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#221: 3 Ways to Build Credibility (Even if You Don’t Have Testimonials Yet)

Make It Visible

Make It Visible
#221: 3 Ways to Build Credibility (Even if You Don’t Have Testimonials Yet)
Sep 16, 2025 Season 4 Episode 221
Michelle Kuei

One of the biggest struggles new coaches face is the chicken-and-egg problem: How do I charge for coaching when I don’t have testimonials yet?

 And how do I get testimonials if I haven’t charged anyone?

In this episode of Make It Visible, I’m breaking down 3 ways to prove your credibility and authority even if you don’t have a single client success story yet. Because yes — you can confidently charge $5K without a wall of testimonials to back you up.

What You’ll Learn in This Episode: 

1. Why your “I help” statement is more than just an elevator pitch).

2. How to use your story, background, or industry data to build authority before your first client.

3. How showing a clear framework instantly builds trust and confidence in your offer.

Links & Resources:


 👉 Save your spot in the free masterclass: Your First $5K Month: How to Market, Get Clients, and Build an Online Coaching Biz (Even if You’re New) → https://coachwithclients.com/5kmasterclass

If you found this episode helpful, share it with a coach who needs to hear it. And don’t forget to subscribe so you never miss a visibility tip that helps you get seen, get clients, and grow your coaching business.

Drop me a line and share your thoughts!

About the host:

Michelle Kuei is a business and marketing coach for coaches. She helps women coaches across all niches stop chasing clients and start attracting them using her Client Enrollment Method. She's the founder of Elevate LifeCoaching, the creator of Coaching Biz Builder, and the host of the Make It Visible podcast.

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