The Power of a Pitch Letter; How Authors Get Paid to Speak

The Power of a Pitch Letter: Why Authors Should Be Pitching Themselves DAILY

Stop waiting to be discovered—start positioning yourself to be booked. In this episode, I’m breaking down how a simple pitch letter can open doors to paid speaking engagements, media opportunities, podcast interviews, partnerships, and more.

You’ll learn what to include, how to sound like a pro, and why a pitch letter + a Google form or Acuity link could be your new money-making combo.

Speaking is the easiest money you’ll ever make—if people know you exist.

So let’s get you pitch-ready, booked, and paid.

Transcript

Introduction to Author Speaking Strategy

Speaker 1 0:00

Welcome back to Published in Black Podcast , the space where authors stop begging for support and start building brands that bank . In today's episode , we are talking about the power of a pitch letter , how authors get paid to speak . Truth is , if people don't know about you , they cannot book you , and if you're still waiting for folks to find you , you're missing out on the easiest money you could be making right now Paid speaking engagements . Authors , let me tell you something you are sitting on the bag and don't even realize it . You already wrote the book , you already lived the story , you already teach the message . So why aren't you pitching yourself as a speaker ? Let me put it this way why sell one book to one person when you could sell hundreds by getting one mic in one room ? That's leverage , that's visibility , that's strategy

Crafting Your Perfect Pitch Letter

Speaker 1 0:55

. Now let's talk pitch letters . Your pitch letter is not just a little email . It is your invitation to the stage and it needs to do three things Introduce who you are and what you speak about . Show how your message connects to the audience . Give them a clear next step to book . You Stop waiting for folks to reach out . You need to reach out . Email . Churches email , schools , email corporations , conferences and community

The Corporate Speaking Opportunity

Speaker 1 1:28

events . Most of them have a budget for speakers . They just don't know you exist yet . Here's where most authors miss it . You're still thinking small . Let me sell one book to one person .

Speaker 1 1:41

Meanwhile , corporations are booking speakers to talk about mental health , diversity and inclusion , women's empowerment , overcoming adversity , financial literacy , leadership , faith-based resilience and guess what ? You probably already speak on one of those topics . Speak on one of those topics . They'll pay you $1,500 , $3,500 , $10,000 and up to speak for 30 to 60 minutes . You walk in with your message , walk out with a check and book sales .

Speaker 1 2:14

This is the shift . Let me give you the sauce right now

Your 5-Step Speaking Strategy

Speaker 1 2:17

. You should have a link to book you in every bio period , whether that's a Google form , a type form , an acuity scheduling link , a full booking page on your website . You need a place where someone can inquire about booking . You share event details and either pay a deposit or get a follow-up call . Make it easy for people to pay you If someone sees your reel or podcast episode and gets inspired . There should be no extra steps . Click , book done and here's the key you determine if you're a good fit . Just because someone fills out the form doesn't mean you say yes , vet your stages .

Speaker 1 3:00

Let me give you your speaking strategy in five moves . Know your title plus your expertise . You're not just an author , you're a trauma coach , a storytelling expert , a resilient speaker . Get clear on that . Create your pitch letter Short , powerful , specific who you are , what you speak on , why , why it matters and how to book you build a speaking page or form . Use google forms , acuity or your website to collect booking requests , add your rates or let them request a quote .

Speaker 1 3:40

Pitch yourself weekly . Set goal Five to ten new organizations every week Churches , schools , conferences , corporations , start small Show receipts , local panels , nonprofits , virtual summits . Collect testimonials , footage , 15-second video clips and photos to boost your speaker profile . Listen , if I could reach through this mic right now and shake you into motion , I would , because this is how you go from waiting on support to creating your own opportunities

Closing Motivation For Authors

Speaker 1 4:18

. You already have the book , you already have the story , you already have the impact . Now package it , pitch it and profit from it . Let them know I'm not just published , I'm powerful and I'm ready to speak . This is Published in Black , where authors stop hiding and start owning their platform . Catch you next episode . Connect at publishwithtiffanycom .