Balancing Hype With Substance - #267

We all love to get excited about things. Unfortunately in today's world though, so much of the hype today just doesn't live up to the hype. In other words, it lacks substance.

I've been wanting to talk about this for some time and I finally feel like I have ample material for it... so let's go! I hope that this gives you some perspective when it comes to keeping your word and your peace, by always providing substance with the hype you deal out.

Time Stamps:

• 1:00 - Bringing together hype and substance
• 1:30 - Going to war analogy (you need to know what you're fighting for)
• 4:00 - The Kite Analogy
• 5:10 - "You have this base, what are you going to do with it?"
• 6:50 - It's like catching lightning in a bottle.
• 9:10 - You can replace the position, but not the person
• 10:00 - Justin Welsh's Course Creation Value Strategy

Resources Mentioned:

Hebrews 11 - https://www.churchofjesuschrist.org/study/scriptures/nt/heb/11?lang=eng
Justin Welsh - https://www.linkedin.com/in/justinwelsh/
The Insane Power of Reciprocity Episode - https://www.buzzsprout.com/543310/11921090

More YIELD Today:

Newsletter: dallincandland.substack.com
YouTube Channel: https://www.youtube.com/@yieldtodaypodcast
Community on Discord: https://discord.com/invite/KR5cdstcEB

Quotes:

"The newsletter is the substance."

"There's few things as powerful as hype that has a strategy behind it."

"If you rely on the hype eventually it's going to die."

"The substance reminds you of the hype, where the hype came from, and where it can ultimately take you."

"With the hype there has to be substance."

"Overpromising is way too much hype and way too little substance."