In today's episode Ilvy Njiokiktjien is joined by Getty's Director of Creative Insights EMEA, Jacqueline Bourke, as well as photographer and SolStock co-owner Graham Oliver to discuss the photographic trends that have characterised the last few years.
Stock photography agencies like Getty have access to a wealth of data on what's popular in photography, enabling them to analyse and predict the trends of the coming months. In the discussion, Jacqueline gives us some key insights, such as the rise in sustainability photography and the need for a sense of authenticity in imagery. Graham explains how the industry has changed in the 50+ years that he has been a professional photographer and how these trends impact his business on a daily basis.
Which trends are here to stay and how has the last year changed what people are looking for in their imagery? We'll find out from those closest to the stock photography world.
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