In this new episode of Caravela Coffee Talks, we speak with Holly Kragiopoulos, co-founder of North Star Coffee Roasters in Leeds, United Kingdom. Holls wears many hats in the business, amongst them Green Sourcing, Relationship with Farmers, and Quality Control. We had a great conversation about how Holly started her coffee career after traveling and working directly with farmers in Kenya with her partner, Alex Kragiopoulos. They saw an opportunity and a gap back then to connect farmers with consumers, change consumers' mindsets about coffee, and change the way coffee was marketed as a simple commodity. Holly highlights crucial moments for the growth of her career, as well as the expansion and evolution of North Start Coffee Roasters, always putting people over profits.