Textile Innovation
Join the World Textile Information Network (WTiN) as it welcomes a new special guest from the textile & apparel industry every two weeks. Tune in to hear the latest innovations and unmatched intelligence and insight on a global scale. From key manufacturers and textile technology hubs in Asia, the Americas, Europe and more, we speak with key opinion leaders, CEOs and start-ups – covering innovation across the entire textile & apparel value chain, plus external and influencing factors such as legislation, sustainability, digitalisation and trade.
To discuss any of our topics, get in touch by following World Textile Information Network (WTiN) on LinkedIn, or email content@wtin.com or aturner@wtin.com. To explore sponsorship opportunities, please email sales@wtin.com. Stay in the know with daily updates from WTiN when you sign up to the site.
You can find breaking stories, exclusive features and one-on-one interviews, long-form analysis, patents and event information all in one place. Intro music is a royalty free track from Music Unlimited on Pixabay.
Textile Innovation
Ep. 69: Huue
This week’s guest on The WTiN Podcast is Michelle Zhu, CEO and co-founder of Huue.
Founded in 2019 by Zhu and Tammy Hsu (CSO), and based on UC Berkeley-invented bioengineering research, the company uses biotechnology to create the ‘world’s most sustainable dyes’, with its first mission being to create indigo blue for denim makers.
In this episode, Zhu explains what she means by ‘bioengineering’ and how the company uses microbes to create and collect the dye. Elsewhere, she talks about how this drop-in solution is highly scalable, how it could even beat plant-based dye prices, and how the performance characteristics have not been compromised. Lastly, Zhu talks about the importance of collaboration between startups and brands and how there are so many opportunities within bioengineering that the textile industry should tap into.
To find out more about Huue, visit www.huue.bio