{"version":"1.0.0","segments":[{"speaker":"Michelle Kuei","startTime":0.0,"endTime":4.59,"body":"today I'm super"},{"speaker":"Michelle Kuei","startTime":0.0,"endTime":4.59,"body":"excited because this is probably"},{"speaker":"Michelle Kuei","startTime":4.59,"endTime":10.74,"body":"my most enjoyable and fun. And"},{"speaker":"Michelle Kuei","startTime":4.59,"endTime":10.74,"body":"then episode I actually, I can't"},{"speaker":"Michelle Kuei","startTime":10.74,"endTime":14.25,"body":"stop laughing or smiling, you"},{"speaker":"Michelle Kuei","startTime":10.74,"endTime":14.25,"body":"know, year to year right now"},{"speaker":"Michelle Kuei","startTime":14.25,"endTime":18.57,"body":"because I was doing some like"},{"speaker":"Michelle Kuei","startTime":14.25,"endTime":18.57,"body":"background stalking on this. And"},{"speaker":"Michelle Kuei","startTime":18.57,"endTime":23.31,"body":"I'm like, just yeah, she has so"},{"speaker":"Michelle Kuei","startTime":18.57,"endTime":23.31,"body":"much to offer. She is the Fresh"},{"speaker":"Michelle Kuei","startTime":23.31,"endTime":27.93,"body":"Prince of email marketing. Like,"},{"speaker":"Michelle Kuei","startTime":23.31,"endTime":27.93,"body":"just by that I can already tell."},{"speaker":"Michelle Kuei","startTime":28.02,"endTime":32.49,"body":"We're gonna have so much fun."},{"speaker":"Michelle Kuei","startTime":28.02,"endTime":32.49,"body":"Louise Wilcox is a friggin has a"},{"speaker":"Michelle Kuei","startTime":32.49,"endTime":36.78,"body":"frickin mission to help more"},{"speaker":"Michelle Kuei","startTime":32.49,"endTime":36.78,"body":"business package up their magic"},{"speaker":"Michelle Kuei","startTime":36.84,"endTime":43.29,"body":"and sell through email. She is"},{"speaker":"Michelle Kuei","startTime":36.84,"endTime":43.29,"body":"also the queen, the queen of the"},{"speaker":"Michelle Kuei","startTime":43.29,"endTime":48.87,"body":"walking 90s Pop Culture"},{"speaker":"Michelle Kuei","startTime":43.29,"endTime":48.87,"body":"encyclopedia. So I actually have"},{"speaker":"Michelle Kuei","startTime":48.87,"endTime":52.86,"body":"some questions in mind that I"},{"speaker":"Michelle Kuei","startTime":48.87,"endTime":52.86,"body":"already have for Liz, I'm going"},{"speaker":"Michelle Kuei","startTime":52.86,"endTime":57.42,"body":"to bring her out so that she can"},{"speaker":"Michelle Kuei","startTime":52.86,"endTime":57.42,"body":"share that with you. Morning"},{"speaker":"Michelle Kuei","startTime":57.42,"endTime":57.72,"body":"Liz!"},{"speaker":"Liz","startTime":58.59,"endTime":63.42,"body":"Hey, Michelle, I am so"},{"speaker":"Liz","startTime":58.59,"endTime":63.42,"body":"excited. T  hanks for bringing"},{"speaker":"Liz","startTime":63.42,"endTime":69.03,"body":"the hype. I actually I love that"},{"speaker":"Liz","startTime":63.42,"endTime":69.03,"body":"you are so excited. I also want"},{"speaker":"Liz","startTime":69.03,"endTime":71.4,"body":"to bring the energy up"},{"speaker":"Liz","startTime":69.03,"endTime":71.4,"body":"backstage, Michelle and I were"},{"speaker":"Liz","startTime":71.4,"endTime":75.63,"body":"talking about you know, when you"},{"speaker":"Liz","startTime":71.4,"endTime":75.63,"body":"talk about email marketing, it's"},{"speaker":"Liz","startTime":75.63,"endTime":80.13,"body":"normally not this like fun"},{"speaker":"Liz","startTime":75.63,"endTime":80.13,"body":"thing. And so I was telling her"},{"speaker":"Liz","startTime":80.13,"endTime":84.36,"body":"like, I always want people to"},{"speaker":"Liz","startTime":80.13,"endTime":84.36,"body":"walk away like feeling like,"},{"speaker":"Liz","startTime":84.39,"endTime":87.75,"body":"okay, I can do this. It doesn't"},{"speaker":"Liz","startTime":84.39,"endTime":87.75,"body":"have to be hard. In fact, it"},{"speaker":"Liz","startTime":87.75,"endTime":92.01,"body":"might even be a little fun. So I"},{"speaker":"Liz","startTime":87.75,"endTime":92.01,"body":"love that you're so excited. I'd"},{"speaker":"Liz","startTime":92.01,"endTime":94.71,"body":"love to you know if you are"},{"speaker":"Liz","startTime":92.01,"endTime":94.71,"body":"catching the replay if you're"},{"speaker":"Liz","startTime":94.71,"endTime":97.68,"body":"watching live, you know, say"},{"speaker":"Liz","startTime":94.71,"endTime":97.68,"body":"hello, tell me where you're"},{"speaker":"Liz","startTime":97.68,"endTime":101.67,"body":"coming from if you have an email"},{"speaker":"Liz","startTime":97.68,"endTime":101.67,"body":"list, you know, even catching"},{"speaker":"Liz","startTime":101.67,"endTime":104.85,"body":"the replay. I watch this back"},{"speaker":"Liz","startTime":101.67,"endTime":104.85,"body":"later. I'm happy to answer any"},{"speaker":"Liz","startTime":104.85,"endTime":108.09,"body":"questions you guys have in the"},{"speaker":"Liz","startTime":104.85,"endTime":108.09,"body":"aftermath. I cannot wait to get"},{"speaker":"Liz","startTime":108.09,"endTime":109.92,"body":"started. Thank you so much."},{"speaker":"Michelle Kuei","startTime":110.05,"endTime":113.38,"body":"Me neither. Well."},{"speaker":"Michelle Kuei","startTime":110.05,"endTime":113.38,"body":"Question number one. I already"},{"speaker":"Michelle Kuei","startTime":113.38,"endTime":119.74,"body":"have a question. What brand what"},{"speaker":"Michelle Kuei","startTime":113.38,"endTime":119.74,"body":"band? Which van was formed first"},{"speaker":"Michelle Kuei","startTime":119.77,"endTime":121.69,"body":"Backstreet Boy or insync."},{"speaker":"Liz","startTime":122.1,"endTime":126.15,"body":"Backstreet Boys were formed"},{"speaker":"Liz","startTime":122.1,"endTime":126.15,"body":"several years before insync."},{"speaker":"Michelle Kuei","startTime":127.86,"endTime":130.08,"body":"That was my first"},{"speaker":"Michelle Kuei","startTime":127.86,"endTime":130.08,"body":"question. And my next question"},{"speaker":"Michelle Kuei","startTime":130.11,"endTime":135.12,"body":"is Liz, for you, you hit that"},{"speaker":"Michelle Kuei","startTime":130.11,"endTime":135.12,"body":"right. Tell us more about how"},{"speaker":"Michelle Kuei","startTime":135.12,"endTime":137.04,"body":"you got started in email"},{"speaker":"Michelle Kuei","startTime":135.12,"endTime":137.04,"body":"marketing."},{"speaker":"Liz","startTime":137.9,"endTime":140.39,"body":"Oh, darn. I thought we were"},{"speaker":"Liz","startTime":137.9,"endTime":140.39,"body":"gonna talk about Backstreet Boys"},{"speaker":"Liz","startTime":140.39,"endTime":143.9,"body":"versus seeing I was like getting"},{"speaker":"Liz","startTime":140.39,"endTime":143.9,"body":"ready for my playground days,"},{"speaker":"Liz","startTime":143.9,"endTime":147.71,"body":"you know, in the cafeteria. You"},{"speaker":"Liz","startTime":143.9,"endTime":147.71,"body":"know, the insync fans on one"},{"speaker":"Liz","startTime":147.71,"endTime":150.59,"body":"side, the Backstreet Boys, you"},{"speaker":"Liz","startTime":147.71,"endTime":150.59,"body":"got to pick aside you can't like"},{"speaker":"Liz","startTime":150.59,"endTime":156.41,"body":"both right. But anyway, I'm Liz"},{"speaker":"Liz","startTime":150.59,"endTime":156.41,"body":"Wilcox, like Michelle said, I am"},{"speaker":"Liz","startTime":156.41,"endTime":159.98,"body":"dubbed the fresh Princess of"},{"speaker":"Liz","startTime":156.41,"endTime":159.98,"body":"email marketing, because I just"},{"speaker":"Liz","startTime":159.98,"endTime":164.96,"body":"like to give a fresh tank or"},{"speaker":"Liz","startTime":159.98,"endTime":164.96,"body":"fresh take on email, I don't"},{"speaker":"Liz","startTime":164.96,"endTime":168.44,"body":"want you to think about email,"},{"speaker":"Liz","startTime":164.96,"endTime":168.44,"body":"like, Oh, I got to build this"},{"speaker":"Liz","startTime":168.44,"endTime":172.52,"body":"big funnel, I have to set up"},{"speaker":"Liz","startTime":168.44,"endTime":172.52,"body":"this giant automation. I just"},{"speaker":"Liz","startTime":172.52,"endTime":177.44,"body":"want you to know that email can"},{"speaker":"Liz","startTime":172.52,"endTime":177.44,"body":"be fun, it can be fresh, and it"},{"speaker":"Liz","startTime":177.44,"endTime":181.28,"body":"can be simple and it can make"},{"speaker":"Liz","startTime":177.44,"endTime":181.28,"body":"you money. So how did I get"},{"speaker":"Liz","startTime":181.28,"endTime":184.49,"body":"started out unlike a lot of"},{"speaker":"Liz","startTime":181.28,"endTime":184.49,"body":"other email marketers, I"},{"speaker":"Liz","startTime":184.49,"endTime":188.3,"body":"actually started off building my"},{"speaker":"Liz","startTime":184.49,"endTime":188.3,"body":"own business. I wasn't some kind"},{"speaker":"Liz","startTime":188.3,"endTime":191.99,"body":"of copywriter or web designer"},{"speaker":"Liz","startTime":188.3,"endTime":191.99,"body":"where I, you know, worked for"},{"speaker":"Liz","startTime":191.99,"endTime":195.23,"body":"larger brands, I actually"},{"speaker":"Liz","startTime":191.99,"endTime":195.23,"body":"started out as an itty bitty"},{"speaker":"Liz","startTime":195.74,"endTime":201.2,"body":"little website, I had an RV"},{"speaker":"Liz","startTime":195.74,"endTime":201.2,"body":"caravan travel blog. And I you"},{"speaker":"Liz","startTime":201.2,"endTime":204.44,"body":"know, I watched podcasts like"},{"speaker":"Liz","startTime":201.2,"endTime":204.44,"body":"this, you know, I attended"},{"speaker":"Liz","startTime":204.47,"endTime":209.84,"body":"webinars, things like that. And"},{"speaker":"Liz","startTime":204.47,"endTime":209.84,"body":"every, every single person that"},{"speaker":"Liz","startTime":209.84,"endTime":213.32,"body":"was on the stage, quote,"},{"speaker":"Liz","startTime":209.84,"endTime":213.32,"body":"unquote, would always say, you"},{"speaker":"Liz","startTime":213.32,"endTime":215.81,"body":"know, oh, I wish I would have"},{"speaker":"Liz","startTime":213.32,"endTime":215.81,"body":"taken my email marketing more"},{"speaker":"Liz","startTime":215.81,"endTime":219.05,"body":"seriously. Or I noticed any sort"},{"speaker":"Liz","startTime":215.81,"endTime":219.05,"body":"of trend, whether they were"},{"speaker":"Liz","startTime":219.05,"endTime":223.04,"body":"teaching Instagram, Facebook"},{"speaker":"Liz","startTime":219.05,"endTime":223.04,"body":"groups, whatever. The main goal"},{"speaker":"Liz","startTime":223.04,"endTime":227.09,"body":"of all of these were to funnel"},{"speaker":"Liz","startTime":223.04,"endTime":227.09,"body":"people onto an email list. So"},{"speaker":"Liz","startTime":227.12,"endTime":231.05,"body":"I'm nothing if not efficient,"},{"speaker":"Liz","startTime":227.12,"endTime":231.05,"body":"Mama didn't raise no fool. I"},{"speaker":"Liz","startTime":231.05,"endTime":234.17,"body":"said, Okay, I'm gonna go really"},{"speaker":"Liz","startTime":231.05,"endTime":234.17,"body":"hard in email marketing. So I"},{"speaker":"Liz","startTime":234.17,"endTime":237.71,"body":"started building my list right"},{"speaker":"Liz","startTime":234.17,"endTime":237.71,"body":"away. I knew I wanted my blog to"},{"speaker":"Liz","startTime":237.71,"endTime":240.8,"body":"be a business. It wasn't just"},{"speaker":"Liz","startTime":237.71,"endTime":240.8,"body":"some online diary where I was"},{"speaker":"Liz","startTime":240.8,"endTime":243.89,"body":"going to, you know, share my"},{"speaker":"Liz","startTime":240.8,"endTime":243.89,"body":"travels, I wanted to make money,"},{"speaker":"Liz","startTime":243.92,"endTime":247.64,"body":"I wanted to, you know, elevate"},{"speaker":"Liz","startTime":243.92,"endTime":247.64,"body":"my current status, you know,"},{"speaker":"Liz","startTime":247.64,"endTime":251.6,"body":"move beyond my current"},{"speaker":"Liz","startTime":247.64,"endTime":251.6,"body":"circumstances. So within six"},{"speaker":"Liz","startTime":251.6,"endTime":257.42,"body":"months, I had created my very"},{"speaker":"Liz","startTime":251.6,"endTime":257.42,"body":"first product, and it made"},{"speaker":"Liz","startTime":257.42,"endTime":260.42,"body":"$7,000. In the first 90 days, it"},{"speaker":"Liz","startTime":257.42,"endTime":260.42,"body":"got picked up by an"},{"speaker":"Liz","startTime":260.42,"endTime":264.95,"body":"international sponsor, I took"},{"speaker":"Liz","startTime":260.42,"endTime":264.95,"body":"that momentum. I kept building I"},{"speaker":"Liz","startTime":264.95,"endTime":268.67,"body":"created a digital summit with"},{"speaker":"Liz","startTime":264.95,"endTime":268.67,"body":"some partners. I created. I"},{"speaker":"Liz","startTime":268.67,"endTime":270.98,"body":"think it was something like a"},{"speaker":"Liz","startTime":268.67,"endTime":270.98,"body":"dozen digital products in three"},{"speaker":"Liz","startTime":270.98,"endTime":275.9,"body":"years. And the culmination of"},{"speaker":"Liz","startTime":270.98,"endTime":275.9,"body":"all of that, that big blog was,"},{"speaker":"Liz","startTime":276.32,"endTime":280.73,"body":"I realized that I really needed"},{"speaker":"Liz","startTime":276.32,"endTime":280.73,"body":"to create a digital course. And"},{"speaker":"Liz","startTime":280.73,"endTime":284.81,"body":"so I asked my people, would you"},{"speaker":"Liz","startTime":280.73,"endTime":284.81,"body":"be interested in a resource on"},{"speaker":"Liz","startTime":284.81,"endTime":289.16,"body":"RV maintenance? That was the"},{"speaker":"Liz","startTime":284.81,"endTime":289.16,"body":"number one question I got on my"},{"speaker":"Liz","startTime":289.16,"endTime":293.81,"body":"email list. I had 141 People say"},{"speaker":"Liz","startTime":289.16,"endTime":293.81,"body":"yes, Liz would definitely be"},{"speaker":"Liz","startTime":293.81,"endTime":296.84,"body":"interested. And I did a"},{"speaker":"Liz","startTime":293.81,"endTime":296.84,"body":"traditional Monday through"},{"speaker":"Liz","startTime":296.84,"endTime":302.03,"body":"Friday. Hey, this is my program."},{"speaker":"Liz","startTime":296.84,"endTime":302.03,"body":"It's open now. And on cart close"},{"speaker":"Liz","startTime":302.03,"endTime":306.35,"body":"day, I made 141 sales. So word"},{"speaker":"Liz","startTime":302.03,"endTime":306.35,"body":"started getting I know,"},{"speaker":"Liz","startTime":306.35,"endTime":310.85,"body":"Michelle, I'm so glad you came"},{"speaker":"Liz","startTime":306.35,"endTime":310.85,"body":"back and let and if you can't"},{"speaker":"Liz","startTime":310.85,"endTime":314.15,"body":"see me, you're just watching the"},{"speaker":"Liz","startTime":310.85,"endTime":314.15,"body":"podcast, her jaw drops, she came"},{"speaker":"Liz","startTime":314.15,"endTime":317.96,"body":"back on the screen. If you don't"},{"speaker":"Liz","startTime":314.15,"endTime":317.96,"body":"know, if you're like the"},{"speaker":"Liz","startTime":317.96,"endTime":320.99,"body":"beginner of the beginner, that"},{"speaker":"Liz","startTime":317.96,"endTime":320.99,"body":"is a crazy conversion, that"},{"speaker":"Liz","startTime":320.99,"endTime":325.64,"body":"average conversion rate is 1%,"},{"speaker":"Liz","startTime":320.99,"endTime":325.64,"body":"5% is like really, really good."},{"speaker":"Liz","startTime":325.64,"endTime":328.52,"body":"And then if you're doing some"},{"speaker":"Liz","startTime":325.64,"endTime":328.52,"body":"kind of event or challenge, you"},{"speaker":"Liz","startTime":328.52,"endTime":333.47,"body":"might convert at 10% or a little"},{"speaker":"Liz","startTime":328.52,"endTime":333.47,"body":"higher. So 100% is really"},{"speaker":"Liz","startTime":333.47,"endTime":336.44,"body":"unheard of. And so I word"},{"speaker":"Liz","startTime":333.47,"endTime":336.44,"body":"started getting around about"},{"speaker":"Liz","startTime":336.44,"endTime":340.1,"body":"that I started telling my story."},{"speaker":"Liz","startTime":336.44,"endTime":340.1,"body":"Oh, yeah, da da da. And you"},{"speaker":"Liz","startTime":340.1,"endTime":342.98,"body":"know, people's jaws would drop"},{"speaker":"Liz","startTime":340.1,"endTime":342.98,"body":"their eyes would get big. How"},{"speaker":"Liz","startTime":342.98,"endTime":346.43,"body":"did you do that. And that's when"},{"speaker":"Liz","startTime":342.98,"endTime":346.43,"body":"I realized I was really kind of"},{"speaker":"Liz","startTime":346.43,"endTime":350.09,"body":"playing small with the RV travel"},{"speaker":"Liz","startTime":346.43,"endTime":350.09,"body":"blog, I needed to just sell it"},{"speaker":"Liz","startTime":350.09,"endTime":354.41,"body":"and I needed to, you know, share"},{"speaker":"Liz","startTime":350.09,"endTime":354.41,"body":"my email wisdom with the world."},{"speaker":"Liz","startTime":354.44,"endTime":356.36,"body":"And that's what I'm doing here"},{"speaker":"Liz","startTime":354.44,"endTime":356.36,"body":"today with you."},{"speaker":"Michelle Kuei","startTime":357.59,"endTime":362.51,"body":"I,my jaws dropped"},{"speaker":"Michelle Kuei","startTime":357.59,"endTime":362.51,"body":"because I know, I started out, I"},{"speaker":"Michelle Kuei","startTime":362.51,"endTime":365.27,"body":"didn't stop just like yourself."},{"speaker":"Michelle Kuei","startTime":362.51,"endTime":365.27,"body":"I do started out as a content"},{"speaker":"Michelle Kuei","startTime":365.27,"endTime":368.87,"body":"marketer, I actually had to"},{"speaker":"Michelle Kuei","startTime":365.27,"endTime":368.87,"body":"learn it while building my"},{"speaker":"Michelle Kuei","startTime":368.87,"endTime":371.66,"body":"coaching my own coaching"},{"speaker":"Michelle Kuei","startTime":368.87,"endTime":371.66,"body":"business. So it's every pieces"},{"speaker":"Michelle Kuei","startTime":371.66,"endTime":374.78,"body":"of information and conference in"},{"speaker":"Michelle Kuei","startTime":371.66,"endTime":374.78,"body":"less than that we learn to"},{"speaker":"Michelle Kuei","startTime":374.78,"endTime":378.38,"body":"evolve into this place of oh,"},{"speaker":"Michelle Kuei","startTime":374.78,"endTime":378.38,"body":"I'm going to do email marketing."},{"speaker":"Michelle Kuei","startTime":378.71,"endTime":381.98,"body":"And so I totally resonate with"},{"speaker":"Michelle Kuei","startTime":378.71,"endTime":381.98,"body":"that. And then I know how"},{"speaker":"Michelle Kuei","startTime":381.98,"endTime":386.45,"body":"valuable having your email lists"},{"speaker":"Michelle Kuei","startTime":381.98,"endTime":386.45,"body":"can be. And I think one of the"},{"speaker":"Michelle Kuei","startTime":386.48,"endTime":390.8,"body":"one of the drawbacks well hold"},{"speaker":"Michelle Kuei","startTime":386.48,"endTime":390.8,"body":"back for a lot of coaches that I"},{"speaker":"Michelle Kuei","startTime":390.8,"endTime":394.07,"body":"talked to, is the word"},{"speaker":"Michelle Kuei","startTime":390.8,"endTime":394.07,"body":"marketing. When we think about"},{"speaker":"Michelle Kuei","startTime":394.1,"endTime":398.6,"body":"email marketing, our idea is"},{"speaker":"Michelle Kuei","startTime":394.1,"endTime":398.6,"body":"that the moment we talk about"},{"speaker":"Michelle Kuei","startTime":398.6,"endTime":401.54,"body":"marketing, it's about selling"},{"speaker":"Michelle Kuei","startTime":398.6,"endTime":401.54,"body":"it's about selling something"},{"speaker":"Michelle Kuei","startTime":401.54,"endTime":404.96,"body":"that we need to promote in the"},{"speaker":"Michelle Kuei","startTime":401.54,"endTime":404.96,"body":"email. What's your take on that?"},{"speaker":"Liz","startTime":406.25,"endTime":410.48,"body":"Yeah, so for me, I wasn't"},{"speaker":"Liz","startTime":406.25,"endTime":410.48,"body":"just like, Michelle, I was not a"},{"speaker":"Liz","startTime":410.48,"endTime":414.08,"body":"marketer, I was literally just a"},{"speaker":"Liz","startTime":410.48,"endTime":414.08,"body":"lady in an RV. When I started"},{"speaker":"Liz","startTime":414.08,"endTime":417.11,"body":"out, I didn't even have the"},{"speaker":"Liz","startTime":414.08,"endTime":417.11,"body":"internet on my phone. I lived in"},{"speaker":"Liz","startTime":417.11,"endTime":421.52,"body":"a campground, I had to go out to"},{"speaker":"Liz","startTime":417.11,"endTime":421.52,"body":"like libraries and home"},{"speaker":"Liz","startTime":421.52,"endTime":424.28,"body":"improvement stores, you know,"},{"speaker":"Liz","startTime":421.52,"endTime":424.28,"body":"and sit out in the parking lot"},{"speaker":"Liz","startTime":424.28,"endTime":427.97,"body":"and write my blog posts and"},{"speaker":"Liz","startTime":424.28,"endTime":427.97,"body":"everything. But how I was so"},{"speaker":"Liz","startTime":427.97,"endTime":431.6,"body":"successful with all those"},{"speaker":"Liz","startTime":427.97,"endTime":431.6,"body":"products, it wasn't about like,"},{"speaker":"Liz","startTime":431.63,"endTime":435.35,"body":"Oh, I just learned a ton of"},{"speaker":"Liz","startTime":431.63,"endTime":435.35,"body":"strategy. It was more about"},{"speaker":"Liz","startTime":435.35,"endTime":440.96,"body":"leaning into, you know,"},{"speaker":"Liz","startTime":435.35,"endTime":440.96,"body":"relationships, and really"},{"speaker":"Liz","startTime":440.96,"endTime":444.38,"body":"knowing the people on my email"},{"speaker":"Liz","startTime":440.96,"endTime":444.38,"body":"list. When I created my first"},{"speaker":"Liz","startTime":444.38,"endTime":448.85,"body":"digital product, the one that"},{"speaker":"Liz","startTime":444.38,"endTime":448.85,"body":"made $7,000. And I had no idea"},{"speaker":"Liz","startTime":448.85,"endTime":452.09,"body":"what to create, I was all over"},{"speaker":"Liz","startTime":448.85,"endTime":452.09,"body":"the place. I had this RV travel"},{"speaker":"Liz","startTime":452.09,"endTime":456.17,"body":"site, but I wasn't traveling."},{"speaker":"Liz","startTime":452.09,"endTime":456.17,"body":"And so I just asked my list,"},{"speaker":"Liz","startTime":456.2,"endTime":459.35,"body":"hey, why the heck do you follow"},{"speaker":"Liz","startTime":456.2,"endTime":459.35,"body":"me, I know I want this to be a"},{"speaker":"Liz","startTime":459.35,"endTime":462.56,"body":"business. And I was very"},{"speaker":"Liz","startTime":459.35,"endTime":462.56,"body":"upfront, like, hey, I want this"},{"speaker":"Liz","startTime":462.56,"endTime":464.78,"body":"to be a business, but I don't"},{"speaker":"Liz","startTime":462.56,"endTime":464.78,"body":"know what the heck I'm doing."},{"speaker":"Liz","startTime":464.78,"endTime":468.26,"body":"Right. And that might not be"},{"speaker":"Liz","startTime":464.78,"endTime":468.26,"body":"your style. But you can take and"},{"speaker":"Liz","startTime":468.26,"endTime":471.5,"body":"make that your own. You know,"},{"speaker":"Liz","startTime":468.26,"endTime":471.5,"body":"people's like when you're really"},{"speaker":"Liz","startTime":471.5,"endTime":475.1,"body":"just upfront about stuff, right?"},{"speaker":"Liz","startTime":471.5,"endTime":475.1,"body":"They need that authenticity,"},{"speaker":"Liz","startTime":475.1,"endTime":477.5,"body":"especially on the internet,"},{"speaker":"Liz","startTime":475.1,"endTime":477.5,"body":"where you don't know who you can"},{"speaker":"Liz","startTime":477.5,"endTime":481.1,"body":"trust when you can just lean"},{"speaker":"Liz","startTime":477.5,"endTime":481.1,"body":"into yourself and be honest,"},{"speaker":"Liz","startTime":481.28,"endTime":484.31,"body":"that's when people start to"},{"speaker":"Liz","startTime":481.28,"endTime":484.31,"body":"build that trust factor. So"},{"speaker":"Liz","startTime":484.31,"endTime":487.85,"body":"anyway, people said, Hey, Liz,"},{"speaker":"Liz","startTime":484.31,"endTime":487.85,"body":"you know, you're really funny,"},{"speaker":"Liz","startTime":487.88,"endTime":491.42,"body":"or you can tell a good story. So"},{"speaker":"Liz","startTime":487.88,"endTime":491.42,"body":"what was my first digital"},{"speaker":"Liz","startTime":491.42,"endTime":496.76,"body":"product? It was a collection of"},{"speaker":"Liz","startTime":491.42,"endTime":496.76,"body":"funny stories. And, you know, I"},{"speaker":"Liz","startTime":496.76,"endTime":500.03,"body":"never would have come up with"},{"speaker":"Liz","startTime":496.76,"endTime":500.03,"body":"that idea on my own. It was only"},{"speaker":"Liz","startTime":500.03,"endTime":504.41,"body":"when I asked people why they"},{"speaker":"Liz","startTime":500.03,"endTime":504.41,"body":"were following me what my unique"},{"speaker":"Liz","startTime":504.41,"endTime":508.55,"body":"position in the market was that"},{"speaker":"Liz","startTime":504.41,"endTime":508.55,"body":"I was able to come up with my"},{"speaker":"Liz","startTime":508.55,"endTime":511.46,"body":"program. So if you're a coach,"},{"speaker":"Liz","startTime":508.55,"endTime":511.46,"body":"and you're like, everything"},{"speaker":"Liz","startTime":511.46,"endTime":514.76,"body":"looks the same or my market is"},{"speaker":"Liz","startTime":511.46,"endTime":514.76,"body":"saturated, I don't know how to"},{"speaker":"Liz","startTime":514.76,"endTime":519.14,"body":"stand out. If you can pinpoint"},{"speaker":"Liz","startTime":514.76,"endTime":519.14,"body":"you know, if you have even the"},{"speaker":"Liz","startTime":519.14,"endTime":522.59,"body":"smallest of followings, I think"},{"speaker":"Liz","startTime":519.14,"endTime":522.59,"body":"I had, you know, less than 300"},{"speaker":"Liz","startTime":522.59,"endTime":526.31,"body":"people on my email list at that"},{"speaker":"Liz","startTime":522.59,"endTime":526.31,"body":"time. Even if you've only got"},{"speaker":"Liz","startTime":526.31,"endTime":529.94,"body":"50, if you can ask those 50"},{"speaker":"Liz","startTime":526.31,"endTime":529.94,"body":"people, Hey, I've only got 50"},{"speaker":"Liz","startTime":529.94,"endTime":535.16,"body":"people paying attention to me,"},{"speaker":"Liz","startTime":529.94,"endTime":535.16,"body":"and I don't even know why. And"},{"speaker":"Liz","startTime":535.19,"endTime":538.58,"body":"you know, you can open up those"},{"speaker":"Liz","startTime":535.19,"endTime":538.58,"body":"relationships and they will tell"},{"speaker":"Liz","startTime":538.58,"endTime":543.17,"body":"you, Oh, I really liked the way"},{"speaker":"Liz","startTime":538.58,"endTime":543.17,"body":"you reframed my mind around this"},{"speaker":"Liz","startTime":543.17,"endTime":547.07,"body":"or I love the analogy you give"},{"speaker":"Liz","startTime":543.17,"endTime":547.07,"body":"about that, you know, depending"},{"speaker":"Liz","startTime":547.07,"endTime":550.49,"body":"on what kind of coaching you do,"},{"speaker":"Liz","startTime":547.07,"endTime":550.49,"body":"right? That is going to help you"},{"speaker":"Liz","startTime":550.49,"endTime":555.77,"body":"lean into those best parts of"},{"speaker":"Liz","startTime":550.49,"endTime":555.77,"body":"yourself. You know, market those"},{"speaker":"Liz","startTime":555.77,"endTime":559.61,"body":"parts in your program like Hey,"},{"speaker":"Liz","startTime":555.77,"endTime":559.61,"body":"I know people love it. When I"},{"speaker":"Liz","startTime":559.61,"endTime":564.35,"body":"talk about X. I'm going really"},{"speaker":"Liz","startTime":559.61,"endTime":564.35,"body":"deep into X in this group"},{"speaker":"Liz","startTime":564.35,"endTime":568.76,"body":"program or on our one on one"},{"speaker":"Liz","startTime":564.35,"endTime":568.76,"body":"consults, whatever, right and so"},{"speaker":"Liz","startTime":568.76,"endTime":573.05,"body":"instead of focusing on like,"},{"speaker":"Liz","startTime":568.76,"endTime":573.05,"body":"\"Oh, I'm not a marketer, I don't"},{"speaker":"Liz","startTime":573.05,"endTime":576.5,"body":"know this. I didn't go to"},{"speaker":"Liz","startTime":573.05,"endTime":576.5,"body":"college for that.\"  If you can"},{"speaker":"Liz","startTime":576.5,"endTime":580.88,"body":"just focus on opening up"},{"speaker":"Liz","startTime":576.5,"endTime":580.88,"body":"relationships, making friends"},{"speaker":"Liz","startTime":580.88,"endTime":584.81,"body":"with your new followers, which"},{"speaker":"Liz","startTime":580.88,"endTime":584.81,"body":"we've all done before we've all"},{"speaker":"Liz","startTime":584.81,"endTime":587.81,"body":"met strangers, become friends,"},{"speaker":"Liz","startTime":584.81,"endTime":587.81,"body":"you know, we all went to"},{"speaker":"Liz","startTime":587.81,"endTime":592.28,"body":"kindergarten, right? Something"},{"speaker":"Liz","startTime":587.81,"endTime":592.28,"body":"like that. You know, when you"},{"speaker":"Liz","startTime":592.28,"endTime":597.26,"body":"frame it like that, suddenly,"},{"speaker":"Liz","startTime":592.28,"endTime":597.26,"body":"things start to click. And"},{"speaker":"Liz","startTime":597.29,"endTime":599.99,"body":"you're not you're not marketing,"},{"speaker":"Liz","startTime":597.29,"endTime":599.99,"body":"you're not trying to close this"},{"speaker":"Liz","startTime":599.99,"endTime":602.24,"body":"sale you're just creating"},{"speaker":"Liz","startTime":599.99,"endTime":602.24,"body":"relationships."},{"speaker":"Michelle Kuei","startTime":602.69,"endTime":606.77,"body":"Beautifully said"},{"speaker":"Michelle Kuei","startTime":602.69,"endTime":606.77,"body":"and I think initially I didn't,"},{"speaker":"Michelle Kuei","startTime":606.8,"endTime":610.46,"body":"I started out with just 200"},{"speaker":"Michelle Kuei","startTime":606.8,"endTime":610.46,"body":"subscriber, and those are the"},{"speaker":"Michelle Kuei","startTime":610.46,"endTime":613.58,"body":"people like my family, my"},{"speaker":"Michelle Kuei","startTime":610.46,"endTime":613.58,"body":"friends, they're my close"},{"speaker":"Michelle Kuei","startTime":613.58,"endTime":617.72,"body":"friend. So I imported everyone"},{"speaker":"Michelle Kuei","startTime":613.58,"endTime":617.72,"body":"that I know from my contacts or"},{"speaker":"Michelle Kuei","startTime":617.72,"endTime":622.16,"body":"my Gmail contacts into my"},{"speaker":"Michelle Kuei","startTime":617.72,"endTime":622.16,"body":"business email. And so"},{"speaker":"Michelle Kuei","startTime":622.16,"endTime":624.74,"body":"initially, I was really"},{"speaker":"Michelle Kuei","startTime":622.16,"endTime":624.74,"body":"struggling. I know this is true"},{"speaker":"Michelle Kuei","startTime":624.74,"endTime":628.1,"body":"for a lot of coaches too, out"},{"speaker":"Michelle Kuei","startTime":624.74,"endTime":628.1,"body":"there is that, number one, we"},{"speaker":"Michelle Kuei","startTime":628.1,"endTime":631.82,"body":"don't have a big list, we don't"},{"speaker":"Michelle Kuei","startTime":628.1,"endTime":631.82,"body":"have a large audience who"},{"speaker":"Michelle Kuei","startTime":631.82,"endTime":635.57,"body":"subscribers. And number two is"},{"speaker":"Michelle Kuei","startTime":631.82,"endTime":635.57,"body":"most of the subscribers that we"},{"speaker":"Michelle Kuei","startTime":635.57,"endTime":639.35,"body":"have on our list are friends and"},{"speaker":"Michelle Kuei","startTime":635.57,"endTime":639.35,"body":"family. What are some of the"},{"speaker":"Michelle Kuei","startTime":639.38,"endTime":642.62,"body":"tips that you might be able to"},{"speaker":"Michelle Kuei","startTime":639.38,"endTime":642.62,"body":"share to like, overcome that"},{"speaker":"Michelle Kuei","startTime":642.62,"endTime":646.49,"body":"barrier of this is my someone I"},{"speaker":"Michelle Kuei","startTime":642.62,"endTime":646.49,"body":"know they're not gonna buy from"},{"speaker":"Michelle Kuei","startTime":646.49,"endTime":646.76,"body":"me?"},{"speaker":"Liz","startTime":647.99,"endTime":652.52,"body":"Yeah, so if you have an"},{"speaker":"Liz","startTime":647.99,"endTime":652.52,"body":"email list full of people that"},{"speaker":"Liz","startTime":652.52,"endTime":654.86,"body":"it was just like, hey, I'm doing"},{"speaker":"Liz","startTime":652.52,"endTime":654.86,"body":"this thing, will you join my"},{"speaker":"Liz","startTime":654.86,"endTime":658.52,"body":"list? Well, that's totally fine"},{"speaker":"Liz","startTime":654.86,"endTime":658.52,"body":"that that starts to build"},{"speaker":"Liz","startTime":658.52,"endTime":661.82,"body":"momentum, right, we need baby"},{"speaker":"Liz","startTime":658.52,"endTime":661.82,"body":"steps, I always say baby steps"},{"speaker":"Liz","startTime":661.82,"endTime":664.55,"body":"are the best steps. So it's"},{"speaker":"Liz","startTime":661.82,"endTime":664.55,"body":"totally fine, if that's you,"},{"speaker":"Liz","startTime":664.55,"endTime":671.27,"body":"right. But you want to start,"},{"speaker":"Liz","startTime":664.55,"endTime":671.27,"body":"you know, pruning the list,"},{"speaker":"Liz","startTime":671.27,"endTime":673.97,"body":"right? Think of it as a tree,"},{"speaker":"Liz","startTime":671.27,"endTime":673.97,"body":"you know, we got to cut off the"},{"speaker":"Liz","startTime":673.97,"endTime":679.37,"body":"dead leaves that are never going"},{"speaker":"Liz","startTime":673.97,"endTime":679.37,"body":"to buy, right. And so you start"},{"speaker":"Liz","startTime":679.37,"endTime":683.0,"body":"emailing consistently people,"},{"speaker":"Liz","startTime":679.37,"endTime":683.0,"body":"some people will naturally just"},{"speaker":"Liz","startTime":683.0,"endTime":686.51,"body":"drop off, right? Some people"},{"speaker":"Liz","startTime":683.0,"endTime":686.51,"body":"will just stick around because"},{"speaker":"Liz","startTime":686.51,"endTime":690.23,"body":"they love seeing what you do."},{"speaker":"Liz","startTime":686.51,"endTime":690.23,"body":"And those people, if they do"},{"speaker":"Liz","startTime":690.23,"endTime":694.43,"body":"stick around, just practicing"},{"speaker":"Liz","startTime":690.23,"endTime":694.43,"body":"putting in the work of, Hey,"},{"speaker":"Liz","startTime":694.43,"endTime":697.73,"body":"these are my offers, hey, I'm"},{"speaker":"Liz","startTime":694.43,"endTime":697.73,"body":"going to consistently email,"},{"speaker":"Liz","startTime":698.51,"endTime":701.36,"body":"they're going to share your"},{"speaker":"Liz","startTime":698.51,"endTime":701.36,"body":"stuff, you can even ask, you"},{"speaker":"Liz","startTime":701.36,"endTime":705.53,"body":"know, PS, even if you're not on"},{"speaker":"Liz","startTime":701.36,"endTime":705.53,"body":"my list for the right reasons,"},{"speaker":"Liz","startTime":705.53,"endTime":707.72,"body":"like if you could share this"},{"speaker":"Liz","startTime":705.53,"endTime":707.72,"body":"with someone, you know, like, if"},{"speaker":"Liz","startTime":707.72,"endTime":711.47,"body":"you're a fitness coach, right?"},{"speaker":"Liz","startTime":707.72,"endTime":711.47,"body":"You know, if you are feeling"},{"speaker":"Liz","startTime":711.47,"endTime":714.95,"body":"healthy right now, but you know,"},{"speaker":"Liz","startTime":711.47,"endTime":714.95,"body":"a friend really wants to get"},{"speaker":"Liz","startTime":714.95,"endTime":719.0,"body":"motivated in this area, you"},{"speaker":"Liz","startTime":714.95,"endTime":719.0,"body":"know, send them this freebie,"},{"speaker":"Liz","startTime":719.0,"endTime":723.62,"body":"right? Create some sort of opt"},{"speaker":"Liz","startTime":719.0,"endTime":723.62,"body":"in, where people can share. The"},{"speaker":"Liz","startTime":723.65,"endTime":728.54,"body":"beauty of having a small list is"},{"speaker":"Liz","startTime":723.65,"endTime":728.54,"body":"you can be very upfront, you can"},{"speaker":"Liz","startTime":728.54,"endTime":733.19,"body":"be more direct, you can feel a"},{"speaker":"Liz","startTime":728.54,"endTime":733.19,"body":"little more comfortable being"},{"speaker":"Liz","startTime":733.19,"endTime":736.61,"body":"yourself because you know, like,"},{"speaker":"Liz","startTime":733.19,"endTime":736.61,"body":"oh, it's mostly just my friends"},{"speaker":"Liz","startTime":736.61,"endTime":740.48,"body":"right now. So I can say things"},{"speaker":"Liz","startTime":736.61,"endTime":740.48,"body":"like, please, you know, please"},{"speaker":"Liz","startTime":740.48,"endTime":743.63,"body":"help me get to the next level."},{"speaker":"Liz","startTime":740.48,"endTime":743.63,"body":"Can you share this? Can you"},{"speaker":"Liz","startTime":743.63,"endTime":747.05,"body":"think of anyone who would"},{"speaker":"Liz","startTime":743.63,"endTime":747.05,"body":"actually make sense for this,"},{"speaker":"Liz","startTime":747.05,"endTime":751.31,"body":"you can get into the DMS, even"},{"speaker":"Liz","startTime":747.05,"endTime":751.31,"body":"you know, get out of email, you"},{"speaker":"Liz","startTime":751.31,"endTime":754.07,"body":"know, get on Facebook,"},{"speaker":"Liz","startTime":751.31,"endTime":754.07,"body":"Instagram, hey, I know you're on"},{"speaker":"Liz","startTime":754.07,"endTime":757.97,"body":"my email list. I don't know if"},{"speaker":"Liz","startTime":754.07,"endTime":757.97,"body":"you actually need this stuff."},{"speaker":"Liz","startTime":758.18,"endTime":761.96,"body":"But if you can think of anyone I"},{"speaker":"Liz","startTime":758.18,"endTime":761.96,"body":"just created X, you know, I'm"},{"speaker":"Liz","startTime":761.96,"endTime":765.32,"body":"really looking to get out there"},{"speaker":"Liz","startTime":761.96,"endTime":765.32,"body":"with it. Does that make sense?"},{"speaker":"Michelle Kuei","startTime":765.36,"endTime":768.6,"body":"Yes, it does. And"},{"speaker":"Michelle Kuei","startTime":765.36,"endTime":768.6,"body":"I think it speaks a lot of to"},{"speaker":"Michelle Kuei","startTime":768.6,"endTime":771.78,"body":"the authenticity that you were"},{"speaker":"Michelle Kuei","startTime":768.6,"endTime":771.78,"body":"talking about earlier, just be"},{"speaker":"Michelle Kuei","startTime":771.78,"endTime":775.11,"body":"upfront about it, be transparent"},{"speaker":"Michelle Kuei","startTime":771.78,"endTime":775.11,"body":"about it. And and sometimes we"},{"speaker":"Michelle Kuei","startTime":775.11,"endTime":778.56,"body":"signed up to things that we may"},{"speaker":"Michelle Kuei","startTime":775.11,"endTime":778.56,"body":"not even realize why we signed"},{"speaker":"Michelle Kuei","startTime":778.56,"endTime":781.44,"body":"up in the first place. So just"},{"speaker":"Michelle Kuei","startTime":778.56,"endTime":781.44,"body":"kind of reengage them in terms"},{"speaker":"Michelle Kuei","startTime":781.44,"endTime":784.5,"body":"of what was your motivation?"},{"speaker":"Michelle Kuei","startTime":781.44,"endTime":784.5,"body":"When you first signed up with"},{"speaker":"Michelle Kuei","startTime":784.5,"endTime":787.56,"body":"me? Or when you first join my"},{"speaker":"Michelle Kuei","startTime":784.5,"endTime":787.56,"body":"list? What did you like about"},{"speaker":"Michelle Kuei","startTime":787.56,"endTime":792.24,"body":"me? And that yeah, help us to to"},{"speaker":"Michelle Kuei","startTime":787.56,"endTime":792.24,"body":"paint the picture of how do we"},{"speaker":"Michelle Kuei","startTime":792.27,"endTime":794.01,"body":"how do we approach them in the"},{"speaker":"Michelle Kuei","startTime":792.27,"endTime":794.01,"body":"future?"},{"speaker":"Liz","startTime":794.45,"endTime":797.3,"body":"Yeah, I'd love to say one"},{"speaker":"Liz","startTime":794.45,"endTime":797.3,"body":"more thing about that, as far as"},{"speaker":"Liz","startTime":797.3,"endTime":802.55,"body":"just being upfront. What"},{"speaker":"Liz","startTime":797.3,"endTime":802.55,"body":"Michelle said is totally right."},{"speaker":"Liz","startTime":802.58,"endTime":807.56,"body":"And the next thing I want you to"},{"speaker":"Liz","startTime":802.58,"endTime":807.56,"body":"know is, again, when you have"},{"speaker":"Liz","startTime":807.56,"endTime":810.44,"body":"that small list, you have an"},{"speaker":"Liz","startTime":807.56,"endTime":810.44,"body":"opportunity to actually have"},{"speaker":"Liz","startTime":810.44,"endTime":814.49,"body":"those one on one conversations."},{"speaker":"Liz","startTime":810.44,"endTime":814.49,"body":"So email appears to be one to"},{"speaker":"Liz","startTime":814.49,"endTime":818.66,"body":"many, right, I sent one email"},{"speaker":"Liz","startTime":814.49,"endTime":818.66,"body":"out to 50 people, but when you"},{"speaker":"Liz","startTime":818.66,"endTime":822.59,"body":"can be up front and say like,"},{"speaker":"Liz","startTime":818.66,"endTime":822.59,"body":"Hey, I'm actually just at the"},{"speaker":"Liz","startTime":822.59,"endTime":827.3,"body":"baby stages of things. There's"},{"speaker":"Liz","startTime":822.59,"endTime":827.3,"body":"only 50 people, it would really"},{"speaker":"Liz","startTime":827.3,"endTime":833.06,"body":"mean a lot to me for you to hit"},{"speaker":"Liz","startTime":827.3,"endTime":833.06,"body":"reply. And and actually answer"},{"speaker":"Liz","startTime":833.06,"endTime":838.37,"body":"this question. And of course, at"},{"speaker":"Liz","startTime":833.06,"endTime":838.37,"body":"first and ask only yes or no"},{"speaker":"Liz","startTime":838.37,"endTime":842.3,"body":"questions or very simple"},{"speaker":"Liz","startTime":838.37,"endTime":842.3,"body":"answers, like they have to know"},{"speaker":"Liz","startTime":842.3,"endTime":845.45,"body":"the answer in the forefront of"},{"speaker":"Liz","startTime":842.3,"endTime":845.45,"body":"their mind immediately. Or"},{"speaker":"Liz","startTime":845.45,"endTime":848.81,"body":"they're not going to like really"},{"speaker":"Liz","startTime":845.45,"endTime":848.81,"body":"engage, right? They're just on"},{"speaker":"Liz","startTime":848.81,"endTime":851.84,"body":"your email list. They're not"},{"speaker":"Liz","startTime":848.81,"endTime":851.84,"body":"your friends yet. You don't have"},{"speaker":"Liz","startTime":851.84,"endTime":854.66,"body":"a relationship with them yet,"},{"speaker":"Liz","startTime":851.84,"endTime":854.66,"body":"probably. Or they're just"},{"speaker":"Liz","startTime":854.66,"endTime":857.69,"body":"friends that you know, are only"},{"speaker":"Liz","startTime":854.66,"endTime":857.69,"body":"semi interested because they"},{"speaker":"Liz","startTime":857.69,"endTime":861.44,"body":"know you, right? But when you"},{"speaker":"Liz","startTime":857.69,"endTime":861.44,"body":"can, you can literally say like,"},{"speaker":"Liz","startTime":861.47,"endTime":864.83,"body":"Hey, I just started this email"},{"speaker":"Liz","startTime":861.47,"endTime":864.83,"body":"list, or I just committed to"},{"speaker":"Liz","startTime":864.83,"endTime":867.44,"body":"this email list. If you don't"},{"speaker":"Liz","startTime":864.83,"endTime":867.44,"body":"want to get that transparent,"},{"speaker":"Liz","startTime":867.44,"endTime":870.47,"body":"right? It's up to you and your"},{"speaker":"Liz","startTime":867.44,"endTime":870.47,"body":"preference. But say it would"},{"speaker":"Liz","startTime":870.47,"endTime":875.03,"body":"really mean a lot to me to hit"},{"speaker":"Liz","startTime":870.47,"endTime":875.03,"body":"for you to hit reply and let me"},{"speaker":"Liz","startTime":875.03,"endTime":879.83,"body":"know. And be explicit, always"},{"speaker":"Liz","startTime":875.03,"endTime":879.83,"body":"say hit reply and let me know"},{"speaker":"Liz","startTime":879.86,"endTime":884.6,"body":"are, you know, hit, you know,"},{"speaker":"Liz","startTime":879.86,"endTime":884.6,"body":"click that reply button. You"},{"speaker":"Liz","startTime":884.6,"endTime":888.92,"body":"know, whatever. You have to be"},{"speaker":"Liz","startTime":884.6,"endTime":888.92,"body":"very explicit. So when they read"},{"speaker":"Liz","startTime":888.92,"endTime":893.12,"body":"that they're quite literally"},{"speaker":"Liz","startTime":888.92,"endTime":893.12,"body":"psychologically picturing"},{"speaker":"Liz","startTime":893.12,"endTime":896.54,"body":"themselves hitting the Reply"},{"speaker":"Liz","startTime":893.12,"endTime":896.54,"body":"button, right? We have to be"},{"speaker":"Liz","startTime":896.54,"endTime":901.1,"body":"that explicit. We have to write"},{"speaker":"Liz","startTime":896.54,"endTime":901.1,"body":"in that like this. grade level,"},{"speaker":"Liz","startTime":901.1,"endTime":905.15,"body":"and we need to be asking those"},{"speaker":"Liz","startTime":901.1,"endTime":905.15,"body":"yes or no questions like, again,"},{"speaker":"Liz","startTime":905.15,"endTime":909.95,"body":"if you're a fitness coach, you"},{"speaker":"Liz","startTime":905.15,"endTime":909.95,"body":"know, do you currently work out"},{"speaker":"Liz","startTime":910.04,"endTime":913.73,"body":"every single week? Immediately?"},{"speaker":"Liz","startTime":910.04,"endTime":913.73,"body":"I know the answer to that."},{"speaker":"Liz","startTime":914.42,"endTime":919.52,"body":"Right? It's either yes or no."},{"speaker":"Liz","startTime":914.42,"endTime":919.52,"body":"Right. And so asking questions"},{"speaker":"Liz","startTime":919.52,"endTime":923.06,"body":"like that, and getting building"},{"speaker":"Liz","startTime":919.52,"endTime":923.06,"body":"in, speaking of fitness, doing"},{"speaker":"Liz","startTime":923.06,"endTime":926.39,"body":"the reps, you're not going to"},{"speaker":"Liz","startTime":923.06,"endTime":926.39,"body":"see results at first, you know,"},{"speaker":"Liz","startTime":926.42,"endTime":931.34,"body":"unless you are a real like"},{"speaker":"Liz","startTime":926.42,"endTime":931.34,"body":"dynamite, knockout type of"},{"speaker":"Liz","startTime":931.34,"endTime":935.21,"body":"writer, you know, this is going"},{"speaker":"Liz","startTime":931.34,"endTime":935.21,"body":"to take a while it's going to be"},{"speaker":"Liz","startTime":935.21,"endTime":938.3,"body":"a slow game, the same as when"},{"speaker":"Liz","startTime":935.21,"endTime":938.3,"body":"you first set up your Instagram,"},{"speaker":"Liz","startTime":938.51,"endTime":942.11,"body":"or Facebook, it's like, oh, my"},{"speaker":"Liz","startTime":938.51,"endTime":942.11,"body":"gosh, this is taking slow, it's"},{"speaker":"Liz","startTime":942.11,"endTime":946.13,"body":"gonna, it's gonna take a slow"},{"speaker":"Liz","startTime":942.11,"endTime":946.13,"body":"time. But if you just keep"},{"speaker":"Liz","startTime":946.79,"endTime":950.15,"body":"asking those questions, you keep"},{"speaker":"Liz","startTime":946.79,"endTime":950.15,"body":"expecting replies, eventually,"},{"speaker":"Liz","startTime":950.15,"endTime":953.72,"body":"you will get them. And then you"},{"speaker":"Liz","startTime":950.15,"endTime":953.72,"body":"will know these people, and you"},{"speaker":"Liz","startTime":953.72,"endTime":958.79,"body":"will be able to create programs,"},{"speaker":"Liz","startTime":953.72,"endTime":958.79,"body":"write sales pages, get on a"},{"speaker":"Liz","startTime":958.79,"endTime":961.88,"body":"sales call, and know what these"},{"speaker":"Liz","startTime":958.79,"endTime":961.88,"body":"people need and be able to offer"},{"speaker":"Liz","startTime":961.88,"endTime":962.48,"body":"it to them."},{"speaker":"Michelle Kuei","startTime":963.57,"endTime":965.79,"body":"I think one of"},{"speaker":"Michelle Kuei","startTime":963.57,"endTime":965.79,"body":"the things that that came out"},{"speaker":"Michelle Kuei","startTime":965.79,"endTime":969.72,"body":"for me, as you're describing,"},{"speaker":"Michelle Kuei","startTime":965.79,"endTime":969.72,"body":"you know, how how to engage them"},{"speaker":"Michelle Kuei","startTime":969.72,"endTime":973.05,"body":"into conversation and inviting"},{"speaker":"Michelle Kuei","startTime":969.72,"endTime":973.05,"body":"them wanting to hit the reply"},{"speaker":"Michelle Kuei","startTime":973.05,"endTime":978.27,"body":"and have a conversation with us."},{"speaker":"Michelle Kuei","startTime":973.05,"endTime":978.27,"body":"How how much of the language"},{"speaker":"Michelle Kuei","startTime":978.27,"endTime":981.21,"body":"that we bring in, because I when"},{"speaker":"Michelle Kuei","startTime":978.27,"endTime":981.21,"body":"I think of email marketing, I"},{"speaker":"Michelle Kuei","startTime":981.21,"endTime":986.61,"body":"think of serious like, wording"},{"speaker":"Michelle Kuei","startTime":981.21,"endTime":986.61,"body":"as to Oh, sign up now, here's a"},{"speaker":"Michelle Kuei","startTime":986.61,"endTime":990.54,"body":"program are launching this, this"},{"speaker":"Michelle Kuei","startTime":986.61,"endTime":990.54,"body":"is what you need, how much of"},{"speaker":"Michelle Kuei","startTime":990.54,"endTime":994.14,"body":"that are we bringing into the"},{"speaker":"Michelle Kuei","startTime":990.54,"endTime":994.14,"body":"email marketing? And how serious"},{"speaker":"Michelle Kuei","startTime":994.14,"endTime":995.07,"body":"do I want to be?"},{"speaker":"Liz","startTime":996.71,"endTime":999.17,"body":"It's up to your"},{"speaker":"Liz","startTime":996.71,"endTime":999.17,"body":"personality, right? Like, of"},{"speaker":"Liz","startTime":999.17,"endTime":1002.53,"body":"course, Michelle and I are"},{"speaker":"Liz","startTime":999.17,"endTime":1002.53,"body":"different people. You know, we"},{"speaker":"Liz","startTime":1002.53,"endTime":1005.74,"body":"have similar styles in some"},{"speaker":"Liz","startTime":1002.53,"endTime":1005.74,"body":"ways, but of course, we're"},{"speaker":"Liz","startTime":1005.74,"endTime":1008.26,"body":"different, the way she would"},{"speaker":"Liz","startTime":1005.74,"endTime":1008.26,"body":"write something is not the way I"},{"speaker":"Liz","startTime":1008.26,"endTime":1013.06,"body":"would rent something. So as far"},{"speaker":"Liz","startTime":1008.26,"endTime":1013.06,"body":"as emails go, and really any any"},{"speaker":"Liz","startTime":1013.06,"endTime":1015.58,"body":"kind of writing that you do for"},{"speaker":"Liz","startTime":1013.06,"endTime":1015.58,"body":"your brand, whether it's on"},{"speaker":"Liz","startTime":1015.58,"endTime":1020.68,"body":"social media, email, you know,"},{"speaker":"Liz","startTime":1015.58,"endTime":1020.68,"body":"even in person networking, you"},{"speaker":"Liz","startTime":1020.68,"endTime":1022.87,"body":"always want to lead with three"},{"speaker":"Liz","startTime":1020.68,"endTime":1022.87,"body":"things. Number one, your"},{"speaker":"Liz","startTime":1022.87,"endTime":1026.92,"body":"personality, right? If you're"},{"speaker":"Liz","startTime":1022.87,"endTime":1026.92,"body":"watching this, or even if you"},{"speaker":"Liz","startTime":1026.92,"endTime":1030.79,"body":"hear me, you can, you can hear"},{"speaker":"Liz","startTime":1026.92,"endTime":1030.79,"body":"some of that personality. I have"},{"speaker":"Liz","startTime":1030.79,"endTime":1034.69,"body":"rainbow glasses, I'm literally"},{"speaker":"Liz","startTime":1030.79,"endTime":1034.69,"body":"wearing a Will Smith shirt. If"},{"speaker":"Liz","startTime":1034.69,"endTime":1038.05,"body":"we went full screen, you'd see a"},{"speaker":"Liz","startTime":1034.69,"endTime":1038.05,"body":"sink in the background. You"},{"speaker":"Liz","startTime":1038.05,"endTime":1040.78,"body":"know, those are bits of my"},{"speaker":"Liz","startTime":1038.05,"endTime":1040.78,"body":"personality that I'm bringing"},{"speaker":"Liz","startTime":1040.78,"endTime":1044.29,"body":"forth, and that people either"},{"speaker":"Liz","startTime":1040.78,"endTime":1044.29,"body":"immediately connect to or"},{"speaker":"Liz","startTime":1044.29,"endTime":1047.35,"body":"immediately don't, which is"},{"speaker":"Liz","startTime":1044.29,"endTime":1047.35,"body":"totally fine. I know. It's"},{"speaker":"Liz","startTime":1047.35,"endTime":1049.87,"body":"scary, especially at the"},{"speaker":"Liz","startTime":1047.35,"endTime":1049.87,"body":"beginning, like oh, well, I just"},{"speaker":"Liz","startTime":1049.87,"endTime":1053.44,"body":"want to help anyone. It's like,"},{"speaker":"Liz","startTime":1049.87,"endTime":1053.44,"body":"if you you know, if you try to"},{"speaker":"Liz","startTime":1053.44,"endTime":1057.04,"body":"talk to everyone you talk to no"},{"speaker":"Liz","startTime":1053.44,"endTime":1057.04,"body":"one right? Like I I hate that"},{"speaker":"Liz","startTime":1057.04,"endTime":1061.39,"body":"saying but it's so true, right?"},{"speaker":"Liz","startTime":1057.04,"endTime":1061.39,"body":"It's only you can knit you have"},{"speaker":"Liz","startTime":1061.39,"endTime":1064.9,"body":"to niche down at first and then"},{"speaker":"Liz","startTime":1061.39,"endTime":1064.9,"body":"you can branch out later."},{"speaker":"Liz","startTime":1066.37,"endTime":1069.52,"body":"if that makes sense. So you want"},{"speaker":"Liz","startTime":1066.37,"endTime":1069.52,"body":"to leave with your personality."},{"speaker":"Liz","startTime":1069.85,"endTime":1072.76,"body":"You want to lead with your"},{"speaker":"Liz","startTime":1069.85,"endTime":1072.76,"body":"vision, right? You can get a"},{"speaker":"Liz","startTime":1072.76,"endTime":1075.85,"body":"million followers, but they're"},{"speaker":"Liz","startTime":1072.76,"endTime":1075.85,"body":"all going to leave tomorrow if"},{"speaker":"Liz","startTime":1075.85,"endTime":1078.04,"body":"they don't know where they're"},{"speaker":"Liz","startTime":1075.85,"endTime":1078.04,"body":"going. Right. The word"},{"speaker":"Liz","startTime":1078.04,"endTime":1081.52,"body":"followers, I think it's so"},{"speaker":"Liz","startTime":1078.04,"endTime":1081.52,"body":"perfect, right? You have to have"},{"speaker":"Liz","startTime":1081.52,"endTime":1084.7,"body":"a vision. This is not like, you"},{"speaker":"Liz","startTime":1081.52,"endTime":1084.7,"body":"know, we've all seen Forrest"},{"speaker":"Liz","startTime":1084.7,"endTime":1087.61,"body":"Gump where he just starts"},{"speaker":"Liz","startTime":1084.7,"endTime":1087.61,"body":"running. And he's got all these"},{"speaker":"Liz","startTime":1087.61,"endTime":1090.37,"body":"followers that are just"},{"speaker":"Liz","startTime":1087.61,"endTime":1090.37,"body":"following him, even though they"},{"speaker":"Liz","startTime":1090.37,"endTime":1092.68,"body":"don't know where they're going."},{"speaker":"Liz","startTime":1090.37,"endTime":1092.68,"body":"And he just stops. He's like,"},{"speaker":"Liz","startTime":1092.68,"endTime":1095.38,"body":"Well, I think I'll go home now."},{"speaker":"Liz","startTime":1092.68,"endTime":1095.38,"body":"And people were like, What the"},{"speaker":"Liz","startTime":1095.38,"endTime":1099.22,"body":"heck? You know, that's not"},{"speaker":"Liz","startTime":1095.38,"endTime":1099.22,"body":"that's a movie Forrest Gump is"},{"speaker":"Liz","startTime":1099.22,"endTime":1103.09,"body":"not a real person. That's not"},{"speaker":"Liz","startTime":1099.22,"endTime":1103.09,"body":"how a following is actually"},{"speaker":"Liz","startTime":1103.09,"endTime":1107.14,"body":"built you they have to know"},{"speaker":"Liz","startTime":1103.09,"endTime":1107.14,"body":"where they are going. Right. And"},{"speaker":"Liz","startTime":1107.14,"endTime":1111.61,"body":"so share that vision think of"},{"speaker":"Liz","startTime":1107.14,"endTime":1111.61,"body":"like, you know, I'm graduating"},{"speaker":"Liz","startTime":1111.61,"endTime":1115.36,"body":"from Michelle University. What"},{"speaker":"Liz","startTime":1111.61,"endTime":1115.36,"body":"did I learn you know, what is my"},{"speaker":"Liz","startTime":1115.36,"endTime":1119.14,"body":"degree in if you're graduating"},{"speaker":"Liz","startTime":1115.36,"endTime":1119.14,"body":"from Liz Wilcox University, my"},{"speaker":"Liz","startTime":1119.14,"endTime":1122.74,"body":"vision for you that degree is"},{"speaker":"Liz","startTime":1119.14,"endTime":1122.74,"body":"you're making money with email,"},{"speaker":"Liz","startTime":1122.86,"endTime":1128.2,"body":"you know that right off the bat,"},{"speaker":"Liz","startTime":1122.86,"endTime":1128.2,"body":"in my email sequence like I say"},{"speaker":"Liz","startTime":1128.2,"endTime":1131.86,"body":"as much as I love the 90s I love"},{"speaker":"Liz","startTime":1128.2,"endTime":1131.86,"body":"the idea of you making money"},{"speaker":"Liz","startTime":1131.86,"endTime":1134.11,"body":"with email more suddenly, you"},{"speaker":"Liz","startTime":1131.86,"endTime":1134.11,"body":"know, a little bit of my"},{"speaker":"Liz","startTime":1134.11,"endTime":1138.61,"body":"personality, right? The 90s And"},{"speaker":"Liz","startTime":1134.11,"endTime":1138.61,"body":"you, you know exactly where"},{"speaker":"Liz","startTime":1138.61,"endTime":1141.13,"body":"you're going with me I'm going"},{"speaker":"Liz","startTime":1138.61,"endTime":1141.13,"body":"to teach you how to make money"},{"speaker":"Liz","startTime":1141.13,"endTime":1146.29,"body":"with email right? And then that"},{"speaker":"Liz","startTime":1141.13,"endTime":1146.29,"body":"third piece is values. So"},{"speaker":"Liz","startTime":1146.44,"endTime":1149.89,"body":"there's a reason why you know,"},{"speaker":"Liz","startTime":1146.44,"endTime":1149.89,"body":"giant companies like Coca Cola"},{"speaker":"Liz","startTime":1149.89,"endTime":1154.27,"body":"and Nike etc. Now have social"},{"speaker":"Liz","startTime":1149.89,"endTime":1154.27,"body":"justice campaigns or you know,"},{"speaker":"Liz","startTime":1154.27,"endTime":1157.09,"body":"are posting at the time of this"},{"speaker":"Liz","startTime":1154.27,"endTime":1157.09,"body":"recording yesterday was"},{"speaker":"Liz","startTime":1157.09,"endTime":1160.15,"body":"International Women's Day,"},{"speaker":"Liz","startTime":1157.09,"endTime":1160.15,"body":"they're posting things like that"},{"speaker":"Liz","startTime":1160.15,"endTime":1164.38,"body":"they want you to know that it's"},{"speaker":"Liz","startTime":1160.15,"endTime":1164.38,"body":"in their value system. Um you"},{"speaker":"Liz","startTime":1164.38,"endTime":1167.05,"body":"know, that they they care about"},{"speaker":"Liz","startTime":1164.38,"endTime":1167.05,"body":"women they care about this or"},{"speaker":"Liz","startTime":1167.05,"endTime":1170.77,"body":"that or the other right? And now"},{"speaker":"Liz","startTime":1167.05,"endTime":1170.77,"body":"I'm not telling you to, you"},{"speaker":"Liz","startTime":1170.77,"endTime":1174.94,"body":"know, spew all your political"},{"speaker":"Liz","startTime":1170.77,"endTime":1174.94,"body":"beliefs onto your followers"},{"speaker":"Liz","startTime":1174.97,"endTime":1179.8,"body":"definitely don't do that. Right."},{"speaker":"Liz","startTime":1174.97,"endTime":1179.8,"body":"Um, but there are certain values"},{"speaker":"Liz","startTime":1179.8,"endTime":1183.7,"body":"that you just have at your core"},{"speaker":"Liz","startTime":1179.8,"endTime":1183.7,"body":"that you should share with"},{"speaker":"Liz","startTime":1183.7,"endTime":1187.93,"body":"people in order to attract the"},{"speaker":"Liz","startTime":1183.7,"endTime":1187.93,"body":"right people. So for me, one of"},{"speaker":"Liz","startTime":1187.93,"endTime":1191.95,"body":"my core values in my in my life"},{"speaker":"Liz","startTime":1187.93,"endTime":1191.95,"body":"and in my business, especially,"},{"speaker":"Liz","startTime":1192.19,"endTime":1197.68,"body":"is affordability. I grew up very"},{"speaker":"Liz","startTime":1192.19,"endTime":1197.68,"body":"poor. I started my business, I"},{"speaker":"Liz","startTime":1197.68,"endTime":1201.67,"body":"didn't have any money and I"},{"speaker":"Liz","startTime":1197.68,"endTime":1201.67,"body":"really You know, I had to Google"},{"speaker":"Liz","startTime":1201.67,"endTime":1204.46,"body":"I had to stay up late at night,"},{"speaker":"Liz","startTime":1201.67,"endTime":1204.46,"body":"I had to ask friends who were"},{"speaker":"Liz","startTime":1204.46,"endTime":1207.64,"body":"taking programs, what they were"},{"speaker":"Liz","startTime":1204.46,"endTime":1207.64,"body":"learning. You know, I really,"},{"speaker":"Liz","startTime":1207.64,"endTime":1211.96,"body":"you know, I had, it was very"},{"speaker":"Liz","startTime":1207.64,"endTime":1211.96,"body":"scrappy. And so when I price my"},{"speaker":"Liz","startTime":1211.96,"endTime":1216.43,"body":"products, I think about that"},{"speaker":"Liz","startTime":1211.96,"endTime":1216.43,"body":"person. And I think about, you"},{"speaker":"Liz","startTime":1216.43,"endTime":1220.81,"body":"know, when I did purchase"},{"speaker":"Liz","startTime":1216.43,"endTime":1220.81,"body":"things, how scary it was. And I"},{"speaker":"Liz","startTime":1220.81,"endTime":1223.93,"body":"always tell people, like, I"},{"speaker":"Liz","startTime":1220.81,"endTime":1223.93,"body":"never want you to purchase"},{"speaker":"Liz","startTime":1223.93,"endTime":1226.96,"body":"something, and then be scared,"},{"speaker":"Liz","startTime":1223.93,"endTime":1226.96,"body":"you know, you're not going to"},{"speaker":"Liz","startTime":1226.96,"endTime":1230.14,"body":"have emergency money, or you're"},{"speaker":"Liz","startTime":1226.96,"endTime":1230.14,"body":"not going to be able to, you"},{"speaker":"Liz","startTime":1230.14,"endTime":1232.69,"body":"know, get your kid that thing"},{"speaker":"Liz","startTime":1230.14,"endTime":1232.69,"body":"that they really need for"},{"speaker":"Liz","startTime":1232.69,"endTime":1238.0,"body":"school. And so for me, that's a"},{"speaker":"Liz","startTime":1232.69,"endTime":1238.0,"body":"very deep core value. So as a"},{"speaker":"Liz","startTime":1238.0,"endTime":1241.96,"body":"coach, you have to think about,"},{"speaker":"Liz","startTime":1238.0,"endTime":1241.96,"body":"you know, what is the why behind"},{"speaker":"Liz","startTime":1241.96,"endTime":1244.75,"body":"the why, of what I'm doing,"},{"speaker":"Liz","startTime":1241.96,"endTime":1244.75,"body":"right? Like, oh, yeah, I want to"},{"speaker":"Liz","startTime":1244.75,"endTime":1250.03,"body":"help X people. But why, okay,"},{"speaker":"Liz","startTime":1244.75,"endTime":1250.03,"body":"but why you know, those real"},{"speaker":"Liz","startTime":1250.03,"endTime":1253.3,"body":"core values, the things that"},{"speaker":"Liz","startTime":1250.03,"endTime":1253.3,"body":"drive you in your life, your"},{"speaker":"Liz","startTime":1253.3,"endTime":1255.58,"body":"people want to know about,"},{"speaker":"Liz","startTime":1253.3,"endTime":1255.58,"body":"because they're going to really"},{"speaker":"Liz","startTime":1255.58,"endTime":1258.82,"body":"resonate with that. Just this"},{"speaker":"Liz","startTime":1255.58,"endTime":1258.82,"body":"week, at the time of this"},{"speaker":"Liz","startTime":1258.82,"endTime":1263.35,"body":"recording, I bought my dream"},{"speaker":"Liz","startTime":1258.82,"endTime":1263.35,"body":"car. And it's a 1989 Ford"},{"speaker":"Liz","startTime":1263.35,"endTime":1270.76,"body":"Bronco. And, you know, I shared"},{"speaker":"Liz","startTime":1263.35,"endTime":1270.76,"body":"with my list, like, email was"},{"speaker":"Liz","startTime":1270.76,"endTime":1275.71,"body":"the reason for this, I can't"},{"speaker":"Liz","startTime":1270.76,"endTime":1275.71,"body":"believe that my life has changed"},{"speaker":"Liz","startTime":1275.71,"endTime":1279.37,"body":"so much. There was a time in my"},{"speaker":"Liz","startTime":1275.71,"endTime":1279.37,"body":"life, where, you know, I was"},{"speaker":"Liz","startTime":1279.37,"endTime":1282.28,"body":"working at a gas station, and I"},{"speaker":"Liz","startTime":1279.37,"endTime":1282.28,"body":"thought, well, I guess this is"},{"speaker":"Liz","startTime":1282.28,"endTime":1287.38,"body":"it. But there was something deep"},{"speaker":"Liz","startTime":1282.28,"endTime":1287.38,"body":"inside me that said, No, Liz,"},{"speaker":"Liz","startTime":1287.38,"endTime":1290.41,"body":"you've got to figure something"},{"speaker":"Liz","startTime":1287.38,"endTime":1290.41,"body":"else out. And that's part of my"},{"speaker":"Liz","startTime":1290.41,"endTime":1294.46,"body":"core value. And, you know,"},{"speaker":"Liz","startTime":1290.41,"endTime":1294.46,"body":"sharing that with people sharing"},{"speaker":"Liz","startTime":1295.06,"endTime":1299.2,"body":"that story, sharing that value"},{"speaker":"Liz","startTime":1295.06,"endTime":1299.2,"body":"set that connects with the right"},{"speaker":"Liz","startTime":1299.2,"endTime":1301.96,"body":"people. Of course, the right"},{"speaker":"Liz","startTime":1299.2,"endTime":1301.96,"body":"people were emailing me back."},{"speaker":"Liz","startTime":1301.99,"endTime":1306.13,"body":"Oh, my gosh, yes, I've been"},{"speaker":"Liz","startTime":1301.99,"endTime":1306.13,"body":"there. I don't want to give up."},{"speaker":"Liz","startTime":1306.16,"endTime":1310.27,"body":"Yeah, one of my core values is,"},{"speaker":"Liz","startTime":1306.16,"endTime":1310.27,"body":"you know, tenacity, right, that"},{"speaker":"Liz","startTime":1310.3,"endTime":1314.92,"body":"don't give up even when you have"},{"speaker":"Liz","startTime":1310.3,"endTime":1314.92,"body":"the wrong circumstances. And so"},{"speaker":"Liz","startTime":1314.92,"endTime":1317.65,"body":"that's what I was displaying in"},{"speaker":"Liz","startTime":1314.92,"endTime":1317.65,"body":"that story. And that's what I"},{"speaker":"Liz","startTime":1317.65,"endTime":1321.55,"body":"was getting back. Now. I know"},{"speaker":"Liz","startTime":1317.65,"endTime":1321.55,"body":"those people are my, the right"},{"speaker":"Liz","startTime":1321.55,"endTime":1326.98,"body":"people for my programs, my know,"},{"speaker":"Liz","startTime":1321.55,"endTime":1326.98,"body":"my one on ones, my membership,"},{"speaker":"Liz","startTime":1326.98,"endTime":1329.35,"body":"all that right does is this"},{"speaker":"Liz","startTime":1326.98,"endTime":1329.35,"body":"making sense?"},{"speaker":"Michelle Kuei","startTime":1329.87,"endTime":1332.87,"body":"Total makes"},{"speaker":"Michelle Kuei","startTime":1329.87,"endTime":1332.87,"body":"perfect sense. And, and I can"},{"speaker":"Michelle Kuei","startTime":1332.87,"endTime":1335.87,"body":"tell you, I'm sitting here"},{"speaker":"Michelle Kuei","startTime":1332.87,"endTime":1335.87,"body":"nodding my head, because every"},{"speaker":"Michelle Kuei","startTime":1335.87,"endTime":1339.23,"body":"piece of information that you do"},{"speaker":"Michelle Kuei","startTime":1335.87,"endTime":1339.23,"body":"share every story that you just"},{"speaker":"Michelle Kuei","startTime":1339.23,"endTime":1343.4,"body":"told it resonate with me so"},{"speaker":"Michelle Kuei","startTime":1339.23,"endTime":1343.4,"body":"much, because I think, you know,"},{"speaker":"Michelle Kuei","startTime":1343.4,"endTime":1346.79,"body":"a lot of times, I didn't come"},{"speaker":"Michelle Kuei","startTime":1343.4,"endTime":1346.79,"body":"from a background of business,"},{"speaker":"Michelle Kuei","startTime":1346.79,"endTime":1350.66,"body":"and I came from a background of"},{"speaker":"Michelle Kuei","startTime":1346.79,"endTime":1350.66,"body":"starting this on my own, I know"},{"speaker":"Michelle Kuei","startTime":1350.66,"endTime":1353.75,"body":"nothing about marketing, I don't"},{"speaker":"Michelle Kuei","startTime":1350.66,"endTime":1353.75,"body":"know anything about business,"},{"speaker":"Michelle Kuei","startTime":1353.99,"endTime":1358.19,"body":"and just being to, to be able to"},{"speaker":"Michelle Kuei","startTime":1353.99,"endTime":1358.19,"body":"figure out like how to build"},{"speaker":"Michelle Kuei","startTime":1358.19,"endTime":1362.51,"body":"that relationship with others"},{"speaker":"Michelle Kuei","startTime":1358.19,"endTime":1362.51,"body":"that will lead into a revenue or"},{"speaker":"Michelle Kuei","startTime":1362.51,"endTime":1367.61,"body":"profit. That was a big lesson I"},{"speaker":"Michelle Kuei","startTime":1362.51,"endTime":1367.61,"body":"had to learn. And I know for a"},{"speaker":"Michelle Kuei","startTime":1367.61,"endTime":1370.52,"body":"fact that there's a lot of"},{"speaker":"Michelle Kuei","startTime":1367.61,"endTime":1370.52,"body":"coaches in my group, who also"},{"speaker":"Michelle Kuei","startTime":1370.52,"endTime":1375.14,"body":"resonate with that same message"},{"speaker":"Michelle Kuei","startTime":1370.52,"endTime":1375.14,"body":"where we we didn't started out"},{"speaker":"Michelle Kuei","startTime":1375.17,"endTime":1378.11,"body":"something, someone who's big,"},{"speaker":"Michelle Kuei","startTime":1375.17,"endTime":1378.11,"body":"whose name is big and huge,"},{"speaker":"Michelle Kuei","startTime":1378.14,"endTime":1381.74,"body":"already have a large following,"},{"speaker":"Michelle Kuei","startTime":1378.14,"endTime":1381.74,"body":"we're doing all these tiny baby"},{"speaker":"Michelle Kuei","startTime":1381.74,"endTime":1387.17,"body":"steps and that baby steps is"},{"speaker":"Michelle Kuei","startTime":1381.74,"endTime":1387.17,"body":"really under the core value of"},{"speaker":"Michelle Kuei","startTime":1387.17,"endTime":1391.85,"body":"what we believe in. And so that"},{"speaker":"Michelle Kuei","startTime":1387.17,"endTime":1391.85,"body":"why it just be so much and so"},{"speaker":"Michelle Kuei","startTime":1391.85,"endTime":1395.54,"body":"loud and clear to me. So"},{"speaker":"Michelle Kuei","startTime":1391.85,"endTime":1395.54,"body":"beautiful. I knew there's a"},{"speaker":"Michelle Kuei","startTime":1395.54,"endTime":1396.86,"body":"reason why we connected."},{"speaker":"Liz","startTime":1397.29,"endTime":1401.52,"body":"Yeah, I'm so grateful we"},{"speaker":"Liz","startTime":1397.29,"endTime":1401.52,"body":"connected to and especially as"},{"speaker":"Liz","startTime":1401.52,"endTime":1406.62,"body":"coaches, no matter what your"},{"speaker":"Liz","startTime":1401.52,"endTime":1406.62,"body":"industry is, if I if I'm, if I'm"},{"speaker":"Liz","startTime":1406.62,"endTime":1411.51,"body":"your client, if I'm picking a"},{"speaker":"Liz","startTime":1406.62,"endTime":1411.51,"body":"coach, I need to know that"},{"speaker":"Liz","startTime":1411.51,"endTime":1418.26,"body":"person, I need to feel very safe"},{"speaker":"Liz","startTime":1411.51,"endTime":1418.26,"body":"and secure, in order to actually"},{"speaker":"Liz","startTime":1418.26,"endTime":1423.93,"body":"open up and make change, right."},{"speaker":"Liz","startTime":1418.26,"endTime":1423.93,"body":"And what I love about email,"},{"speaker":"Liz","startTime":1424.14,"endTime":1428.52,"body":"bringing it back, bringing it"},{"speaker":"Liz","startTime":1424.14,"endTime":1428.52,"body":"full circle here is that you can"},{"speaker":"Liz","startTime":1428.52,"endTime":1432.33,"body":"truly be yourself and another"},{"speaker":"Liz","startTime":1428.52,"endTime":1432.33,"body":"person can be themselves. You"},{"speaker":"Liz","startTime":1432.33,"endTime":1434.88,"body":"can get as many people on"},{"speaker":"Liz","startTime":1432.33,"endTime":1434.88,"body":"Instagram as you want. You can"},{"speaker":"Liz","startTime":1434.88,"endTime":1438.27,"body":"have a million followers, but"},{"speaker":"Liz","startTime":1434.88,"endTime":1438.27,"body":"the way someone is going to"},{"speaker":"Liz","startTime":1438.33,"endTime":1443.13,"body":"email you the way you're going"},{"speaker":"Liz","startTime":1438.33,"endTime":1443.13,"body":"to speak in email can be so much"},{"speaker":"Liz","startTime":1443.13,"endTime":1446.37,"body":"more intimate, right? It's not"},{"speaker":"Liz","startTime":1443.13,"endTime":1446.37,"body":"this public forum where other"},{"speaker":"Liz","startTime":1446.37,"endTime":1449.58,"body":"people can read. So when you"},{"speaker":"Liz","startTime":1446.37,"endTime":1449.58,"body":"start to ask those yes or no"},{"speaker":"Liz","startTime":1449.58,"endTime":1453.33,"body":"questions, you get those"},{"speaker":"Liz","startTime":1449.58,"endTime":1453.33,"body":"responses and people start to"},{"speaker":"Liz","startTime":1453.33,"endTime":1456.9,"body":"open up you start to open up"},{"speaker":"Liz","startTime":1453.33,"endTime":1456.9,"body":"that relationship. You can have"},{"speaker":"Liz","startTime":1456.9,"endTime":1460.83,"body":"real conversations in email"},{"speaker":"Liz","startTime":1456.9,"endTime":1460.83,"body":"where you really get to know"},{"speaker":"Liz","startTime":1460.83,"endTime":1466.95,"body":"people and you can really create"},{"speaker":"Liz","startTime":1460.83,"endTime":1466.95,"body":"the perfect program the perfect"},{"speaker":"Liz","startTime":1467.55,"endTime":1471.45,"body":"one on one for people because"},{"speaker":"Liz","startTime":1467.55,"endTime":1471.45,"body":"you've been spending so much,"},{"speaker":"Liz","startTime":1471.66,"endTime":1475.05,"body":"you know, for lack of a better"},{"speaker":"Liz","startTime":1471.66,"endTime":1475.05,"body":"term, intimate time with them in"},{"speaker":"Liz","startTime":1475.05,"endTime":1479.73,"body":"the inbox right? First on"},{"speaker":"Liz","startTime":1475.05,"endTime":1479.73,"body":"Facebook groups, Instagram, DMS,"},{"speaker":"Liz","startTime":1479.73,"endTime":1483.93,"body":"things like that. There's just"},{"speaker":"Liz","startTime":1479.73,"endTime":1483.93,"body":"something about email that makes"},{"speaker":"Liz","startTime":1483.93,"endTime":1489.15,"body":"it you know, you have this"},{"speaker":"Liz","startTime":1483.93,"endTime":1489.15,"body":"ability to open up and people"},{"speaker":"Liz","startTime":1489.15,"endTime":1493.17,"body":"open up to you in some beautiful"},{"speaker":"Liz","startTime":1489.15,"endTime":1493.17,"body":"ways. I've seen it. I've been"},{"speaker":"Liz","startTime":1493.2,"endTime":1498.81,"body":"emailing for over five years now"},{"speaker":"Liz","startTime":1493.2,"endTime":1498.81,"body":"and I I've shared some really"},{"speaker":"Liz","startTime":1498.81,"endTime":1502.08,"body":"awesome stuff some really Open"},{"speaker":"Liz","startTime":1498.81,"endTime":1502.08,"body":"stuff like, you know, sharing"},{"speaker":"Liz","startTime":1502.08,"endTime":1505.17,"body":"yesterday about, you know, hey,"},{"speaker":"Liz","startTime":1502.08,"endTime":1505.17,"body":"I used to work in a gas and I"},{"speaker":"Liz","startTime":1505.17,"endTime":1509.25,"body":"was like, This is it for me. And"},{"speaker":"Liz","startTime":1505.17,"endTime":1509.25,"body":"I had a lot of replies where it"},{"speaker":"Liz","startTime":1509.25,"endTime":1513.57,"body":"was like, wow, that one line"},{"speaker":"Liz","startTime":1509.25,"endTime":1513.57,"body":"really hit home. You know, and"},{"speaker":"Liz","startTime":1513.57,"endTime":1516.6,"body":"sharing stories where they would"},{"speaker":"Liz","startTime":1513.57,"endTime":1516.6,"body":"never do that on Instagram, they"},{"speaker":"Liz","startTime":1516.6,"endTime":1521.85,"body":"never, you know, write this, you"},{"speaker":"Liz","startTime":1516.6,"endTime":1521.85,"body":"know, three, four paragraph"},{"speaker":"Liz","startTime":1521.85,"endTime":1526.92,"body":"story on Facebook, but suddenly,"},{"speaker":"Liz","startTime":1521.85,"endTime":1526.92,"body":"you know, we are sitting there"},{"speaker":"Liz","startTime":1526.92,"endTime":1531.42,"body":"together. This is a shared"},{"speaker":"Liz","startTime":1526.92,"endTime":1531.42,"body":"experience. If I if I told them,"},{"speaker":"Liz","startTime":1531.45,"endTime":1535.05,"body":"I had something to help them,"},{"speaker":"Liz","startTime":1531.45,"endTime":1535.05,"body":"right, like, Oh, hey, actually"},{"speaker":"Liz","startTime":1535.05,"endTime":1537.81,"body":"have a one on one coaching thing"},{"speaker":"Liz","startTime":1535.05,"endTime":1537.81,"body":"done da da da da da think it"},{"speaker":"Liz","startTime":1537.81,"endTime":1541.74,"body":"could really help you because"},{"speaker":"Liz","startTime":1537.81,"endTime":1541.74,"body":"you just told me X, do you think"},{"speaker":"Liz","startTime":1541.74,"endTime":1545.7,"body":"that person will buy? Yeah,"},{"speaker":"Liz","startTime":1541.74,"endTime":1545.7,"body":"probably. And they also trust me"},{"speaker":"Liz","startTime":1545.73,"endTime":1548.94,"body":"because I opened up first, it"},{"speaker":"Liz","startTime":1545.73,"endTime":1548.94,"body":"wasn't them just opening up to"},{"speaker":"Liz","startTime":1548.94,"endTime":1553.59,"body":"me. So that's what I really want"},{"speaker":"Liz","startTime":1548.94,"endTime":1553.59,"body":"coaches to know about email is,"},{"speaker":"Liz","startTime":1553.62,"endTime":1556.38,"body":"you know, when you work in such"},{"speaker":"Liz","startTime":1553.62,"endTime":1556.38,"body":"an intimate space, you should"},{"speaker":"Liz","startTime":1556.38,"endTime":1558.75,"body":"work in an intimate space. And"},{"speaker":"Liz","startTime":1556.38,"endTime":1558.75,"body":"that's email."},{"speaker":"Michelle Kuei","startTime":1559.59,"endTime":1562.86,"body":"Yeah. I love the"},{"speaker":"Michelle Kuei","startTime":1559.59,"endTime":1562.86,"body":"idea of describing email as a"},{"speaker":"Michelle Kuei","startTime":1562.86,"endTime":1566.07,"body":"community. It's a community that"},{"speaker":"Michelle Kuei","startTime":1562.86,"endTime":1566.07,"body":"you're creating for your"},{"speaker":"Michelle Kuei","startTime":1566.07,"endTime":1570.15,"body":"audience. I'm curious, Liz, what"},{"speaker":"Michelle Kuei","startTime":1566.07,"endTime":1570.15,"body":"are some of the ways that you"},{"speaker":"Michelle Kuei","startTime":1570.18,"endTime":1571.83,"body":"you work with clients?"},{"speaker":"Liz","startTime":1572.74,"endTime":1578.11,"body":"Yeah, so actually, um, I"},{"speaker":"Liz","startTime":1572.74,"endTime":1578.11,"body":"used to be a copywriter. And so"},{"speaker":"Liz","startTime":1578.11,"endTime":1582.49,"body":"I, I did the copywriting"},{"speaker":"Liz","startTime":1578.11,"endTime":1582.49,"body":"services to fund kind of this"},{"speaker":"Liz","startTime":1582.52,"endTime":1585.88,"body":"email thing to do more podcast"},{"speaker":"Liz","startTime":1582.52,"endTime":1585.88,"body":"interviews like this. So my main"},{"speaker":"Liz","startTime":1585.88,"endTime":1590.47,"body":"thing now is I I've retired"},{"speaker":"Liz","startTime":1585.88,"endTime":1590.47,"body":"client work, I don't write"},{"speaker":"Liz","startTime":1590.5,"endTime":1594.58,"body":"emails for people anymore. But"},{"speaker":"Liz","startTime":1590.5,"endTime":1594.58,"body":"you can do console calls, I have"},{"speaker":"Liz","startTime":1594.58,"endTime":1597.97,"body":"console calls, where we go"},{"speaker":"Liz","startTime":1594.58,"endTime":1597.97,"body":"through I call them digital get"},{"speaker":"Liz","startTime":1597.97,"endTime":1601.66,"body":"downs, which is an instinct"},{"speaker":"Liz","startTime":1597.97,"endTime":1601.66,"body":"song, if you. So it's always"},{"speaker":"Liz","startTime":1601.66,"endTime":1604.57,"body":"fun. When we get on the call, we"},{"speaker":"Liz","startTime":1601.66,"endTime":1604.57,"body":"talk about where you're at right"},{"speaker":"Liz","startTime":1604.57,"endTime":1608.29,"body":"now with email, what's you know,"},{"speaker":"Liz","startTime":1604.57,"endTime":1608.29,"body":"one or two struggles and where"},{"speaker":"Liz","startTime":1608.29,"endTime":1611.44,"body":"you want to go. And we make a"},{"speaker":"Liz","startTime":1608.29,"endTime":1611.44,"body":"plan for that we either do live"},{"speaker":"Liz","startTime":1611.44,"endTime":1614.92,"body":"editing, or we create a"},{"speaker":"Liz","startTime":1611.44,"endTime":1614.92,"body":"blueprint, something like that."},{"speaker":"Liz","startTime":1614.92,"endTime":1618.91,"body":"It's really, really fun. And"},{"speaker":"Liz","startTime":1614.92,"endTime":1618.91,"body":"then also, I have an email"},{"speaker":"Liz","startTime":1618.91,"endTime":1621.91,"body":"marketing membership. If you're"},{"speaker":"Liz","startTime":1618.91,"endTime":1621.91,"body":"like, Liz, how the heck does all"},{"speaker":"Liz","startTime":1621.91,"endTime":1625.93,"body":"of this work, I actually just"},{"speaker":"Liz","startTime":1621.91,"endTime":1625.93,"body":"write an email for you every"},{"speaker":"Liz","startTime":1625.93,"endTime":1628.81,"body":"single week, it's delivered"},{"speaker":"Liz","startTime":1625.93,"endTime":1628.81,"body":"straight to your inbox. So you"},{"speaker":"Liz","startTime":1628.81,"endTime":1632.05,"body":"can just get those emails out"},{"speaker":"Liz","startTime":1628.81,"endTime":1632.05,"body":"the door, I do a video training"},{"speaker":"Liz","startTime":1632.05,"endTime":1634.48,"body":"with every single one, it's"},{"speaker":"Liz","startTime":1632.05,"endTime":1634.48,"body":"usually three to five minutes."},{"speaker":"Liz","startTime":1634.72,"endTime":1638.35,"body":"So you can really start to"},{"speaker":"Liz","startTime":1634.72,"endTime":1638.35,"body":"understand how email works, how"},{"speaker":"Liz","startTime":1638.35,"endTime":1641.8,"body":"you can take the template that I"},{"speaker":"Liz","startTime":1638.35,"endTime":1641.8,"body":"wrote, and make it your own, no"},{"speaker":"Liz","startTime":1641.8,"endTime":1645.28,"body":"matter what industry or no"},{"speaker":"Liz","startTime":1641.8,"endTime":1645.28,"body":"matter what tone you are. And"},{"speaker":"Liz","startTime":1645.28,"endTime":1650.53,"body":"then of course, if you just want"},{"speaker":"Liz","startTime":1645.28,"endTime":1650.53,"body":"to get started, right now, you"},{"speaker":"Liz","startTime":1650.53,"endTime":1654.85,"body":"can just get my free swipes, you"},{"speaker":"Liz","startTime":1650.53,"endTime":1654.85,"body":"can go to Liz Wilcox, calm. In"},{"speaker":"Liz","startTime":1654.85,"endTime":1658.0,"body":"the top right hand corner,"},{"speaker":"Liz","startTime":1654.85,"endTime":1658.0,"body":"there's a hot pink button, you"},{"speaker":"Liz","startTime":1658.0,"endTime":1661.93,"body":"can't miss it. And it says free"},{"speaker":"Liz","startTime":1658.0,"endTime":1661.93,"body":"email swipes, you're going to"},{"speaker":"Liz","startTime":1661.93,"endTime":1665.02,"body":"get an entire welcome sequence"},{"speaker":"Liz","startTime":1661.93,"endTime":1665.02,"body":"to see what I mean about leading"},{"speaker":"Liz","startTime":1665.02,"endTime":1668.08,"body":"with personality, vision, and"},{"speaker":"Liz","startTime":1665.02,"endTime":1668.08,"body":"values. You're going to get"},{"speaker":"Liz","startTime":1668.08,"endTime":1671.05,"body":"three newsletter examples to see"},{"speaker":"Liz","startTime":1668.08,"endTime":1671.05,"body":"how you continue that"},{"speaker":"Liz","startTime":1671.05,"endTime":1674.38,"body":"conversation with prospects. And"},{"speaker":"Liz","startTime":1671.05,"endTime":1674.38,"body":"then you're going to get 52"},{"speaker":"Liz","startTime":1674.38,"endTime":1677.62,"body":"subject lines, so you never have"},{"speaker":"Liz","startTime":1674.38,"endTime":1677.62,"body":"to think of an email from"},{"speaker":"Liz","startTime":1677.62,"endTime":1681.34,"body":"scratch. I've already done it"},{"speaker":"Liz","startTime":1677.62,"endTime":1681.34,"body":"for you. So you get all of that"},{"speaker":"Liz","startTime":1681.34,"endTime":1683.71,"body":"for free. Just right there at"},{"speaker":"Liz","startTime":1681.34,"endTime":1683.71,"body":"Lizwilcox.com."},{"speaker":"Michelle Kuei","startTime":1684.5,"endTime":1687.8,"body":"I think I'm gonna"},{"speaker":"Michelle Kuei","startTime":1684.5,"endTime":1687.8,"body":"I'm gonna need to get that"},{"speaker":"Michelle Kuei","startTime":1688.25,"endTime":1691.88,"body":"myself. Because I know I'm"},{"speaker":"Michelle Kuei","startTime":1688.25,"endTime":1691.88,"body":"constantly like writing writing"},{"speaker":"Michelle Kuei","startTime":1691.91,"endTime":1695.42,"body":"emails and reaching out the"},{"speaker":"Michelle Kuei","startTime":1691.91,"endTime":1695.42,"body":"audience. But any, any templates"},{"speaker":"Michelle Kuei","startTime":1695.45,"endTime":1700.55,"body":"would help. And so there's the"},{"speaker":"Michelle Kuei","startTime":1695.45,"endTime":1700.55,"body":"website, everyone. Before I let"},{"speaker":"Michelle Kuei","startTime":1700.55,"endTime":1703.52,"body":"you go, I know, I know. You have"},{"speaker":"Michelle Kuei","startTime":1700.55,"endTime":1703.52,"body":"another calls that's coming up."},{"speaker":"Michelle Kuei","startTime":1703.52,"endTime":1708.65,"body":"And I'm so glad I was able to"},{"speaker":"Michelle Kuei","startTime":1703.52,"endTime":1708.65,"body":"grab you here. Are there any"},{"speaker":"Michelle Kuei","startTime":1708.71,"endTime":1711.62,"body":"final thoughts or tips that you"},{"speaker":"Michelle Kuei","startTime":1708.71,"endTime":1711.62,"body":"would like to share with the"},{"speaker":"Michelle Kuei","startTime":1711.62,"endTime":1712.34,"body":"audience?"},{"speaker":"Liz","startTime":1713.15,"endTime":1717.32,"body":"Yeah, so as you go, you"},{"speaker":"Liz","startTime":1713.15,"endTime":1717.32,"body":"know, exploring more about email"},{"speaker":"Liz","startTime":1717.32,"endTime":1721.82,"body":"marketing, maybe you sign up for"},{"speaker":"Liz","startTime":1717.32,"endTime":1721.82,"body":"my list, fingers crossed, or you"},{"speaker":"Liz","startTime":1721.85,"endTime":1724.82,"body":"you know, you listen to more"},{"speaker":"Liz","startTime":1721.85,"endTime":1724.82,"body":"podcasts or anything. What I"},{"speaker":"Liz","startTime":1724.82,"endTime":1729.71,"body":"want you to do is something that"},{"speaker":"Liz","startTime":1724.82,"endTime":1729.71,"body":"I do and how I filter everything"},{"speaker":"Liz","startTime":1729.71,"endTime":1732.98,"body":"that I do in my business, I just"},{"speaker":"Liz","startTime":1729.71,"endTime":1732.98,"body":"want you to ask yourself two"},{"speaker":"Liz","startTime":1732.98,"endTime":1736.4,"body":"questions. Number one, what"},{"speaker":"Liz","startTime":1732.98,"endTime":1736.4,"body":"would this look like if it was"},{"speaker":"Liz","startTime":1736.43,"endTime":1740.75,"body":"easy? And number two, what would"},{"speaker":"Liz","startTime":1736.43,"endTime":1740.75,"body":"this look like if it was fun?"},{"speaker":"Liz","startTime":1740.99,"endTime":1743.75,"body":"Because as you learn more about"},{"speaker":"Liz","startTime":1740.99,"endTime":1743.75,"body":"email marketing, I know it's"},{"speaker":"Liz","startTime":1743.75,"endTime":1747.38,"body":"gonna seem complicated, but the"},{"speaker":"Liz","startTime":1743.75,"endTime":1747.38,"body":"methods that I've created and"},{"speaker":"Liz","startTime":1747.38,"endTime":1751.7,"body":"the way that I write my emails"},{"speaker":"Liz","startTime":1747.38,"endTime":1751.7,"body":"and build my entire business is"},{"speaker":"Liz","startTime":1751.7,"endTime":1754.7,"body":"through the lens of those two"},{"speaker":"Liz","startTime":1751.7,"endTime":1754.7,"body":"questions. And I know no matter"},{"speaker":"Liz","startTime":1754.73,"endTime":1758.21,"body":"what you do next, whether it's"},{"speaker":"Liz","startTime":1754.73,"endTime":1758.21,"body":"email marketing, building a"},{"speaker":"Liz","startTime":1758.21,"endTime":1762.17,"body":"social media following create"},{"speaker":"Liz","startTime":1758.21,"endTime":1762.17,"body":"crafting your offer, if you ask"},{"speaker":"Liz","startTime":1762.17,"endTime":1765.56,"body":"yourself those two questions,"},{"speaker":"Liz","startTime":1762.17,"endTime":1765.56,"body":"you you won't turn you won't"},{"speaker":"Liz","startTime":1765.56,"endTime":1768.71,"body":"steer yourself or your potential"},{"speaker":"Liz","startTime":1765.56,"endTime":1768.71,"body":"clients wrong."},{"speaker":"Michelle Kuei","startTime":1769.71,"endTime":1773.13,"body":"I love those"},{"speaker":"Michelle Kuei","startTime":1769.71,"endTime":1773.13,"body":"question. What does it look like"},{"speaker":"Michelle Kuei","startTime":1773.16,"endTime":1777.63,"body":"if it's easy? And also, what"},{"speaker":"Michelle Kuei","startTime":1773.16,"endTime":1777.63,"body":"does it look like when you have"},{"speaker":"Michelle Kuei","startTime":1777.63,"endTime":1778.11,"body":"fun?"},{"speaker":"Liz","startTime":1779.55,"endTime":1779.61,"body":"Mhm."},{"speaker":"Michelle Kuei","startTime":1779.76,"endTime":1783.06,"body":"Yeah. I love"},{"speaker":"Michelle Kuei","startTime":1779.76,"endTime":1783.06,"body":"those. One more. One last"},{"speaker":"Michelle Kuei","startTime":1783.06,"endTime":1784.59,"body":"question before I let you go."},{"speaker":"Liz","startTime":1784.86,"endTime":1785.49,"body":"Sure."},{"speaker":"Michelle Kuei","startTime":1785.88,"endTime":1789.75,"body":"What activity did"},{"speaker":"Michelle Kuei","startTime":1785.88,"endTime":1789.75,"body":"Pinky and the Brain that to"},{"speaker":"Michelle Kuei","startTime":1789.75,"endTime":1795.21,"body":"genetically wise mice"},{"speaker":"Michelle Kuei","startTime":1789.75,"endTime":1795.21,"body":"participate in every night?"},{"speaker":"Liz","startTime":1796.05,"endTime":1801.45,"body":"They tried to take over the"},{"speaker":"Liz","startTime":1796.05,"endTime":1801.45,"body":"world. Right? Oh, good."},{"speaker":"Michelle Kuei","startTime":1803.31,"endTime":1805.5,"body":"And the reason"},{"speaker":"Michelle Kuei","startTime":1803.31,"endTime":1805.5,"body":"why I'm asking this is because I"},{"speaker":"Michelle Kuei","startTime":1805.5,"endTime":1808.95,"body":"know that email marketing is"},{"speaker":"Michelle Kuei","startTime":1805.5,"endTime":1808.95,"body":"really something that's very"},{"speaker":"Michelle Kuei","startTime":1808.95,"endTime":1813.21,"body":"valuable for us business owners"},{"speaker":"Michelle Kuei","startTime":1808.95,"endTime":1813.21,"body":"for anybody. It's really the"},{"speaker":"Michelle Kuei","startTime":1813.21,"endTime":1816.0,"body":"foundation of building that"},{"speaker":"Michelle Kuei","startTime":1813.21,"endTime":1816.0,"body":"relationship. How do you invite"},{"speaker":"Michelle Kuei","startTime":1816.0,"endTime":1818.97,"body":"people to come and have a have a"},{"speaker":"Michelle Kuei","startTime":1816.0,"endTime":1818.97,"body":"conversation with you? That's"},{"speaker":"Michelle Kuei","startTime":1818.97,"endTime":1822.21,"body":"really important. I love"},{"speaker":"Michelle Kuei","startTime":1818.97,"endTime":1822.21,"body":"everything that you have share."},{"speaker":"Michelle Kuei","startTime":1823.2,"endTime":1825.81,"body":"Someone else in the audience is"},{"speaker":"Michelle Kuei","startTime":1823.2,"endTime":1825.81,"body":"taking over the world."},{"speaker":"Liz","startTime":1826.65,"endTime":1830.28,"body":"Yeah, you already know."},{"speaker":"Liz","startTime":1826.65,"endTime":1830.28,"body":"Yeah, that's so funny, that's so"},{"speaker":"Liz","startTime":1830.28,"endTime":1834.0,"body":"funny, and it's of your"},{"speaker":"Liz","startTime":1830.28,"endTime":1834.0,"body":"personality. Right? You might"},{"speaker":"Liz","startTime":1834.0,"endTime":1837.87,"body":"not love the 90s. But see how"},{"speaker":"Liz","startTime":1834.0,"endTime":1837.87,"body":"you know that person? Hasn't"},{"speaker":"Liz","startTime":1837.87,"endTime":1841.44,"body":"comment commented on the thing"},{"speaker":"Liz","startTime":1837.87,"endTime":1841.44,"body":"the whole time, but they were"},{"speaker":"Liz","startTime":1841.44,"endTime":1844.89,"body":"like, dang, and I know that. So"},{"speaker":"Liz","startTime":1841.44,"endTime":1844.89,"body":"don't be afraid to inject pieces"},{"speaker":"Liz","startTime":1844.89,"endTime":1848.55,"body":"of your personality that might"},{"speaker":"Liz","startTime":1844.89,"endTime":1848.55,"body":"not seem like they go with right"},{"speaker":"Liz","startTime":1848.55,"endTime":1850.89,"body":"like, what does pinky in the"},{"speaker":"Liz","startTime":1848.55,"endTime":1850.89,"body":"brain have to do with email"},{"speaker":"Liz","startTime":1850.89,"endTime":1854.22,"body":"marketing, nothing, but suddenly"},{"speaker":"Liz","startTime":1850.89,"endTime":1854.22,"body":"we've got somebody engaged and"},{"speaker":"Liz","startTime":1854.22,"endTime":1856.71,"body":"now we're off to the races"},{"speaker":"Liz","startTime":1854.22,"endTime":1856.71,"body":"starting that conversation. So"},{"speaker":"Liz","startTime":1856.71,"endTime":1860.34,"body":"that was, that was a perfect"},{"speaker":"Liz","startTime":1856.71,"endTime":1860.34,"body":"example. Thank you, Michelle, so"},{"speaker":"Liz","startTime":1860.34,"endTime":1864.36,"body":"much for having me. I can't wait"},{"speaker":"Liz","startTime":1860.34,"endTime":1864.36,"body":"to see what everyone does with"},{"speaker":"Liz","startTime":1864.39,"endTime":1864.93,"body":"email."}]}