763,"body":"like a robot if you've, if you"},{"startTime":1419.004,"endTime":1421.763,"body":"are a loyal listener of this"},{"startTime":1421.783,"endTime":1424.584,"body":"podcast and, and watch a lot of"},{"startTime":1421.783,"endTime":1424.584,"body":"other stuff that I put together."},{"startTime":1425.113,"endTime":1428.404,"body":"The moment that you say"},{"startTime":1425.113,"endTime":1428.404,"body":"to yourself, these are the"},{"startTime":1428.404,"endTime":1431.263,"body":"gold- this is the golden"},{"startTime":1428.404,"endTime":1431.263,"body":"phrase to know you've got a"},{"startTime":1431.264,"endTime":1432.794,"body":"fantastic low ticket as well."},{"startTime":1433.544,"endTime":1438.013,"body":"You say to yourself, \"Are"},{"startTime":1433.544,"endTime":1438.013,"body":"you sure? This is almost"},{"startTime":1438.353,"endTime":1440.413,"body":"too basic.\" That's it."},{"startTime":1440.873,"endTime":1441.643,"body":"Did you hear that click?"},{"startTime":1441.683,"endTime":1442.074,"body":"That's it."},{"startTime":1442.834,"endTime":1443.144,"body":"Okay?"},{"startTime":1443.373,"endTime":1444.444,"body":"So do this with me."},{"startTime":1444.463,"endTime":1449.403,"body":"Before you go, I'm gonna give"},{"startTime":1444.463,"endTime":1449.403,"body":"you this next hot tip, and the"},{"startTime":1449.403,"endTime":1452.934,"body":"rest of it you have to come"},{"startTime":1449.403,"endTime":1452.934,"body":"to Mini Offer Machine, get"},{"startTime":1452.934,"endTime":1455.244,"body":"the course, watch the entire"},{"startTime":1452.934,"endTime":1455.244,"body":"course and binge it, which"},{"startTime":1455.244,"endTime":1458.323,"body":"you'll be able to do in, like,"},{"startTime":1455.244,"endTime":1458.323,"body":"one hour, maybe less, and"},{"startTime":1458.324,"endTime":1459.764,"body":"then come to the live call."},{"startTime":1459.764,"endTime":1462.744,"body":"And if you can't make it"},{"startTime":1459.764,"endTime":1462.744,"body":"live, email me your questions."},{"startTime":1462.773,"endTime":1464.833,"body":"I will answer it on the"},{"startTime":1462.773,"endTime":1464.833,"body":"live call, and then you get"},{"startTime":1464.833,"endTime":1466.804,"body":"the replay, and you get to"},{"startTime":1464.833,"endTime":1466.804,"body":"watch the whole thing, and"},{"startTime":1466.804,"endTime":1467.803,"body":"you get to keep it for life."},{"startTime":1467.973,"endTime":1470.784,"body":"I always get that question, \"Do"},{"startTime":1467.973,"endTime":1470.784,"body":"I get the replay?\" Absolutely."},{"startTime":1470.903,"endTime":1471.253,"body":"Okay."},{"startTime":1471.273,"endTime":1471.743,"body":"Here it is."},{"startTime":1472.443,"endTime":1477.584,"body":"Open notes on your"},{"startTime":1472.443,"endTime":1477.584,"body":"phone or write it down."},{"startTime":1477.634,"endTime":1477.964,"body":"Okay?"},{"startTime":1478.003,"endTime":1480.223,"body":"I want you to write down"},{"startTime":1478.003,"endTime":1480.223,"body":"your high ticket program."},{"startTime":1480.964,"endTime":1482.363,"body":"And it could just"},{"startTime":1480.964,"endTime":1482.363,"body":"say private coaching."},{"startTime":1482.433,"endTime":1482.923,"body":"Fine."},{"startTime":1482.994,"endTime":1483.504,"body":"Perfect."},{"startTime":1484.134,"endTime":1491.493,"body":"Underneath that, write down"},{"startTime":1484.134,"endTime":1491.493,"body":"a sentence and, like, finish"},{"startTime":1491.494,"endTime":1492.773,"body":"this sentence, I should say."},{"startTime":1493.073,"endTime":1494.103,"body":"I've got my eyes closed."},{"startTime":1495.183,"endTime":1500.843,"body":"The sentence goes, \"By the"},{"startTime":1495.183,"endTime":1500.843,"body":"time someone joins this, they"},{"startTime":1500.843,"endTime":1503.714,"body":"already have…\" Dot, dot, dot."},{"startTime":1505.293,"endTime":1508.644,"body":"So it could be, \"They"},{"startTime":1505.293,"endTime":1508.644,"body":"already have a basic"},{"startTime":1508.674,"endTime":1509.933,"body":"understanding of…\""},{"startTime":1510.033,"endTime":1510.594,"body":"Dot, dot, dot."},{"startTime":1512.203,"endTime":1515.894,"body":"Or another sentence, \"By"},{"startTime":1512.203,"endTime":1515.894,"body":"the time someone joins"},{"startTime":1515.894,"endTime":1520.764,"body":"this, they already need"},{"startTime":1515.894,"endTime":1520.764,"body":"to…\" Dot, dot, dot."},{"startTime":1521.864,"endTime":1525.673,"body":"So what comes to mind there is"},{"startTime":1521.864,"endTime":1525.673,"body":"if you're a relationship coach,"},{"startTime":1526.133,"endTime":1530.773,"body":"they already need to leave their"},{"startTime":1526.133,"endTime":1530.773,"body":"relationship, as an example."},{"startTime":1531.974,"endTime":1534.293,"body":"Or if you're a career"},{"startTime":1531.974,"endTime":1534.293,"body":"coach, they already"},{"startTime":1534.293,"endTime":1536.903,"body":"need to leave their job."},{"startTime":1538.493,"endTime":1540.543,"body":"And then I want you to"},{"startTime":1538.493,"endTime":1540.543,"body":"list it out everything."},{"startTime":1541.034,"endTime":1542.583,"body":"What do they need to know?"},{"startTime":1543.474,"endTime":1545.903,"body":"What do they have to"},{"startTime":1543.474,"endTime":1545.903,"body":"have at a basic level?"},{"startTime":1547.957,"endTime":1554.777,"body":"And what has to already be"},{"startTime":1547.957,"endTime":1554.777,"body":"installed, AKA a belief?"},{"startTime":1555.537,"endTime":1557.328,"body":"What already needs to be set up,"},{"startTime":1559.777,"endTime":1560.967,"body":"AKA Meta Ads platform?"},{"startTime":1562.858,"endTime":1569.447,"body":"And what conversation do"},{"startTime":1562.858,"endTime":1569.447,"body":"you have on repeat in a week"},{"startTime":1570.117,"endTime":1572.257,"body":"where you're just like, \"I'm"},{"startTime":1570.117,"endTime":1572.257,"body":"repeating this, I'm repeating"},{"startTime":1572.257,"endTime":1575.077,"body":"this, I'm repeating this,\" and"},{"startTime":1572.257,"endTime":1575.077,"body":"you're just noticing that they"},{"startTime":1575.078,"endTime":1577.837,"body":"just needed to have had that"},{"startTime":1575.078,"endTime":1577.837,"body":"repeated to them a few times?"},{"startTime":1578.607,"endTime":1580.977,"body":"So I want you to just"},{"startTime":1578.607,"endTime":1580.977,"body":"put that all into a list."},{"startTime":1581.977,"endTime":1585.097,"body":"Now, if you're in flow, you"},{"startTime":1581.977,"endTime":1585.097,"body":"might get eight or nine things"},{"startTime":1585.098,"endTime":1587.868,"body":"on that list, like awesome."},{"startTime":1588.937,"endTime":1595.048,"body":"And I want you to look at that"},{"startTime":1588.937,"endTime":1595.048,"body":"list and find the one that's the"},{"startTime":1595.048,"endTime":1597.937,"body":"most annoying to teach, okay?"},{"startTime":1598.067,"endTime":1601.837,"body":"Like in the past, old"},{"startTime":1598.067,"endTime":1601.837,"body":"school style, I would've"},{"startTime":1601.837,"endTime":1605.464,"body":"probably said Give those"},{"startTime":1601.837,"endTime":1605.464,"body":"people to someone else."},{"startTime":1605.603,"endTime":1607.123,"body":"Don't worry, they're"},{"startTime":1605.603,"endTime":1607.123,"body":"not your people."},{"startTime":1607.404,"endTime":1608.363,"body":"Don't bother teaching."},{"startTime":1608.363,"endTime":1609.444,"body":"It's gonna waste your energy."},{"startTime":1609.444,"endTime":1610.234,"body":"You won't love it."},{"startTime":1610.934,"endTime":1616.083,"body":"But new school frame of"},{"startTime":1610.934,"endTime":1616.083,"body":"thought is, no, those people"},{"startTime":1616.093,"endTime":1619.244,"body":"do need you, and they wanna"},{"startTime":1616.093,"endTime":1619.244,"body":"be in your philosophy and"},{"startTime":1619.244,"endTime":1620.493,"body":"your way of doing things."},{"startTime":1620.803,"endTime":1623.273,"body":"Don't discount them, but"},{"startTime":1620.803,"endTime":1623.273,"body":"we're not going to offer"},{"startTime":1623.323,"endTime":1624.593,"body":"live time around that."},{"startTime":1625.353,"endTime":1628.464,"body":"We're gonna package that into"},{"startTime":1625.353,"endTime":1628.464,"body":"a low-ticket offer, and you"},{"startTime":1628.464,"endTime":1631.533,"body":"can funnel people over there"},{"startTime":1628.464,"endTime":1631.533,"body":"to get them set up, and by"},{"startTime":1631.533,"endTime":1634.323,"body":"the time they come to live"},{"startTime":1631.533,"endTime":1634.323,"body":"time with you, it's the most"},{"startTime":1634.323,"endTime":1636.073,"body":"juicy, abundant conversations."},{"startTime":1636.694,"endTime":1638.953,"body":"So the annoying topics"},{"startTime":1636.694,"endTime":1638.953,"body":"to teach, these are the"},{"startTime":1638.953,"endTime":1641.994,"body":"ones that you're sick of"},{"startTime":1638.953,"endTime":1641.994,"body":"explaining again and again."},{"startTime":1642.383,"endTime":1645.393,"body":"These are the topics that,"},{"startTime":1642.383,"endTime":1645.393,"body":"you know, you go, \"Oh,"},{"startTime":1645.393,"endTime":1648.793,"body":"my gosh,\" like, \"Why does"},{"startTime":1645.393,"endTime":1648.793,"body":"nobody already have this"},{"startTime":1648.793,"endTime":1650.263,"body":"sorted before they get here?\""},{"startTime":1651.124,"endTime":1652.764,"body":"They're really big"},{"startTime":1651.124,"endTime":1652.764,"body":"indicators, okay?"},{"startTime":1652.983,"endTime":1653.623,"body":"That's it."},{"startTime":1653.803,"endTime":1657.413,"body":"That is gonna be an"},{"startTime":1653.803,"endTime":1657.413,"body":"awesome low-ticket offer."},{"startTime":1658.213,"endTime":1661.033,"body":"It's already in your head, and"},{"startTime":1658.213,"endTime":1661.033,"body":"you've already been told what"},{"startTime":1661.033,"endTime":1665.003,"body":"it is again and again by clients"},{"startTime":1661.033,"endTime":1665.003,"body":"and customers or people that"},{"startTime":1665.003,"endTime":1666.653,"body":"are in and around your world."},{"startTime":1667.133,"endTime":1669.633,"body":"And, you know, like, I"},{"startTime":1667.133,"endTime":1669.633,"body":"think back to my career"},{"startTime":1669.664,"endTime":1671.923,"body":"coaching days, and people"},{"startTime":1669.664,"endTime":1671.923,"body":"were constantly asking me,"},{"startTime":1671.923,"endTime":1675.294,"body":"like, \"How do you actually"},{"startTime":1671.923,"endTime":1675.294,"body":"make a lasting impression?\""},{"startTime":1675.723,"endTime":1679.063,"body":"Like, \"What do interviewers"},{"startTime":1675.723,"endTime":1679.063,"body":"and HR people look out for?"},{"startTime":1679.493,"endTime":1681.533,"body":"How do you leave a lasting"},{"startTime":1679.493,"endTime":1681.533,"body":"impression?\" I'm like, \"How"},{"startTime":1681.533,"endTime":1684.083,"body":"do you not already know this?\""},{"startTime":1681.533,"endTime":1684.083,"body":"Like, you know, and a lot of"},{"startTime":1684.083,"endTime":1685.324,"body":"these people were very senior."},{"startTime":1685.853,"endTime":1688.133,"body":"That would've been a great"},{"startTime":1685.853,"endTime":1688.133,"body":"low-ticket offer, how to make"},{"startTime":1688.133,"endTime":1689.813,"body":"a lasting impression, right?"},{"startTime":1689.823,"endTime":1690.843,"body":"So that's another example."},{"startTime":1690.923,"endTime":1692.273,"body":"Plenty of examples in here."},{"startTime":1692.533,"endTime":1695.014,"body":"Nobody come at me for saying"},{"startTime":1692.533,"endTime":1695.014,"body":"you don't get it, okay?"},{"startTime":1695.073,"endTime":1696.264,"body":"Heaps of examples in here."},{"startTime":1696.573,"endTime":1701.313,"body":"However, if you still don't"},{"startTime":1696.573,"endTime":1701.313,"body":"get it, ding, ding, ding, ding,"},{"startTime":1701.313,"endTime":1704.713,"body":"come to Mini Offer Machine, 1st"},{"startTime":1701.313,"endTime":1704.713,"body":"of September is the live call."},{"startTime":1704.713,"endTime":1705.973,"body":"You will get the"},{"startTime":1704.713,"endTime":1705.973,"body":"call straight away."},{"startTime":1706.283,"endTime":1707.883,"body":"In the show notes you"},{"startTime":1706.283,"endTime":1707.883,"body":"will grab that link."},{"startTime":1708.403,"endTime":1710.083,"body":"It's $97, guys."},{"startTime":1710.453,"endTime":1713.713,"body":"It is like, ugh, to me it just"},{"startTime":1710.453,"endTime":1713.713,"body":"feels like such a low brainer,"},{"startTime":1713.973,"endTime":1716.913,"body":"'cause you come into this"},{"startTime":1713.973,"endTime":1716.913,"body":"live energy, and nobody else"},{"startTime":1716.913,"endTime":1720.613,"body":"is doing workshops like this"},{"startTime":1716.913,"endTime":1720.613,"body":"that feels just so practical."},{"startTime":1720.643,"endTime":1721.803,"body":"But it's like, I get you, babe."},{"startTime":1722.014,"endTime":1723.193,"body":"I know where you're at, okay?"},{"startTime":1723.194,"endTime":1725.663,"body":"So I'm very excited"},{"startTime":1723.194,"endTime":1725.663,"body":"to see you there."},{"startTime":1725.703,"endTime":1727.964,"body":"I promise I'm not gonna be"},{"startTime":1725.703,"endTime":1727.964,"body":"talking at you for an hour"},{"startTime":1727.964,"endTime":1730.004,"body":"and a half and then going,"},{"startTime":1727.964,"endTime":1730.004,"body":"\"If you love that, come"},{"startTime":1730.004,"endTime":1731.463,"body":"to the $10,000 version.\""},{"startTime":1731.473,"endTime":1733.403,"body":"I promise you I'm"},{"startTime":1731.473,"endTime":1733.403,"body":"not gonna do that."},{"startTime":1733.613,"endTime":1736.543,"body":"You're gonna get so much"},{"startTime":1733.613,"endTime":1736.543,"body":"out of these 90 minutes, and"},{"startTime":1736.543,"endTime":1737.343,"body":"you're gonna build a thing."},{"startTime":1737.344,"endTime":1739.883,"body":"We're gonna build a thing"},{"startTime":1737.344,"endTime":1739.883,"body":"together, and I can't"},{"startTime":1739.883,"endTime":1740.694,"body":"wait to see you there."},{"startTime":1740.823,"endTime":1741.123,"body":"All right?"},{"startTime":1741.133,"endTime":1743.953,"body":"So think about the best"},{"startTime":1741.133,"endTime":1743.953,"body":"low-ticket offers that"},{"startTime":1743.954,"endTime":1745.173,"body":"we can workshop together."},{"startTime":1745.374,"endTime":1746.783,"body":"If you don't need the"},{"startTime":1745.374,"endTime":1746.783,"body":"workshop and this has"},{"startTime":1746.784,"endTime":1749.453,"body":"just given you, like, all"},{"startTime":1746.784,"endTime":1749.453,"body":"the ideas, bloody great."},{"startTime":1749.493,"endTime":1750.333,"body":"I'm so excited."},{"startTime":1750.344,"endTime":1753.033,"body":"Tag me in your low-ticket"},{"startTime":1750.344,"endTime":1753.033,"body":"offers when you put it"},{"startTime":1753.034,"endTime":1754.104,"body":"out there in the world."},{"startTime":1754.363,"endTime":1757.933,"body":"Send me a little thing and"},{"startTime":1754.363,"endTime":1757.933,"body":"message on, uh, Instagram."},{"startTime":1757.963,"endTime":1758.894,"body":"I'd love to see it."},{"startTime":1759.234,"endTime":1761.403,"body":"I hope you have the"},{"startTime":1759.234,"endTime":1761.403,"body":"most abundant week."},{"startTime":1761.424,"endTime":1764.054,"body":"I'm looking forward to seeing"},{"startTime":1761.424,"endTime":1764.054,"body":"all of you inside of the"},{"startTime":1764.054,"endTime":1765.583,"body":"live call if you can make it."},{"startTime":1765.643,"endTime":1768.263,"body":"And in the meantime, like"},{"startTime":1765.643,"endTime":1768.263,"body":"I said at the very start of"},{"startTime":1768.264,"endTime":1770.913,"body":"this episode, if you want"},{"startTime":1768.264,"endTime":1770.913,"body":"some inspiration about also"},{"startTime":1770.913,"endTime":1773.823,"body":"making additional income"},{"startTime":1770.913,"endTime":1773.823,"body":"in the form of brand deals,"},{"startTime":1774.043,"endTime":1775.273,"body":"go to last week's episode."},{"startTime":1775.424,"endTime":1775.744,"body":"Okay."},{"startTime":1776.053,"endTime":1778.563,"body":"Big kisses, and I'll"},{"startTime":1776.053,"endTime":1778.563,"body":"catch you in the next one."},{"startTime":1778.683,"endTime":1779.354,"body":"Bye, my loves."}]}