The 90-Day Plan I Use Every Year to Grow My Coaching Business

If you’ve ever kicked off January thinking, “Okay… now what?”—this episode is for you.

Most coaches wait until late December (or January itself) to figure out what they’re offering, where they’re showing up, and how they’re going to make money in the new year.

The problem?
Your future clients don’t wait.

They’re already out there—setting goals, looking for support, and deciding who they’re going to invest in before January even starts.

In this episode, I’m walking you through the exact 90-day visibility and profit planning process I’ve used for the last seven years to go from feeling unsure day‑to‑day… to starting every year with clarity, confidence, and a real plan.

I’m also sharing how I use my 90-Day Visibility & Profit Worksheet to reverse‑engineer my offers, content, and visibility—without being everywhere or doing all the things.

In this episode, you’ll learn:

• Why waiting until January actually puts you behind
• How to set realistic profit goals—and reverse‑engineer them into action
• Why choosing one focus platform builds momentum faster than chasing trends
• How to turn your offer into content that builds trust before you sell

🎁 Get the 90-Day Visibility & Profit Worksheet

Want a copy of the exact worksheet I use?

👉 Click here to join my email community.
You’ll receive a welcome email—just hit reply with the word WORKSHEET, and I’ll send it straight to you.

🤝 Want deeper support?

If you want help mapping this out together, you can also book a 30‑minute strategy call with me. We’ll look at where you are now, what could work better, and what support makes the most sense for your coaching business.

Chapters

• 0:00 New Year Planning Mindset
• 0:12 Grab The Worksheet
• 0:33 Show Intro And Promise
• 1:19 Why Early Planning Matters
• 2:35 Step 1 Anchor Your Offer
• 3:23 Set Profit Goals And Numbers
• 3:41 Choose A Focused Platform
• 4:18 Turn Offers Into Content
• 5:05 Worksheet And Strategy Call CTA
• 5:41 Closing And Services CTA

Transcript

Michelle Kuei: 0:00

If you ever kick off January thinking, okay, what now? This one is for you. I'm going to walk you through exactly how I do that using my 90 days visibility and profit worksheet. And by the way, if you would like to get a copy of this worksheet, there's a link in the description box below to join me inside my email community. Hit reply to the welcome email that you receive in your inbox with the keyword worksheet, and I will attach the same copy of the worksheet for you so that you can get started. Hey coach, welcome to Make It Visible Podcast.

SPEAKER_00: 0:36

I'm Michelle Kwei, your visibility marketing coach, and I help female life coaches to get seen in all the right places, attract happy paying clients, and build a coaching business that actually feels good to run. Even if you are still trying to figure things out. Each week I'm giving you visibility tips, simple marketing strategies, and showing you how to create the kind of content that connects with your audience so that you can stand out, build your authority, and attract clients who's already feeling like a yes before they jump onto your discovery call. So grab a notebook, pour yourself a favorite drink, and that's make your coaching business visible.

Michelle Kuei: 1:19

Last week I hosted a visibility and profit planning session for my clients, and it's something that I do with them every single year. Most coaches wait until late December or even January to start thinking about their year. But if you wait until January, you're already behind. And even if you were to start early, sometimes when you are not sure about this whole coaching business and marketing things, you're not even sure what needs to be done on the day-to-day basis, let alone planning 90 days ahead. The problem is if you wait, your clients, they're already out there looking for support. I mean, think about it. This is especially true for a life coaching niche. After the holidays, people are looking to start setting their goals, wanting something different from what they did last year. So if you're not ready yourself, when the year begins, you're missing out on a big chunk of opportunity. For the last seven years since starting my life coaching business, I've gone from waking up not knowing what I should do next, to starting every year with a clear plan for what I'm promoting, where I'm showing up, and how I am going to hit my income goal. All right, so first of all, I start by asking what am I going to offer in January? So you'll start by anchoring your offer. This is so important if you are someone who has multiple programs or multiple ideas that you would like to offer. Maybe it's a group coaching offer, a workshop, or one-on-one coaching. Start by identifying which program you want to promote first and then ask who is this program for? What are they struggling with? Why would they want this now? Write them down because these notes will become your visibility messaging later, aka your social media posts, videos, and anything that you put out to the world that's going to help you to build trust before you sell to your audience. Next, what is your profit goal? Decide on how much are you going to charge, how many clients do you need, and how many conversations do you need to have to make this happen. When you know those numbers, you can then reverse engineer your visibility effort to support your goal. After your step number one, anchoring your offer and deciding on your profit goal, the next step is to pick a focused platform. Now you don't need to be everywhere, just focus on one or two places where it feels easy for you. If you already know how to use Instagram or Facebook, then stick to that. Don't force yourself into YouTube strategies or LinkedIn strategies if you hate technology or video, or if you hate people sliding into your DMs, selling you stuff. Consistency is where it builds momentum, not jumping from one trend to another trend. The last step is to turn your offer into content. Now that you know what you're offering and who it's for, turn that into messaging that builds no like and trust. Use it to create a mini launch plan, something that warms people up before you ask them to buy. And instead of dropping cold links in your posts, invite people into conversation. Ask them if they want to chat, help them figuring out if your offer makes sense for them. Because when you treat your business like a relationship, it's not just a job. So you show up very differently. The tasks that you have to do throughout the year, they're not tasks anymore. It's just part of your lifestyle. So there you have it. That is how I plan my first quarter every single year. And like I said, if you want a copy of this exact worksheet, simply click on the link in the description to join my email community. You're going to get a welcome email from me and just go ahead and hit reply with the word worksheet, and I will send it over your way. And if you want deeper support mapping this out together, you can also book a 30-minute strategy call with me and we'll talk about where you are, what could be working better, and explore ways that I can support your coaching business. Happy coaching, and I will see you in the next episode. Thank you for listening to Make It Visible Podcast. If you love this episode and want deeper support for your coaching business, head over to elevatelifecoaching.org and see how we can partner together to turn your passion into a profitable business. I help female coaches launch and scale their coaching business faster than ever without wasted time and money, filling the gaps in your marketing strategies, creating a simple and easy to follow system so you can accelerate on the path of coaching business that you love to wake up to. Head over to elevatelifecoaching.org and grab a free strategy out of today.