Why I’m Ditching the Perfect Plan [Spring Refresh Series]

Final Episode of the Spring Refresh Series 

After a little break from the podcast (because life + business, you know how it goes), I’m back— and bringing you a personal reflection and an honest convo to wrap up the Spring Refresh Series. 

In this episode, I’m sharing a behind-the-scenes peek at what’s been going on in my brain (and life ) — the pace changes, the unexpected clarity, and the messy in-between where decisions don’t come easy. We talk about the illusion of slowing down, the pressure to make the “right” next move, and why sometimes you just need to say things out loud to figure out what’s true.

You’ll hear:

• The challenges of navigating business decisions
• How external processing is helping me move forward
• The difference between being stuck vs. simply recalibrating
• A lesson from the book I’m reading and how it snapped me out of perfection mode
• A quick update on the return of the Signature Talk Accelerator (it’s coming!)

If you’ve been second-guessing the changes you’ve made or feeling like you should be “further along” by now — this one’s for you. It’s honest, a little rambly (in the best way), and hopefully a helpful reminder that clarity doesn’t always come from planning, it comes from doing.

P.S. If you missed the earlier episodes in the Spring Refresh Series, go back and listen! Each one offers a different lens on what it really looks like to evolve your business *without burning it all down*

🔥 We’re also gearing up for the next round of the Signature Talk Accelerator — so if you’re ready to get your message clear and create a talk you actually want to give— click HERE to get on the waitlist.

EPISODE  SHOW NOTES👇
https://heathersager.com/episode242

Transcript

Heather (00:12)
Well, hey friend, welcome back to another episode of the Ramble Refinery. Took a little bit of a break for a couple weeks, which we'll talk about today, but a month overdue, we're finally wrapping up our spring refresh series. Let's talk about changes, refreshes, what I got going on in my world. And I'm hoping that today's episode inspires you to do the same. I don't mean like make changes, Defer back to the last four episodes.

me essentially saying that sometimes changes are necessary, sometimes changes are just out of pure boredom and we need a nap, right? Or we just need a moment to breathe or to literally refresh so that we don't overdo or refresh things. But anyways, I'm excited to get back into it. I needed the last few weeks to, well, one, live and just get some things done. I'm sure

If you have children or around children or maybe used to have littles, you know the transition from school to summer. We're in the thick of it right now. Two weeks into summer break and prior to break, like just the last part of school is just, it's always really busy, right? Spring concerts, different kinds of activities going on. We were wrapping up baseball season. It just, you know what it reminded me of? Let's go on quick. Let's go on the first site tangent of today's episode.

I've been thinking a lot lately about the phrase, like when things stop being busy, or I'll focus on that later, like let me just get through this season. just how, I've talked about this before, but just how easy it is for our brains to fall into this pattern of thinking when things slow down, then I'll do whatever. And the thing that's been coming up for me that I've been saying a lot lately to myself,

is, well, when things slow down, I'll be dead. Which might sound really morbid, but essentially is my reminder that, even if you technically slow down in your schedule, it's other stuff's gonna creep in. So anyways, if you're feeling busy right now, and you're living in a season of when things slow down, then I'll do X, Y, and Z, might invite you just to...

One, just to revisit that automated response that we have in our own brains and just how delusional it is. Cause the reality is, like, we never slow down. We always fill it up with things. We go through seasons of maybe busyness with our kids, maybe busyness with holidays, busyness with getting back into it at the first of the year, busyness with back to school, busyness with conference season, busyness with spring break. Obviously a lot of my busiest revolve around children cause that's the age group that I'm in right now.

I'm obviously not a kid, but having three school-aged kids, two school-aged kids and a toddler. I just feel like details are important here. Anyways, all this to say, I've been in a season where I'm in it, right? I'm in it. I have a lot going on in business. I have a lot going on at home. And sometimes we need to let go of some of the things that don't have to get done so that we can focus on the things that one, you want to get done and two must get done. So anyways, the last month.

It's just like a long ramble to really say nothing. This is going to resonate with someone who just feels that they like, I don't know, blinked and spring went by. ⁓ and here we are in summer. if that's you, yay. Thanks for, ⁓ just ruminating this with me. ⁓ but yeah, the last four weeks, I, I needed to have a little bit of a pause to finish some other things. And also to be perfectly honest, I changed my mind 73 times around what I wanted to

do with my business. let me back up and explain here for a second. So I've talked about this before and I'm actually fairly confident I'm having a moment of amnesia. I'm fairly confident I talked about this at the kickoff of the spring refresh series, but I've made a lot of changes and pivots and evolutions in my business over the last, gosh, I've been in business now for almost seven years. And I'm proud of all of the changes and evolutions. I definitely have moments of, gosh,

I wish I didn't do that. And I have these stories that happen. Let me just actually be real, real frank with you for a moment. I used to have my main program called Speak Up to Level Up. And for some ridiculous reason in 2022, I decided I wanted to rename it. And then I decided to close it down for a variety of reasons. There was a stupid decision I ever made with shutting down that program. And I think all the time, like I'm from two mindset camps.

One is I'm deeply grateful for that experience and I am where I am now because I made the changes I made, made the decisions I made, the evolutions, right? I am where I am and I say all the time, I'm exactly where I need to be to learn the lessons I must learn for what's coming in my next chapter. I say that all the freaking time. And I still have these moments where I'm like, God fricking damn it. Had I just stuck with one program.

How much further along would I be by now? Which is the stupidest thought to have because there's literally no good that comes from that thought other than just getting pissed off or feeling badly about, you know the thing, right? I'm sure you feel this way too. Always feeling like I thought I would be further along by now. And...

then we don't even really define what further along means, right? Maybe we have more systems, maybe further along means we have more money, maybe further along means we more have more industry clout or it's easier to find clients or whatever delusionally undefined happy results that we theoretically think we could have had, had we made a different choice. That haunting lives within us and it dictates our decisions and recreations of things moving forward. So, and all that to say,

I have been sitting in this unease for the last, I don't know, probably 14 months, probably before that if you think about it, but just really asking some big questions around what do want my business model to be? What do I want to center things around? Do I really want to be the signature talk creation girl? Do I want to expand and talk about more than quote unquote just speaking? I have made the joke often and often that I used to cringe at the idea of labeling myself a speaking coach because I feel or felt and I still feel

that it totally under describes what I do. And then I laugh and say, but you have to put a label on it so that it's clear to other people what you do. And once they get into your world, then they realize it's, my gosh, so much more. I have this, I'm saying this in kind of a funny voice right now and going kind of passively quickly because I say that literal thing to my clients all the time when they...

have a difficult time describing what is they do when they feel like the term that they use or the way they introduce themselves just overly simplifies it and therefore makes it less valuable. And it's totally a delusional thing that we have in our minds and it's an ego problem that we all fight with myself too. But anyways, I've been asking these bigger questions around, am I really just gonna lean in on signature talks? Am I?

like just gonna focus on this one particular thing? Am I gonna focus on people who are newly trying to get their message out of their head? Or am I really gonna double down on the more advanced business owners who are speaking on stages for 20 grand plus? Or am I, like had all these different ideas, right? And then last fall, I was really excited about this idea of what if it was just more than the talk? Because what I talk about all the time is speaking.

It's all the time in business when we're experts. We're always talking all the time wherever we show up, not just in formal presentations. So I really want to help elevate the skills of entrepreneurs, be able to communicate their ideas more effectively, more persuasively, to be able to make a bigger impact whenever and wherever they speak. So all this to say, have so many ideas. And so I've been swirling around, this probably happens to you too, been swirling around with all these ideas. And I keep...

going down a path and then shine back and going back to the basic path that I've been on and just coming up with a new version of that. And then I'll be like, nope. And then I'll go down a new path and I'll be like, wait, and I'll stew and I'll circle. And then I'll go back to the original path and just come up with a different version of it. And over and over again, this is kind of the Frogger Hop that I have been in. And part of it has been, I'll give you a real day in the life, I've been doing a lot of walking as I was completing 75 hard, which by the way,

I finished on June 14th, I want to say 13th, June 13th, Friday, June 13th with my day 75. Um, and then three days later, I proceeded to fall down the stairs and break my toe. So I had to do a cease halt on all physical activity for a week, but I'm back. I'm back at it. Um, anyways, okay. As I was saying, I was doing walking every day as part of my 75 hard challenge.

And as I was out on walks, I was pulling up my phone and I was opening up ChatGPT and I was voice texting back and forth some of my ideas out loud with ChatGPT. And if you've done that too, you can see how quickly, my gosh, this is a brilliant idea. And then ChatGPT helps you shape it into all these spider legs of all these ideas coming off. And it's like a verbal diuretic mind map.

was such a gross way to describe it, but hopefully you know exactly what I mean. It when these ideas start taking off and forming new legs and it's like you can't stop the train and it's just everywhere. And what I found myself was by the time I had this three mile loop I would go on, I would start off on fire with an idea and I would be chatting back and forth and cycling through and asking questions and challenging and exploring more new ideas. And by the time I was done with a three mile loop, this was very embarrassing.

but I was like kind of yelling at Clive, which is what I call my chachapi tea, kind of yelling at Clive because it went from the spark of a really amazing idea to we went down so many different rabbit holes. I was starting to get kind of pissed off and annoyed because of a variety of reasons, right? Because it wasn't remembering things that we had previously talked about even though we just literally talked about it or because it was...

bringing in new ideas that didn't really work. And so I had to re-explain myself for the 60 millionth time or just like, these are stupid. This feels so stupid to say out loud, but I would find myself getting into arguments and just getting annoyed with ChatGBT because what started as a brilliant thought lost all of its luster, sucked all of the life out of everything and actually made me question myself, my ideas and my life decisions more at the end of that one hour walk.

And it was a cycle. It was a cycle that was happening. This sounds so freaking stupid. And you're probably like, what the hell are you doing with your life? Anyways, I mean, if you're a solopreneur too, you know that it's hard to find people to externally process your ideas with because here's the big thing that happens if you're talking to like your business peers about your ideas, your friends online.

They are constantly putting on their own perceptions, their own beliefs, their own interpretations around what you're sharing. And so their feedback, even if they say they're neutral, their feedback is absolutely biased. And biased feedback is not gonna help you make good decisions for you and your customers. So anyway, so I found the solution was, okay, let me just externally process with ChatGBT and have it reflect back and just clean some things up and...

⁓ it did not. It did not actually, it did not work out well. And the reason why I share this with you is because I started out this spring with this idea of, I want to do some refreshing. I know I'm ready to step into this like new era in business. And I wasn't entirely sure what that looked like, but I did know it was going to require changes to my core program and how I teach people to build a signature talk and teach people how to leverage speaking to grow their

brands of their business, but I wasn't quite sure what that looked like. And I had a lot of pros and cons. Do I blow up my existing program? Do I go back in the program? Do I go all in with one program? Do I divide it out with this? Do I go into on-demand and put things in evergreen? Do I go all in and be like, it's a 10K program. And we go boom, boom, boom. And my team builds it for you. Like any iteration that you can think of, I was going through it and evaluating pros, cons, trying to figure out what was that next path. And then,

I came across a story and I want to share it with you. It was in the book, Essentialism, which side note, if you haven't read Essentialism in quite a while, might I recommend reading this trio of books. read them while I was doing 75 part, they're really good. ⁓ Digital Minimalism, The One Thing and Essentialism. Reading those three books back to back was... ⁓

It was really great because they were all similar messages but hit on in different ways. And it was really like mind decluttering for me, which was really helpful. Digital minimalism, the way, a side note is part of the reason why I gave up social media about, gosh, that was in April. It's been two months. Y'all, I've been off social media for two months. And when I say off, it means I don't have it on my phone. So I don't scroll, I don't check in.

I used to DM with people, used to post stories every day, I'm just not right now. I've just cleared it out of my life, cleared it off my phone. I still log in pretty much every day, at least weekdays, on desktop just to check in for notifications, to respond to DMs as they come up. But I haven't posted anything. I probably should do that, but I haven't posted anything. I'm not scrolling, I have no idea what the trends are happening. I have no idea what's going on with the whole environment of people bitching about whatever's new this week. And I'm totally okay with it.

Anyways, those three old books, Digital Minimalism, The One Thing, and Essentialism, highly, highly recommend. But one of the things that I started doing as I was reading the books, you know, when you read books, you come across really epic stories and the authors do such a great job telling a story and then drawing it to a point to set up a chapter or set up a teaching point in their book. Just a little side note hack for you, little tip for you. I have an episode back, we'll link to the episode.

on the show notes here around how to come up with a bank of stories so that you're never like trying to come up with them on the fly or you're never like barren of stories, right? One of the hacks, so you should listen to the episode because you need to learn how to pull stories from your life and from your past to make your content richer and resonate more. But here's a little hack I wanna give you. For those of you who followed my advice and have started building out your own story bank, might I recommend,

When you read in a book a really good story, take that story and add it to your story bank. And obviously make a note where it came from so you can go back and reference it. Obviously, like, and when I'm talking about stories, I'll give you an example here for a moment of a story that was told in a book. I'm not going to be reciting the story as I read it in essentialism. I'm actually going back to, went and looked up the story and I was like, my gosh, this is a really great story to use. But I'll probably cite that I heard about the story in essentialism.

So you gotta, you can't like pretend this story is yours, right? Cite the source, don't plagiarize things. But anyways, what I've been doing is, ⁓ okay, this is a total geeky hack here, but I think you're gonna like it. When I'm reading a physical book, I actually open up my camera on my iPhone. And when you open up your camera and you go to take a picture of text, on the bottom right corner is a little like line, line, line that you click on. And what happens is it actually screenshots the photo and it,

brings up all the text as text so you can copy it and paste it somewhere. So what I've been doing, kind of the hack is when I find a really good book or really good example in a book, I will go into my camera, do the little icon thingy to get the text and then I copy and paste the text over in Notion, which is where I keep my book notes and my Story Vault. And then obviously I'll write and read this from...

whatever book with the author and then I'll make a note around why I wanted to save that story. But it's like creating like clips so that I can come back and pull from it. So just a little hack for you. I know all the time you probably read books and you're like, that's a damn good story. Now I don't want you to think it. I want you to actually do something when you have that thought and actually catalog that story in your story vault. But let me share with you this one I was reading was around, it was like.

early this I'm going to totally butcher this story. So forgive me on the paraphrasing here. But it's the story of how this guy named Paul McCready built this super janky ass airplane. Okay, so it's back in the 1970s. There was like, was the 1970s? I think it was the 1970s. There was this aviation competition. No, it was in 1959. 1959. It was a British industrialist named Henry Kramer.

he wanted to make like flight airplanes, right, available for the masses. So he started a competition and it was called the Kramer Prize. And for any single person that could design an aircraft that could be powered entirely by a single person. So this was the key. It had to be piloted by one person. The prize was 50,000 euros. So they could work in teams for this. And so out came all of these, I don't know, flight.

engineering teams that were like, we're gonna do it, we're gonna build it, it's gonna be so great. So they started creating these like, huge, really sexy airplanes. And they were trying to, I'm looking at my notes here. So they were trying to figure out, okay, how do we do this? So these people had a lot of money, they had a big budget, they were designing these aerodynamics, whatever fancy fancy shit, right?

But then in comes this guy, Paul McCready, and he's staring at it and going, these are really smart people. They have a lot of money. They have a lot of resources. How is it possible that they haven't made this work yet? Like, why is it that they're not able to make this work? And what he noticed is these planes, as they would get going, they would maybe like get off the ground, but they would crash. But then what would happen is,

These planes were so expensive and so intricate. To fix the plane when it crashed, would ground them for like fricking eternity. So they were trying to build, these people were focused on building the perfect plane. And this guy, Paul McCready is sitting here going, what if we stopped trying to build the perfect plane and instead figured out like, what is the fastest way I could create something to just fricking get in the air, to turn left, to turn right?

to do the thing it needs to do, which by the way was to do a figure eight in the air. That was the challenge. He was like, I just need to do it and be able to allow it to crash and have it be quick and easy enough to rebuild so that I can get up in the air again. And so him, he brought in his son became like the test pilot for it. And it looked like this janky, I don't know. It reminds me of like if MacGyver made a airplane out of a bike.

like probably really janky style thing and they were inspired by how birds fly, right? So it was like wings, think about like wings on a bike. And so he built this super scrappy thing and over the span of, can't remember how long he said, but over the span of this like whatever time period, this was really fascinating here, what was the time period? They got a huge, what did he say? Got a huge amount of flight experience out of this over the course of just months.

the they called it the gossamer condor that was the name of this bird-like bike winged thing over the span of a few months they got somewhere around like 222 flights because they were able to crash and literally rebuild so quickly or fix so quickly they were able to even do some of those flights several of them in one day just a quick contrast some of the other people that were building the airplanes

worked so hard on the build and the design, they literally never got the plane in the air in that same time period. So just as that reference point, and on the 223rd flight, the Condor completed the figure eight challenge and they won that prize. And then moving on two years later, he then won the prize for flying over the English channel, which was another 100 grand, 100 euro, 100,000 euro. Anyways, why I share this is because

When I read this story, I'm like, yes, this is the reminder, right? This was put in the book, Essentialism, and the whole purpose around this was stop over planning and trying to over engineer shit in your life. Because you and I both know that the more that you plan and try to get everything in a row, what we're trying to do is to ward off any what if scenarios that are unwanted.

That's what we were doing when we planning, is we're trying to anticipate what could go wrong and how could we design things perfectly and how do we structure things in just the right way. And the more time we spend planning, the less time, for example, with an airplane, the less time we spend in the air. And if we're not in the air, we're not actually learning anything because we don't actually know if the plans are working or not. Because the real progress in life and business and airplanes is real-time testing and feedback.

Right? You don't know how things are going to work until you actually launch them, until you actually take flight and figure out like, shit, we're falling down or that thing's not working like it should. And then we recalibrate and retest and refine and that's how you get better. That's how Paul McCready was able to build this super janky plane that was the only one, even though side note, even though I'm sure everyone with their fancy fricking airplanes were probably judging the shit.

out of his scrappy little bike bird plane. Everyone was just like, who is that crazy guy? And they're probably legitimately questioned his sanity because the man probably seemed batshit crazy, right? Building this weird thing when they all held these metal planes or I don't know, whatever substances used to build planes. They're taking it seriously. They're professional. They're engineers. They're whatever. I have no idea. I don't build airplanes. But then they're looking at this dude and his son figuring out.

But I bet you somewhere around flight 50, flight 60, flight 70, flight 100, that man and his son kept going. They busted it like 222 times, but on the 223rd, it worked. I just, couldn't get that example out of my head this last month. As I've been thinking about ⁓ how easy it is to fall into this trap where we overly plan.

and overly polish to come up with the quote unquote perfect thing. And how this relates back for me and my business, and I think this is probably relevant for you is I didn't realize in my head, I was trying to, like I'm not new anymore to online business. I haven't been new for a while. I'm established. I've been in it. I've been successful launching, running programs, consulting.

speaking, teaching, blah, blah, all the things. I think where my brain was is I wanted to be in this place where I finally had the, it's not even big, but like the, what's the word I wanna use? It's like, it's not sustainable. It's the, okay, so you know how...

there's this like, we don't wanna keep rebuilding. I don't know if this is you, but like you do something and you're like, I don't wanna have to redo this a million times. great example. When it comes to like furniture, and my, here's a metaphor for you. In my house, my husband and I joke all the time that we moved in and do our new home last year and we're not really buying like nice furniture because we have boys that love to jump off of our spiral staircase down onto the couch.

or a toddler who likes to find Sharpies and somehow the caps are gone and then just draw on all the things, right? There's this ongoing junk that as a parent, like we can't have nice things. And it's because like they're just gonna get ruined anyways. So you just go into it knowing that you're gonna probably buy nicer furniture or nicer whatever. It's just not gonna last. You'll buy the nicer stuff later, right? When maybe when they move out of the house, who knows? I don't know when that day is coming, but.

I think about in our businesses, I think sometimes we have that same idea is like at the beginning, we're like, we're scrappy. We're gonna like, whatever, do this next version. But there comes a point when we're like, yeah, but can I be done being scrappy and just have the version of thing that I keep and just enjoy? And can I get out of build mode and just be in B mode? Does that maybe make sense to you? It doesn't my brain. So what I realized is I was trying to create this picture of

What is the model, the business model that is gonna withstand time that I'm gonna be with for a while? What's the business model I'm gonna marry? Right? Like that's where I'm at a committed relationship with this business model versus just like flirting and dating or even engaged. And this story of the airplane helped me revisit this idea of if you're so committed to trying to build the quote unquote perfect airplane,

you might be like that one airplane builder guy who spent all of his time planning and building and it never got off the ground. So I realized kind of going through this process this last two years and especially after reading the story of the Condor flight, I want to be the crazy guy. I want to be the guy who does the weird off-landish thing.

that doesn't make sense to anyone else, but they learn from it and they're have fun and they're in it and they're in progress, they're in motion. They're doing it, right? And they're not just failing, they're learning. Like they're testing, they're doing. So all that to say, I realize I'm like, I don't need to build some new big business model. I don't even need to do this big crazy rebrand, which side note.

because I'm me, ⁓ I was planning on doing. I'm probably gonna make some tweaks and refreshes. But anyways, all that to say, I wanna operate like the bird bike situation more. One, it's been working for me and two, that just seems way more fun because I think what happens is when we have a picture in our head around how we want things to be and then we overly plan and perfect.

when things don't play out that way, we have a tendency to set ourselves up for lot more disappointment. And that's not really how I want to live. Anyways, I don't know if this is making sense whatsoever. This was totally a ramble of an episode to catch you up as I get back into things. But that's what's been kind of going on in my brain over the last few months, but especially in the last three months. I guess three months is a few months. So...

I'm really nailing this episode. Good job, Heather. Okay, so let's talk about what are some of the changes and stuff that I've made in my business. So one of the big realizations that I have is a year ago, I made the big announcement that I was simplifying my business and moving back to one core program at the time. was my one core program was called the Speaker Society.

And I just said, I'm a coach, I help people coach, I give the extra support. It's the best way to work with me. If you want to build a signature talk, join the speaker society. It's a six month coaching experience. Boom, there you go. And I haven't launched it since. I have not opened the doors to speaker society in now over a year. And I made this decision over the last few months that I'm not going to be relaunching the speaker society for a variety of reasons that I won't get into. But what I realized is yes, I love coaching.

and I love short containers where I can help people get their talk done fast, then for those who want support on actually leveraging that talk to book more stages and to get more opportunities from those, then we can continue. But what I realized is I don't have to have one program at this stage in my business and in my life. So I'm bringing back the Signature Talk Accelerator.

It's my live version, like my live version of my talk building program. I'm gonna be doing a little differently than I've done in the past, but I'm bringing that back, because I miss working live with people. I miss working in a cohort style and I miss having that shorter container to get shit done quickly and see the transformation of when an expert...

I see them at the beginning struggling and going, I know I'm really good at what I do, but I have so many ideas in my head. How do I make this all make sense and come together in a way that I could use on repeat? And when I see them go from a little bit like scattered to nailing their sticky message, nailing their stories, nailing the framing of their talk and just feeling so jazzed about the new intellectual property that they create from restructuring their ideas into frameworks and into stories and into easy teachable ways.

We can do that in a really short amount of time and I just get such a high from it and then I love seeing what people do with the momentum from that high. So I'm bringing it back. It's the Signature Talk Accelerator. When I bring it back, we're going to be starting the next cohort on September 9th, which means in a second I'll tell you how you can get your spot for it. ⁓ But I'm going to be doing it instead of the last time I taught it, I did it in a three-day format. So it was like we did a crash course. Over the course of three days you built it.

We're not gonna do that. I have been testing out a couple different timelines with some clients and small groups over the last six months. And I have seen that ⁓ six to eight week bootcamp to get this, not only the ideas out, but it actually refined and polished. So it's usable on stage and you've learned from it a little bit, even test it on stage. So we're gonna do that. So we're gonna teach it over eight weeks.

I'm gonna be doing live coaching over those eight weeks and helping a small cohort of business owners build their signature talks. Whether it's their first signature talk, whether it's their next damn good talk or they're refining their existing talk. That's what we're gonna be doing in September and October. We're gonna limit seats because I'm gonna be doing real time coaching and literally reviewing each person's stories and ideas and structure. So it will be limited.

on how many people can join. But if you want more information on that, I haven't even updated my website yet. just honestly, just shoot me a direct message on Instagram or an email at heather at heathersager.com and let me know you're interested and we'll add you to the list. We're actually going to start doing pre-enrollment for that because I can't remember based off of my existing students. I think I have 25 seats left open.

So it's gonna be a pretty small group, but if you want one of those seats, definitely reach out and let me know and we'll get you the details. We'll officially open up enrollment sometime in July. Just so you know the dates, you have all the information and you can start working on the pre-work so we can hit the ground running on September, it's actually September 8th, is the kickoff. But that we're gonna be doing. And then on the back end of that, I'm still gonna be doing ongoing coaching with my current speaker society members.

And one of other things is I have brought back my one-on-one in-person intensives here in Bend, and I've been doing a couple of those lately. So that's another fun thing I haven't done in a while, and I'm really excited to bring back. I work with people one-on-one, fly out to Bend. We get you an Airbnb or stay at a nice, like, bougie Bend hotel, and we work together for an entire day to help get your ideas out of your head and either into a talk or into an offer.

so that you're ready for your next phase in business. So anyways, that's something that we're doing. I think I have a couple of those open. I'm booked out the summer on those, but in the fall slash winter, I think I have one or two that I can do. Anyways, I'm gonna stick with that. I also have another exciting thing that I'm gonna be launching, but I'm not going to announce that yet. Probably not until we get closer. anyways, that's what's going on with...

me. feel like now we're at the point of the episode where I'm just rambling so I just want to keep this a relatively shorter episode for a heather ramble. But what else should I tell you? Well that's it right? This is the end of the Refresh series so hooray for refreshing. go back and listen to those. ⁓ I know I know many of you really enjoyed the interviews those were probably my favorite part of the series but my intro and outro of the series hopefully

got you thinking about it's one, it's okay to innovate, two, it's okay to change, three, we wanna make sure that if we are changing, we're doing it for a very specific reason, and four, also it's okay to change your mind, right? I went into all of this thinking that I was going to be making some big changes in business. And yeah, these are relatively big, but like not anything or shattering or new. I'm really just going, okay, I've at this point now, seven years in,

like the bike bird situation. I've taken a lot of test drives, test flights, if you will. I don't need to go build a whole new plane. I just need to look back at what's been working, what lights me up, what's going to work for me in this season, what's really got my clients super jazzed up, where are they seeing really good traction and results. And by asking those questions, I was able to just

realign with what I already had. Which I'm feeling really excited about. So in summation, Signature Talk Accelerator, the place to help you take what you know, to help you turn that into what you're known for. Creating a Signature Talk that becomes your calling card so that you can book stages as the authority on the topic. And then from that, book clients and more opportunities because your message is that damn magnetic. So if you would like support on creating your Signature Talk, reach out.

You can go to heathersager.com. I don't know by the time this episode airs, if we have the STA signature stock accelerator wait list back up, but the best place just shoot me an email, heathersager.com. Let me know you're interested and we will get you on that first to know list. Other than that friend, I'm gonna be back now officially. I'm back into the schedule. I'll be back here to ramble on you every single week because that is what we do around here.

Let this be a reminder to ⁓ keep thinking your ideas out loud, keep trusting your gut, and whatever you do, keep refining. See you on the next episode.