There are three key things ethical businesses must do when it comes to their marketing, according to Jane Shaw. Listen on to find out.
Conscious customers can be incredibly vocal, so if an ethical business can build a community which loves and believes in their product or service it can be a huge asset.
Jane describes the practical steps ethical businesses can take; how she helps entrepreneurs to bottle their "why" and her own routemap to make marketing affordable and effective for small, purpose-led businesses.
A former journalist and PR, Jane also runs The Happy Families Plan , giving families the tools to stop surviving and start thriving.