Do Realtors really need to be on social media? Yes! Door knocks and promotional postcards still have their place, but much less so in the age of Facebook, Instagram and TikTok, according to Jennifer Desrosiers, this week's guest.
Jennifer, who owns Rose Tree Realty in Bokelia, Fla., has been actively marketing on social media for most of the past decade. Today, she shares her secrets about social media for Realtors. She says not all platforms are suitable for social selling, but her list of the best ones may surprise you!
Jennifer touches on social media strategies that can really move the needle for Realtors, including video, Instagram stories, TikTok silliness and why authenticity is key to achieving results. She also covers the pitfalls of social media marketing and how to avoid them.
Host: Jim Sanville. Producer: Jerry Johnson.