Episode Player

#240: Before You Build Your Coaching Website… Do This First

Make It Visible

Chapters
0:00
Why A Website Isn’t First
2:07
Copy Before Design
4:16
Messaging Misfires On Pretty Sites
7:32
One Audience, One Offer, Clear Words
9:36
Your Site Needs Traffic, Not Just Design
11:10
Partner With Michelle And Free Strategy
11:12
Two Big Mistakes And How To Fix Them
Make It Visible
#240: Before You Build Your Coaching Website… Do This First
Mar 08, 2026
Michelle Kuei

When I first started my coaching business, one of the first things I did was build a website.

I thought having a website would make my business look legitimate.

So I bought the domain, started designing the pages, and planned to send people there.

But what I didn’t realize at the time was this:

A website only works when the foundation behind it is clear.

Without the right messaging, niche, and copy, a beautiful website won’t bring you clients.

In this episode, I’m sharing two of the biggest mistakes I see coaches make when building their website — mistakes that can cost thousands of dollars and months of frustration.

If you're thinking about building a website (or already have one), this episode will help you make sure it actually works.

In this episode we talk about:

  • Why many coaches build their website too early
  • The real purpose of a coaching website
  • Why copy should come before design
  • The messaging mistake that makes websites confusing
  • Why nobody will visit your website unless you promote it
  • The two foundational things every coaching website needs

🔗 Links Mentioned

Website

 https://elevatelifecoaching.org

Free Resource:

 7-Step Roadmap to Build Your Coaching Business & Get Clients

YouTube Channel

Marketing, But Easier for coaches


Drop me a line and share your thoughts!

About the host:

Michelle Kuei is a business and marketing coach for coaches. She helps women coaches across all niches stop chasing clients and start attracting them using her Client Enrollment Method. She's the founder of Elevate LifeCoaching, the creator of Coaching Biz Builder, and the host of the Make It Visible podcast.

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