Textile Innovation
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Textile Innovation
Ep.131: Unpacking marketing claims
In this latest episode of WTiN’s Textile Innovation podcast, we speak with Shivam Gusain water engineer, dyestuff chemist and LCA analyst, about his work in LCAs and problem solving within the textile industry.
Gusain is also the founder of Decypher, a consultancy service for the industry. He delves into problems surrounding decarbonisation and circularity within the textile supply chain, with a sharp focus on textile dyeing and finishing.
Additionally, Gusain talks at length about how some innovations can be misrepresented when they are marketed to the industry and public. He does present solutions that he strongly believes could be real game changers in the future, including his financial model, which has recently been launched (8 September).
For more information, please visit sgdecypher.substack.com.
You can listen to the episode above, or via Spotify and Apple Podcasts. To discuss any of our topics, get in touch by following and connecting with WTiN in LinkedIn, or email aturner@wtin.com directly. To explore sponsorship opportunities, please email sales@wtin.com.