The Royal PalmCast

The Importance of Online Reviews: Jason Jakus (Pt. 3)

October 14, 2020 Jim Sanville Episode 29
The Royal PalmCast
The Importance of Online Reviews: Jason Jakus (Pt. 3)
Chapters
The Royal PalmCast
The Importance of Online Reviews: Jason Jakus (Pt. 3)
Oct 14, 2020 Episode 29
Jim Sanville

Restaurateurs know the value of good online reviews and Realtors® should too, according to Jason Jakus. The author and former RPCRA president explains why on this episode of the podcast. Jason says Zillow and Google have the most credible reviews because they require login credentials, which greatly discourages bogus writeups. One key to building up a strong reservoir of reviews, he says, is to earn a large quantity of the five-star variety, thus minimizing the impact of the occasional bad review — an inevitable consequence of inviting the public to opine.  

This "Short Takes" episode is the second of a three-part conversation with Jason. Host: Jim Sanville. Producer: Jerry Johnson. 

Show Notes

Restaurateurs know the value of good online reviews and Realtors® should too, according to Jason Jakus. The author and former RPCRA president explains why on this episode of the podcast. Jason says Zillow and Google have the most credible reviews because they require login credentials, which greatly discourages bogus writeups. One key to building up a strong reservoir of reviews, he says, is to earn a large quantity of the five-star variety, thus minimizing the impact of the occasional bad review — an inevitable consequence of inviting the public to opine.  

This "Short Takes" episode is the second of a three-part conversation with Jason. Host: Jim Sanville. Producer: Jerry Johnson.