Your coaching niche probably isn't broken. The way you're describing it is.

In this episode, Michelle walks through a session with a client who'd been rewriting her elevator pitch for weeks, only to discover her real coaching niche had been sitting in her own story the whole time.

If your niche statement sounds good in a workshop but lands flat in real conversation, this episode is for you.

What you'll learn:

• The one question that reveals your real coaching niche in five minutes
• Three signs your niche is too generic (and what each one is actually costing you)
• Why your dream client is almost always the version of you from a few years ago
• The identity work hiding inside what looks like a marketing problem
• A 10-minute exercise to rewrite your niche statement

Quotable moments:

"Most coaches think they have a niche problem. They almost never do. They have an identity problem."

"The discomfort of claiming her is usually the discomfort of admitting how far you've come."

"You don't have to invent her. You just have to name her."

Mentioned in this episode:

• The 10-minute niche exercise (full version on the blog)
• Dear Coach Letter on Substack: weekly letters on building a coaching business that pays you on repeat
• The Make It Visible podcast archive

Resources & next steps:

• Subscribe to the Dear Coach weekly letter
• Want help finding your real niche? Learn about Coaching Biz Builder

Drop me a line and share your thoughts!

About the host:

Michelle Kuei is a business and marketing coach for coaches. She helps women coaches across all niches stop chasing clients and start attracting them using her Client Enrollment Method. She's the founder of Elevate LifeCoaching, the creator of Coaching Biz Builder, and the host of the Make It Visible podcast.

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