{"version":"1.0.0","segments":[{"startTime":1.19,"endTime":4.499,"body":"Should you, or should you"},{"startTime":1.19,"endTime":4.499,"body":"not start a Facebook group?"},{"startTime":4.89,"endTime":6.09,"body":"Let's talk about that today."},{"startTime":6.66,"endTime":10.529,"body":"This is a question I get all the time"},{"startTime":6.66,"endTime":10.529,"body":"from my clients, and a lot of times"},{"startTime":10.54,"endTime":15.899,"body":"when I browse the Facebook community, I"},{"startTime":10.54,"endTime":15.899,"body":"see this question come up all the time."},{"startTime":16.13,"endTime":19.979,"body":"Should I start a Facebook group, or"},{"startTime":16.13,"endTime":19.979,"body":"should I not start a Facebook group?"},{"startTime":20.04,"endTime":24.47,"body":"I like the idea of building my"},{"startTime":20.04,"endTime":24.47,"body":"community and I truly believe that"},{"startTime":24.48,"endTime":29.479,"body":"my potential client need to have a"},{"startTime":24.48,"endTime":29.479,"body":"space so that I can use it and utilize"},{"startTime":29.479,"endTime":31.979,"body":"it to attract more paying clients."},{"startTime":32.269,"endTime":36.72,"body":"If that is who you are, be sure to hit"},{"startTime":32.269,"endTime":36.72,"body":"subscribe because these are the topics"},{"startTime":36.729,"endTime":40.61,"body":"that I'm going to cover on this channel"},{"startTime":36.729,"endTime":40.61,"body":"and hopefully that's going to help you"},{"startTime":40.85,"endTime":46.14,"body":"to create and attract more dream clients"},{"startTime":40.85,"endTime":46.14,"body":"that's coming to you and in your world."},{"startTime":47.09,"endTime":49.19,"body":"Let's dive, let's go right into it."},{"startTime":49.31,"endTime":52.24,"body":"Should you, or should you"},{"startTime":49.31,"endTime":52.24,"body":"not start a Facebook group?"},{"startTime":52.51,"endTime":58.24,"body":"Now, here's my opinion and you can take"},{"startTime":52.51,"endTime":58.24,"body":"it and hopefully it's going to be helpful."},{"startTime":58.45,"endTime":61.829,"body":", from my personal experience, when"},{"startTime":58.45,"endTime":61.829,"body":"you're first starting out and"},{"startTime":61.829,"endTime":66.069,"body":"depending on where you are, you might"},{"startTime":61.829,"endTime":66.069,"body":"not be, , having an audience yet."},{"startTime":66.404,"endTime":70.374,"body":"And you might be someone who's five"},{"startTime":66.404,"endTime":70.374,"body":"years down the road and you already"},{"startTime":70.384,"endTime":75.354,"body":"have some clients who's coming in"},{"startTime":70.384,"endTime":75.354,"body":"and you have successfully getting"},{"startTime":75.384,"endTime":77.334,"body":"clients on your, , one on one coaching."},{"startTime":77.594,"endTime":81.554,"body":"And now you're sitting there and wondering"},{"startTime":77.594,"endTime":81.554,"body":"if you should start a Facebook group."},{"startTime":81.974,"endTime":86.784,"body":"Now, depending on where you are on that"},{"startTime":81.974,"endTime":86.784,"body":"journey, if you're just starting out and"},{"startTime":86.784,"endTime":91.894,"body":"you're struggling to get to grow your"},{"startTime":86.784,"endTime":91.894,"body":"audience, growing that followers and."},{"startTime":92.149,"endTime":94.829,"body":"Perhaps some of your audience"},{"startTime":92.149,"endTime":94.829,"body":"are people from your past."},{"startTime":95.409,"endTime":96.699,"body":"Maybe it's family member."},{"startTime":96.739,"endTime":101.469,"body":"Maybe it's your coworker and you don't"},{"startTime":96.739,"endTime":101.469,"body":"have quite a lot of audience yet."},{"startTime":101.879,"endTime":105.039,"body":"And you're wondering if you"},{"startTime":101.879,"endTime":105.039,"body":"should start a Facebook group."},{"startTime":105.309,"endTime":108.239,"body":"If that is you, here's my"},{"startTime":105.309,"endTime":108.239,"body":"recommendation for you."},{"startTime":108.389,"endTime":110.749,"body":"Do not start a Facebook group."},{"startTime":111.019,"endTime":112.259,"body":"And here's the reason why."},{"startTime":113.099,"endTime":117.819,"body":"Now, if you're first starting out, your"},{"startTime":113.099,"endTime":117.819,"body":"chances are you're still trying to test"},{"startTime":117.819,"endTime":123.129,"body":"the water refining your message, and"},{"startTime":117.819,"endTime":123.129,"body":"maybe you don't even have a niche yet."},{"startTime":123.299,"endTime":127.449,"body":"So when you start a Facebook group,"},{"startTime":123.299,"endTime":127.449,"body":"what essentially you're forcing"},{"startTime":127.459,"endTime":132.516,"body":"yourself to be in this place where"},{"startTime":127.459,"endTime":132.516,"body":"you're inviting a lot of your current"},{"startTime":132.566,"endTime":136.086,"body":"audience, your current audience"},{"startTime":132.566,"endTime":136.086,"body":"may be people on your friends list."},{"startTime":136.126,"endTime":137.816,"body":"Maybe it's colleagues from the past."},{"startTime":138.146,"endTime":139.886,"body":"And when you start doing that."},{"startTime":140.211,"endTime":145.211,"body":"it's actually creating and curating"},{"startTime":140.211,"endTime":145.211,"body":", a melting pot inside that group."},{"startTime":145.251,"endTime":149.531,"body":"And some people might not be interested"},{"startTime":145.251,"endTime":149.531,"body":"in your topic in the first place."},{"startTime":149.731,"endTime":152.531,"body":"Now we all know that Facebook"},{"startTime":149.731,"endTime":152.531,"body":"is a very busy place."},{"startTime":152.801,"endTime":153.871,"body":"and it's noisy too."},{"startTime":153.871,"endTime":158.361,"body":"So if you don't have a specific niche"},{"startTime":153.871,"endTime":158.361,"body":"and you're still testing out the water"},{"startTime":158.391,"endTime":162.851,"body":"on your messaging, then the content"},{"startTime":158.391,"endTime":162.851,"body":"that you share, it's a hit or miss."},{"startTime":163.206,"endTime":166.316,"body":"And we all know what happened"},{"startTime":163.206,"endTime":166.316,"body":"when it's a hit or a miss, right?"},{"startTime":166.566,"endTime":167.976,"body":"That's a, , , you create this group."},{"startTime":168.006,"endTime":168.586,"body":"Okay, great."},{"startTime":168.596,"endTime":170.476,"body":"There's 200 people inside that group."},{"startTime":170.676,"endTime":175.476,"body":"no matter how you invited them in,"},{"startTime":170.676,"endTime":175.476,"body":"maybe you send a bulk message to"},{"startTime":175.476,"endTime":176.956,"body":"invite all of your friends to this."},{"startTime":177.161,"endTime":180.581,"body":"Into that group, and so a lot of"},{"startTime":177.161,"endTime":180.581,"body":"people would be curious and they"},{"startTime":180.581,"endTime":184.161,"body":"jump into the group, but it's"},{"startTime":180.581,"endTime":184.161,"body":"not a topic  that interest them."},{"startTime":184.471,"endTime":186.765,"body":"So you don't have a big engagement."},{"startTime":186.775,"endTime":188.515,"body":"You don't have a lot of engagement."},{"startTime":188.705,"endTime":191.695,"body":"And what's going to happen is"},{"startTime":188.705,"endTime":191.695,"body":"when you don't see a whole lot of"},{"startTime":191.695,"endTime":194.335,"body":"engagement, you start internalizing it."},{"startTime":194.365,"endTime":198.465,"body":"And thinking that you're doing something"},{"startTime":194.365,"endTime":198.465,"body":"wrong, but in reality, it's just not"},{"startTime":198.465,"endTime":202.365,"body":"the topic that everyone who's inside"},{"startTime":198.465,"endTime":202.365,"body":"that group are interested to hear."},{"startTime":202.784,"endTime":207.495,"body":"And so what you want to do is hold"},{"startTime":202.784,"endTime":207.495,"body":"off on that idea of creating that"},{"startTime":207.738,"endTime":212.468,"body":"free Facebook group and invite all"},{"startTime":207.738,"endTime":212.468,"body":"these people to come into your group."},{"startTime":213.223,"endTime":218.063,"body":"And until you actually narrow down your"},{"startTime":213.223,"endTime":218.063,"body":"messaging, you know exactly what you're"},{"startTime":218.073,"endTime":222.793,"body":"passionate about sharing and creating"},{"startTime":218.073,"endTime":222.793,"body":"every single day, every single week,"},{"startTime":223.603,"endTime":227.753,"body":"then you can consider because by that"},{"startTime":223.603,"endTime":227.753,"body":"time, you're probably like, maybe in your"},{"startTime":227.753,"endTime":231.803,"body":"second or third years in your coaching"},{"startTime":227.753,"endTime":231.803,"body":"business, and then you're ready to"},{"startTime":231.803,"endTime":236.77,"body":"create something that's more specific,"},{"startTime":231.803,"endTime":236.77,"body":"something that actually has a mission"},{"startTime":236.77,"endTime":238.87,"body":"behind why you create that Facebook group."},{"startTime":239.089,"endTime":242.989,"body":"And by then, you probably"},{"startTime":239.089,"endTime":242.989,"body":"already curated a portion of it."},{"startTime":243.06,"endTime":248.09,"body":"That,  niche specific audience also"},{"startTime":243.06,"endTime":248.09,"body":"on your personal profile, or maybe"},{"startTime":248.09,"endTime":252.52,"body":"it's your business page that you're"},{"startTime":248.09,"endTime":252.52,"body":"leveraging, then use these people, right?"},{"startTime":252.55,"endTime":256.05,"body":"No matter how big or small it is,"},{"startTime":252.55,"endTime":256.05,"body":"you invite those people who are"},{"startTime":256.12,"endTime":258.54,"body":"niche specific inside that group."},{"startTime":258.77,"endTime":263.249,"body":"It increases your opportunity and"},{"startTime":258.77,"endTime":263.249,"body":"your chance to actually have more"},{"startTime":263.279,"endTime":267.083,"body":"engagement inside that group, no"},{"startTime":263.279,"endTime":267.083,"body":"matter how big or small it is."},{"startTime":267.928,"endTime":272.148,"body":"And that's going not only to build"},{"startTime":267.928,"endTime":272.148,"body":"on your confidence, but they also"},{"startTime":272.188,"endTime":274.638,"body":"give people a reason to be there."},{"startTime":274.918,"endTime":279.468,"body":"And that is, the whole foundational"},{"startTime":274.918,"endTime":279.468,"body":"idea, or you want to create a group"},{"startTime":279.638,"endTime":282.158,"body":"that people have reasons to be there."},{"startTime":282.408,"endTime":284.548,"body":"Now, you can either do"},{"startTime":282.408,"endTime":284.548,"body":"this as a free group."},{"startTime":284.618,"endTime":287.088,"body":"Or maybe you're a little more advanced."},{"startTime":287.088,"endTime":291.958,"body":"You're in the fifth year, six years"},{"startTime":287.088,"endTime":291.958,"body":"however many years in your coaching"},{"startTime":291.958,"endTime":295.808,"body":"business, and you've been serving your"},{"startTime":291.958,"endTime":295.808,"body":"one on one client where there's people"},{"startTime":295.808,"endTime":299.948,"body":"who found out about you and they really"},{"startTime":295.808,"endTime":299.948,"body":"liked the topic that you're sharing."},{"startTime":300.208,"endTime":303.408,"body":"So these are the people, these are the"},{"startTime":300.208,"endTime":303.408,"body":"type of people that you want to invite."},{"startTime":303.603,"endTime":308.033,"body":"To that group, that niche specific"},{"startTime":303.603,"endTime":308.033,"body":"group, because now people have"},{"startTime":308.033,"endTime":312.183,"body":"reason to be there and they have"},{"startTime":308.033,"endTime":312.183,"body":"reasons to engage with your content."},{"startTime":312.653,"endTime":317.273,"body":"So depending on where you are on that"},{"startTime":312.653,"endTime":317.273,"body":"journey, you might not want to start out"},{"startTime":317.283,"endTime":319.693,"body":"with creating a Facebook group right away."},{"startTime":319.723,"endTime":325.183,"body":"Not only does it require more work for you"},{"startTime":319.723,"endTime":325.183,"body":"to do, to maintain, to engage, and when"},{"startTime":325.183,"endTime":329.713,"body":"you don't get a whole lot of engagement"},{"startTime":325.183,"endTime":329.713,"body":"and people are just lingering around for"},{"startTime":329.713,"endTime":333.858,"body":"the free resources and it's not really"},{"startTime":329.713,"endTime":333.858,"body":"a topic, they're just curious, Then it's"},{"startTime":333.868,"endTime":339.288,"body":"actually draining , your energy and also"},{"startTime":333.868,"endTime":339.288,"body":"yourself, your confidence, because you"},{"startTime":339.288,"endTime":341.068,"body":"don't get a whole lot of engagement."},{"startTime":341.428,"endTime":345.658,"body":"So that is my advice for  those of you"},{"startTime":341.428,"endTime":345.658,"body":"who are,  still kind of new and you're"},{"startTime":345.658,"endTime":347.908,"body":"trying to figure out what your message is."},{"startTime":347.938,"endTime":351.648,"body":"And you're wondering whether or not"},{"startTime":347.938,"endTime":351.648,"body":"you should have a Facebook group."},{"startTime":352.678,"endTime":356.418,"body":"Now, when should you consider"},{"startTime":352.678,"endTime":356.418,"body":"having this Facebook group?"},{"startTime":356.608,"endTime":360.488,"body":"Once you get past over that,"},{"startTime":356.608,"endTime":360.488,"body":"you're refining your message."},{"startTime":360.603,"endTime":362.593,"body":"Finding out what your niche statement is."},{"startTime":362.883,"endTime":366.413,"body":"And once you get over that"},{"startTime":362.883,"endTime":366.413,"body":"stage, when would be a good time"},{"startTime":366.413,"endTime":367.723,"body":"to have this Facebook group?"},{"startTime":368.063,"endTime":371.603,"body":"So let's say you've been doing a lot"},{"startTime":368.063,"endTime":371.603,"body":"of one on one coaching and   Your"},{"startTime":371.603,"endTime":375.603,"body":"calendar start getting a little too"},{"startTime":371.603,"endTime":375.603,"body":"busy and you would like to have that"},{"startTime":375.603,"endTime":380.023,"body":"personal time Or perhaps you're creating"},{"startTime":375.603,"endTime":380.023,"body":"a community for all your past one on"},{"startTime":380.023,"endTime":384.608,"body":"one clients or clients that you have"},{"startTime":380.023,"endTime":384.608,"body":"served There's a reason why they paid"},{"startTime":384.608,"endTime":388.768,"body":"you and they started to work with you"},{"startTime":384.608,"endTime":388.768,"body":"and you're giving them essentially a"},{"startTime":388.768,"endTime":390.968,"body":"reason to be inside this group, right?"},{"startTime":390.968,"endTime":392.468,"body":"They're connecting with each other."},{"startTime":392.718,"endTime":394.698,"body":"There's more reason for them to be there."},{"startTime":394.838,"endTime":399.318,"body":"And so they're more likely to"},{"startTime":394.838,"endTime":399.318,"body":"engage with your posts and engage"},{"startTime":399.318,"endTime":403.848,"body":"and share  their status with you"},{"startTime":399.318,"endTime":403.848,"body":"more so inside that community, or"},{"startTime":403.848,"endTime":407.938,"body":"maybe you're doing a membership and"},{"startTime":403.848,"endTime":407.938,"body":"you're starting a group coaching,"},{"startTime":407.968,"endTime":410.438,"body":"then you need to have a community."},{"startTime":410.748,"endTime":413.182,"body":"to place , these payment member in."},{"startTime":413.392,"endTime":416.782,"body":"So when someone start paying you"},{"startTime":413.392,"endTime":416.782,"body":"and whether it's through group"},{"startTime":416.782,"endTime":421.912,"body":"coaching or membership or one-on-one"},{"startTime":416.782,"endTime":421.912,"body":"coaching, you want to create that"},{"startTime":421.912,"endTime":426.982,"body":"community for these members, then by"},{"startTime":421.912,"endTime":426.982,"body":"all means create a Facebook group."},{"startTime":427.312,"endTime":431.092,"body":"Now, you might be wondering, oh, well,"},{"startTime":427.312,"endTime":431.092,"body":"Michelle, but what if it's a free"},{"startTime":431.092,"endTime":433.012,"body":"group and it doesn't have to be a pay."},{"startTime":433.777,"endTime":437.717,"body":"And then what you want to do is you want"},{"startTime":433.777,"endTime":437.717,"body":"to think about what is that mission?"},{"startTime":438.015,"endTime":441.71,"body":"Again, it goes back to giving"},{"startTime":438.015,"endTime":441.71,"body":"people a reason to be there."},{"startTime":441.72,"endTime":444.14,"body":"What is that reason"},{"startTime":441.72,"endTime":444.14,"body":"for people to be there?"},{"startTime":444.41,"endTime":448.16,"body":"Now, you might say, well, don't"},{"startTime":444.41,"endTime":448.16,"body":"everybody want to work their mindset?"},{"startTime":448.33,"endTime":452.64,"body":"Well, Do everybody recognize that"},{"startTime":448.33,"endTime":452.64,"body":"they need to work on the mindset?"},{"startTime":452.64,"endTime":454.53,"body":"And the answer is no, right?"},{"startTime":454.97,"endTime":457.9,"body":"Because  a lot of us, we don't"},{"startTime":454.97,"endTime":457.9,"body":"know what we don't know until"},{"startTime":457.9,"endTime":459.63,"body":"we know what we don't know."},{"startTime":459.85,"endTime":464.63,"body":"So you thinking that, Hey, I'm going"},{"startTime":459.85,"endTime":464.63,"body":"to create a group and this is a"},{"startTime":464.64,"endTime":466.5,"body":"great reason for people to be there."},{"startTime":467.04,"endTime":471.05,"body":"I would encourage you to get back"},{"startTime":467.04,"endTime":471.05,"body":"out there and ask them, ask your"},{"startTime":471.05,"endTime":475.98,"body":"audience, what do you want if I"},{"startTime":471.05,"endTime":475.98,"body":"were to create a community for you?"},{"startTime":475.99,"endTime":477.63,"body":"What does that look like for you?"},{"startTime":477.79,"endTime":481.82,"body":"So that requires you to do some"},{"startTime":477.79,"endTime":481.82,"body":"market research, that requires you to"},{"startTime":481.82,"endTime":485.83,"body":"reach out to a couple of your friends"},{"startTime":481.82,"endTime":485.83,"body":"and people, your ideal client, and"},{"startTime":485.83,"endTime":487.78,"body":"find out  what is it that they want."},{"startTime":488.06,"endTime":491.14,"body":"Now, going through that"},{"startTime":488.06,"endTime":491.14,"body":"process is just the same."},{"startTime":491.36,"endTime":495.97,"body":"It takes the same amount of work as"},{"startTime":491.36,"endTime":495.97,"body":"you would to find out your niche."},{"startTime":497.09,"endTime":501.293,"body":"I don't know about you, but"},{"startTime":497.09,"endTime":501.293,"body":"finding your niche has been big,"},{"startTime":501.343,"endTime":503.31,"body":"big portion of our work, right?"},{"startTime":503.52,"endTime":506.28,"body":"Especially when I work with"},{"startTime":503.52,"endTime":506.28,"body":"clients, , the one of the biggest"},{"startTime":506.28,"endTime":508.44,"body":"struggle is how do I find my niche?"},{"startTime":508.76,"endTime":513.49,"body":"And if you have to do extra work in"},{"startTime":508.76,"endTime":513.49,"body":"order to create this community, you"},{"startTime":513.49,"endTime":518.14,"body":"have to come back and ask yourself,"},{"startTime":513.49,"endTime":518.14,"body":"is it essential part of that business?"},{"startTime":518.457,"endTime":521.817,"body":"Is that something that you really"},{"startTime":518.457,"endTime":521.817,"body":"want to spend your time and energy"},{"startTime":521.847,"endTime":523.807,"body":"and creating it and testing it?"},{"startTime":524.112,"endTime":527.508,"body":"Without a complete,"},{"startTime":524.112,"endTime":527.508,"body":"thorough, , research on it."},{"startTime":527.708,"endTime":532.038,"body":"So my advice for you is that if you're"},{"startTime":527.708,"endTime":532.038,"body":"just starting out within that first to"},{"startTime":532.088,"endTime":536.348,"body":"third year of your business, you don't"},{"startTime":532.088,"endTime":536.348,"body":"have a lot of clients coming in yet."},{"startTime":536.378,"endTime":541.768,"body":"And you really are struggling to get"},{"startTime":536.378,"endTime":541.768,"body":"engagement  currently on your personal"},{"startTime":541.768,"endTime":543.708,"body":"profile or on your business profile."},{"startTime":543.978,"endTime":548.028,"body":"If you're currently struggling with the"},{"startTime":543.978,"endTime":548.028,"body":"engagement, then I would suggest that you"},{"startTime":548.038,"endTime":550.208,"body":"don't start a Facebook group right away."},{"startTime":550.358,"endTime":555.718,"body":"But instead consider using and making"},{"startTime":550.358,"endTime":555.718,"body":"sure that you're maximizing your"},{"startTime":555.738,"endTime":559.118,"body":"personal profile, your social media,"},{"startTime":555.738,"endTime":559.118,"body":"maybe it's your email marketing."},{"startTime":559.868,"endTime":561.708,"body":"I have video on the email marketing."},{"startTime":561.738,"endTime":565.358,"body":"I will link it down below this description"},{"startTime":561.738,"endTime":565.358,"body":"so that you can go and check it out."},{"startTime":566.618,"endTime":568.308,"body":"If you are someone who struggle."},{"startTime":568.498,"endTime":572.518,"body":"in that first three years of your business"},{"startTime":568.498,"endTime":572.518,"body":"and finding the audience, finding the"},{"startTime":572.518,"endTime":577.078,"body":"clients, then I would strongly urge you"},{"startTime":572.518,"endTime":577.078,"body":"not to start a Facebook group because"},{"startTime":577.088,"endTime":579.124,"body":"that would only create more work for you."},{"startTime":579.354,"endTime":583.331,"body":"And we all know when, when the"},{"startTime":579.354,"endTime":583.331,"body":"work is feeling overwhelmed, we're"},{"startTime":583.341,"endTime":587.954,"body":"probably less likely to keep our"},{"startTime":583.341,"endTime":587.954,"body":"momentum going and continue on"},{"startTime":587.954,"endTime":590.014,"body":"this path of building a business."},{"startTime":590.554,"endTime":595.684,"body":"Now, once you get past that stage, let's"},{"startTime":590.554,"endTime":595.684,"body":"say you start getting a. Few clients"},{"startTime":595.684,"endTime":599.834,"body":"coming in and you are starting a group"},{"startTime":595.684,"endTime":599.834,"body":"coaching, you're starting a membership,"},{"startTime":600.124,"endTime":603.924,"body":"then that would be a good time to"},{"startTime":600.124,"endTime":603.924,"body":"consider having a community built."},{"startTime":605.024,"endTime":609.214,"body":"I hope this has been helpful and if you"},{"startTime":605.024,"endTime":609.214,"body":"have not already done so, be sure to hit"},{"startTime":609.224,"endTime":614.454,"body":"that subscribe button and also share this"},{"startTime":609.224,"endTime":614.454,"body":"video with someone who needs to hear it."},{"startTime":614.874,"endTime":618.924,"body":"And until then, keep coaching and"},{"startTime":614.874,"endTime":618.924,"body":"I will see you in the next video."}]}