Ep 309: The One Skill That Makes You Money Fast (Small Business Owners)

You're staring and building a business to make money doing what you love. But how do you actually make money? Learn the ONE BIG KEY that will lead you straight to the revenue you need!

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Transcript

Welcome and Episode Introduction

Speaker 1 0:03

Well , hello . This is Kimberly Brock , and for over 20 years I've been running my own businesses that have not only been profitable but personally fulfilling to me . So now I'm on a mission to help other new business owners , just like you , make money doing what you love to . Now we're going to have some fun , so let's get started Now we're going to have some fun , so let's get started .

Speaker 3 0:31

Well , hello , this is Kimberly . It's episode 309 , and I am so glad that you are here today because I want to talk about how you're going to actually make money , and this is a quick episode . I know so many of you have been struggling because you're trying to gain momentum and you're like how do I actually make money ? Maybe you're just in the idea stage , maybe you already have something for sale and it's not really making the money that you want , and maybe even you're trying to pivot or adapt somehow to some new type of offer , but you feel frustrated and you're like how am I going to actually make money ? I am going to give you the big picture key today . Y'all this is going to help you . Someone had said this , and I don't even know where I heard it . I think it was on a podcast or something , and I just hadn't heard it in these words Okay , you know how sometimes that happens , where you just hear someone phrase it a little different and you're like , whoa , I get that , and so that's what we're going to talk about today . If you're new here , welcome . I'm so glad that you found this podcast . I have no doubt it's going to help you along your business journey , whether you're in the idea stage , starting or growing , there's something for you . You can listen to this whole backlog of free content here on this podcast , or you can also go to my website , kimberlybrockcom . There's also links down below . I have all types of other free resources for you to help you like getting started checklists . If you're in the idea stage , you've got something for that . If you're trying to grow your business and if you're trying to start a podcast , I have all of that there for you , because I don't want you to feel stranded , I don't want you to feel alone when you have resources here that are at your fingertips . All you have to do is enter your email and you will get them when you get those freebies . So make sure you check that out .

Speaker 3 2:03

I do have a free Facebook group called Women Starting Businesses and Podcasts Doing what we Love . You can jump in there too . We have fun weekly posts and I would love to keep updated on what you're doing , what you're offering Y'all . It's so awesome because everybody who comes in the group y'all everybody has a different business . It is the coolest thing , because every time I read what type of business you have , or that you're starting or you're thinking about starting . I'm like , okay , that's amazing , and I love that it's coming from your heart . Like every time I can see like , oh my gosh , this must have come from a problem that she had right . Maybe she saw a gap in the market here . So I just love it , because I know it's all based on the gifts that God has given you and I just I love it . So , anyways , make sure you get in the group too . So I'm just going to go ahead and kick things off .

Speaker 3 2:49

As I said , this is going to be a shorter episode because it's a really quick point , but I think it's a super poignant point for you . Does that make sense ? A poignant point ? Okay , I guess . So no-transcript to be strapped to one business .

Speaker 3 3:39

I think some people have gone into business thinking this has to be it , like I'm betting on black and there's nothing else . And I think most of you here can actually have like two different types of offerings , two different types of businesses . You don't have to have LLCs for all those . It doesn't have to be that complicated . It can just be something that you test and you try to offer and you say is this offering , you know , worthy of continuing my effort with ? Like , should I keep doing this Is this is this working ?

Speaker 3 4:09

And I want to talk about that today because I don't want you sitting there banging your head against the wall , and I want to give you a good key word here . I guess it's a key phrase that I think can really open your eyes to gaining momentum and actually making money with

Follow the Energy, Not Just Money

Speaker 3 4:31

something . And here it is . I'm just going to tell you right here at the beginning , because I think this will open your eyes , and it's this I know you hear follow the money all the time . Like we've heard that . Like when you're in business , just follow the money . Or even with , like , not conspiracy theories , but I guess kind of like that when people are investigating their things , you know they're always like follow the money . You hear that a lot , but this is what I want you to do . I want you to . Are you ready ? I want you to follow the energy , the energy . Where is the energy of the market going ? And to me , this is profound because I think you can feel it when there is a momentum towards something right , and I've felt it with my businesses my first one within this very room , which was my gift boutique that was online when I was taking it online in 2003 and Amazon was there and they were known for books and I was like this is where it's going . I felt the energy of that and I wanted to be a part of it .

Speaker 3 5:36

Then , when I was selling all my products and then some of the college themed baby gifts were blowing it out of the water , I was selling a ton of them . People kept calling me at the time because you had a phone number . People would call you weren't really doing live chat and they would call and be like do you have this school , do you have Florida ? Do you have this ? And I was like , oh my gosh , I could feel the energy of people wanting to buy cute baby gifts , clothing , bedding , all that that was college themed at the time , because it wasn't something that was ubiquitous out there everywhere , and I could feel that energy . So I opened that other website , so I had two boutiques going at the same time . Right Then I started doing portrait photography . Digital photography was coming of age and people were getting really good portraits of their family , you know , in digital files , which was so amazing because you could do so many things with them and order all kinds of prints and keychains and books , and I felt that energy and so I started doing photography part time . Right , you could argue , these are three separate businesses that I was running at the same time . Okay , you can do this , right .

Speaker 3 6:43

And then , when I was starting this business , I felt the energy of podcasting and information being spread everywhere , even with YouTube and everything . So I felt like at the time I was a little late to the podcasting party and that was 2019 . I remember going to a convention . I went to a convention so I could learn about podcasting . I went by myself , flew to Florida , did the whole thing and it was podcast . Movement is what it was . It was so much fun .

Speaker 3 7:08

And they were saying you know , y'all , there's 600,000 podcasts now , and how many podcasts are there ? And I thought I'm late . There's 600,000 podcasts out . At the time . This was in 2019 . Now they think there's maybe 4 million , 5 million , something in that range . So I thought it was late , but I felt the energy right and I felt the

Examples From My Business Journey

Speaker 3 7:31

energy of people starting businesses . Somehow , by the grace of God , it was great timing , because we all know what happened in 2020 and that was COVID , and I felt the energy of everyone at home going .

Speaker 3 7:44

What can I do . I have been unhappy with my life doing this job . I want something else . I want something on the side . I you know I maybe I got laid off . I've got to start something now . I felt the energy I want you to think about in your industry or anything that you know about , even if it's not in your industry . I would love for you to get creative . Like where are you seeing energy ? In whatever realm , whatever town , whatever city , whatever environment you are in , what is there an energy towards ? Is it events and local get togethers ? I see that as coming up huge y'all . I think people are lacking it .

Speaker 3 8:30

I've talked about this before that I truly believe we joined a pickleball club here . It's an indoor club . It has like 13 courts and I just walk around every time now and I know these people and we all play together and I just show up by myself sometimes and just pick up games . It's like what guys do with pickup basketball . I've never done that with any sport , where you just go and you're like , hi , I'm in line , I want to play . It just seems so weird . But my husband's like this is what pickup basketball is like . I'm like , oh yeah , that's so crazy . I never did pick up basketball or anything like that , so to me it was foreign . But now I know these people and I'm like pickleball has just brought community . People like to be here and we always talk about it Like people like to be there .

Speaker 3 9:13

Because you're not at home sitting there watching Netflix , you're doing something else . You have friends . Now you can do tournaments and there are so many other things that are going on in the world , in your world , around you . Now , what is it that people are excited about ? What do you feel the energy moving toward that y'all is ? How are you going , how you are going to create something special for people ? Do you , do you see a need ? A lot of people are sick , have autoimmunes or have other sicknesses . Could they use care ? People need energy for care . Do they need help toting their kids around ? I see all kinds of like Uber-like services for taking you know kids that can't drive , getting them to their activities . I don't know what it is in your area , but I feel like in your life you can feel that maybe something you're doing in your business is not where the energy is like . Think about it whatever you're selling , if it's not selling like hotcakes , you have to ask yourself is the energy waned for this ? Has the energy waned in my area ? Now , everybody's area is different , right , because some people maybe like LA or New York , they get things first and then , in other towns , it'll come , like several years later . I've noticed that my sister lives outside of Los Angeles . When I visited her before , I'm like what is all this ? Like I saw . I remember seeing the trucker hats a while back , going what ? And now trucker hats are everywhere , but it took some years to get to where I am in Texas , right , and so you

Identifying Energy in Your Community

Speaker 3 10:41

have to , though , be able to sense that out , and my guess is , in your world , with your preferences , with your life , the habits that you have , the things that you're doing , you see a sense of energy towards something right , and if you have an ability to tap into that energy , that's how you can make money . That is how you can make money . So I challenge you all today to not just sit on something where the energy is fading , like it's something that's not going to be as popular anymore . Right For me having an online gift boutique .

Speaker 3 11:20

All of those years where I resold other people's products , I had a ton of products . I honestly think this is my honest opinion and some of you may disagree . I think that is a very hard business to make it a big business now unless you have investors and y'all have this whole vision . Maybe you're tied to some other major company that is doing it and you have all this backup . If you're just like a mom and pop trying to have a gift boutique online and that's all you're doing , I think that's a very hard business . I think you have to be omni-channel now . You'd have to have a local store that you also have online . You make it easy for people different touchpoints . They could order online , they could order from your store . I think you could do both .

Speaker 3 12:04

I think the better idea as I talked about in a previous episode so look , if you're thinking about doing a gift boutique , is to carry one type of product line . I'm noticing all of the stores are doing that . They're selling just their perfumes , just their clothing , just their brand , right ? I think brands are now opening their own stores and you're seeing that . So I just think it's a harder business . It may shift here and it may go back somehow , but right now that's what I see that you have to have more of a singular focus and it's better if you can sell your own thing , that you make , that you get manufactured , that you white label , anything like that , okay .

Speaker 3 12:41

But what I'm saying is when I had the online gift boutiques , that was amazing and that was where the energy was . I don't feel as much that that's where the energy is . I feel like the energy now is having your own brand right and doing your own thing . And I think online coaches all kinds of coaches are great . I think there was a huge boom five years ago when I started . I think it's kind of leveled out .

Speaker 3 13:05

A lot have stopped their businesses and I think it's hard to be a coach unless you are locally connected or you have some really good YouTube channel or a podcast right . You have to have something where people know you and you know you're getting I want to say , press , or you're getting exposure somehow right on a regular basis . You have to have that . Or it's hard and it's really easy if you're local and you're a go-getter locally and you're sponsoring events , you're speaking at things , you're doing all kinds of things to get connected so you can be the go-to in your niche , in your area . I do think local style of business like where you really are networking locally is back in , because COVID kind of made us all go online and I think it's kind of back in . But you have to feel in your . Everybody's location is different .

Speaker 3 13:55

Where is the energy going right now ? So today , if you are pondering your business what to start , what to change to , what to offer get a cup of coffee and walk around , talk to your friends , sit and think about it . Where is the energy going ? Ask yourself , what am I excited about in the marketplace ? Where do I see things going Right All these blood tests with knowing what genes you have and and you know just

Adapting to Market Changes

Speaker 3 14:21

all the stuff GLP-1s there's where energy is going Like we are hearing about all of this stuff , and so you have to ask yourself am I able to sell something or do something in support of any of these things ? Where all of the collective energy is going right now ? Right Now , you do risk that you have a business that's only really good for a few years , but you know what ? It may not matter , because then something else will come along and you can adapt . So don't worry about being a fly-by-night business . There may be a way to then adapt again .

Speaker 3 14:53

And if you get used to this way of thinking , where you really look at where the energy is going . It's kind of like waves in the ocean . You can look out and you can kind of see how the waves are flowing . When you feel the wind , you're like , oh my gosh , it's blowing north . What is happening around you that you can sense ? Where is this flowing ? Where is the energy going ? And I'm telling you now this is your key to success , this is your key to making money right now .

Speaker 3 15:21

I think the world is changing at such a fast rate . I think business is changing with AI and everything . I think you have to be where the energy is . Okay , my friends , where is the energy around you ? That's how you can find your best business idea . That's how you can find what to sell , what to adapt , what to change to . This is it . I hope this helps you today . I'm so happy you're here . Yes , I have paid programs . If you want to come in and get closer to all of this type of information and help your business get started and growing effectively , make sure you check out everything at KimberlyBrockcom , make sure you're subscribed to this podcast . You don't want to miss out on any future episodes and I'm so excited you're here and I hope today you will follow the energy , my friend , because that is your key to making money and building a successful business . Have a successful business , have a great day . Bye now .

Speaker 2 16:14

Now this episode may be over , but our relationship does not have

Final Thoughts and Conclusion

Speaker 2 16:19

to end here . Head on over to KimberlyBrockcom and , yes , you can get more valuable information for your journey and you know what . You don't need to go through this alone . I would love to help you . Thank you so much and have a great day . Bye .