RPCRA Global Business Council Chair Cecilia Sculthorpe discusses the huge opportunity available to Realtors® who know how to serve the international market. Surprisingly, she says fluency in a second language is not necessary for success. She says the Southwest Florida market, in particular, is a big draw for buyers from Europe, Asia and South America, with German buyers comprising the largest slice of the market. Part 2 of a two-part series.
RPCRA Global Business Council Chair Cecilia Sculthorpe discusses the huge opportunity available to Realtors® who know how to serve the international market. Surprisingly, she says fluency in a second language is not necessary for success. She says the Southwest Florida market, in particular, is a big draw for buyers from Europe, Asia and South America, with German buyers comprising the largest slice of the market. Part 2 of a two-part series.