Books To The Boardroom
Are you interested in how Australia’s best leaders grew into the professionals they are today? The journey from University (Books) to Leadership positions (Boardroom) can take many different forms. Listen in as we interview CEO’s, CFO’s, and Executives, on how they ascended to leadership positions, made critical career choices, and overcame adversity throughout their career. The Books To The Boardroom podcast is co-hosted by Sumith Dissanayake, a CFO turned Business Owner based in Brisbane, Australia, who is fascinated by all things leadership and career development.
Books To The Boardroom
Brad Moran - Founder & CEO of CitrusAd
It’s true that being a startup founder can be incredibly stressful. From creating a business model, to seeking out funding from investors and creating a product that is desirable—these are all things a founder must deal with.
Today we speak with former AFL star, Brad Moran. He shares his stories about the pressure to become the next big tech player has at times been crippling and the constant comparisons and battles with competitors are relentless. After retiring from the AFL due to injury, Brad launched his first e-commerce tech company, NoQ at just 24 years old. NoQ quickly evolved into a leading grocery platform across the US and Australia, and six years later he left to start his second company called CitrusAd.
Despite the Covid-19 pandemic wreaking havoc on the Australian business landscape, MA Financial stepped up with funding to help CitrusAd increase its revenue by more than 10 times in 18 months. French company Publicis acquired CitrusAd for $205 million in July 2021 and is now one of the world's largest retail media providers.
The episode features Brad's leadership journey, challenges he faced as a startup founder, his experiences as an elite AFL player and so much more.
Books to the Boardroom is hosted by Sumith Dissanayake, CEO of Brisca.
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Until next week, keep reading, keep listening!
