{"version":"1.0.0","segments":[{"speaker":"Heather Sager","startTime":0.329,"endTime":3.839,"body":"If what you"},{"speaker":"Heather Sager","startTime":0.329,"endTime":3.839,"body":"aren't talking about doesn't"},{"speaker":"Heather Sager","startTime":3.869,"endTime":7.319,"body":"make sense to your audience and"},{"speaker":"Heather Sager","startTime":3.869,"endTime":7.319,"body":"doesn't specifically speak to a"},{"speaker":"Heather Sager","startTime":7.319,"endTime":11.849,"body":"problem that they're having. I"},{"speaker":"Heather Sager","startTime":7.319,"endTime":11.849,"body":"do not care how warm and"},{"speaker":"Heather Sager","startTime":11.849,"endTime":16.559,"body":"nurturing and how charismatic"},{"speaker":"Heather Sager","startTime":11.849,"endTime":16.559,"body":"you are with your face and your"},{"speaker":"Heather Sager","startTime":16.559,"endTime":21.329,"body":"body language and your voice. If"},{"speaker":"Heather Sager","startTime":16.559,"endTime":21.329,"body":"what you're saying is not going"},{"speaker":"Heather Sager","startTime":21.359,"endTime":24.659,"body":"if it doesn't resonate with your"},{"speaker":"Heather Sager","startTime":21.359,"endTime":24.659,"body":"ideal person, they will not buy"},{"speaker":"Heather Sager","startTime":24.659,"endTime":30.389,"body":"from you. Your message has to be"},{"speaker":"Heather Sager","startTime":24.659,"endTime":30.389,"body":"solid, a clear message that"},{"speaker":"Heather Sager","startTime":30.389,"endTime":34.559,"body":"speaks to a specific person's"},{"speaker":"Heather Sager","startTime":30.389,"endTime":34.559,"body":"problem, but delivered in a"},{"speaker":"Heather Sager","startTime":34.559,"endTime":38.519,"body":"mediocre way or a super fumbles"},{"speaker":"Heather Sager","startTime":34.559,"endTime":38.519,"body":"the way maybe somebody who's"},{"speaker":"Heather Sager","startTime":38.519,"endTime":41.279,"body":"just filler words, they get"},{"speaker":"Heather Sager","startTime":38.519,"endTime":41.279,"body":"really freaked out by the camera"},{"speaker":"Heather Sager","startTime":41.279,"endTime":46.439,"body":"so they turn into a robot. That"},{"speaker":"Heather Sager","startTime":41.279,"endTime":46.439,"body":"person is on the other side is"},{"speaker":"Heather Sager","startTime":46.439,"endTime":49.529,"body":"thinking, oh my gosh, this"},{"speaker":"Heather Sager","startTime":46.439,"endTime":49.529,"body":"person's a little flighty. I"},{"speaker":"Heather Sager","startTime":49.529,"endTime":52.469,"body":"don't know that I can trust"},{"speaker":"Heather Sager","startTime":49.529,"endTime":52.469,"body":"them. Or they're thinking oh my"},{"speaker":"Heather Sager","startTime":52.469,"endTime":56.129,"body":"gosh, this person is so fumbling"},{"speaker":"Heather Sager","startTime":52.469,"endTime":56.129,"body":"or awkward or clearly they are"},{"speaker":"Heather Sager","startTime":56.129,"endTime":58.919,"body":"not confident what they're"},{"speaker":"Heather Sager","startTime":56.129,"endTime":58.919,"body":"talking about. I don't think"},{"speaker":"Heather Sager","startTime":58.919,"endTime":64.049,"body":"that they can get me results."},{"speaker":"Heather Sager","startTime":58.919,"endTime":64.049,"body":"Confidence sells people"},{"speaker":"Heather Sager","startTime":64.049,"endTime":67.439,"body":"confidence sells and that"},{"speaker":"Heather Sager","startTime":64.049,"endTime":67.439,"body":"confidence comes out through our"},{"speaker":"Heather Sager","startTime":67.439,"endTime":68.189,"body":"delivery."},{"speaker":"Heather Sager","startTime":77.04,"endTime":79.65,"body":"Well, hey, friend, welcome to"},{"speaker":"Heather Sager","startTime":77.04,"endTime":79.65,"body":"another episode of the heather"},{"speaker":"Heather Sager","startTime":79.65,"endTime":83.4,"body":"Sager show. It's me Heather"},{"speaker":"Heather Sager","startTime":79.65,"endTime":83.4,"body":"Sager and I'm honored to be your"},{"speaker":"Heather Sager","startTime":83.4,"endTime":87.21,"body":"speaking coach here today. In"},{"speaker":"Heather Sager","startTime":83.4,"endTime":87.21,"body":"this episode, I've spent the"},{"speaker":"Heather Sager","startTime":87.21,"endTime":90.45,"body":"last 15 years studying and"},{"speaker":"Heather Sager","startTime":87.21,"endTime":90.45,"body":"building my communication skills"},{"speaker":"Heather Sager","startTime":90.45,"endTime":93.51,"body":"to inspire and teach business"},{"speaker":"Heather Sager","startTime":90.45,"endTime":93.51,"body":"owners and their teams from"},{"speaker":"Heather Sager","startTime":93.51,"endTime":96.81,"body":"stages around the world. I've"},{"speaker":"Heather Sager","startTime":93.51,"endTime":96.81,"body":"had the honor of speaking on"},{"speaker":"Heather Sager","startTime":96.81,"endTime":100.8,"body":"more than 1000 stages on topics"},{"speaker":"Heather Sager","startTime":96.81,"endTime":100.8,"body":"of leadership, premium brand"},{"speaker":"Heather Sager","startTime":100.8,"endTime":105.12,"body":"positioning, sales, and of"},{"speaker":"Heather Sager","startTime":100.8,"endTime":105.12,"body":"course communication. And now my"},{"speaker":"Heather Sager","startTime":105.12,"endTime":108.69,"body":"focus is helping fellow online"},{"speaker":"Heather Sager","startTime":105.12,"endTime":108.69,"body":"entrepreneurs become magnetic"},{"speaker":"Heather Sager","startTime":108.69,"endTime":112.68,"body":"speakers, so they can make a"},{"speaker":"Heather Sager","startTime":108.69,"endTime":112.68,"body":"bigger impact in the world, well"},{"speaker":"Heather Sager","startTime":112.71,"endTime":115.95,"body":"growing their income. This show"},{"speaker":"Heather Sager","startTime":112.71,"endTime":115.95,"body":"right here was designed to give"},{"speaker":"Heather Sager","startTime":115.95,"endTime":119.4,"body":"you a dedicated space each and"},{"speaker":"Heather Sager","startTime":115.95,"endTime":119.4,"body":"every week to grow your skills,"},{"speaker":"Heather Sager","startTime":119.58,"endTime":123.36,"body":"and keep your big goals front"},{"speaker":"Heather Sager","startTime":119.58,"endTime":123.36,"body":"and center. And if you liked"},{"speaker":"Heather Sager","startTime":123.36,"endTime":125.85,"body":"today's episode, be sure to grab"},{"speaker":"Heather Sager","startTime":123.36,"endTime":125.85,"body":"a screenshot and share on"},{"speaker":"Heather Sager","startTime":125.85,"endTime":129.45,"body":"Instagram and tag me at the"},{"speaker":"Heather Sager","startTime":125.85,"endTime":129.45,"body":"heather Sager so I can give you"},{"speaker":"Heather Sager","startTime":129.45,"endTime":132.42,"body":"a shout out and celebrate the"},{"speaker":"Heather Sager","startTime":129.45,"endTime":132.42,"body":"work you're doing. All right,"},{"speaker":"Heather Sager","startTime":132.42,"endTime":134.55,"body":"let's dive in friend, it's gonna"},{"speaker":"Heather Sager","startTime":132.42,"endTime":134.55,"body":"be a good one."},{"speaker":"Heather Sager","startTime":139.98,"endTime":144.78,"body":"Well, hey, friend, welcome back"},{"speaker":"Heather Sager","startTime":139.98,"endTime":144.78,"body":"to another episode. I am so"},{"speaker":"Heather Sager","startTime":144.9,"endTime":150.93,"body":"happy to be back today. Feeling"},{"speaker":"Heather Sager","startTime":144.9,"endTime":150.93,"body":"almost normal. If you've been"},{"speaker":"Heather Sager","startTime":150.93,"endTime":155.85,"body":"following along the last few"},{"speaker":"Heather Sager","startTime":150.93,"endTime":155.85,"body":"weeks, my family fell down to"},{"speaker":"Heather Sager","startTime":155.88,"endTime":160.71,"body":"the great old sickness that we"},{"speaker":"Heather Sager","startTime":155.88,"endTime":160.71,"body":"went down one at a time. But I"},{"speaker":"Heather Sager","startTime":160.71,"endTime":163.35,"body":"am starting to feel I'm not"},{"speaker":"Heather Sager","startTime":160.71,"endTime":163.35,"body":"going to say normal again. I am"},{"speaker":"Heather Sager","startTime":163.35,"endTime":167.76,"body":"still extremely tired. But I am"},{"speaker":"Heather Sager","startTime":163.35,"endTime":167.76,"body":"feeling ready to be back in"},{"speaker":"Heather Sager","startTime":167.76,"endTime":172.29,"body":"getting some kind of normalcy I"},{"speaker":"Heather Sager","startTime":167.76,"endTime":172.29,"body":"don't know is that even a thing"},{"speaker":"Heather Sager","startTime":172.29,"endTime":178.26,"body":"that's possible these days. But"},{"speaker":"Heather Sager","startTime":172.29,"endTime":178.26,"body":"I am here a quick live update I"},{"speaker":"Heather Sager","startTime":178.29,"endTime":183.33,"body":"shared on the podcast a few"},{"speaker":"Heather Sager","startTime":178.29,"endTime":183.33,"body":"weeks ago that I was doing 75"},{"speaker":"Heather Sager","startTime":183.33,"endTime":188.88,"body":"Hard. Again, if you follow along"},{"speaker":"Heather Sager","startTime":183.33,"endTime":188.88,"body":"last spring in 2021, I completed"},{"speaker":"Heather Sager","startTime":188.88,"endTime":194.61,"body":"the 75 hard challenge, which is"},{"speaker":"Heather Sager","startTime":188.88,"endTime":194.61,"body":"a super intense kind of bananas,"},{"speaker":"Heather Sager","startTime":194.82,"endTime":200.16,"body":"wild challenge where every day"},{"speaker":"Heather Sager","startTime":194.82,"endTime":200.16,"body":"for 75 days, you intentionally"},{"speaker":"Heather Sager","startTime":200.31,"endTime":205.11,"body":"choose to hard path by working"},{"speaker":"Heather Sager","startTime":200.31,"endTime":205.11,"body":"out twice a day, 45 minutes each"},{"speaker":"Heather Sager","startTime":205.14,"endTime":208.68,"body":"one of them has to be outside."},{"speaker":"Heather Sager","startTime":205.14,"endTime":208.68,"body":"No alcohol, no cheats, you have"},{"speaker":"Heather Sager","startTime":208.68,"endTime":211.38,"body":"to figure out some kind of meal"},{"speaker":"Heather Sager","startTime":208.68,"endTime":211.38,"body":"plan to follow. You take a"},{"speaker":"Heather Sager","startTime":211.38,"endTime":214.62,"body":"picture every single day. And"},{"speaker":"Heather Sager","startTime":211.38,"endTime":214.62,"body":"you have to read 10 pages of"},{"speaker":"Heather Sager","startTime":214.62,"endTime":217.86,"body":"personal development every day."},{"speaker":"Heather Sager","startTime":214.62,"endTime":217.86,"body":"I think I covered everything."},{"speaker":"Heather Sager","startTime":218.07,"endTime":221.1,"body":"Anyways, it's six items that"},{"speaker":"Heather Sager","startTime":218.07,"endTime":221.1,"body":"have to do. I did it last"},{"speaker":"Heather Sager","startTime":221.1,"endTime":224.73,"body":"spring, it was wonderful. And I"},{"speaker":"Heather Sager","startTime":221.1,"endTime":224.73,"body":"decided to do it again. So I'd"},{"speaker":"Heather Sager","startTime":224.73,"endTime":229.92,"body":"started it right after"},{"speaker":"Heather Sager","startTime":224.73,"endTime":229.92,"body":"Christmas, and totally failed. I"},{"speaker":"Heather Sager","startTime":229.92,"endTime":234.24,"body":"failed when I went down sick."},{"speaker":"Heather Sager","startTime":229.92,"endTime":234.24,"body":"But I am recording this today on"},{"speaker":"Heather Sager","startTime":234.24,"endTime":241.35,"body":"day two, being back on 75 hard"},{"speaker":"Heather Sager","startTime":234.24,"endTime":241.35,"body":"and I'm tired and I am sore. And"},{"speaker":"Heather Sager","startTime":241.35,"endTime":244.35,"body":"I couldn't be more excited for"},{"speaker":"Heather Sager","startTime":241.35,"endTime":244.35,"body":"the next 73 days. So you're"},{"speaker":"Heather Sager","startTime":244.35,"endTime":248.1,"body":"gonna hear me talk about it. I"},{"speaker":"Heather Sager","startTime":244.35,"endTime":248.1,"body":"have a podcast episode if you"},{"speaker":"Heather Sager","startTime":248.1,"endTime":251.82,"body":"want to hear about my journey on"},{"speaker":"Heather Sager","startTime":248.1,"endTime":251.82,"body":"the first round, I did 75 hard I"},{"speaker":"Heather Sager","startTime":251.82,"endTime":255.57,"body":"did that with my friend Frannie"},{"speaker":"Heather Sager","startTime":251.82,"endTime":255.57,"body":"who was the inspiration for me"},{"speaker":"Heather Sager","startTime":255.57,"endTime":258.18,"body":"joining it help link to that in"},{"speaker":"Heather Sager","startTime":255.57,"endTime":258.18,"body":"the show notes today if you're"},{"speaker":"Heather Sager","startTime":258.18,"endTime":261.66,"body":"curious. Or if you want a swift"},{"speaker":"Heather Sager","startTime":258.18,"endTime":261.66,"body":"kick in the butt to try to I"},{"speaker":"Heather Sager","startTime":261.66,"endTime":264.6,"body":"don't know get yourself feeling"},{"speaker":"Heather Sager","startTime":261.66,"endTime":264.6,"body":"great. It's not really about a"},{"speaker":"Heather Sager","startTime":264.6,"endTime":268.47,"body":"health situation, although it"},{"speaker":"Heather Sager","startTime":264.6,"endTime":268.47,"body":"does. Definitely working out"},{"speaker":"Heather Sager","startTime":268.47,"endTime":271.86,"body":"twice a day and eating so clean."},{"speaker":"Heather Sager","startTime":268.47,"endTime":271.86,"body":"Definitely helps with that. But"},{"speaker":"Heather Sager","startTime":271.86,"endTime":277.62,"body":"for me, it's more around having"},{"speaker":"Heather Sager","startTime":271.86,"endTime":277.62,"body":"the mental. It's called a mental"},{"speaker":"Heather Sager","startTime":277.62,"endTime":280.86,"body":"toughness challenge. But for me,"},{"speaker":"Heather Sager","startTime":277.62,"endTime":280.86,"body":"it's having the focus to be able"},{"speaker":"Heather Sager","startTime":280.86,"endTime":284.67,"body":"to follow through on the things"},{"speaker":"Heather Sager","startTime":280.86,"endTime":284.67,"body":"that I deem to be a priority and"},{"speaker":"Heather Sager","startTime":284.67,"endTime":287.67,"body":"sticking to my word and my own"},{"speaker":"Heather Sager","startTime":284.67,"endTime":287.67,"body":"promises to myself and my"},{"speaker":"Heather Sager","startTime":287.67,"endTime":292.14,"body":"business every single day. So"},{"speaker":"Heather Sager","startTime":287.67,"endTime":292.14,"body":"that's what I'm doing. I'll keep"},{"speaker":"Heather Sager","startTime":292.14,"endTime":295.29,"body":"you posted around actually I'll"},{"speaker":"Heather Sager","startTime":292.14,"endTime":295.29,"body":"just share this with you now my"},{"speaker":"Heather Sager","startTime":295.29,"endTime":300.57,"body":"vision is there's like a whole"},{"speaker":"Heather Sager","startTime":295.29,"endTime":300.57,"body":"year program around this and I'm"},{"speaker":"Heather Sager","startTime":300.57,"endTime":304.98,"body":"doing it this year. So it starts"},{"speaker":"Heather Sager","startTime":300.57,"endTime":304.98,"body":"off with the 75 days. Then"},{"speaker":"Heather Sager","startTime":304.98,"endTime":307.92,"body":"there's like phase one and phase"},{"speaker":"Heather Sager","startTime":304.98,"endTime":307.92,"body":"two and phase three. And I'll"},{"speaker":"Heather Sager","startTime":307.92,"endTime":311.67,"body":"bring you along every step of"},{"speaker":"Heather Sager","startTime":307.92,"endTime":311.67,"body":"the journey. But yeah, I'm, I'm"},{"speaker":"Heather Sager","startTime":311.67,"endTime":317.49,"body":"bananas on bananas. But that's"},{"speaker":"Heather Sager","startTime":311.67,"endTime":317.49,"body":"just how I roll. So that's the"},{"speaker":"Heather Sager","startTime":317.49,"endTime":320.7,"body":"quick life update. I've also got"},{"speaker":"Heather Sager","startTime":317.49,"endTime":320.7,"body":"a couple questions around how is"},{"speaker":"Heather Sager","startTime":320.7,"endTime":325.74,"body":"the puppy haven't talked about"},{"speaker":"Heather Sager","startTime":320.7,"endTime":325.74,"body":"her in a while. So Luna, we got"},{"speaker":"Heather Sager","startTime":325.74,"endTime":330.54,"body":"a dog, a new dog in was that in"},{"speaker":"Heather Sager","startTime":325.74,"endTime":330.54,"body":"August, she was born. We got her"},{"speaker":"Heather Sager","startTime":330.54,"endTime":336.63,"body":"in October. She's doing great."},{"speaker":"Heather Sager","startTime":330.54,"endTime":336.63,"body":"We have had to roll up a really"},{"speaker":"Heather Sager","startTime":336.63,"endTime":339.96,"body":"nice rug in the living room"},{"speaker":"Heather Sager","startTime":336.63,"endTime":339.96,"body":"because she likes to eat it. And"},{"speaker":"Heather Sager","startTime":339.96,"endTime":343.35,"body":"she also likes to eat our couch"},{"speaker":"Heather Sager","startTime":339.96,"endTime":343.35,"body":"saw our couches covered in"},{"speaker":"Heather Sager","startTime":343.8,"endTime":346.23,"body":"sheets from my children's twin"},{"speaker":"Heather Sager","startTime":343.8,"endTime":346.23,"body":"beds."},{"speaker":"Heather Sager","startTime":348.149,"endTime":351.689,"body":"were navigating but she's very"},{"speaker":"Heather Sager","startTime":348.149,"endTime":351.689,"body":"snuggly, I have become her"},{"speaker":"Heather Sager","startTime":351.689,"endTime":355.709,"body":"favorite person, her favorite"},{"speaker":"Heather Sager","startTime":351.689,"endTime":355.709,"body":"human in her house. So she's"},{"speaker":"Heather Sager","startTime":355.709,"endTime":358.769,"body":"constantly at my feet. And"},{"speaker":"Heather Sager","startTime":355.709,"endTime":358.769,"body":"whenever I'm on Zoom, she wants"},{"speaker":"Heather Sager","startTime":358.769,"endTime":362.039,"body":"to sit in my lap, and she weighs"},{"speaker":"Heather Sager","startTime":358.769,"endTime":362.039,"body":"almost 50 pounds now. So that"},{"speaker":"Heather Sager","startTime":362.039,"endTime":365.159,"body":"doesn't really work out. Well,"},{"speaker":"Heather Sager","startTime":362.039,"endTime":365.159,"body":"but it is quite comical for my"},{"speaker":"Heather Sager","startTime":365.159,"endTime":367.289,"body":"clients. Anyway, there's the"},{"speaker":"Heather Sager","startTime":365.159,"endTime":367.289,"body":"quick, there's the quick life"},{"speaker":"Heather Sager","startTime":367.289,"endTime":370.409,"body":"updates. I am bananas, and I am"},{"speaker":"Heather Sager","startTime":367.289,"endTime":370.409,"body":"doing somebody have a heart"},{"speaker":"Heather Sager","startTime":370.409,"endTime":374.879,"body":"again, and my dog is adorable as"},{"speaker":"Heather Sager","startTime":370.409,"endTime":374.879,"body":"ever. And oh, and the last thing"},{"speaker":"Heather Sager","startTime":374.909,"endTime":379.289,"body":"fun. If you've been following"},{"speaker":"Heather Sager","startTime":374.909,"endTime":379.289,"body":"along since after Christmas, I"},{"speaker":"Heather Sager","startTime":379.289,"endTime":384.179,"body":"finally got reals. On my"},{"speaker":"Heather Sager","startTime":379.289,"endTime":384.179,"body":"Instagram account. Yes, I was"},{"speaker":"Heather Sager","startTime":384.179,"endTime":388.409,"body":"the one person on the planet who"},{"speaker":"Heather Sager","startTime":384.179,"endTime":388.409,"body":"still did not have that feature."},{"speaker":"Heather Sager","startTime":388.409,"endTime":391.859,"body":"And yes, I did try everything."},{"speaker":"Heather Sager","startTime":388.409,"endTime":391.859,"body":"But I haven't now and I am"},{"speaker":"Heather Sager","startTime":391.859,"endTime":396.389,"body":"having a grand old time figuring"},{"speaker":"Heather Sager","startTime":391.859,"endTime":396.389,"body":"out how to get my long winded"},{"speaker":"Heather Sager","startTime":396.419,"endTime":400.169,"body":"rambles into 15 second sound"},{"speaker":"Heather Sager","startTime":396.419,"endTime":400.169,"body":"bites. And you know how I"},{"speaker":"Heather Sager","startTime":400.169,"endTime":403.769,"body":"figured out how to do it is by"},{"speaker":"Heather Sager","startTime":400.169,"endTime":403.769,"body":"not talking and actually just"},{"speaker":"Heather Sager","startTime":403.769,"endTime":407.669,"body":"lip synching to other people's"},{"speaker":"Heather Sager","startTime":403.769,"endTime":407.669,"body":"audios. So following along on my"},{"speaker":"Heather Sager","startTime":407.669,"endTime":411.329,"body":"rails journey, this fun, it's"},{"speaker":"Heather Sager","startTime":407.669,"endTime":411.329,"body":"New Year, this episode's coming"},{"speaker":"Heather Sager","startTime":411.329,"endTime":415.739,"body":"out the last couple days of"},{"speaker":"Heather Sager","startTime":411.329,"endTime":415.739,"body":"January, I can't believe we're"},{"speaker":"Heather Sager","startTime":415.739,"endTime":419.579,"body":"already one month into the year."},{"speaker":"Heather Sager","startTime":415.739,"endTime":419.579,"body":"But if you're listening to the"},{"speaker":"Heather Sager","startTime":419.579,"endTime":424.649,"body":"show, I would imagine that you"},{"speaker":"Heather Sager","startTime":419.579,"endTime":424.649,"body":"are an online entrepreneur, and"},{"speaker":"Heather Sager","startTime":424.649,"endTime":429.539,"body":"you have a grand vision for your"},{"speaker":"Heather Sager","startTime":424.649,"endTime":429.539,"body":"digital course, or maybe your"},{"speaker":"Heather Sager","startTime":429.539,"endTime":432.479,"body":"coaching program. Or maybe you"},{"speaker":"Heather Sager","startTime":429.539,"endTime":432.479,"body":"have a one on one service that"},{"speaker":"Heather Sager","startTime":432.479,"endTime":437.399,"body":"you're wanting to sell more of"},{"speaker":"Heather Sager","startTime":432.479,"endTime":437.399,"body":"this year. I mean, I don't know"},{"speaker":"Heather Sager","startTime":437.399,"endTime":441.629,"body":"about you, but I for every"},{"speaker":"Heather Sager","startTime":437.399,"endTime":441.629,"body":"entrepreneur I talk with, they"},{"speaker":"Heather Sager","startTime":441.629,"endTime":446.789,"body":"have a goal to do more revenue"},{"speaker":"Heather Sager","startTime":441.629,"endTime":446.789,"body":"this year than they had done"},{"speaker":"Heather Sager","startTime":446.819,"endTime":449.399,"body":"last year. And that doesn't"},{"speaker":"Heather Sager","startTime":446.819,"endTime":449.399,"body":"necessarily mean they want to"},{"speaker":"Heather Sager","startTime":449.399,"endTime":453.839,"body":"work more hours or that it's all"},{"speaker":"Heather Sager","startTime":449.399,"endTime":453.839,"body":"about money. But I would imagine"},{"speaker":"Heather Sager","startTime":453.839,"endTime":456.629,"body":"you're still in growth mode in"},{"speaker":"Heather Sager","startTime":453.839,"endTime":456.629,"body":"your business, still trying to"},{"speaker":"Heather Sager","startTime":456.629,"endTime":461.159,"body":"figure out a way to make your"},{"speaker":"Heather Sager","startTime":456.629,"endTime":461.159,"body":"offer land, have it be effective"},{"speaker":"Heather Sager","startTime":461.159,"endTime":464.429,"body":"so that people are buying it on"},{"speaker":"Heather Sager","startTime":461.159,"endTime":464.429,"body":"repeat, which is probably a"},{"speaker":"Heather Sager","startTime":464.429,"endTime":468.419,"body":"reason why you're listening to"},{"speaker":"Heather Sager","startTime":464.429,"endTime":468.419,"body":"the show. But I would imagine"},{"speaker":"Heather Sager","startTime":468.419,"endTime":472.859,"body":"you have on your radar, some"},{"speaker":"Heather Sager","startTime":468.419,"endTime":472.859,"body":"kind of launch happening this"},{"speaker":"Heather Sager","startTime":472.859,"endTime":477.269,"body":"year. Now a classic launch a"},{"speaker":"Heather Sager","startTime":472.859,"endTime":477.269,"body":"live launch. It's you're coming"},{"speaker":"Heather Sager","startTime":477.269,"endTime":480.599,"body":"out of the world, bringing free"},{"speaker":"Heather Sager","startTime":477.269,"endTime":480.599,"body":"content pulling people into an"},{"speaker":"Heather Sager","startTime":480.599,"endTime":484.109,"body":"event style experience, whether"},{"speaker":"Heather Sager","startTime":480.599,"endTime":484.109,"body":"that's a challenge, a three part"},{"speaker":"Heather Sager","startTime":484.109,"endTime":487.949,"body":"series, whether that's live or"},{"speaker":"Heather Sager","startTime":484.109,"endTime":487.949,"body":"recorded, maybe a webinar, I"},{"speaker":"Heather Sager","startTime":487.949,"endTime":491.519,"body":"don't care if this is live, or"},{"speaker":"Heather Sager","startTime":487.949,"endTime":491.519,"body":"evergreen, which means like on"},{"speaker":"Heather Sager","startTime":491.519,"endTime":493.739,"body":"demand, or it's a live"},{"speaker":"Heather Sager","startTime":491.519,"endTime":493.739,"body":"experience that you're doing."},{"speaker":"Heather Sager","startTime":493.739,"endTime":497.309,"body":"But a launch is where you pull"},{"speaker":"Heather Sager","startTime":493.739,"endTime":497.309,"body":"people into an experience with"},{"speaker":"Heather Sager","startTime":497.309,"endTime":503.129,"body":"free content. And then you pitch"},{"speaker":"Heather Sager","startTime":497.309,"endTime":503.129,"body":"your product or program. So I"},{"speaker":"Heather Sager","startTime":503.129,"endTime":506.339,"body":"would imagine if you're hanging"},{"speaker":"Heather Sager","startTime":503.129,"endTime":506.339,"body":"out around here, you have plans"},{"speaker":"Heather Sager","startTime":506.339,"endTime":509.339,"body":"to do some kind of live launch"},{"speaker":"Heather Sager","startTime":506.339,"endTime":509.339,"body":"and give it a title of this"},{"speaker":"Heather Sager","startTime":509.339,"endTime":513.569,"body":"episode, you were very curious"},{"speaker":"Heather Sager","startTime":509.339,"endTime":513.569,"body":"to understand what is the number"},{"speaker":"Heather Sager","startTime":513.569,"endTime":518.999,"body":"one ingredient of any successful"},{"speaker":"Heather Sager","startTime":513.569,"endTime":518.999,"body":"launch because I would bet that"},{"speaker":"Heather Sager","startTime":518.999,"endTime":522.059,"body":"if you have intentions of"},{"speaker":"Heather Sager","startTime":518.999,"endTime":522.059,"body":"launching, you're not sitting"},{"speaker":"Heather Sager","startTime":522.059,"endTime":526.439,"body":"here going, I want to have an"},{"speaker":"Heather Sager","startTime":522.059,"endTime":526.439,"body":"average launch. Or I want to put"},{"speaker":"Heather Sager","startTime":526.439,"endTime":530.909,"body":"myself out there and fall on my"},{"speaker":"Heather Sager","startTime":526.439,"endTime":530.909,"body":"freakin face and flap of a"},{"speaker":"Heather Sager","startTime":530.909,"endTime":534.509,"body":"launch. No, I don't think"},{"speaker":"Heather Sager","startTime":530.909,"endTime":534.509,"body":"anybody outwardly intends on"},{"speaker":"Heather Sager","startTime":534.509,"endTime":537.239,"body":"that. Although I think many of"},{"speaker":"Heather Sager","startTime":534.509,"endTime":537.239,"body":"us especially as entrepreneurs,"},{"speaker":"Heather Sager","startTime":537.239,"endTime":541.709,"body":"we've embraced the idea of there"},{"speaker":"Heather Sager","startTime":537.239,"endTime":541.709,"body":"is no failing, it is learning."},{"speaker":"Heather Sager","startTime":542.399,"endTime":545.069,"body":"Although that's really beautiful"},{"speaker":"Heather Sager","startTime":542.399,"endTime":545.069,"body":"to say and it looks really good"},{"speaker":"Heather Sager","startTime":545.069,"endTime":548.069,"body":"on a quote card on Instagram."},{"speaker":"Heather Sager","startTime":545.069,"endTime":548.069,"body":"But let's be honest, it sucks"},{"speaker":"Heather Sager","startTime":548.069,"endTime":552.449,"body":"sometimes to fail. You can learn"},{"speaker":"Heather Sager","startTime":548.069,"endTime":552.449,"body":"and you can feel the sting of a"},{"speaker":"Heather Sager","startTime":552.449,"endTime":556.409,"body":"quote unquote, fail. But what I"},{"speaker":"Heather Sager","startTime":552.449,"endTime":556.409,"body":"want to talk about today is"},{"speaker":"Heather Sager","startTime":556.709,"endTime":560.099,"body":"there's a lot of conversations"},{"speaker":"Heather Sager","startTime":556.709,"endTime":560.099,"body":"doesn't matter what you do"},{"speaker":"Heather Sager","startTime":560.099,"endTime":563.369,"body":"online, everybody has their"},{"speaker":"Heather Sager","startTime":560.099,"endTime":563.369,"body":"opinion around what the secret"},{"speaker":"Heather Sager","startTime":563.369,"endTime":567.239,"body":"ingredient is for a successful"},{"speaker":"Heather Sager","startTime":563.369,"endTime":567.239,"body":"launch. I'm gonna go pretty"},{"speaker":"Heather Sager","startTime":567.239,"endTime":570.659,"body":"ballsy today and say what I have"},{"speaker":"Heather Sager","startTime":567.239,"endTime":570.659,"body":"to share with you is a non"},{"speaker":"Heather Sager","startTime":570.899,"endTime":574.289,"body":"negotiable because if you sell"},{"speaker":"Heather Sager","startTime":570.899,"endTime":574.289,"body":"online courses, coaching"},{"speaker":"Heather Sager","startTime":574.289,"endTime":576.899,"body":"programs or services, whatever"},{"speaker":"Heather Sager","startTime":574.289,"endTime":576.899,"body":"you're selling at the end of"},{"speaker":"Heather Sager","startTime":576.899,"endTime":581.129,"body":"your launch, here is the fact"},{"speaker":"Heather Sager","startTime":576.899,"endTime":581.129,"body":"you can outsource your emails."},{"speaker":"Heather Sager","startTime":581.189,"endTime":583.709,"body":"You can outsource your tech you"},{"speaker":"Heather Sager","startTime":581.189,"endTime":583.709,"body":"can have somebody else build a"},{"speaker":"Heather Sager","startTime":583.709,"endTime":587.639,"body":"landing page you can have you"},{"speaker":"Heather Sager","startTime":583.709,"endTime":587.639,"body":"can hire a copywriter to write"},{"speaker":"Heather Sager","startTime":587.639,"endTime":590.729,"body":"your sales sequence or your"},{"speaker":"Heather Sager","startTime":587.639,"endTime":590.729,"body":"invites like that is fact you"},{"speaker":"Heather Sager","startTime":590.729,"endTime":594.359,"body":"can outsource those things. And"},{"speaker":"Heather Sager","startTime":590.729,"endTime":594.359,"body":"technically speaking, you could"},{"speaker":"Heather Sager","startTime":594.389,"endTime":597.929,"body":"you could skip a lot of things"},{"speaker":"Heather Sager","startTime":594.389,"endTime":597.929,"body":"in a launch and still sell. I"},{"speaker":"Heather Sager","startTime":597.929,"endTime":599.999,"body":"know people who have launched"},{"speaker":"Heather Sager","startTime":597.929,"endTime":599.999,"body":"successfully without saying"},{"speaker":"Heather Sager","startTime":599.999,"endTime":603.989,"body":"sales pages, ie my very first"},{"speaker":"Heather Sager","startTime":599.999,"endTime":603.989,"body":"online launch online launched"},{"speaker":"Heather Sager","startTime":603.989,"endTime":607.559,"body":"about group program, there was"},{"speaker":"Heather Sager","startTime":603.989,"endTime":607.559,"body":"no sales page. There was no"},{"speaker":"Heather Sager","startTime":607.559,"endTime":612.179,"body":"sales page, there was a book a"},{"speaker":"Heather Sager","startTime":607.559,"endTime":612.179,"body":"call with me and I did sales"},{"speaker":"Heather Sager","startTime":612.179,"endTime":615.629,"body":"calls, and then a link to pay me"},{"speaker":"Heather Sager","startTime":612.179,"endTime":615.629,"body":"money. Like you do not I know"},{"speaker":"Heather Sager","startTime":615.629,"endTime":618.599,"body":"people who there are some people"},{"speaker":"Heather Sager","startTime":615.629,"endTime":618.599,"body":"online that I know who have"},{"speaker":"Heather Sager","startTime":618.599,"endTime":621.719,"body":"lunch programs successfully,"},{"speaker":"Heather Sager","startTime":618.599,"endTime":621.719,"body":"their sales page was a Google"},{"speaker":"Heather Sager","startTime":621.719,"endTime":625.499,"body":"Doc, or others who have"},{"speaker":"Heather Sager","startTime":621.719,"endTime":625.499,"body":"literally just sent a PayPal"},{"speaker":"Heather Sager","startTime":625.499,"endTime":629.279,"body":"link and said, pay me like you"},{"speaker":"Heather Sager","startTime":625.499,"endTime":629.279,"body":"do not need to have all of the"},{"speaker":"Heather Sager","startTime":629.279,"endTime":632.339,"body":"fancy stuff in order to be"},{"speaker":"Heather Sager","startTime":629.279,"endTime":632.339,"body":"successful online, although"},{"speaker":"Heather Sager","startTime":632.339,"endTime":637.499,"body":"those things can definitely help"},{"speaker":"Heather Sager","startTime":632.339,"endTime":637.499,"body":"you become more effective. But"},{"speaker":"Heather Sager","startTime":637.529,"endTime":641.909,"body":"the truth is, if you're being"},{"speaker":"Heather Sager","startTime":637.529,"endTime":641.909,"body":"real honest with yourself, if"},{"speaker":"Heather Sager","startTime":641.909,"endTime":645.299,"body":"you look at all of the elements"},{"speaker":"Heather Sager","startTime":641.909,"endTime":645.299,"body":"that go into your launch, like I"},{"speaker":"Heather Sager","startTime":645.299,"endTime":649.169,"body":"said, regardless if it's a three"},{"speaker":"Heather Sager","startTime":645.299,"endTime":649.169,"body":"part Live series, and a Facebook"},{"speaker":"Heather Sager","startTime":649.169,"endTime":654.209,"body":"group, or a three day challenge,"},{"speaker":"Heather Sager","startTime":649.169,"endTime":654.209,"body":"or a live webinar, or a"},{"speaker":"Heather Sager","startTime":654.209,"endTime":658.409,"body":"masterclass or a paid workshop,"},{"speaker":"Heather Sager","startTime":654.209,"endTime":658.409,"body":"or whatever the heck is the"},{"speaker":"Heather Sager","startTime":658.409,"endTime":663.719,"body":"vehicle for your live or pre"},{"speaker":"Heather Sager","startTime":658.409,"endTime":663.719,"body":"recorded experience. There are a"},{"speaker":"Heather Sager","startTime":663.719,"endTime":666.779,"body":"lot of elements. And if you were"},{"speaker":"Heather Sager","startTime":663.719,"endTime":666.779,"body":"being really honest with"},{"speaker":"Heather Sager","startTime":666.779,"endTime":671.939,"body":"yourself, not all of them are"},{"speaker":"Heather Sager","startTime":666.779,"endTime":671.939,"body":"required. There are a lot of"},{"speaker":"Heather Sager","startTime":671.969,"endTime":678.449,"body":"extra stuff that we add in, in"},{"speaker":"Heather Sager","startTime":671.969,"endTime":678.449,"body":"hopes for our lunch to be, quote"},{"speaker":"Heather Sager","startTime":678.449,"endTime":682.229,"body":"unquote, more successful. And by"},{"speaker":"Heather Sager","startTime":678.449,"endTime":682.229,"body":"more successful, most people"},{"speaker":"Heather Sager","startTime":682.349,"endTime":687.959,"body":"would equate that to more sales,"},{"speaker":"Heather Sager","startTime":682.349,"endTime":687.959,"body":"ie more revenue, for just being"},{"speaker":"Heather Sager","startTime":687.959,"endTime":691.529,"body":"real honest, chatting between us"},{"speaker":"Heather Sager","startTime":687.959,"endTime":691.529,"body":"girls here, let's let like"},{"speaker":"Heather Sager","startTime":691.529,"endTime":693.869,"body":"that's the goal, the launch is"},{"speaker":"Heather Sager","startTime":691.529,"endTime":693.869,"body":"to sell something and hopefully"},{"speaker":"Heather Sager","startTime":693.869,"endTime":697.769,"body":"sell more of that something. So"},{"speaker":"Heather Sager","startTime":693.869,"endTime":697.769,"body":"you can outsource a lot of"},{"speaker":"Heather Sager","startTime":697.769,"endTime":700.619,"body":"things you can get by taking"},{"speaker":"Heather Sager","startTime":697.769,"endTime":700.619,"body":"shortcuts with a lot of things."},{"speaker":"Heather Sager","startTime":700.619,"endTime":705.989,"body":"But there is one thing that you"},{"speaker":"Heather Sager","startTime":700.619,"endTime":705.989,"body":"absolutely cannot shortcut, or"},{"speaker":"Heather Sager","startTime":705.989,"endTime":709.079,"body":"it will impact the results of"},{"speaker":"Heather Sager","startTime":705.989,"endTime":709.079,"body":"your lunch."},{"speaker":"Heather Sager","startTime":711.21,"endTime":713.73,"body":"We're going to talk about your"},{"speaker":"Heather Sager","startTime":711.21,"endTime":713.73,"body":"voice today because I believe"},{"speaker":"Heather Sager","startTime":713.73,"endTime":719.01,"body":"your voice you specifically"},{"speaker":"Heather Sager","startTime":713.73,"endTime":719.01,"body":"speaking about your content,"},{"speaker":"Heather Sager","startTime":719.13,"endTime":723.81,"body":"your program, the price of your"},{"speaker":"Heather Sager","startTime":719.13,"endTime":723.81,"body":"program verbally talking through"},{"speaker":"Heather Sager","startTime":723.81,"endTime":728.25,"body":"these things. Again, whether"},{"speaker":"Heather Sager","startTime":723.81,"endTime":728.25,"body":"that's on live webinars, whether"},{"speaker":"Heather Sager","startTime":728.25,"endTime":731.19,"body":"that's in a three part video"},{"speaker":"Heather Sager","startTime":728.25,"endTime":731.19,"body":"series, it's pre recorded, or"},{"speaker":"Heather Sager","startTime":731.19,"endTime":735.78,"body":"you teach it live, little videos"},{"speaker":"Heather Sager","startTime":731.19,"endTime":735.78,"body":"during a challenge. All of those"},{"speaker":"Heather Sager","startTime":735.78,"endTime":739.89,"body":"things, the common through line"},{"speaker":"Heather Sager","startTime":735.78,"endTime":739.89,"body":"is you showing up. Maybe it's"},{"speaker":"Heather Sager","startTime":739.89,"endTime":742.89,"body":"just audio, you have slides on"},{"speaker":"Heather Sager","startTime":739.89,"endTime":742.89,"body":"the screen, maybe you're doing"},{"speaker":"Heather Sager","startTime":742.89,"endTime":748.44,"body":"video doesn't really matter what"},{"speaker":"Heather Sager","startTime":742.89,"endTime":748.44,"body":"but you have to communicate to"},{"speaker":"Heather Sager","startTime":748.44,"endTime":753.0,"body":"your audience. Now, it'd be"},{"speaker":"Heather Sager","startTime":748.44,"endTime":753.0,"body":"really easy for me to sit here"},{"speaker":"Heather Sager","startTime":753.0,"endTime":757.92,"body":"today and say, oh my gosh, it's"},{"speaker":"Heather Sager","startTime":753.0,"endTime":757.92,"body":"so simple. Like it's it's, it's"},{"speaker":"Heather Sager","startTime":757.92,"endTime":761.13,"body":"just like, you just have to have"},{"speaker":"Heather Sager","startTime":757.92,"endTime":761.13,"body":"the right script or you just"},{"speaker":"Heather Sager","startTime":761.13,"endTime":764.13,"body":"have to have the right structure"},{"speaker":"Heather Sager","startTime":761.13,"endTime":764.13,"body":"that is the secret ingredient."},{"speaker":"Heather Sager","startTime":764.16,"endTime":770.88,"body":"But it's not true. People online"},{"speaker":"Heather Sager","startTime":764.16,"endTime":770.88,"body":"literally sell the quote unquote"},{"speaker":"Heather Sager","startTime":770.88,"endTime":774.42,"body":"best practice scripts for"},{"speaker":"Heather Sager","startTime":770.88,"endTime":774.42,"body":"webinars. And yet so many online"},{"speaker":"Heather Sager","startTime":774.42,"endTime":778.08,"body":"entrepreneurs follow them and"},{"speaker":"Heather Sager","startTime":774.42,"endTime":778.08,"body":"they still flop on their face."},{"speaker":"Heather Sager","startTime":779.1,"endTime":782.01,"body":"Or there's other people are"},{"speaker":"Heather Sager","startTime":779.1,"endTime":782.01,"body":"mine, myself included, who"},{"speaker":"Heather Sager","startTime":782.01,"endTime":785.25,"body":"breaks all the rules for the"},{"speaker":"Heather Sager","startTime":782.01,"endTime":785.25,"body":"quote unquote best practice"},{"speaker":"Heather Sager","startTime":785.25,"endTime":791.88,"body":"scripts or webinars, and they"},{"speaker":"Heather Sager","startTime":785.25,"endTime":791.88,"body":"sell a crap ton of their stuff."},{"speaker":"Heather Sager","startTime":792.3,"endTime":795.99,"body":"So you can't sit here and say"},{"speaker":"Heather Sager","startTime":792.3,"endTime":795.99,"body":"that it is a script, or the"},{"speaker":"Heather Sager","startTime":795.99,"endTime":799.53,"body":"perfect content that sells a"},{"speaker":"Heather Sager","startTime":795.99,"endTime":799.53,"body":"program. We also can't sit here"},{"speaker":"Heather Sager","startTime":799.53,"endTime":803.1,"body":"and say that content doesn't"},{"speaker":"Heather Sager","startTime":799.53,"endTime":803.1,"body":"matter. There are two things"},{"speaker":"Heather Sager","startTime":803.1,"endTime":805.59,"body":"that factor into your voice as"},{"speaker":"Heather Sager","startTime":803.1,"endTime":805.59,"body":"an online entrepreneur. Number"},{"speaker":"Heather Sager","startTime":805.59,"endTime":809.52,"body":"one, you have to think about"},{"speaker":"Heather Sager","startTime":805.59,"endTime":809.52,"body":"what you are talking about"},{"speaker":"Heather Sager","startTime":809.76,"endTime":815.67,"body":"having a clear message that"},{"speaker":"Heather Sager","startTime":809.76,"endTime":815.67,"body":"speaks to a specific person's"},{"speaker":"Heather Sager","startTime":815.85,"endTime":819.12,"body":"problem. I'll say that again,"},{"speaker":"Heather Sager","startTime":815.85,"endTime":819.12,"body":"having a clear message that"},{"speaker":"Heather Sager","startTime":819.12,"endTime":822.96,"body":"speaks to a specific person's"},{"speaker":"Heather Sager","startTime":819.12,"endTime":822.96,"body":"problem that is one part of the"},{"speaker":"Heather Sager","startTime":822.96,"endTime":827.19,"body":"equation. And if we're being"},{"speaker":"Heather Sager","startTime":822.96,"endTime":827.19,"body":"real here, you tactically can"},{"speaker":"Heather Sager","startTime":827.22,"endTime":830.52,"body":"outsource that to a copywriter."},{"speaker":"Heather Sager","startTime":827.22,"endTime":830.52,"body":"copywriters, especially"},{"speaker":"Heather Sager","startTime":830.52,"endTime":834.66,"body":"conversion copywriters are"},{"speaker":"Heather Sager","startTime":830.52,"endTime":834.66,"body":"specifically focused on the"},{"speaker":"Heather Sager","startTime":834.66,"endTime":839.73,"body":"words that speak to and convert"},{"speaker":"Heather Sager","startTime":834.66,"endTime":839.73,"body":"your ideal person. But if it"},{"speaker":"Heather Sager","startTime":839.73,"endTime":843.33,"body":"were just that easy, that means"},{"speaker":"Heather Sager","startTime":839.73,"endTime":843.33,"body":"that all copywriters would have"},{"speaker":"Heather Sager","startTime":843.36,"endTime":847.11,"body":"hugely wildly successful live"},{"speaker":"Heather Sager","startTime":843.36,"endTime":847.11,"body":"launches, it's not just about"},{"speaker":"Heather Sager","startTime":847.11,"endTime":851.67,"body":"the words. That's piece number"},{"speaker":"Heather Sager","startTime":847.11,"endTime":851.67,"body":"one. But piece number two is how"},{"speaker":"Heather Sager","startTime":852.3,"endTime":857.64,"body":"you say those words, with your"},{"speaker":"Heather Sager","startTime":852.3,"endTime":857.64,"body":"voice, with your facial"},{"speaker":"Heather Sager","startTime":857.64,"endTime":861.42,"body":"expressions, with your body"},{"speaker":"Heather Sager","startTime":857.64,"endTime":861.42,"body":"language with your hand"},{"speaker":"Heather Sager","startTime":861.42,"endTime":869.49,"body":"gestures, how you communicate,"},{"speaker":"Heather Sager","startTime":861.42,"endTime":869.49,"body":"is so freaking important. Now"},{"speaker":"Heather Sager","startTime":869.49,"endTime":872.55,"body":"there's that very catchy phrase,"},{"speaker":"Heather Sager","startTime":869.49,"endTime":872.55,"body":"I'm sure that I even said it"},{"speaker":"Heather Sager","startTime":872.55,"endTime":875.94,"body":"many times where we say it's not"},{"speaker":"Heather Sager","startTime":872.55,"endTime":875.94,"body":"about what you say it's about"},{"speaker":"Heather Sager","startTime":875.94,"endTime":879.21,"body":"how you say it, but I'm going to"},{"speaker":"Heather Sager","startTime":875.94,"endTime":879.21,"body":"tackle I'm going to tackle and"},{"speaker":"Heather Sager","startTime":879.21,"endTime":884.01,"body":"call out BS on that today."},{"speaker":"Heather Sager","startTime":879.21,"endTime":884.01,"body":"Because here's the thing, if"},{"speaker":"Heather Sager","startTime":884.01,"endTime":888.45,"body":"what you weren't talking about"},{"speaker":"Heather Sager","startTime":884.01,"endTime":888.45,"body":"doesn't make sense to your"},{"speaker":"Heather Sager","startTime":888.45,"endTime":891.3,"body":"audience and doesn't"},{"speaker":"Heather Sager","startTime":888.45,"endTime":891.3,"body":"specifically speak to a problem"},{"speaker":"Heather Sager","startTime":891.3,"endTime":896.4,"body":"that they're having. I do not"},{"speaker":"Heather Sager","startTime":891.3,"endTime":896.4,"body":"care how warm and nurturing and"},{"speaker":"Heather Sager","startTime":896.4,"endTime":900.6,"body":"how charismatic you are with"},{"speaker":"Heather Sager","startTime":896.4,"endTime":900.6,"body":"your face and your body language"},{"speaker":"Heather Sager","startTime":900.6,"endTime":905.19,"body":"and your voice. If what you're"},{"speaker":"Heather Sager","startTime":900.6,"endTime":905.19,"body":"saying is not going, if it"},{"speaker":"Heather Sager","startTime":905.19,"endTime":908.31,"body":"doesn't resonate with your ideal"},{"speaker":"Heather Sager","startTime":905.19,"endTime":908.31,"body":"person, they will not buy from"},{"speaker":"Heather Sager","startTime":908.31,"endTime":913.77,"body":"you, your message has to be"},{"speaker":"Heather Sager","startTime":908.31,"endTime":913.77,"body":"solid, a clear message that"},{"speaker":"Heather Sager","startTime":913.77,"endTime":917.94,"body":"speaks to a specific person's"},{"speaker":"Heather Sager","startTime":913.77,"endTime":917.94,"body":"problem, but delivered in a"},{"speaker":"Heather Sager","startTime":917.94,"endTime":922.02,"body":"mediocre way or a super fumbly"},{"speaker":"Heather Sager","startTime":917.94,"endTime":922.02,"body":"way, maybe somebody who's just"},{"speaker":"Heather Sager","startTime":922.02,"endTime":924.81,"body":"filler words, they get really"},{"speaker":"Heather Sager","startTime":922.02,"endTime":924.81,"body":"freaked out by the camera. So"},{"speaker":"Heather Sager","startTime":924.81,"endTime":930.0,"body":"they turn into a robot. Maybe"},{"speaker":"Heather Sager","startTime":924.81,"endTime":930.0,"body":"they just they just go flat,"},{"speaker":"Heather Sager","startTime":930.03,"endTime":933.81,"body":"somebody with really flat"},{"speaker":"Heather Sager","startTime":930.03,"endTime":933.81,"body":"delivery skills. The person on"},{"speaker":"Heather Sager","startTime":933.81,"endTime":937.38,"body":"the other end is thinking, I"},{"speaker":"Heather Sager","startTime":933.81,"endTime":937.38,"body":"don't believe that you can get"},{"speaker":"Heather Sager","startTime":937.38,"endTime":941.37,"body":"better results. When you have"},{"speaker":"Heather Sager","startTime":937.38,"endTime":941.37,"body":"flat delivery skills, when your"},{"speaker":"Heather Sager","startTime":941.37,"endTime":945.6,"body":"voice is monotone. When you are"},{"speaker":"Heather Sager","startTime":941.37,"endTime":945.6,"body":"speaking so slow, or you're"},{"speaker":"Heather Sager","startTime":945.6,"endTime":948.93,"body":"speaking so fast that you're not"},{"speaker":"Heather Sager","startTime":945.6,"endTime":948.93,"body":"even taking breaths, that person"},{"speaker":"Heather Sager","startTime":948.93,"endTime":951.93,"body":"is on the other side is"},{"speaker":"Heather Sager","startTime":948.93,"endTime":951.93,"body":"thinking, oh my gosh, this"},{"speaker":"Heather Sager","startTime":951.93,"endTime":954.21,"body":"person's a little flighty. I"},{"speaker":"Heather Sager","startTime":951.93,"endTime":954.21,"body":"don't know that I can trust"},{"speaker":"Heather Sager","startTime":954.21,"endTime":957.69,"body":"them. Or they're thinking, Oh,"},{"speaker":"Heather Sager","startTime":954.21,"endTime":957.69,"body":"my gosh, this person is so"},{"speaker":"Heather Sager","startTime":957.69,"endTime":960.9,"body":"fumbly or awkward or clearly"},{"speaker":"Heather Sager","startTime":957.69,"endTime":960.9,"body":"they are not confident what"},{"speaker":"Heather Sager","startTime":960.9,"endTime":963.57,"body":"they're talking about. I don't"},{"speaker":"Heather Sager","startTime":960.9,"endTime":963.57,"body":"think that they can get me"},{"speaker":"Heather Sager","startTime":963.57,"endTime":969.54,"body":"results. Confidence sells people"},{"speaker":"Heather Sager","startTime":963.57,"endTime":969.54,"body":"confidence sells, and that"},{"speaker":"Heather Sager","startTime":969.54,"endTime":973.44,"body":"confidence comes out through our"},{"speaker":"Heather Sager","startTime":969.54,"endTime":973.44,"body":"delivery. But on the other end"},{"speaker":"Heather Sager","startTime":973.44,"endTime":976.83,"body":"of the spectrum, a mediocre"},{"speaker":"Heather Sager","startTime":973.44,"endTime":976.83,"body":"message, maybe one that's"},{"speaker":"Heather Sager","startTime":976.86,"endTime":981.15,"body":"unclear, maybe one that is a"},{"speaker":"Heather Sager","startTime":976.86,"endTime":981.15,"body":"little circular, maybe a little"},{"speaker":"Heather Sager","startTime":981.15,"endTime":987.78,"body":"rambley. But it has phenomenal"},{"speaker":"Heather Sager","startTime":981.15,"endTime":987.78,"body":"delivery, someone who is just so"},{"speaker":"Heather Sager","startTime":988.02,"endTime":990.81,"body":"confident and charismatic and"},{"speaker":"Heather Sager","startTime":988.02,"endTime":990.81,"body":"they're making you laugh, and"},{"speaker":"Heather Sager","startTime":990.81,"endTime":994.71,"body":"they just feel good when they're"},{"speaker":"Heather Sager","startTime":990.81,"endTime":994.71,"body":"talking. That is also not the"},{"speaker":"Heather Sager","startTime":994.71,"endTime":999.69,"body":"solution. Because if you have"},{"speaker":"Heather Sager","startTime":994.71,"endTime":999.69,"body":"phenomenal delivery skills, but"},{"speaker":"Heather Sager","startTime":999.75,"endTime":1005.36,"body":"your content is unclear. And or"},{"speaker":"Heather Sager","startTime":999.75,"endTime":1005.36,"body":"does not speak to a very"},{"speaker":"Heather Sager","startTime":1005.36,"endTime":1009.02,"body":"specific problem or challenge"},{"speaker":"Heather Sager","startTime":1005.36,"endTime":1009.02,"body":"your ideal person is having the"},{"speaker":"Heather Sager","startTime":1009.02,"endTime":1012.71,"body":"other end there thinking, I"},{"speaker":"Heather Sager","startTime":1009.02,"endTime":1012.71,"body":"don't believe that I can trust"},{"speaker":"Heather Sager","startTime":1012.71,"endTime":1017.6,"body":"what you say. Think about the"},{"speaker":"Heather Sager","startTime":1012.71,"endTime":1017.6,"body":"classic used car salesmen. I"},{"speaker":"Heather Sager","startTime":1017.6,"endTime":1021.14,"body":"mean, they are so like when you"},{"speaker":"Heather Sager","startTime":1017.6,"endTime":1021.14,"body":"think about the stereotype, they"},{"speaker":"Heather Sager","startTime":1021.14,"endTime":1025.49,"body":"are so smooth, so confident they"},{"speaker":"Heather Sager","startTime":1021.14,"endTime":1025.49,"body":"have studied themselves in the"},{"speaker":"Heather Sager","startTime":1025.49,"endTime":1027.89,"body":"mirror, they know what their"},{"speaker":"Heather Sager","startTime":1025.49,"endTime":1027.89,"body":"facial expressions look like,"},{"speaker":"Heather Sager","startTime":1027.98,"endTime":1033.11,"body":"like they're good, but they're"},{"speaker":"Heather Sager","startTime":1027.98,"endTime":1033.11,"body":"so smooth that you don't trust"},{"speaker":"Heather Sager","startTime":1033.11,"endTime":1037.16,"body":"them. You think and we all think"},{"speaker":"Heather Sager","startTime":1033.11,"endTime":1037.16,"body":"this right? When we see somebody"},{"speaker":"Heather Sager","startTime":1037.16,"endTime":1040.94,"body":"who's just a little too smooth,"},{"speaker":"Heather Sager","startTime":1037.16,"endTime":1040.94,"body":"we think that they're so smooth"},{"speaker":"Heather Sager","startTime":1041.0,"endTime":1044.72,"body":"that there is no way that"},{"speaker":"Heather Sager","startTime":1041.0,"endTime":1044.72,"body":"they're here for our best"},{"speaker":"Heather Sager","startTime":1044.72,"endTime":1050.21,"body":"interest. So we're skeptical. So"},{"speaker":"Heather Sager","startTime":1044.72,"endTime":1050.21,"body":"what I want you thinking about"},{"speaker":"Heather Sager","startTime":1050.21,"endTime":1055.97,"body":"today is if you have a launch"},{"speaker":"Heather Sager","startTime":1050.21,"endTime":1055.97,"body":"coming up in 2022, or whenever"},{"speaker":"Heather Sager","startTime":1055.97,"endTime":1058.31,"body":"you're listening to the year"},{"speaker":"Heather Sager","startTime":1055.97,"endTime":1058.31,"body":"doesn't really matter."},{"speaker":"Heather Sager","startTime":1059.87,"endTime":1065.3,"body":"The number one ingredient for"},{"speaker":"Heather Sager","startTime":1059.87,"endTime":1065.3,"body":"any successful launch, is your"},{"speaker":"Heather Sager","startTime":1065.3,"endTime":1069.95,"body":"ability to effectively and"},{"speaker":"Heather Sager","startTime":1065.3,"endTime":1069.95,"body":"persuasively communicate with"},{"speaker":"Heather Sager","startTime":1070.04,"endTime":1074.9,"body":"your ideal customer. As an"},{"speaker":"Heather Sager","startTime":1070.04,"endTime":1074.9,"body":"online entrepreneur, your voice"},{"speaker":"Heather Sager","startTime":1074.9,"endTime":1079.88,"body":"is the number one thing that you"},{"speaker":"Heather Sager","startTime":1074.9,"endTime":1079.88,"body":"cannot outsource. So my question"},{"speaker":"Heather Sager","startTime":1079.88,"endTime":1083.51,"body":"for you is, as you look ahead on"},{"speaker":"Heather Sager","startTime":1079.88,"endTime":1083.51,"body":"this year, when you think about"},{"speaker":"Heather Sager","startTime":1083.51,"endTime":1086.0,"body":"your launches, when you think"},{"speaker":"Heather Sager","startTime":1083.51,"endTime":1086.0,"body":"about planning, whether you're"},{"speaker":"Heather Sager","startTime":1086.0,"endTime":1088.73,"body":"on evergreen or not, when you"},{"speaker":"Heather Sager","startTime":1086.0,"endTime":1088.73,"body":"think about all the ingredients"},{"speaker":"Heather Sager","startTime":1088.73,"endTime":1092.18,"body":"that you have listed in your"},{"speaker":"Heather Sager","startTime":1088.73,"endTime":1092.18,"body":"asana board, or on your Google"},{"speaker":"Heather Sager","startTime":1092.18,"endTime":1094.67,"body":"Spreadsheet, whatever you have,"},{"speaker":"Heather Sager","startTime":1092.18,"endTime":1094.67,"body":"that you're keeping track of all"},{"speaker":"Heather Sager","startTime":1094.67,"endTime":1097.4,"body":"of these tasks. My question for"},{"speaker":"Heather Sager","startTime":1094.67,"endTime":1097.4,"body":"you is where on the schedule?"},{"speaker":"Heather Sager","startTime":1097.52,"endTime":1101.24,"body":"Are you actually working on the"},{"speaker":"Heather Sager","startTime":1097.52,"endTime":1101.24,"body":"skill of persuasive"},{"speaker":"Heather Sager","startTime":1101.24,"endTime":1106.13,"body":"communication? Chances are you"},{"speaker":"Heather Sager","startTime":1101.24,"endTime":1106.13,"body":"have a line item for build"},{"speaker":"Heather Sager","startTime":1106.13,"endTime":1112.01,"body":"webinar deck, or outline three"},{"speaker":"Heather Sager","startTime":1106.13,"endTime":1112.01,"body":"part video series. And maybe you"},{"speaker":"Heather Sager","startTime":1112.01,"endTime":1115.22,"body":"have a script to follow or you"},{"speaker":"Heather Sager","startTime":1112.01,"endTime":1115.22,"body":"have a loose outline you learned"},{"speaker":"Heather Sager","startTime":1115.22,"endTime":1119.45,"body":"somewhere in somebody's sales"},{"speaker":"Heather Sager","startTime":1115.22,"endTime":1119.45,"body":"program. But you are not worried"},{"speaker":"Heather Sager","startTime":1119.45,"endTime":1121.49,"body":"about that right now. Because"},{"speaker":"Heather Sager","startTime":1119.45,"endTime":1121.49,"body":"you're like, Oh, I'll figure it"},{"speaker":"Heather Sager","startTime":1121.49,"endTime":1125.09,"body":"out later. Well, here's the"},{"speaker":"Heather Sager","startTime":1121.49,"endTime":1125.09,"body":"thing, what happens for so many"},{"speaker":"Heather Sager","startTime":1125.09,"endTime":1128.03,"body":"of us entrepreneurs have so many"},{"speaker":"Heather Sager","startTime":1125.09,"endTime":1128.03,"body":"things on our plates later"},{"speaker":"Heather Sager","startTime":1128.06,"endTime":1133.64,"body":"becomes a rushing 11th hour, the"},{"speaker":"Heather Sager","startTime":1128.06,"endTime":1133.64,"body":"week before your launch, we are"},{"speaker":"Heather Sager","startTime":1133.64,"endTime":1136.46,"body":"scrapping together slides where"},{"speaker":"Heather Sager","startTime":1133.64,"endTime":1136.46,"body":"you're posting a Facebook group"},{"speaker":"Heather Sager","startTime":1136.46,"endTime":1139.55,"body":"going, oh my gosh, is it worth"},{"speaker":"Heather Sager","startTime":1136.46,"endTime":1139.55,"body":"buying this template, it's slide"},{"speaker":"Heather Sager","startTime":1139.55,"endTime":1142.4,"body":"deck. And then you rush online"},{"speaker":"Heather Sager","startTime":1139.55,"endTime":1142.4,"body":"to find somebody else's template"},{"speaker":"Heather Sager","startTime":1142.4,"endTime":1145.01,"body":"and you're trying to customize"},{"speaker":"Heather Sager","startTime":1142.4,"endTime":1145.01,"body":"it to your font colors. You're"},{"speaker":"Heather Sager","startTime":1145.01,"endTime":1147.74,"body":"trying to figure out how their"},{"speaker":"Heather Sager","startTime":1145.01,"endTime":1147.74,"body":"questions work for your content,"},{"speaker":"Heather Sager","startTime":1147.89,"endTime":1153.65,"body":"and you're left going, Oh, this"},{"speaker":"Heather Sager","startTime":1147.89,"endTime":1153.65,"body":"doesn't really sound like me."},{"speaker":"Heather Sager","startTime":1153.68,"endTime":1157.88,"body":"But it's the template so I"},{"speaker":"Heather Sager","startTime":1153.68,"endTime":1157.88,"body":"should follow it. And then you"},{"speaker":"Heather Sager","startTime":1157.88,"endTime":1161.36,"body":"show up live on your webinar or"},{"speaker":"Heather Sager","startTime":1157.88,"endTime":1161.36,"body":"on your three part video series"},{"speaker":"Heather Sager","startTime":1161.36,"endTime":1164.48,"body":"or on your challenge. And you're"},{"speaker":"Heather Sager","startTime":1161.36,"endTime":1164.48,"body":"fumbling your way through the"},{"speaker":"Heather Sager","startTime":1164.48,"endTime":1167.24,"body":"slides that are quite frankly,"},{"speaker":"Heather Sager","startTime":1164.48,"endTime":1167.24,"body":"written in somebody else's"},{"speaker":"Heather Sager","startTime":1167.24,"endTime":1172.1,"body":"voice. So it doesn't sound like"},{"speaker":"Heather Sager","startTime":1167.24,"endTime":1172.1,"body":"you. And when it doesn't sound"},{"speaker":"Heather Sager","startTime":1172.1,"endTime":1175.79,"body":"like you. And you don't"},{"speaker":"Heather Sager","startTime":1172.1,"endTime":1175.79,"body":"necessarily know if your content"},{"speaker":"Heather Sager","startTime":1175.79,"endTime":1178.04,"body":"is going to resonate with your"},{"speaker":"Heather Sager","startTime":1175.79,"endTime":1178.04,"body":"ideal person put those two"},{"speaker":"Heather Sager","startTime":1178.04,"endTime":1182.09,"body":"things together. How can you"},{"speaker":"Heather Sager","startTime":1178.04,"endTime":1182.09,"body":"expect that your ideal person is"},{"speaker":"Heather Sager","startTime":1182.09,"endTime":1186.56,"body":"going to click and get it? You"},{"speaker":"Heather Sager","startTime":1182.09,"endTime":1186.56,"body":"see, the big challenge that so"},{"speaker":"Heather Sager","startTime":1186.56,"endTime":1191.42,"body":"many entrepreneurs face is they"},{"speaker":"Heather Sager","startTime":1186.56,"endTime":1191.42,"body":"are so unclear with how their"},{"speaker":"Heather Sager","startTime":1191.42,"endTime":1195.53,"body":"content maps to persuasive"},{"speaker":"Heather Sager","startTime":1191.42,"endTime":1195.53,"body":"messaging that they just word"},{"speaker":"Heather Sager","startTime":1195.53,"endTime":1199.7,"body":"vomit out and they hope that"},{"speaker":"Heather Sager","startTime":1195.53,"endTime":1199.7,"body":"what they say will resonate to"},{"speaker":"Heather Sager","startTime":1199.7,"endTime":1203.39,"body":"your idea person. But if you're"},{"speaker":"Heather Sager","startTime":1199.7,"endTime":1203.39,"body":"unclear around the point of your"},{"speaker":"Heather Sager","startTime":1203.39,"endTime":1207.32,"body":"message, and how to guide your"},{"speaker":"Heather Sager","startTime":1203.39,"endTime":1207.32,"body":"ideal customer from where they"},{"speaker":"Heather Sager","startTime":1207.32,"endTime":1211.28,"body":"are, to where they could go, if"},{"speaker":"Heather Sager","startTime":1207.32,"endTime":1211.28,"body":"you're unclear of what that"},{"speaker":"Heather Sager","startTime":1211.28,"endTime":1214.4,"body":"journey looks like, how can you"},{"speaker":"Heather Sager","startTime":1211.28,"endTime":1214.4,"body":"expect your ideal person to"},{"speaker":"Heather Sager","startTime":1214.4,"endTime":1219.35,"body":"follow that path? If you're"},{"speaker":"Heather Sager","startTime":1214.4,"endTime":1219.35,"body":"unhappy with your launches, the"},{"speaker":"Heather Sager","startTime":1219.38,"endTime":1222.32,"body":"only question you should be"},{"speaker":"Heather Sager","startTime":1219.38,"endTime":1222.32,"body":"asking yourself is, how am I"},{"speaker":"Heather Sager","startTime":1222.32,"endTime":1226.73,"body":"showing up and communicating"},{"speaker":"Heather Sager","startTime":1222.32,"endTime":1226.73,"body":"during my launch sequence? How"},{"speaker":"Heather Sager","startTime":1226.73,"endTime":1229.91,"body":"are you showing up to your"},{"speaker":"Heather Sager","startTime":1226.73,"endTime":1229.91,"body":"webinars? How are you owning the"},{"speaker":"Heather Sager","startTime":1229.91,"endTime":1235.16,"body":"virtual stage? How are you"},{"speaker":"Heather Sager","startTime":1229.91,"endTime":1235.16,"body":"communicating to the camera? How"},{"speaker":"Heather Sager","startTime":1235.16,"endTime":1239.18,"body":"are you leveraging stories? How"},{"speaker":"Heather Sager","startTime":1235.16,"endTime":1239.18,"body":"are you being more mindful and"},{"speaker":"Heather Sager","startTime":1239.18,"endTime":1245.18,"body":"aware of your vocality? When you"},{"speaker":"Heather Sager","startTime":1239.18,"endTime":1245.18,"body":"speak? Are you pausing? Are you"},{"speaker":"Heather Sager","startTime":1245.21,"endTime":1247.85,"body":"zipping your way through the"},{"speaker":"Heather Sager","startTime":1245.21,"endTime":1247.85,"body":"webinar so fast, they get to the"},{"speaker":"Heather Sager","startTime":1247.85,"endTime":1250.67,"body":"pitch that you take, take a"},{"speaker":"Heather Sager","startTime":1247.85,"endTime":1250.67,"body":"breath, and then you just zoom"},{"speaker":"Heather Sager","startTime":1250.67,"endTime":1252.74,"body":"right past through it because"},{"speaker":"Heather Sager","startTime":1250.67,"endTime":1252.74,"body":"you want it to be over with so"},{"speaker":"Heather Sager","startTime":1252.74,"endTime":1254.81,"body":"you can get to the point where"},{"speaker":"Heather Sager","startTime":1252.74,"endTime":1254.81,"body":"you open the car and launch and"},{"speaker":"Heather Sager","startTime":1254.81,"endTime":1259.07,"body":"watch the sales come in. But"},{"speaker":"Heather Sager","startTime":1254.81,"endTime":1259.07,"body":"then they don't. And you wonder"},{"speaker":"Heather Sager","startTime":1259.07,"endTime":1262.58,"body":"what happened. I've spent a lot"},{"speaker":"Heather Sager","startTime":1259.07,"endTime":1262.58,"body":"of time over the last few"},{"speaker":"Heather Sager","startTime":1262.58,"endTime":1267.5,"body":"months, auditing webinars, oh my"},{"speaker":"Heather Sager","startTime":1262.58,"endTime":1267.5,"body":"gosh, auditing the webinars, if"},{"speaker":"Heather Sager","startTime":1267.5,"endTime":1270.26,"body":"you've been following the show,"},{"speaker":"Heather Sager","startTime":1267.5,"endTime":1270.26,"body":"you know, I did a three points,"},{"speaker":"Heather Sager","startTime":1270.44,"endTime":1275.87,"body":"three part series on the podcast"},{"speaker":"Heather Sager","startTime":1270.44,"endTime":1275.87,"body":"in November, all about non"},{"speaker":"Heather Sager","startTime":1275.87,"endTime":1279.74,"body":"Smacky webinars and how to be"},{"speaker":"Heather Sager","startTime":1275.87,"endTime":1279.74,"body":"more effective and authentic"},{"speaker":"Heather Sager","startTime":1279.74,"endTime":1283.01,"body":"when you show up to speak, which"},{"speaker":"Heather Sager","startTime":1279.74,"endTime":1283.01,"body":"led to an influx of private"},{"speaker":"Heather Sager","startTime":1283.01,"endTime":1285.32,"body":"clients that I had come on"},{"speaker":"Heather Sager","startTime":1283.01,"endTime":1285.32,"body":"board, book me for webinar"},{"speaker":"Heather Sager","startTime":1285.32,"endTime":1291.05,"body":"audits. And it has been so fun."},{"speaker":"Heather Sager","startTime":1285.32,"endTime":1291.05,"body":"And so telling, working through"},{"speaker":"Heather Sager","startTime":1291.05,"endTime":1293.69,"body":"all of these webinar audits, and"},{"speaker":"Heather Sager","startTime":1291.05,"endTime":1293.69,"body":"let me let me share with you one"},{"speaker":"Heather Sager","startTime":1293.69,"endTime":1299.63,"body":"of the huge, huge themes that I"},{"speaker":"Heather Sager","startTime":1293.69,"endTime":1299.63,"body":"see in so many webinars. We"},{"speaker":"Heather Sager","startTime":1299.63,"endTime":1305.66,"body":"think we are communicating so"},{"speaker":"Heather Sager","startTime":1299.63,"endTime":1305.66,"body":"clearly on our webinars. And we"},{"speaker":"Heather Sager","startTime":1305.66,"endTime":1311.51,"body":"think we are just because we've"},{"speaker":"Heather Sager","startTime":1305.66,"endTime":1311.51,"body":"already talked about something"},{"speaker":"Heather Sager","startTime":1311.51,"endTime":1317.27,"body":"with our audience, that they get"},{"speaker":"Heather Sager","startTime":1311.51,"endTime":1317.27,"body":"it. But the fact is, in a"},{"speaker":"Heather Sager","startTime":1317.27,"endTime":1325.04,"body":"launch, you have to be so"},{"speaker":"Heather Sager","startTime":1317.27,"endTime":1325.04,"body":"freaking clear and simple, and"},{"speaker":"Heather Sager","startTime":1325.04,"endTime":1331.79,"body":"repetitive. If you want your"},{"speaker":"Heather Sager","startTime":1325.04,"endTime":1331.79,"body":"ideal person to follow you, to"},{"speaker":"Heather Sager","startTime":1331.79,"endTime":1335.03,"body":"resonate with you and your"},{"speaker":"Heather Sager","startTime":1331.79,"endTime":1335.03,"body":"teaching style, and to get them"},{"speaker":"Heather Sager","startTime":1335.03,"endTime":1339.47,"body":"into action, you have to be"},{"speaker":"Heather Sager","startTime":1335.03,"endTime":1339.47,"body":"simple, clear and repetitive."},{"speaker":"Heather Sager","startTime":1339.47,"endTime":1345.32,"body":"That's what a lot of this is"},{"speaker":"Heather Sager","startTime":1339.47,"endTime":1345.32,"body":"about. So hopefully today I have"},{"speaker":"Heather Sager","startTime":1345.32,"endTime":1349.31,"body":"persuaded you to start"},{"speaker":"Heather Sager","startTime":1345.32,"endTime":1349.31,"body":"questioning how intentional you"},{"speaker":"Heather Sager","startTime":1349.31,"endTime":1355.64,"body":"are being with your voice. How"},{"speaker":"Heather Sager","startTime":1349.31,"endTime":1355.64,"body":"much of your messaging, you have"},{"speaker":"Heather Sager","startTime":1355.64,"endTime":1360.53,"body":"been winging over the last year,"},{"speaker":"Heather Sager","startTime":1355.64,"endTime":1360.53,"body":"two years, three years, if"},{"speaker":"Heather Sager","startTime":1360.53,"endTime":1362.72,"body":"you're being really honest with"},{"speaker":"Heather Sager","startTime":1360.53,"endTime":1362.72,"body":"yourself, have you been really"},{"speaker":"Heather Sager","startTime":1362.72,"endTime":1370.52,"body":"intentional, or have you saved"},{"speaker":"Heather Sager","startTime":1362.72,"endTime":1370.52,"body":"your webinar or launch content"},{"speaker":"Heather Sager","startTime":1370.76,"endTime":1372.08,"body":"for the 11th hour,"},{"speaker":"Heather Sager","startTime":1373.52,"endTime":1377.12,"body":"which if that's you don't beat"},{"speaker":"Heather Sager","startTime":1373.52,"endTime":1377.12,"body":"yourself up that is totally"},{"speaker":"Heather Sager","startTime":1377.15,"endTime":1381.77,"body":"normal. It's a very, very common"},{"speaker":"Heather Sager","startTime":1377.15,"endTime":1381.77,"body":"thing to have practicing your"},{"speaker":"Heather Sager","startTime":1381.77,"endTime":1385.43,"body":"webinar or getting your slide"},{"speaker":"Heather Sager","startTime":1381.77,"endTime":1385.43,"body":"deck together to be a 11th hour"},{"speaker":"Heather Sager","startTime":1385.43,"endTime":1388.28,"body":"thing, because let's be real"},{"speaker":"Heather Sager","startTime":1385.43,"endTime":1388.28,"body":"here, the things that we feel"},{"speaker":"Heather Sager","startTime":1388.28,"endTime":1392.93,"body":"have to happen is okay, we have"},{"speaker":"Heather Sager","startTime":1388.28,"endTime":1392.93,"body":"to have a landing page for"},{"speaker":"Heather Sager","startTime":1392.93,"endTime":1395.06,"body":"people to register for our"},{"speaker":"Heather Sager","startTime":1392.93,"endTime":1395.06,"body":"launch, that kind of has to"},{"speaker":"Heather Sager","startTime":1395.06,"endTime":1398.15,"body":"happen, then there has to be"},{"speaker":"Heather Sager","startTime":1395.06,"endTime":1398.15,"body":"some kind of email they get. And"},{"speaker":"Heather Sager","startTime":1398.15,"endTime":1401.69,"body":"then there has to be a sequence."},{"speaker":"Heather Sager","startTime":1398.15,"endTime":1401.69,"body":"And we have to have the Zoom"},{"speaker":"Heather Sager","startTime":1401.69,"endTime":1404.72,"body":"Room set up or the Demio setup"},{"speaker":"Heather Sager","startTime":1401.69,"endTime":1404.72,"body":"or the Facebook group set up."},{"speaker":"Heather Sager","startTime":1404.72,"endTime":1407.54,"body":"Like there's all these logical"},{"speaker":"Heather Sager","startTime":1404.72,"endTime":1407.54,"body":"tech things that have to"},{"speaker":"Heather Sager","startTime":1407.54,"endTime":1411.68,"body":"physically happen in our heads."},{"speaker":"Heather Sager","startTime":1407.54,"endTime":1411.68,"body":"And maybe they do have to"},{"speaker":"Heather Sager","startTime":1411.68,"endTime":1413.96,"body":"happen, I don't know. But I"},{"speaker":"Heather Sager","startTime":1411.68,"endTime":1413.96,"body":"would argue we can simplify"},{"speaker":"Heather Sager","startTime":1413.96,"endTime":1418.34,"body":"things. But they have to happen."},{"speaker":"Heather Sager","startTime":1413.96,"endTime":1418.34,"body":"And there's only so many hours a"},{"speaker":"Heather Sager","startTime":1418.34,"endTime":1424.07,"body":"day. At the end of the day. As"},{"speaker":"Heather Sager","startTime":1418.34,"endTime":1424.07,"body":"entrepreneurs, we do trust"},{"speaker":"Heather Sager","startTime":1424.07,"endTime":1428.81,"body":"ourselves, and we trust our"},{"speaker":"Heather Sager","startTime":1424.07,"endTime":1428.81,"body":"knowledge. So we allow our live"},{"speaker":"Heather Sager","startTime":1429.26,"endTime":1434.0,"body":"launch mechanism, whether that's"},{"speaker":"Heather Sager","startTime":1429.26,"endTime":1434.0,"body":"Facebook Live series or a"},{"speaker":"Heather Sager","startTime":1434.03,"endTime":1438.68,"body":"webinar, whatever it is, if"},{"speaker":"Heather Sager","startTime":1434.03,"endTime":1438.68,"body":"we're being real honest, most"},{"speaker":"Heather Sager","startTime":1438.68,"endTime":1444.05,"body":"people show up to those things"},{"speaker":"Heather Sager","startTime":1438.68,"endTime":1444.05,"body":"and say, I can wing it. I'm"},{"speaker":"Heather Sager","startTime":1444.08,"endTime":1447.74,"body":"naturally pretty good at"},{"speaker":"Heather Sager","startTime":1444.08,"endTime":1447.74,"body":"speaking. I know my topic. I"},{"speaker":"Heather Sager","startTime":1447.74,"endTime":1451.85,"body":"know I have the slides here."},{"speaker":"Heather Sager","startTime":1447.74,"endTime":1451.85,"body":"I'll figure it out as I go. And"},{"speaker":"Heather Sager","startTime":1451.88,"endTime":1455.75,"body":"the question is, if you have"},{"speaker":"Heather Sager","startTime":1451.88,"endTime":1455.75,"body":"been doing that, how's that"},{"speaker":"Heather Sager","startTime":1455.75,"endTime":1459.89,"body":"working out for you? I know"},{"speaker":"Heather Sager","startTime":1455.75,"endTime":1459.89,"body":"that's kind of direct, but how"},{"speaker":"Heather Sager","startTime":1459.89,"endTime":1463.61,"body":"is it working out for you? If"},{"speaker":"Heather Sager","startTime":1459.89,"endTime":1463.61,"body":"you have been winging your"},{"speaker":"Heather Sager","startTime":1463.61,"endTime":1466.79,"body":"launches? And when I say winging"},{"speaker":"Heather Sager","startTime":1463.61,"endTime":1466.79,"body":"it, I don't mean the full"},{"speaker":"Heather Sager","startTime":1466.79,"endTime":1469.88,"body":"launch. I mean you actually"},{"speaker":"Heather Sager","startTime":1466.79,"endTime":1469.88,"body":"showing up and talking to your"},{"speaker":"Heather Sager","startTime":1469.88,"endTime":1475.7,"body":"audience. How intentional is the"},{"speaker":"Heather Sager","startTime":1469.88,"endTime":1475.7,"body":"messaging on your actual"},{"speaker":"Heather Sager","startTime":1475.7,"endTime":1480.17,"body":"training series on your webinar."},{"speaker":"Heather Sager","startTime":1475.7,"endTime":1480.17,"body":"And if you're sitting here and"},{"speaker":"Heather Sager","startTime":1480.17,"endTime":1484.31,"body":"you don't have the sales, if you"},{"speaker":"Heather Sager","startTime":1480.17,"endTime":1484.31,"body":"don't have the the conversion"},{"speaker":"Heather Sager","startTime":1484.31,"endTime":1490.16,"body":"rates that you desire to have,"},{"speaker":"Heather Sager","startTime":1484.31,"endTime":1490.16,"body":"instead of worrying about all of"},{"speaker":"Heather Sager","startTime":1490.16,"endTime":1493.25,"body":"the ancillary things about the"},{"speaker":"Heather Sager","startTime":1490.16,"endTime":1493.25,"body":"sales page copy about the"},{"speaker":"Heather Sager","startTime":1493.28,"endTime":1497.15,"body":"emails, and sure those things"},{"speaker":"Heather Sager","startTime":1493.28,"endTime":1497.15,"body":"can can impact it. But my big"},{"speaker":"Heather Sager","startTime":1497.15,"endTime":1501.17,"body":"question for you is how do you"},{"speaker":"Heather Sager","startTime":1497.15,"endTime":1501.17,"body":"get people in One, two, the"},{"speaker":"Heather Sager","startTime":1501.17,"endTime":1504.86,"body":"actual live webinar itself, like"},{"speaker":"Heather Sager","startTime":1501.17,"endTime":1504.86,"body":"how do you get people live to"},{"speaker":"Heather Sager","startTime":1504.86,"endTime":1507.98,"body":"actually hear your message in"},{"speaker":"Heather Sager","startTime":1504.86,"endTime":1507.98,"body":"your pitch? And then how do you"},{"speaker":"Heather Sager","startTime":1508.07,"endTime":1511.04,"body":"convert the people who do show"},{"speaker":"Heather Sager","startTime":1508.07,"endTime":1511.04,"body":"up and give you your time and"},{"speaker":"Heather Sager","startTime":1511.04,"endTime":1514.28,"body":"attention? Those are the"},{"speaker":"Heather Sager","startTime":1511.04,"endTime":1514.28,"body":"questions we have to be asking."},{"speaker":"Heather Sager","startTime":1514.31,"endTime":1518.81,"body":"And the big one that I'm focused"},{"speaker":"Heather Sager","startTime":1514.31,"endTime":1518.81,"body":"on, obviously, today is the what"},{"speaker":"Heather Sager","startTime":1518.81,"endTime":1522.02,"body":"happens when you're live? Or"},{"speaker":"Heather Sager","startTime":1518.81,"endTime":1522.02,"body":"what happens when you're"},{"speaker":"Heather Sager","startTime":1522.02,"endTime":1527.42,"body":"recording? How are you showing"},{"speaker":"Heather Sager","startTime":1522.02,"endTime":1527.42,"body":"up with your voice with your"},{"speaker":"Heather Sager","startTime":1527.45,"endTime":1533.12,"body":"face? Are you showing up with"},{"speaker":"Heather Sager","startTime":1527.45,"endTime":1533.12,"body":"the RBF situation, the recipe"},{"speaker":"Heather Sager","startTime":1533.12,"endTime":1536.0,"body":"not so nice person face if sell"},{"speaker":"Heather Sager","startTime":1533.12,"endTime":1536.0,"body":"they're not going to buy from"},{"speaker":"Heather Sager","startTime":1536.0,"endTime":1541.46,"body":"you. If you were so serious, or"},{"speaker":"Heather Sager","startTime":1536.0,"endTime":1541.46,"body":"you're coming across as a little"},{"speaker":"Heather Sager","startTime":1541.46,"endTime":1546.53,"body":"passive aggressive, or here's"},{"speaker":"Heather Sager","startTime":1541.46,"endTime":1546.53,"body":"one I see a lot with, there's no"},{"speaker":"Heather Sager","startTime":1546.56,"endTime":1549.8,"body":"warmth to your voice. Like"},{"speaker":"Heather Sager","startTime":1546.56,"endTime":1549.8,"body":"imagine I did his whole webinar"},{"speaker":"Heather Sager","startTime":1549.83,"endTime":1553.16,"body":"today, with a voice like this"},{"speaker":"Heather Sager","startTime":1549.83,"endTime":1553.16,"body":"where I was so serious and"},{"speaker":"Heather Sager","startTime":1553.16,"endTime":1557.09,"body":"focused, and evidently having a"},{"speaker":"Heather Sager","startTime":1553.16,"endTime":1557.09,"body":"little bit of a Boston accent. I"},{"speaker":"Heather Sager","startTime":1557.09,"endTime":1560.12,"body":"don't know where that came from."},{"speaker":"Heather Sager","startTime":1557.09,"endTime":1560.12,"body":"But if I was so like,"},{"speaker":"Heather Sager","startTime":1560.99,"endTime":1565.79,"body":"authoritative, I guess without"},{"speaker":"Heather Sager","startTime":1560.99,"endTime":1565.79,"body":"any warmth, in my voice, I"},{"speaker":"Heather Sager","startTime":1565.79,"endTime":1568.1,"body":"probably piss you off a little"},{"speaker":"Heather Sager","startTime":1565.79,"endTime":1568.1,"body":"bit today. And you wouldn't"},{"speaker":"Heather Sager","startTime":1568.1,"endTime":1571.31,"body":"believe me. One of the things"},{"speaker":"Heather Sager","startTime":1568.1,"endTime":1571.31,"body":"that I really have to do when"},{"speaker":"Heather Sager","startTime":1571.31,"endTime":1574.52,"body":"I'm pushing you pretty hard on"},{"speaker":"Heather Sager","startTime":1571.31,"endTime":1574.52,"body":"the podcast or on a videos, I"},{"speaker":"Heather Sager","startTime":1574.52,"endTime":1576.41,"body":"have to add warmth to my voice."},{"speaker":"Heather Sager","startTime":1577.85,"endTime":1580.82,"body":"Are you adding warmth? When you"},{"speaker":"Heather Sager","startTime":1577.85,"endTime":1580.82,"body":"speak to your audience? Are you"},{"speaker":"Heather Sager","startTime":1580.82,"endTime":1583.64,"body":"adding so much warmth, where"},{"speaker":"Heather Sager","startTime":1580.82,"endTime":1583.64,"body":"they don't see you as an"},{"speaker":"Heather Sager","startTime":1583.64,"endTime":1586.88,"body":"authority, they just see you as"},{"speaker":"Heather Sager","startTime":1583.64,"endTime":1586.88,"body":"a BFF that they want to hang out"},{"speaker":"Heather Sager","startTime":1586.88,"endTime":1590.54,"body":"with and watch your reels"},{"speaker":"Heather Sager","startTime":1586.88,"endTime":1590.54,"body":"online. Have you even considered"},{"speaker":"Heather Sager","startTime":1590.54,"endTime":1595.28,"body":"this before? Is how you're"},{"speaker":"Heather Sager","startTime":1590.54,"endTime":1595.28,"body":"coming across on camera? In how"},{"speaker":"Heather Sager","startTime":1595.28,"endTime":1597.83,"body":"you communicate with your body"},{"speaker":"Heather Sager","startTime":1595.28,"endTime":1597.83,"body":"language and your facial"},{"speaker":"Heather Sager","startTime":1597.83,"endTime":1602.48,"body":"expressions and your casual"},{"speaker":"Heather Sager","startTime":1597.83,"endTime":1602.48,"body":"illness? Is that screaming"},{"speaker":"Heather Sager","startTime":1602.75,"endTime":1607.25,"body":"premium coach? Or is that"},{"speaker":"Heather Sager","startTime":1602.75,"endTime":1607.25,"body":"screaming? A girl I want to"},{"speaker":"Heather Sager","startTime":1607.25,"endTime":1610.22,"body":"follow and hang out with her"},{"speaker":"Heather Sager","startTime":1607.25,"endTime":1610.22,"body":"reals. I don't know what the"},{"speaker":"Heather Sager","startTime":1610.22,"endTime":1613.67,"body":"right answer is for you. But"},{"speaker":"Heather Sager","startTime":1610.22,"endTime":1613.67,"body":"these are questions that we need"},{"speaker":"Heather Sager","startTime":1613.67,"endTime":1617.54,"body":"to start exploring because"},{"speaker":"Heather Sager","startTime":1613.67,"endTime":1617.54,"body":"communication isn't just the"},{"speaker":"Heather Sager","startTime":1617.54,"endTime":1622.61,"body":"script that you write down, or"},{"speaker":"Heather Sager","startTime":1617.54,"endTime":1622.61,"body":"the way in which you talk to"},{"speaker":"Heather Sager","startTime":1622.61,"endTime":1626.45,"body":"your contractors, or your"},{"speaker":"Heather Sager","startTime":1622.61,"endTime":1626.45,"body":"spouse, all those things, yes,"},{"speaker":"Heather Sager","startTime":1626.45,"endTime":1630.47,"body":"have communication. But"},{"speaker":"Heather Sager","startTime":1626.45,"endTime":1630.47,"body":"communication is what we say and"},{"speaker":"Heather Sager","startTime":1630.47,"endTime":1636.62,"body":"how we say it. And that, my"},{"speaker":"Heather Sager","startTime":1630.47,"endTime":1636.62,"body":"friends, if I were to make one"},{"speaker":"Heather Sager","startTime":1636.62,"endTime":1640.91,"body":"pretty bold recommendation,"},{"speaker":"Heather Sager","startTime":1636.62,"endTime":1640.91,"body":"which I'm about to that should"},{"speaker":"Heather Sager","startTime":1640.91,"endTime":1646.52,"body":"be the number one skill that you"},{"speaker":"Heather Sager","startTime":1640.91,"endTime":1646.52,"body":"should work on. If if you want"},{"speaker":"Heather Sager","startTime":1646.52,"endTime":1650.78,"body":"to improve your launch metrics"},{"speaker":"Heather Sager","startTime":1646.52,"endTime":1650.78,"body":"in 2022, if you're happy with"},{"speaker":"Heather Sager","startTime":1650.78,"endTime":1652.85,"body":"where your launch numbers are,"},{"speaker":"Heather Sager","startTime":1650.78,"endTime":1652.85,"body":"if you're happy with how you're"},{"speaker":"Heather Sager","startTime":1652.85,"endTime":1656.84,"body":"converting, if you're happy with"},{"speaker":"Heather Sager","startTime":1652.85,"endTime":1656.84,"body":"how you're selling is going well"},{"speaker":"Heather Sager","startTime":1656.84,"endTime":1658.91,"body":"then you don't need to worry"},{"speaker":"Heather Sager","startTime":1656.84,"endTime":1658.91,"body":"about that. And this should not"},{"speaker":"Heather Sager","startTime":1658.91,"endTime":1661.91,"body":"be a should on your list that"},{"speaker":"Heather Sager","startTime":1658.91,"endTime":1661.91,"body":"you should add. That's a lot of"},{"speaker":"Heather Sager","startTime":1661.91,"endTime":1665.33,"body":"shooting. I'm a huge fan of not"},{"speaker":"Heather Sager","startTime":1661.91,"endTime":1665.33,"body":"shitting on other people. But"},{"speaker":"Heather Sager","startTime":1665.36,"endTime":1667.97,"body":"the question is, if you're an"},{"speaker":"Heather Sager","startTime":1665.36,"endTime":1667.97,"body":"online entrepreneur, and you"},{"speaker":"Heather Sager","startTime":1667.97,"endTime":1671.9,"body":"have online courses, you have a"},{"speaker":"Heather Sager","startTime":1667.97,"endTime":1671.9,"body":"coaching program, or you have a"},{"speaker":"Heather Sager","startTime":1671.9,"endTime":1675.68,"body":"product or service that you want"},{"speaker":"Heather Sager","startTime":1671.9,"endTime":1675.68,"body":"to sell through launching. Okay,"},{"speaker":"Heather Sager","startTime":1675.68,"endTime":1680.51,"body":"if that is you, and you are not"},{"speaker":"Heather Sager","startTime":1675.68,"endTime":1680.51,"body":"happy with how your numbers are"},{"speaker":"Heather Sager","startTime":1680.51,"endTime":1685.16,"body":"going with selling, while I want"},{"speaker":"Heather Sager","startTime":1680.51,"endTime":1685.16,"body":"you to seriously consider"},{"speaker":"Heather Sager","startTime":1685.61,"endTime":1691.73,"body":"getting better at communicating"},{"speaker":"Heather Sager","startTime":1685.61,"endTime":1691.73,"body":"the problem and solution to your"},{"speaker":"Heather Sager","startTime":1691.73,"endTime":1695.9,"body":"audience in a more compelling"},{"speaker":"Heather Sager","startTime":1691.73,"endTime":1695.9,"body":"way. And if you do that, oh my"},{"speaker":"Heather Sager","startTime":1695.9,"endTime":1700.7,"body":"goodness friend, when you are"},{"speaker":"Heather Sager","startTime":1695.9,"endTime":1700.7,"body":"you able to articulate clearly"},{"speaker":"Heather Sager","startTime":1700.91,"endTime":1704.66,"body":"to your ideal person, if you're"},{"speaker":"Heather Sager","startTime":1700.91,"endTime":1704.66,"body":"able to put words to how they're"},{"speaker":"Heather Sager","startTime":1704.66,"endTime":1707.18,"body":"feeling and the challenges"},{"speaker":"Heather Sager","startTime":1704.66,"endTime":1707.18,"body":"they're having and why what"},{"speaker":"Heather Sager","startTime":1707.18,"endTime":1709.61,"body":"they're working on is not"},{"speaker":"Heather Sager","startTime":1707.18,"endTime":1709.61,"body":"working for them. And you're"},{"speaker":"Heather Sager","startTime":1709.61,"endTime":1713.21,"body":"able to show them the pathway of"},{"speaker":"Heather Sager","startTime":1709.61,"endTime":1713.21,"body":"what's possible, and help build"},{"speaker":"Heather Sager","startTime":1713.21,"endTime":1716.78,"body":"their confidence that they can"},{"speaker":"Heather Sager","startTime":1713.21,"endTime":1716.78,"body":"get there. And you're able to"},{"speaker":"Heather Sager","startTime":1716.78,"endTime":1721.16,"body":"share with them stories of other"},{"speaker":"Heather Sager","startTime":1716.78,"endTime":1721.16,"body":"people's successes and and paint"},{"speaker":"Heather Sager","startTime":1721.16,"endTime":1724.76,"body":"a picture that's exciting and"},{"speaker":"Heather Sager","startTime":1721.16,"endTime":1724.76,"body":"inspirational. And when you do"},{"speaker":"Heather Sager","startTime":1724.76,"endTime":1728.78,"body":"that, and share with them that"},{"speaker":"Heather Sager","startTime":1724.76,"endTime":1728.78,"body":"you have a way to help them get"},{"speaker":"Heather Sager","startTime":1728.78,"endTime":1734.87,"body":"the results they want in a"},{"speaker":"Heather Sager","startTime":1728.78,"endTime":1734.87,"body":"faster, easier, simpler, more"},{"speaker":"Heather Sager","startTime":1734.87,"endTime":1738.56,"body":"supportive, whatever the way is"},{"speaker":"Heather Sager","startTime":1734.87,"endTime":1738.56,"body":"that you teach, if you're able"},{"speaker":"Heather Sager","startTime":1738.56,"endTime":1739.88,"body":"to lay that out."},{"speaker":"Heather Sager","startTime":1741.98,"endTime":1747.38,"body":"Having someone say yes, feels so"},{"speaker":"Heather Sager","startTime":1741.98,"endTime":1747.38,"body":"much lighter, so much more"},{"speaker":"Heather Sager","startTime":1747.5,"endTime":1751.79,"body":"exciting. And you can actually"},{"speaker":"Heather Sager","startTime":1747.5,"endTime":1751.79,"body":"enjoy your lunches for what they"},{"speaker":"Heather Sager","startTime":1751.79,"endTime":1755.36,"body":"are, which is a celebration of"},{"speaker":"Heather Sager","startTime":1751.79,"endTime":1755.36,"body":"enrolling people into your"},{"speaker":"Heather Sager","startTime":1755.36,"endTime":1759.56,"body":"program. So what do we do from"},{"speaker":"Heather Sager","startTime":1755.36,"endTime":1759.56,"body":"here, what I want you to do is"},{"speaker":"Heather Sager","startTime":1759.56,"endTime":1763.37,"body":"write down number one on your"},{"speaker":"Heather Sager","startTime":1759.56,"endTime":1763.37,"body":"list. In 2022. I'm going to work"},{"speaker":"Heather Sager","startTime":1763.37,"endTime":1766.85,"body":"on the skill of becoming a more"},{"speaker":"Heather Sager","startTime":1763.37,"endTime":1766.85,"body":"effective and persuasive"},{"speaker":"Heather Sager","startTime":1766.97,"endTime":1770.9,"body":"communicator. Then I want you to"},{"speaker":"Heather Sager","startTime":1766.97,"endTime":1770.9,"body":"say okay, what am I going to do"},{"speaker":"Heather Sager","startTime":1770.93,"endTime":1774.29,"body":"to get there? And hey, if you"},{"speaker":"Heather Sager","startTime":1770.93,"endTime":1774.29,"body":"want some help with this if you"},{"speaker":"Heather Sager","startTime":1774.29,"endTime":1777.02,"body":"want to understand the role of"},{"speaker":"Heather Sager","startTime":1774.29,"endTime":1777.02,"body":"communication, specifically as"},{"speaker":"Heather Sager","startTime":1777.02,"endTime":1779.54,"body":"an entrepreneur in this online"},{"speaker":"Heather Sager","startTime":1777.02,"endTime":1779.54,"body":"space, if you want to learn to"},{"speaker":"Heather Sager","startTime":1779.54,"endTime":1782.15,"body":"use your voice in a more"},{"speaker":"Heather Sager","startTime":1779.54,"endTime":1782.15,"body":"compelling and persuasive way."},{"speaker":"Heather Sager","startTime":1782.27,"endTime":1784.85,"body":"Well, I hope that you'll join us"},{"speaker":"Heather Sager","startTime":1782.27,"endTime":1784.85,"body":"for the speaking workshops,"},{"speaker":"Heather Sager","startTime":1784.97,"endTime":1788.84,"body":"which are happening in February"},{"speaker":"Heather Sager","startTime":1784.97,"endTime":1788.84,"body":"starting on February 17th. You"},{"speaker":"Heather Sager","startTime":1788.84,"endTime":1791.84,"body":"can head on over to Heather"},{"speaker":"Heather Sager","startTime":1788.84,"endTime":1791.84,"body":"sager.com forward slash speaking"},{"speaker":"Heather Sager","startTime":1791.87,"endTime":1794.36,"body":"workshops. I'll put a link at"},{"speaker":"Heather Sager","startTime":1791.87,"endTime":1794.36,"body":"the top of the show notes of"},{"speaker":"Heather Sager","startTime":1794.36,"endTime":1797.15,"body":"this episode today and you can"},{"speaker":"Heather Sager","startTime":1794.36,"endTime":1797.15,"body":"get on the waitlist. If the"},{"speaker":"Heather Sager","startTime":1797.15,"endTime":1799.64,"body":"waitlist is no longer there."},{"speaker":"Heather Sager","startTime":1797.15,"endTime":1799.64,"body":"It'll take you to the actual"},{"speaker":"Heather Sager","startTime":1799.64,"endTime":1802.76,"body":"page enroll in the speaking"},{"speaker":"Heather Sager","startTime":1799.64,"endTime":1802.76,"body":"workshops that this is going to"},{"speaker":"Heather Sager","startTime":1802.76,"endTime":1805.67,"body":"be a series where we"},{"speaker":"Heather Sager","startTime":1802.76,"endTime":1805.67,"body":"specifically help you unearth"},{"speaker":"Heather Sager","startTime":1805.67,"endTime":1809.96,"body":"the power of your voice as an"},{"speaker":"Heather Sager","startTime":1805.67,"endTime":1809.96,"body":"entrepreneur to sell with ease."},{"speaker":"Heather Sager","startTime":1810.11,"endTime":1812.81,"body":"Yes, that is possible. And I'm"},{"speaker":"Heather Sager","startTime":1810.11,"endTime":1812.81,"body":"going to teach you how in the"},{"speaker":"Heather Sager","startTime":1812.81,"endTime":1815.84,"body":"speaking workshops, and hey, if"},{"speaker":"Heather Sager","startTime":1812.81,"endTime":1815.84,"body":"this is not quite the right fit"},{"speaker":"Heather Sager","startTime":1815.84,"endTime":1817.52,"body":"for you right now, and you're"},{"speaker":"Heather Sager","startTime":1815.84,"endTime":1817.52,"body":"like, you know, I don't want to"},{"speaker":"Heather Sager","startTime":1817.52,"endTime":1822.2,"body":"wait, I want to get my voice"},{"speaker":"Heather Sager","startTime":1817.52,"endTime":1822.2,"body":"nailed down. Now I want to start"},{"speaker":"Heather Sager","startTime":1822.2,"endTime":1827.42,"body":"putting some some skills to my"},{"speaker":"Heather Sager","startTime":1822.2,"endTime":1827.42,"body":"intention of growing my online"},{"speaker":"Heather Sager","startTime":1827.42,"endTime":1830.0,"body":"business. Well, that's what this"},{"speaker":"Heather Sager","startTime":1827.42,"endTime":1830.0,"body":"podcast is all about. Y'all"},{"speaker":"Heather Sager","startTime":1830.0,"endTime":1833.09,"body":"scroll back to some of the prior"},{"speaker":"Heather Sager","startTime":1830.0,"endTime":1833.09,"body":"episodes. If you actually had"},{"speaker":"Heather Sager","startTime":1833.09,"endTime":1836.51,"body":"about over to my website,"},{"speaker":"Heather Sager","startTime":1833.09,"endTime":1836.51,"body":"Heather sager.com forward slash"},{"speaker":"Heather Sager","startTime":1836.54,"endTime":1841.85,"body":"blog. We have all of the"},{"speaker":"Heather Sager","startTime":1836.54,"endTime":1841.85,"body":"episodes on this show are tagged"},{"speaker":"Heather Sager","startTime":1841.97,"endTime":1845.18,"body":"so that you can find them by"},{"speaker":"Heather Sager","startTime":1841.97,"endTime":1845.18,"body":"topic. So if you head on over"},{"speaker":"Heather Sager","startTime":1845.18,"endTime":1847.88,"body":"there, Heather sager.com forward"},{"speaker":"Heather Sager","startTime":1845.18,"endTime":1847.88,"body":"slash blog. Every episode is"},{"speaker":"Heather Sager","startTime":1847.88,"endTime":1850.94,"body":"saved as a blog post. Over on"},{"speaker":"Heather Sager","startTime":1847.88,"endTime":1850.94,"body":"the far right, if you scroll"},{"speaker":"Heather Sager","startTime":1850.94,"endTime":1855.62,"body":"down to the bottom, you can"},{"speaker":"Heather Sager","startTime":1850.94,"endTime":1855.62,"body":"search by topic. My favorite"},{"speaker":"Heather Sager","startTime":1855.62,"endTime":1860.63,"body":"topic is elevating your delivery"},{"speaker":"Heather Sager","startTime":1855.62,"endTime":1860.63,"body":"skills. You can go search it and"},{"speaker":"Heather Sager","startTime":1860.63,"endTime":1863.06,"body":"find all the episodes that are"},{"speaker":"Heather Sager","startTime":1860.63,"endTime":1863.06,"body":"dedicated to that and you get a"},{"speaker":"Heather Sager","startTime":1863.06,"endTime":1866.63,"body":"jumpstart at becoming more"},{"speaker":"Heather Sager","startTime":1863.06,"endTime":1866.63,"body":"magnetic with your voice."},{"speaker":"Heather Sager","startTime":1866.96,"endTime":1870.23,"body":"Alright, today's episode was a"},{"speaker":"Heather Sager","startTime":1866.96,"endTime":1870.23,"body":"well it wasn't so quick. It was"},{"speaker":"Heather Sager","startTime":1870.23,"endTime":1873.38,"body":"mildly short. This is a shorter"},{"speaker":"Heather Sager","startTime":1870.23,"endTime":1873.38,"body":"style episode. But I hope I got"},{"speaker":"Heather Sager","startTime":1873.38,"endTime":1878.51,"body":"you thinking around how to"},{"speaker":"Heather Sager","startTime":1873.38,"endTime":1878.51,"body":"improve your launches and more"},{"speaker":"Heather Sager","startTime":1878.51,"endTime":1881.6,"body":"importantly, improve your"},{"speaker":"Heather Sager","startTime":1878.51,"endTime":1881.6,"body":"confidence in how you're showing"},{"speaker":"Heather Sager","startTime":1881.6,"endTime":1884.93,"body":"up for your ideal clients. I"},{"speaker":"Heather Sager","startTime":1881.6,"endTime":1884.93,"body":"hope you enjoyed this episode."},{"speaker":"Heather Sager","startTime":1884.93,"endTime":1887.06,"body":"If you did, be sure to take a"},{"speaker":"Heather Sager","startTime":1884.93,"endTime":1887.06,"body":"screenshot share with me on"},{"speaker":"Heather Sager","startTime":1887.06,"endTime":1889.46,"body":"Instagram and give me a shout"},{"speaker":"Heather Sager","startTime":1887.06,"endTime":1889.46,"body":"out and tell me what you loved"},{"speaker":"Heather Sager","startTime":1889.46,"endTime":1893.12,"body":"about today's episode. And we'll"},{"speaker":"Heather Sager","startTime":1889.46,"endTime":1893.12,"body":"be back next week to keep the"},{"speaker":"Heather Sager","startTime":1893.12,"endTime":1896.09,"body":"conversation going about helping"},{"speaker":"Heather Sager","startTime":1893.12,"endTime":1896.09,"body":"you show up in a more magnetic"},{"speaker":"Heather Sager","startTime":1896.09,"endTime":1898.07,"body":"way for your ideal customer."},{"speaker":"Heather Sager","startTime":1896.09,"endTime":1898.07,"body":"We'll talk that"}]}