Pete Kappelman, a fourth generation Wisconsin dairyman, has moved from farmer board chairman at Land O' Lakes, one of the largest U.S. dairy cooperatives, to an executive post as Senior Vice President of Member and Government Relations. In this edition of DairyVoice, he talks about not only that personal transition, but also more importantly dairy's need for change from farmer to consumer. He says new ways of thinking and doing are critical for business success at any level. Plus, he explains why he thinks U.S. dairy can compete both domestically and internationally.