{"version":"1.0.0","segments":[{"startTime":13.71,"endTime":15.04,"body":"Okay, let's go,"},{"startTime":15.04,"endTime":16.2,"body":"let's get this party started."},{"startTime":16.39,"endTime":20.12,"body":"I love having these flash fire business q and a sessions"},{"startTime":20.37,"endTime":21.52,"body":"as you're watching live."},{"startTime":21.52,"endTime":24.04,"body":"Feel free to leave your question so I can answer in"},{"startTime":24.04,"endTime":24.52,"body":"real time."},{"startTime":24.52,"endTime":27.44,"body":"I posted yesterday asking for a call of questions,"},{"startTime":27.44,"endTime":30.52,"body":"and these are a few that made it to the top."},{"startTime":30.81,"endTime":33.04,"body":"So I'm gonna start with MJ tap's question."},{"startTime":33.49,"endTime":35.88,"body":"If you had to start all over again,"},{"startTime":36.59,"endTime":39.4,"body":"what are the strategies that you would use to get your"},{"startTime":39.4,"endTime":41.4,"body":"very first sale on Instagram?"},{"startTime":42.18,"endTime":44.76,"body":"And I would tell MJ the same thing."},{"startTime":44.76,"endTime":47.72,"body":"I would tell anybody else who's willing to listen,"},{"startTime":48.31,"endTime":50.92,"body":"I would do the exact same things I'm doing now,"},{"startTime":51.33,"endTime":53.32,"body":"because if it ain't broke,"},{"startTime":53.48,"endTime":54.52,"body":"don't fix it."},{"startTime":54.73,"endTime":58.8,"body":"So let's get into actually the strategies of selling on Instagram,"},{"startTime":58.8,"endTime":59.64,"body":"on Facebook,"},{"startTime":59.81,"endTime":60.84,"body":"on YouTube,"},{"startTime":60.93,"endTime":61.56,"body":"on TikTok,"},{"startTime":61.82,"endTime":62.92,"body":"any social platform,"},{"startTime":63.18,"endTime":64.88,"body":"the methodology is the same."},{"startTime":65.11,"endTime":68.0,"body":"What you want to do is first figure out."},{"startTime":68.1,"endTime":68.92,"body":"Now I I,"},{"startTime":68.92,"endTime":70.52,"body":"I'm speaking in the context of business."},{"startTime":70.52,"endTime":72.4,"body":"I'm not speaking in the context of,"},{"startTime":72.78,"endTime":73.28,"body":"you know,"},{"startTime":73.28,"endTime":73.96,"body":"being an influencer."},{"startTime":73.96,"endTime":77.0,"body":"I'm not speaking in the context of just wanting to build"},{"startTime":77.0,"endTime":78.56,"body":"out your friends and family profile."},{"startTime":78.66,"endTime":80.88,"body":"I'm really talking in the context of business."},{"startTime":80.95,"endTime":84.08,"body":"When you use social media and you have a business,"},{"startTime":84.47,"endTime":89.68,"body":"it's not enough for you to say that my business deserves"},{"startTime":89.68,"endTime":94.28,"body":"a sale without understanding what problem are you solving for?"},{"startTime":95.14,"endTime":96.21,"body":"If you're in business,"},{"startTime":96.84,"endTime":98.25,"body":"you're a problem solver."},{"startTime":98.25,"endTime":99.05,"body":"That's it."},{"startTime":99.05,"endTime":99.97,"body":"If you're a baker,"},{"startTime":100.0,"endTime":101.57,"body":"what problem do you solve?"},{"startTime":101.58,"endTime":105.73,"body":"Getting, making sure that people can commission desserts for an event"},{"startTime":105.78,"endTime":106.45,"body":"or a party."},{"startTime":106.66,"endTime":107.85,"body":"If you're a photographer,"},{"startTime":108.03,"endTime":111.89,"body":"the problem you solve is making sure that people feel comfortable"},{"startTime":111.89,"endTime":114.13,"body":"in front of the camera and are willing to invest in"},{"startTime":114.13,"endTime":116.61,"body":"otherwise what is traditionally perceived as a luxury thing."},{"startTime":116.76,"endTime":122.37,"body":"Photos. So the minute I quickly understood what it meant for"},{"startTime":122.57,"endTime":125.33,"body":"me to create a sale on Instagram or anywhere else,"},{"startTime":125.76,"endTime":129.09,"body":"I realized that if I just showed up for people,"},{"startTime":129.4,"endTime":130.25,"body":"number one,"},{"startTime":130.28,"endTime":133.41,"body":"made myself human or made the business human."},{"startTime":133.41,"endTime":135.41,"body":"So I'm speaking of this in multiple contexts."},{"startTime":135.48,"endTime":136.69,"body":"I have built out a,"},{"startTime":136.69,"endTime":137.53,"body":"a personal brand,"},{"startTime":137.53,"endTime":138.53,"body":"the Jasmine Star brand,"},{"startTime":138.55,"endTime":141.21,"body":"and also a company by the name of Social Curator."},{"startTime":141.7,"endTime":145.41,"body":"We have the same methodology from a personal brand and a"},{"startTime":145.61,"endTime":145.97,"body":"business brand."},{"startTime":145.97,"endTime":149.13,"body":"And that is to connect and make sure that people are"},{"startTime":149.13,"endTime":150.97,"body":"seen on Instagram."},{"startTime":150.98,"endTime":153.85,"body":"We want to make sure that when we put out a"},{"startTime":153.85,"endTime":154.33,"body":"piece of content,"},{"startTime":154.48,"endTime":157.25,"body":"it's hardly ever about what I do."},{"startTime":157.25,"endTime":158.33,"body":"What we provide."},{"startTime":158.7,"endTime":159.29,"body":"We, we,"},{"startTime":159.29,"endTime":160.05,"body":"we, me,"},{"startTime":160.05,"endTime":160.49,"body":"me, me."},{"startTime":160.65,"endTime":164.41,"body":"8% of the content we put out is all about you,"},{"startTime":164.71,"endTime":165.61,"body":"you, you."},{"startTime":165.61,"endTime":166.21,"body":"In fact,"},{"startTime":166.36,"endTime":167.77,"body":"what am I doing right now,"},{"startTime":168.01,"endTime":170.81,"body":"mj? I am making a q and a session all about"},{"startTime":170.81,"endTime":172.69,"body":"you and anybody willing to watch this video."},{"startTime":173.08,"endTime":174.57,"body":"When it comes to creating a sale,"},{"startTime":174.66,"endTime":178.53,"body":"we first make sure that our content is positioned to highlight"},{"startTime":178.59,"endTime":180.4,"body":"the problem we solve,"},{"startTime":180.78,"endTime":183.2,"body":"and then we humanize responses."},{"startTime":183.78,"endTime":185.32,"body":"And I like to look at it as a,"},{"startTime":185.32,"endTime":186.08,"body":"as a response."},{"startTime":186.26,"endTime":186.84,"body":"Not like,"},{"startTime":186.84,"endTime":189.24,"body":"Oh, I'm leaving a comment in response to a comment."},{"startTime":189.41,"endTime":191.2,"body":"Or if you like one of my posts and I go"},{"startTime":191.2,"endTime":193.12,"body":"to your profile and I like one of your posts."},{"startTime":193.45,"endTime":195.24,"body":"Or if you send me a DM and I respond,"},{"startTime":195.24,"endTime":197.84,"body":"or somebody from the social curator team responds on the social"},{"startTime":198.04,"endTime":198.76,"body":"security accounts."},{"startTime":198.85,"endTime":200.76,"body":"We don't look at that as engagement."},{"startTime":201.01,"endTime":203.68,"body":"We look at it as cultivating a relationship."},{"startTime":204.13,"endTime":207.68,"body":"Because if we put out content that highlights the problem we"},{"startTime":207.68,"endTime":209.44,"body":"solve in the unique way we solve it,"},{"startTime":209.54,"endTime":213.84,"body":"and then we humanize us talking back to the thing that"},{"startTime":213.84,"endTime":214.64,"body":"you had expressed,"},{"startTime":214.64,"endTime":215.16,"body":"like, Hey,"},{"startTime":215.16,"endTime":216.6,"body":"our business solves this problem."},{"startTime":216.78,"endTime":217.44,"body":"And oh,"},{"startTime":217.44,"endTime":220.08,"body":"hey, here's this helpful piece of content with no expectation."},{"startTime":220.22,"endTime":221.72,"body":"And then if you mj,"},{"startTime":221.72,"endTime":224.24,"body":"like comment or send dm and then myself,"},{"startTime":224.24,"endTime":225.48,"body":"if you are sending my account,"},{"startTime":225.48,"endTime":227.04,"body":"I'm sending you DM in response."},{"startTime":227.13,"endTime":228.92,"body":"Or if there's somebody else on the social security account and"},{"startTime":228.92,"endTime":231.0,"body":"they're sending response all of a sudden in that relationship,"},{"startTime":231.0,"endTime":232.28,"body":"it's not transactionary,"},{"startTime":232.53,"endTime":234.6,"body":"it is relationship."},{"startTime":235.57,"endTime":237.48,"body":"So this is a long answer,"},{"startTime":237.48,"endTime":240.48,"body":"but I really wanna get detailed in understanding the nuances when"},{"startTime":240.48,"endTime":242.84,"body":"it comes to selling on Instagram,"},{"startTime":242.93,"endTime":243.72,"body":"on Facebook,"},{"startTime":243.72,"endTime":246.48,"body":"what we want to do is make sure that we position"},{"startTime":246.48,"endTime":249.96,"body":"the content in a favorable way that highlights the problem we"},{"startTime":249.96,"endTime":251.48,"body":"solve in the unique way we solve it."},{"startTime":251.48,"endTime":253.2,"body":"And then we make sure to engage,"},{"startTime":253.26,"endTime":254.56,"body":"not for engagement sake,"},{"startTime":254.58,"endTime":256.0,"body":"but for relationship building."},{"startTime":256.0,"endTime":257.84,"body":"Because when we build a relationship like aka,"},{"startTime":258.16,"endTime":258.84,"body":"somebody knows you're real,"},{"startTime":258.96,"endTime":260.52,"body":"they're more likely to buy from you."},{"startTime":260.82,"endTime":261.92,"body":"Woo. All right,"},{"startTime":261.92,"endTime":262.8,"body":"we're getting right in."},{"startTime":262.8,"endTime":267.48,"body":"Okay, let's go into what if my business is new and"},{"startTime":267.48,"endTime":268.84,"body":"I don't have a large audience,"},{"startTime":269.02,"endTime":271.4,"body":"how can I get them to trust me and the knowledge"},{"startTime":271.4,"endTime":272.96,"body":"experience I have with my product?"},{"startTime":273.83,"endTime":278.32,"body":"Listen, everybody has been new at some way or another."},{"startTime":278.55,"endTime":283.04,"body":"Like every professional was at one point in amateur."},{"startTime":283.69,"endTime":286.52,"body":"So if we know that every professional was at one point"},{"startTime":286.52,"endTime":286.92,"body":"in amateur,"},{"startTime":287.15,"endTime":290.8,"body":"then we have to say there has been somebody exactly like"},{"startTime":290.8,"endTime":294.0,"body":"you who has gone before you with your amount of experience"},{"startTime":294.0,"endTime":296.92,"body":"or lack thereof with your amount of knowledge or lack thereof"},{"startTime":296.92,"endTime":298.8,"body":"with your experiences or lack thereof."},{"startTime":298.8,"endTime":301.92,"body":"So if we know that somebody has done it before you,"},{"startTime":302.1,"endTime":303.32,"body":"you can do it too."},{"startTime":303.42,"endTime":305.88,"body":"And here's the beauty of what all of these things come"},{"startTime":305.88,"endTime":306.32,"body":"out to be."},{"startTime":306.55,"endTime":309.2,"body":"I always look at this as if somebody else has done"},{"startTime":309.2,"endTime":309.72,"body":"it before me,"},{"startTime":309.72,"endTime":311.92,"body":"they've paved the way and they've proven it's possible."},{"startTime":312.09,"endTime":314.68,"body":"So if you don't have a large audience and people aren't"},{"startTime":314.68,"endTime":315.48,"body":"buying, guess what?"},{"startTime":315.7,"endTime":317.0,"body":"I'm gonna give you a good piece of news."},{"startTime":317.34,"endTime":321.2,"body":"The methodology that I have used to position myself as an"},{"startTime":321.2,"endTime":323.0,"body":"authority, as an industry leader,"},{"startTime":323.25,"endTime":325.8,"body":"as somebody who actively gets sales in the back of social"},{"startTime":325.8,"endTime":327.96,"body":"media, the principles,"},{"startTime":327.96,"endTime":331.16,"body":"I've been doing the same thing when 10 people were following,"},{"startTime":331.63,"endTime":333.0,"body":"when 10,000"},{"startTime":333.0,"endTime":334.12,"body":"people were following,"},{"startTime":334.12,"endTime":337.76,"body":"and I'll probably do the same thing if 10 million people"},{"startTime":337.4,"endTime":340.64,"body":"follow, it goes back to the original question that MJ had"},{"startTime":340.8,"endTime":342.72,"body":"asked. So what this question is,"},{"startTime":342.72,"endTime":345.28,"body":"how do I position myself as an authority when not a"},{"startTime":345.28,"endTime":346.12,"body":"lot of people follow me?"},{"startTime":346.12,"endTime":347.08,"body":"And then mj,"},{"startTime":347.08,"endTime":348.16,"body":"the question was before was like,"},{"startTime":348.16,"endTime":349.24,"body":"how do I get a sale?"},{"startTime":349.24,"endTime":349.76,"body":"Guess what,"},{"startTime":349.76,"endTime":350.64,"body":"ladies and gentlemen,"},{"startTime":350.64,"endTime":351.6,"body":"they're the same."},{"startTime":352.46,"endTime":354.56,"body":"You position yourself as an authority,"},{"startTime":354.62,"endTime":355.96,"body":"you build your personal brand,"},{"startTime":356.02,"endTime":359.64,"body":"and that ultimately leads to even more sales."},{"startTime":359.93,"endTime":361.72,"body":"Because when people know,"},{"startTime":361.72,"endTime":362.72,"body":"like, and trust you,"},{"startTime":362.72,"endTime":363.48,"body":"they begin to say,"},{"startTime":363.48,"endTime":367.36,"body":"Wow, I know that I could probably buy whatever it is."},{"startTime":367.36,"endTime":369.6,"body":"You sell the same essential oils,"},{"startTime":369.78,"endTime":371.16,"body":"the same birthday cakes,"},{"startTime":371.3,"endTime":373.16,"body":"the same website templates."},{"startTime":373.16,"endTime":374.68,"body":"I could probably buy that from somebody else,"},{"startTime":374.74,"endTime":377.32,"body":"but I really wanna choose this business,"},{"startTime":377.43,"endTime":378.2,"body":"this team,"},{"startTime":378.2,"endTime":381.72,"body":"this person because of what I've received from them."},{"startTime":381.95,"endTime":384.52,"body":"Everything that comes before the sale."},{"startTime":384.52,"endTime":385.68,"body":"So a lot of times people are like,"},{"startTime":385.68,"endTime":386.4,"body":"Oh, I'm on Facebook,"},{"startTime":386.4,"endTime":387.12,"body":"or I'm on Instagram,"},{"startTime":387.12,"endTime":387.88,"body":"like for the sale,"},{"startTime":387.88,"endTime":388.8,"body":"I'm gonna cultivate the sale."},{"startTime":388.8,"endTime":389.56,"body":"That's great."},{"startTime":389.56,"endTime":390.0,"body":"In theory,"},{"startTime":390.87,"endTime":395.04,"body":"I always advocate of looking at social media as the pathway"},{"startTime":395.69,"endTime":396.48,"body":"to a sale."},{"startTime":396.91,"endTime":399.16,"body":"It's so rare that you're gonna put something out on Instagram"},{"startTime":399.16,"endTime":399.6,"body":"and be like,"},{"startTime":400.06,"endTime":401.24,"body":"Buy this rubber van."},{"startTime":401.24,"endTime":402.36,"body":"And then all of a sudden everyone's like,"},{"startTime":402.36,"endTime":403.24,"body":"I want that rubber van."},{"startTime":403.37,"endTime":405.12,"body":"It doesn't really work that way."},{"startTime":405.12,"endTime":408.24,"body":"What we wanna do is use our social platforms in relation"},{"startTime":408.24,"endTime":411.0,"body":"to our business to highlight what our business does,"},{"startTime":411.13,"endTime":412.36,"body":"to share thoughtful,"},{"startTime":412.63,"endTime":415.76,"body":"engaging, educational content that people are like,"},{"startTime":416.04,"endTime":418.0,"body":"Wow, that rubber band girl,"},{"startTime":418.02,"endTime":420.44,"body":"she really does teach me how to do a really cool"},{"startTime":420.44,"endTime":421.08,"body":"messy bun."},{"startTime":421.47,"endTime":424.48,"body":"I really like how she teaches me how I can have"},{"startTime":424.8,"endTime":428.4,"body":"multiple braids going on and it works out for me."},{"startTime":428.67,"endTime":431.44,"body":"I like that she's walking me through the process of doing"},{"startTime":431.44,"endTime":431.84,"body":"what I need."},{"startTime":431.84,"endTime":432.6,"body":"So what are you doing?"},{"startTime":432.6,"endTime":439.68,"body":"You're essentially becoming a a content purveyor of your business."},{"startTime":440.02,"endTime":441.0,"body":"You create content."},{"startTime":441.46,"endTime":442.4,"body":"And this is the thing,"},{"startTime":442.4,"endTime":444.6,"body":"okay? And this is why a lot of people are like,"},{"startTime":444.6,"endTime":445.72,"body":"I don't like that Jasmine girl."},{"startTime":445.72,"endTime":448.08,"body":"See, I got into business because I'm an entrepreneur."},{"startTime":448.08,"endTime":449.12,"body":"I'm not a content creator."},{"startTime":450.07,"endTime":451.0,"body":"Okay, fine."},{"startTime":451.7,"endTime":456.76,"body":"But I would respond and say that the content can serve"},{"startTime":456.97,"endTime":458.88,"body":"if you don't have finances."},{"startTime":459.29,"endTime":461.12,"body":"So I've always said a thousand times over,"},{"startTime":461.12,"endTime":461.72,"body":"y'all know,"},{"startTime":461.72,"endTime":463.56,"body":"like I'm the daughter of an immigrant."},{"startTime":463.75,"endTime":465.64,"body":"I have bootstrapped every single company."},{"startTime":465.67,"endTime":467.04,"body":"I have paid for everything cash."},{"startTime":467.04,"endTime":468.52,"body":"I have never taken a business loan,"},{"startTime":468.59,"endTime":470.6,"body":"I have never borrowed money from anybody."},{"startTime":470.6,"endTime":471.72,"body":"I don't have equity holders,"},{"startTime":471.91,"endTime":473.0,"body":"I don't have stakeholders,"},{"startTime":473.15,"endTime":474.4,"body":"I don't have any investments."},{"startTime":475.38,"endTime":476.48,"body":"And so people are like,"},{"startTime":476.48,"endTime":476.88,"body":"Well, okay,"},{"startTime":476.88,"endTime":477.96,"body":"well how did you do that?"},{"startTime":478.31,"endTime":479.84,"body":"I did it on the back of content."},{"startTime":480.29,"endTime":483.88,"body":"Do I think everybody needs to create content?"},{"startTime":484.13,"endTime":486.2,"body":"No, not if you could pay for ads,"},{"startTime":487.14,"endTime":490.2,"body":"Not if you could pay to have a whole strategy team."},{"startTime":490.74,"endTime":494.52,"body":"Not if you can invest in getting featured in outlets."},{"startTime":495.06,"endTime":497.64,"body":"Not if you can afford paying an influencer to talk about"},{"startTime":497.64,"endTime":498.72,"body":"your business or product."},{"startTime":499.03,"endTime":500.2,"body":"Like if that's you,"},{"startTime":500.2,"endTime":500.72,"body":"go ahead."},{"startTime":500.72,"endTime":501.16,"body":"I mean,"},{"startTime":501.46,"endTime":503.36,"body":"hey, no ti no shade."},{"startTime":503.43,"endTime":503.88,"body":"I wish,"},{"startTime":504.03,"endTime":505.8,"body":"I wish I had the funds you had."},{"startTime":506.43,"endTime":506.96,"body":"I do,"},{"startTime":507.3,"endTime":508.16,"body":"but I don't."},{"startTime":508.97,"endTime":512.04,"body":"So the way I grew up in the hood is you"},{"startTime":512.04,"endTime":515.36,"body":"try to make a dollar outta 15 cents or you take"},{"startTime":515.36,"endTime":517.92,"body":"what you have and you make it work."},{"startTime":517.92,"endTime":519.72,"body":"And so for me,"},{"startTime":519.94,"endTime":522.84,"body":"content has always been the Swiss Army knife."},{"startTime":523.23,"endTime":526.2,"body":"Listen, I don't wanna go to a war with the Swiss"},{"startTime":526.2,"endTime":526.84,"body":"Army knife,"},{"startTime":526.84,"endTime":531.28,"body":"right? But if I had to choose something to carry with"},{"startTime":531.28,"endTime":532.2,"body":"me on a daily basis,"},{"startTime":532.2,"endTime":533.0,"body":"the Swiss Army knife,"},{"startTime":533.0,"endTime":534.04,"body":"well it got a spoon."},{"startTime":534.04,"endTime":534.72,"body":"When I'm hungry,"},{"startTime":535.17,"endTime":536.28,"body":"it got scissors."},{"startTime":536.28,"endTime":537.48,"body":"If I wanna cut a piece of rope,"},{"startTime":538.04,"endTime":538.84,"body":"it has a knife."},{"startTime":538.84,"endTime":540.8,"body":"If I wanna chisel away at a piece of wood,"},{"startTime":540.97,"endTime":543.12,"body":"it is something that I can use in all ways."},{"startTime":543.23,"endTime":546.0,"body":"I think content is the Swiss Army knife to business."},{"startTime":547.0,"endTime":549.48,"body":"There is something in content that you can use in all"},{"startTime":549.48,"endTime":550.92,"body":"these different avenues of your business."},{"startTime":550.92,"endTime":551.76,"body":"But guess what?"},{"startTime":551.76,"endTime":552.68,"body":"People complain."},{"startTime":553.51,"endTime":554.64,"body":"Making content."},{"startTime":555.59,"endTime":556.32,"body":"It's hard."},{"startTime":557.41,"endTime":560.1,"body":"Cool. But when I have conversations,"},{"startTime":560.1,"endTime":562.06,"body":"or whenever I do a business like q and a,"},{"startTime":562.17,"endTime":562.9,"body":"I assume,"},{"startTime":562.9,"endTime":564.18,"body":"and maybe it's me,"},{"startTime":564.61,"endTime":568.54,"body":"I assume that you are here learning how to grow and"},{"startTime":568.54,"endTime":571.7,"body":"market your business because you see other business owners who are"},{"startTime":571.7,"endTime":575.02,"body":"doing what you wanna do or have what you wanna have."},{"startTime":575.35,"endTime":578.9,"body":"So my assumption is if you want those things and you"},{"startTime":578.9,"endTime":580.5,"body":"want to become that person,"},{"startTime":580.59,"endTime":581.7,"body":"or have that type of business,"},{"startTime":581.7,"endTime":582.94,"body":"or be that type of entrepreneur,"},{"startTime":582.97,"endTime":584.62,"body":"well then you have to change."},{"startTime":584.92,"endTime":586.18,"body":"And my apologies,"},{"startTime":586.25,"endTime":590.94,"body":"I was treating you like somebody who was willing to do"},{"startTime":590.94,"endTime":593.3,"body":"the work to become the person they wanted to be."},{"startTime":593.65,"endTime":596.62,"body":"That you are somebody who's gonna do the work to build"},{"startTime":596.62,"endTime":598.1,"body":"the business you wanted to build."},{"startTime":598.64,"endTime":600.86,"body":"Now, it is totally okay if you say,"},{"startTime":600.86,"endTime":601.34,"body":"You know what?"},{"startTime":601.61,"endTime":604.34,"body":"I actually don't want to do that work."},{"startTime":604.41,"endTime":606.1,"body":"Cool, no problem."},{"startTime":606.75,"endTime":607.86,"body":"No prob like honestly,"},{"startTime":607.86,"endTime":608.74,"body":"like, no problem."},{"startTime":608.74,"endTime":609.42,"body":"Good on you."},{"startTime":609.45,"endTime":611.94,"body":"Good for you to have the wherewithal and the knowledge and"},{"startTime":611.94,"endTime":612.86,"body":"the courage for you to say,"},{"startTime":613.17,"endTime":615.3,"body":"That's not how I'm gonna build my business."},{"startTime":615.94,"endTime":617.78,"body":"Great. I love that."},{"startTime":618.56,"endTime":622.26,"body":"The only thing I know is creating free content,"},{"startTime":623.11,"endTime":627.14,"body":"sharing what I know and showing up for people."},{"startTime":629.01,"endTime":633.35,"body":"And a few million dollar later,"},{"startTime":633.35,"endTime":635.27,"body":"it's kind of proven to work just for me."},{"startTime":635.32,"endTime":636.71,"body":"It doesn't have to be for everybody."},{"startTime":637.21,"endTime":640.67,"body":"But what I've known is the more content I create and"},{"startTime":640.67,"endTime":641.39,"body":"the more I give,"},{"startTime":641.77,"endTime":643.91,"body":"the more demand there has been for my business."},{"startTime":644.61,"endTime":646.71,"body":"And that does not settle well with a lot of people."},{"startTime":647.17,"endTime":648.35,"body":"And you wanna know what?"},{"startTime":648.81,"endTime":649.79,"body":"I'm okay with that."},{"startTime":649.79,"endTime":651.71,"body":"We're all gonna find our own path."},{"startTime":652.01,"endTime":654.83,"body":"But the reason that you're having this conversation and you haven't"},{"startTime":654.83,"endTime":655.23,"body":"tuned away,"},{"startTime":655.23,"endTime":657.43,"body":"we are about 10 minutes into this conversation,"},{"startTime":657.92,"endTime":660.71,"body":"is that I'm saying something that's making you feel something."},{"startTime":661.14,"endTime":661.75,"body":"I could be."},{"startTime":661.82,"endTime":663.99,"body":"I, And that's all I ever wanna do with your content."},{"startTime":664.22,"endTime":666.47,"body":"I want you to only ever make somebody feel one of"},{"startTime":666.47,"endTime":666.79,"body":"two ways."},{"startTime":666.92,"endTime":667.95,"body":"As you hear my content,"},{"startTime":667.98,"endTime":669.47,"body":"I only want you to feel one of two ways."},{"startTime":669.66,"endTime":672.55,"body":"I want you to be repelled or attracted."},{"startTime":672.74,"endTime":674.83,"body":"I want to attract or I want to repel."},{"startTime":674.9,"endTime":675.71,"body":"That's it."},{"startTime":676.0,"endTime":677.75,"body":"If you're listening to this and you're like,"},{"startTime":677.75,"endTime":678.99,"body":"I do not like her advice,"},{"startTime":679.46,"endTime":680.71,"body":"I could never create content."},{"startTime":680.74,"endTime":681.95,"body":"I could never live that way."},{"startTime":681.95,"endTime":683.63,"body":"Great, I've repelled you."},{"startTime":683.7,"endTime":685.23,"body":"That's exactly what I wanna do."},{"startTime":685.57,"endTime":687.39,"body":"But if you're listening to this and you're like,"},{"startTime":687.5,"endTime":689.43,"body":"I think she might be making a little bit of sense."},{"startTime":689.43,"endTime":692.07,"body":"I'm willing to try what it is she's advocating for,"},{"startTime":692.3,"endTime":693.67,"body":"good. I'm attracting you."},{"startTime":693.86,"endTime":696.99,"body":"I don't want you to invest 11 minutes of your time"},{"startTime":697.08,"endTime":699.71,"body":"to walk away from this conversation and being like,"},{"startTime":699.71,"endTime":700.51,"body":"Eh, sorry."},{"startTime":701.25,"endTime":705.19,"body":"Nah, your 11 minutes is so far worth it that you"},{"startTime":705.19,"endTime":706.99,"body":"should know after this is like,"},{"startTime":706.99,"endTime":707.55,"body":"I do not,"},{"startTime":707.55,"endTime":710.55,"body":"I, I'm never gonna do what she says people should do."},{"startTime":710.55,"endTime":711.39,"body":"Good on you."},{"startTime":711.39,"endTime":712.43,"body":"That was a total win."},{"startTime":712.43,"endTime":714.52,"body":"Now go and find something that's gonna work for your business."},{"startTime":714.54,"endTime":715.92,"body":"Now, if you hear this and you're like,"},{"startTime":715.92,"endTime":716.24,"body":"You know what?"},{"startTime":716.24,"endTime":717.08,"body":"I think she kind right,"},{"startTime":717.08,"endTime":717.8,"body":"She's kind of annoying,"},{"startTime":717.98,"endTime":720.24,"body":"but maybe I need to make these changes in my business."},{"startTime":720.47,"endTime":721.28,"body":"Good on you."},{"startTime":721.28,"endTime":722.0,"body":"We've attracted,"},{"startTime":722.0,"endTime":723.28,"body":"Now we're gonna go a little bit deeper."},{"startTime":723.34,"endTime":725.24,"body":"Now we're gonna start talking about strategy."},{"startTime":725.24,"endTime":726.6,"body":"And if you have strategy questions,"},{"startTime":726.6,"endTime":727.36,"body":"let's go right in."},{"startTime":727.36,"endTime":731.8,"body":"Okay. A shout out to Hanta."},{"startTime":732.56,"endTime":733.24,"body":"She's like,"},{"startTime":733.24,"endTime":734.4,"body":"I haven't seen you in very long."},{"startTime":734.4,"endTime":735.28,"body":"Well, I've been here,"},{"startTime":735.28,"endTime":737.56,"body":"Queen, still making out content all day every day."},{"startTime":737.87,"endTime":742.72,"body":"Okay, So let's go into how do I stop myself from"},{"startTime":742.72,"endTime":746.28,"body":"comparing my business to others on Instagram?"},{"startTime":747.63,"endTime":749.36,"body":"Well, I've once said,"},{"startTime":749.36,"endTime":750.08,"body":"this is a quote,"},{"startTime":750.22,"endTime":751.32,"body":"and it is not mine,"},{"startTime":751.78,"endTime":755.08,"body":"but comparison is the thief of joy."},{"startTime":756.47,"endTime":759.6,"body":"I feel like at my lowest points in my life and"},{"startTime":759.6,"endTime":760.28,"body":"in my business,"},{"startTime":761.23,"endTime":764.24,"body":"I am the most sad or the most down."},{"startTime":764.47,"endTime":768.68,"body":"When I compare my business progress myself."},{"startTime":769.04,"endTime":771.56,"body":"Anything, when I compare anything in my life to somebody else,"},{"startTime":771.67,"endTime":773.16,"body":"I am the most down."},{"startTime":774.0,"endTime":775.39,"body":"So if you're asking,"},{"startTime":775.69,"endTime":778.43,"body":"how do I stop myself from comparing,"},{"startTime":778.53,"endTime":779.87,"body":"you must analyze,"},{"startTime":779.87,"endTime":780.95,"body":"you must assess."},{"startTime":781.09,"endTime":784.07,"body":"How are you seeing what people are putting out?"},{"startTime":785.32,"endTime":786.03,"body":"In fact,"},{"startTime":786.14,"endTime":787.83,"body":"okay, I don't know where this is coming from,"},{"startTime":787.83,"endTime":788.51,"body":"but I'll share it."},{"startTime":789.63,"endTime":793.27,"body":"Last week I decided not to take a social media break,"},{"startTime":793.53,"endTime":796.43,"body":"but I decided to break a little bit of my social"},{"startTime":796.43,"endTime":797.27,"body":"media patterns."},{"startTime":798.04,"endTime":800.11,"body":"So I was still showing up for my business."},{"startTime":800.34,"endTime":802.55,"body":"I was still posting stories,"},{"startTime":803.23,"endTime":804.55,"body":"posts to my feed."},{"startTime":805.1,"endTime":806.43,"body":"I was still going live,"},{"startTime":807.45,"endTime":808.87,"body":"but I wasn't scrolling."},{"startTime":808.88,"endTime":810.39,"body":"Oh, and now I was answering dms."},{"startTime":810.62,"endTime":813.59,"body":"I would go in solely as a business owner."},{"startTime":813.9,"endTime":815.95,"body":"I wasn't going on social media to consume."},{"startTime":817.05,"endTime":817.9,"body":"I was creating,"},{"startTime":818.25,"endTime":819.54,"body":"I did zero consumption."},{"startTime":819.85,"endTime":821.18,"body":"I wasn't scrolling on stories."},{"startTime":821.33,"endTime":822.94,"body":"I wasn't scrolling on feeds."},{"startTime":822.94,"endTime":824.98,"body":"I wasn't watching videos on social media."},{"startTime":825.6,"endTime":826.82,"body":"And so for a week,"},{"startTime":826.84,"endTime":830.9,"body":"all I did was I put my post out and then"},{"startTime":831.77,"endTime":832.66,"body":"I walked away."},{"startTime":833.36,"endTime":834.7,"body":"And I have to tell you,"},{"startTime":835.15,"endTime":836.94,"body":"it was such a good break."},{"startTime":838.05,"endTime":839.54,"body":"I told my husband and I'm like,"},{"startTime":839.73,"endTime":841.54,"body":"I really like that I did this."},{"startTime":841.54,"endTime":842.7,"body":"Now I'm back in consumption."},{"startTime":842.7,"endTime":843.62,"body":"So now I'm catching up."},{"startTime":843.62,"endTime":843.98,"body":"I was like,"},{"startTime":843.98,"endTime":845.14,"body":"What? What do all these people be doing?"},{"startTime":845.14,"endTime":845.74,"body":"And how's this?"},{"startTime":845.74,"endTime":847.5,"body":"But I feel like I'm in a better head space."},{"startTime":847.79,"endTime":850.3,"body":"So the question for you that I'm gonna be very honest"},{"startTime":850.32,"endTime":851.18,"body":"was, you know,"},{"startTime":851.23,"endTime":853.66,"body":"if I feel like I'm comparing myself or I feel like"},{"startTime":853.66,"endTime":854.66,"body":"I'm not doing enough,"},{"startTime":854.93,"endTime":857.98,"body":"well, the reason I'm seeing that is cause I'm going to"},{"startTime":857.98,"endTime":859.9,"body":"it. I'm going to it."},{"startTime":859.9,"endTime":863.34,"body":"That's like me drinking some poison and then being like,"},{"startTime":863.72,"endTime":865.5,"body":"Why? Why do I feel so sick?"},{"startTime":865.69,"endTime":866.78,"body":"I was drinking the poison."},{"startTime":866.93,"endTime":867.7,"body":"That's just,"},{"startTime":867.7,"endTime":869.14,"body":"that's just where it is."},{"startTime":869.51,"endTime":870.42,"body":"So my advice,"},{"startTime":870.42,"endTime":871.54,"body":"which is not deep advice,"},{"startTime":871.55,"endTime":876.66,"body":"is figure out the poison that is comparison and don't go"},{"startTime":876.66,"endTime":877.26,"body":"to that well."},{"startTime":877.92,"endTime":878.62,"body":"And you're like,"},{"startTime":878.62,"endTime":879.5,"body":"Wait, I have to,"},{"startTime":879.5,"endTime":880.5,"body":"It's part of my business."},{"startTime":880.57,"endTime":881.94,"body":"I have to go to social media."},{"startTime":882.09,"endTime":882.86,"body":"I, okay,"},{"startTime":883.2,"endTime":884.58,"body":"but do you have to consume?"},{"startTime":885.2,"endTime":888.86,"body":"Can you just create and only engage with with on your"},{"startTime":888.86,"endTime":890.94,"body":"profile and you put out your stories and you,"},{"startTime":891.0,"endTime":892.08,"body":"you respond to your dms."},{"startTime":892.08,"endTime":893.76,"body":"That is only in inbound."},{"startTime":893.76,"endTime":895.72,"body":"That is only incoming information,"},{"startTime":896.43,"endTime":897.72,"body":"incoming engagement."},{"startTime":897.72,"endTime":898.56,"body":"Can you do that?"},{"startTime":898.77,"endTime":899.32,"body":"If so,"},{"startTime":899.32,"endTime":900.24,"body":"I think that that might help."},{"startTime":900.24,"endTime":903.04,"body":"That's my advice and it's coming from a practitioner is what"},{"startTime":903.04,"endTime":903.44,"body":"I did."},{"startTime":903.55,"endTime":905.04,"body":"Okay, just under the last few minutes,"},{"startTime":905.04,"endTime":906.28,"body":"as we type things up,"},{"startTime":907.99,"endTime":908.96,"body":"Karina Moses,"},{"startTime":908.96,"endTime":911.28,"body":"every time I make a decision in my business,"},{"startTime":911.28,"endTime":913.2,"body":"I keep changing my mind and getting nowhere."},{"startTime":913.7,"endTime":915.92,"body":"How can I commit to my ideas?"},{"startTime":915.93,"endTime":917.0,"body":"Oh, Karina,"},{"startTime":917.23,"endTime":922.28,"body":"I just had a phenomenal conversation with Sherra."},{"startTime":922.28,"endTime":924.72,"body":"Hamal. It's gonna be on my podcast in a couple weeks,"},{"startTime":924.72,"endTime":925.28,"body":"but let me,"},{"startTime":925.28,"endTime":926.68,"body":"So these ideas are hers."},{"startTime":926.68,"endTime":927.56,"body":"They are not mine."},{"startTime":927.77,"endTime":932.68,"body":"So oftentimes we stop ourselves from making progress in our life"},{"startTime":932.68,"endTime":936.08,"body":"and business because of self doubt."},{"startTime":936.45,"endTime":940.0,"body":"We stop making progress in our life and business because of"},{"startTime":940.0,"endTime":940.4,"body":"self doubt."},{"startTime":940.46,"endTime":942.0,"body":"Now you might hear that and you'll be like,"},{"startTime":942.0,"endTime":943.6,"body":"I don't know if that's really me."},{"startTime":943.6,"endTime":944.2,"body":"I'm not sure."},{"startTime":944.31,"endTime":947.8,"body":"Well, she explains that self doubt takes a form in three"},{"startTime":947.8,"endTime":949.82,"body":"ways. Number one,"},{"startTime":949.99,"endTime":953.98,"body":"we make up all of these pretend scenarios of how we're"},{"startTime":953.98,"endTime":955.34,"body":"gonna fail and it's gonna be terrible."},{"startTime":955.34,"endTime":958.14,"body":"And all these bad things that could happen that are fears,"},{"startTime":958.44,"endTime":960.42,"body":"the fears we made up become true."},{"startTime":960.42,"endTime":961.14,"body":"And we don't start,"},{"startTime":961.14,"endTime":961.94,"body":"That's self-doubt."},{"startTime":962.28,"endTime":966.46,"body":"The second form of self-doubt is essentially analysis paralysis."},{"startTime":966.58,"endTime":969.46,"body":"We're overwhelmed with all the,"},{"startTime":969.84,"endTime":971.98,"body":"all the ideas in all the ways."},{"startTime":971.98,"endTime":974.74,"body":"And then all of a sudden these types of people analysis"},{"startTime":974.74,"endTime":977.18,"body":"paralysis, they start a lot of projects,"},{"startTime":977.18,"endTime":978.18,"body":"but they never finish them."},{"startTime":978.18,"endTime":980.06,"body":"It's not because they're not talented,"},{"startTime":980.06,"endTime":981.22,"body":"it's not because they're not smart."},{"startTime":981.22,"endTime":982.62,"body":"It's not because the idea wasn't good,"},{"startTime":982.62,"endTime":984.7,"body":"but all of a sudden they kind of like peter out,"},{"startTime":985.01,"endTime":986.34,"body":"they lose momentum."},{"startTime":986.36,"endTime":987.06,"body":"And Karina,"},{"startTime":987.21,"endTime":989.1,"body":"I kind of hear that you might be there."},{"startTime":990.06,"endTime":992.96,"body":"The third person that struggles with self doubt,"},{"startTime":992.96,"endTime":996.12,"body":"that maybe doesn't look like self doubt is somebody who is"},{"startTime":996.28,"endTime":1000.0,"body":"obsessive compulsive over worker."},{"startTime":1000.46,"endTime":1003.08,"body":"You are the obsessive compulsive achiever."},{"startTime":1003.66,"endTime":1006.4,"body":"You are the type of person that when you say,"},{"startTime":1006.4,"endTime":1008.08,"body":"If I just make that amount,"},{"startTime":1008.09,"endTime":1009.48,"body":"if I hit that number,"},{"startTime":1009.48,"endTime":1010.64,"body":"if I get to this place,"},{"startTime":1010.71,"endTime":1011.76,"body":"then I'll be happy."},{"startTime":1011.76,"endTime":1017.69,"body":"But the obsessive compulsive overachiever always moves the goal line that"},{"startTime":1017.69,"endTime":1018.05,"body":"you say,"},{"startTime":1018.05,"endTime":1020.17,"body":"If I just ever made a hundred thousand dollars,"},{"startTime":1020.17,"endTime":1020.89,"body":"then I would be happy."},{"startTime":1020.89,"endTime":1022.09,"body":"And then the minute you get to a hundred thousand,"},{"startTime":1022.09,"endTime":1022.41,"body":"you're like,"},{"startTime":1022.41,"endTime":1025.13,"body":"Well, actually it was 200,000."},{"startTime":1025.66,"endTime":1027.97,"body":"If I just got to making a million dollars in my"},{"startTime":1028.17,"endTime":1029.33,"body":"business, then I would be okay."},{"startTime":1029.33,"endTime":1033.53,"body":"Well actually it was 5 million."},{"startTime":1033.95,"endTime":1037.57,"body":"Obsessive overachievers are filled with self-doubt that they will ever be"},{"startTime":1037.57,"endTime":1039.29,"body":"enough, and what they have will ever be enough."},{"startTime":1039.48,"endTime":1040.17,"body":"Ooh, okay."},{"startTime":1040.17,"endTime":1043.93,"body":"If you wanna hear how to overcome all the other madness,"},{"startTime":1043.93,"endTime":1045.81,"body":"if you found yourself in one of those three categories,"},{"startTime":1045.81,"endTime":1047.01,"body":"I can't get into the whole podcast,"},{"startTime":1047.01,"endTime":1047.85,"body":"be sure to listen to Sherra."},{"startTime":1048.0,"endTime":1048.97,"body":"It's coming on two weeks."},{"startTime":1048.97,"endTime":1050.29,"body":"But I wanna address Karina."},{"startTime":1050.68,"endTime":1054.53,"body":"Karina, the person who's an analysis for lysis starts projects and"},{"startTime":1054.53,"endTime":1056.65,"body":"then feels like they peter out at the end."},{"startTime":1056.65,"endTime":1057.89,"body":"How can I commit to idea?"},{"startTime":1058.02,"endTime":1062.01,"body":"So what Shera advises is for us to determine your why."},{"startTime":1063.39,"endTime":1065.89,"body":"Why did you start the idea to begin with?"},{"startTime":1065.89,"endTime":1068.13,"body":"Why did you start the project to begin with?"},{"startTime":1068.5,"endTime":1071.24,"body":"If you keep in your mind the why,"},{"startTime":1071.34,"endTime":1073.96,"body":"the undercurrent of why you did it,"},{"startTime":1073.96,"endTime":1076.04,"body":"was it to set a good example for your children?"},{"startTime":1076.42,"endTime":1079.72,"body":"Was it to highlight the legacy of your grandmother who immigrated"},{"startTime":1079.72,"endTime":1080.2,"body":"to this country?"},{"startTime":1080.69,"endTime":1083.24,"body":"Is do you want your business or project to succeed?"},{"startTime":1083.24,"endTime":1086.48,"body":"Because 10% of all of your proceeds go to an organiz,"},{"startTime":1086.51,"endTime":1089.2,"body":"a non-profit organization that's near and dear to your heart,"},{"startTime":1089.76,"endTime":1090.4,"body":"whatever it is,"},{"startTime":1091.07,"endTime":1093.28,"body":"People who struggle with the analysis paralysis,"},{"startTime":1093.28,"endTime":1094.52,"body":"they're actually very well,"},{"startTime":1094.55,"endTime":1096.36,"body":"a well meaning they have like a big heart,"},{"startTime":1096.36,"endTime":1098.44,"body":"like a bleeding heart they wanna do and help all the"},{"startTime":1098.44,"endTime":1098.96,"body":"people in the world."},{"startTime":1098.96,"endTime":1099.92,"body":"And all of a sudden they get into it."},{"startTime":1099.92,"endTime":1100.16,"body":"They're like,"},{"startTime":1100.45,"endTime":1102.12,"body":"Oh, let's do something else."},{"startTime":1102.16,"endTime":1107.2,"body":"Right? So the way that Karina Shera would advise would be"},{"startTime":1107.2,"endTime":1110.72,"body":"for you to actually be very cognizant of why you got"},{"startTime":1110.72,"endTime":1111.16,"body":"into it."},{"startTime":1111.3,"endTime":1112.12,"body":"And here's the thing,"},{"startTime":1112.12,"endTime":1114.2,"body":"Karina, if you're in the middle of a project now and"},{"startTime":1114.2,"endTime":1114.52,"body":"you're like,"},{"startTime":1114.52,"endTime":1116.44,"body":"I actually don't know why I got it."},{"startTime":1116.44,"endTime":1117.04,"body":"Like why?"},{"startTime":1117.47,"endTime":1122.32,"body":"People who are in this mental self-doubt often go back to"},{"startTime":1122.32,"endTime":1122.76,"body":"their why."},{"startTime":1122.76,"endTime":1124.48,"body":"If you don't remember your why,"},{"startTime":1124.97,"endTime":1126.4,"body":"or you can't figure out your why,"},{"startTime":1126.4,"endTime":1127.36,"body":"there's a good chance,"},{"startTime":1127.46,"endTime":1129.68,"body":"hey, time to start looking at other things."},{"startTime":1129.94,"endTime":1130.84,"body":"But if you're like,"},{"startTime":1130.84,"endTime":1131.76,"body":"I just don't have the energy,"},{"startTime":1131.76,"endTime":1132.52,"body":"I feel like I get lost,"},{"startTime":1132.52,"endTime":1133.16,"body":"I can't do it."},{"startTime":1133.16,"endTime":1133.72,"body":"But then you're like,"},{"startTime":1133.72,"endTime":1136.48,"body":"But I wanted to start this business to help,"},{"startTime":1136.69,"endTime":1137.28,"body":"to do,"},{"startTime":1137.45,"endTime":1138.08,"body":"to show,"},{"startTime":1138.08,"endTime":1139.44,"body":"and like it's important to me."},{"startTime":1139.44,"endTime":1142.24,"body":"You bring that every single day to the front of your"},{"startTime":1142.24,"endTime":1142.96,"body":"mind and be like,"},{"startTime":1143.02,"endTime":1145.76,"body":"The reason why I will push through and do things I"},{"startTime":1145.76,"endTime":1146.2,"body":"don't wanna do."},{"startTime":1146.38,"endTime":1149.84,"body":"The reason why I will continue to get up even when"},{"startTime":1149.84,"endTime":1150.56,"body":"it doesn't make sense,"},{"startTime":1150.66,"endTime":1152.72,"body":"the reason why I will push through,"},{"startTime":1152.91,"endTime":1155.88,"body":"even though everything I had planned has gone wrong,"},{"startTime":1157.23,"endTime":1159.76,"body":"I will continue to build my business,"},{"startTime":1159.76,"endTime":1162.32,"body":"even though it seems crazy and it seems like it's just"},{"startTime":1162.32,"endTime":1163.36,"body":"a really expensive hobby."},{"startTime":1163.59,"endTime":1165.0,"body":"I will continue to Why?"},{"startTime":1165.0,"endTime":1165.92,"body":"Because of your why."},{"startTime":1166.53,"endTime":1168.52,"body":"So on that note,"},{"startTime":1168.71,"endTime":1171.68,"body":"kind of feel like it's a really great space and place"},{"startTime":1171.68,"endTime":1174.96,"body":"for us to have a conversation around that."},{"startTime":1175.57,"endTime":1176.6,"body":"Do you know that I,"},{"startTime":1176.6,"endTime":1178.32,"body":"I often talk about business,"},{"startTime":1178.32,"endTime":1181.6,"body":"right? And the thing that I've noticed is I can speak"},{"startTime":1182.69,"endTime":1183.44,"body":"to anyone."},{"startTime":1183.44,"endTime":1184.96,"body":"I can speak to a group of realtors,"},{"startTime":1185.11,"endTime":1187.64,"body":"I can speak to a group of plastic surgeons,"},{"startTime":1187.64,"endTime":1189.96,"body":"I can speak to a group of photographers,"},{"startTime":1190.39,"endTime":1193.84,"body":"I can speak to a group of stay at home homeschool"},{"startTime":1193.84,"endTime":1197.6,"body":"moms. And you wanna know what the,"},{"startTime":1197.62,"endTime":1201.84,"body":"the thing that ties everything together isn't my business acumen."},{"startTime":1202.67,"endTime":1206.44,"body":"It's not my savvy for breaking down social media strategies and"},{"startTime":1206.44,"endTime":1211.24,"body":"marketing. It isn't my robust knowledge and experience with sales."},{"startTime":1212.69,"endTime":1215.68,"body":"It isn't building a seven or eight figure business."},{"startTime":1216.38,"endTime":1218.96,"body":"The thing that ties every single person together,"},{"startTime":1218.96,"endTime":1220.36,"body":"regardless of industry,"},{"startTime":1220.36,"endTime":1221.4,"body":"regardless of race,"},{"startTime":1221.4,"endTime":1222.92,"body":"regardless of social status,"},{"startTime":1223.57,"endTime":1226.36,"body":"is the fact that I can speak to the business owner"},{"startTime":1227.12,"endTime":1228.88,"body":"struggle in a very clear way."},{"startTime":1230.59,"endTime":1234.48,"body":"I can talk about strategy and I can talk about the"},{"startTime":1234.48,"endTime":1234.84,"body":"quick ways,"},{"startTime":1234.84,"endTime":1236.28,"body":"and I could talk about quick wins,"},{"startTime":1236.28,"endTime":1237.4,"body":"and I could talk about hacks,"},{"startTime":1237.4,"endTime":1238.68,"body":"and I could talk about funnels,"},{"startTime":1238.68,"endTime":1239.96,"body":"and I could talk about trip wires,"},{"startTime":1240.06,"endTime":1243.96,"body":"and I can actually show you 110% of how I run"},{"startTime":1243.96,"endTime":1244.48,"body":"my business,"},{"startTime":1244.48,"endTime":1245.88,"body":"of my launch or promotion."},{"startTime":1245.88,"endTime":1246.76,"body":"I could show it all,"},{"startTime":1248.14,"endTime":1252.08,"body":"But if this and this ain't right,"},{"startTime":1253.78,"endTime":1256.64,"body":"all of your business efforts won't succeed."},{"startTime":1256.74,"endTime":1259.8,"body":"Not because you're not talented or brilliant or your product or"},{"startTime":1259.8,"endTime":1260.6,"body":"service isn't amazing."},{"startTime":1260.66,"endTime":1261.56,"body":"Not that at all."},{"startTime":1261.79,"endTime":1262.92,"body":"They probably are."},{"startTime":1263.74,"endTime":1266.12,"body":"You are talented and you are brilliant,"},{"startTime":1266.46,"endTime":1269.16,"body":"and your product or service is probably amazing."},{"startTime":1269.22,"endTime":1271.04,"body":"All of that could possibly be true."},{"startTime":1272.26,"endTime":1277.12,"body":"But if we don't have the mental fortitude and if we"},{"startTime":1277.12,"endTime":1281.24,"body":"don't have the grit to get up every single day when"},{"startTime":1281.24,"endTime":1283.28,"body":"our business flat out sucks,"},{"startTime":1284.44,"endTime":1286.68,"body":"we'll never move the ball down the field."},{"startTime":1287.73,"endTime":1291.76,"body":"So I like to have live conversations on Facebook,"},{"startTime":1291.76,"endTime":1292.16,"body":"on Answer."},{"startTime":1292.16,"endTime":1294.88,"body":"I like to have live conversations wherever anybody will have me."},{"startTime":1295.21,"endTime":1298.24,"body":"So if you happen to see this conversation and you found"},{"startTime":1298.24,"endTime":1301.16,"body":"it helpful and you think that somebody else needs to know,"},{"startTime":1301.34,"endTime":1303.56,"body":"why don't you just like tag them in the comment,"},{"startTime":1303.56,"endTime":1304.6,"body":"let them know it's here."},{"startTime":1304.6,"endTime":1306.76,"body":"We put these videos and we keep 'em out for free"},{"startTime":1306.85,"endTime":1307.64,"body":"in perpetuity."},{"startTime":1307.64,"endTime":1310.68,"body":"Because I believe I've been put on this earth to empower"},{"startTime":1310.68,"endTime":1313.4,"body":"people, not just to build a business,"},{"startTime":1313.62,"endTime":1317.12,"body":"not just to get your first a hundred thousand dollars or"},{"startTime":1317.12,"endTime":1317.96,"body":"your first million dollars."},{"startTime":1317.96,"endTime":1320.64,"body":"I've been put on this earth to help people believe that"},{"startTime":1320.64,"endTime":1321.88,"body":"the impossible is possible."},{"startTime":1322.54,"endTime":1325.72,"body":"But the only way that I could speak with such conviction"},{"startTime":1325.73,"endTime":1328.72,"body":"is because I feel like multiple times in my life,"},{"startTime":1328.72,"endTime":1329.72,"body":"everything that I've wanted,"},{"startTime":1329.72,"endTime":1330.92,"body":"it seems really impossible."},{"startTime":1331.7,"endTime":1333.0,"body":"The business I wanna build,"},{"startTime":1333.03,"endTime":1334.08,"body":"I'll be very honest."},{"startTime":1334.22,"endTime":1336.64,"body":"The business that I am in the process of building right"},{"startTime":1336.64,"endTime":1338.24,"body":"now, it feels very impossible to build."},{"startTime":1339.59,"endTime":1340.68,"body":"It's just like real dog."},{"startTime":1341.06,"endTime":1342.76,"body":"The business I want to build right now."},{"startTime":1342.76,"endTime":1344.64,"body":"It feels like it's an impossibility to build."},{"startTime":1345.54,"endTime":1346.48,"body":"And then this morning,"},{"startTime":1346.6,"endTime":1347.72,"body":"after a rough night,"},{"startTime":1348.27,"endTime":1350.12,"body":"I wake up and I say,"},{"startTime":1350.12,"endTime":1350.6,"body":"Come on,"},{"startTime":1350.6,"endTime":1354.0,"body":"what? Another day,"},{"startTime":1354.0,"endTime":1354.52,"body":"Let's go."},{"startTime":1354.6,"endTime":1355.4,"body":"Let's do it."},{"startTime":1355.68,"endTime":1356.44,"body":"Let's try."},{"startTime":1357.34,"endTime":1361.92,"body":"Why? Because I believe that I have purpose and I believe"},{"startTime":1361.92,"endTime":1365.32,"body":"that the way that I can connect with other people is"},{"startTime":1365.32,"endTime":1366.44,"body":"to cut the Bs."},{"startTime":1366.44,"endTime":1367.52,"body":"And like let's talk about,"},{"startTime":1367.52,"endTime":1369.08,"body":"let's talk about the real things of business."},{"startTime":1369.24,"endTime":1370.32,"body":"It ain't always cute."},{"startTime":1370.32,"endTime":1371.24,"body":"It ain't always pretty."},{"startTime":1371.3,"endTime":1373.56,"body":"And it is isn't always like dance,"},{"startTime":1373.56,"endTime":1374.36,"body":"pointy, shake,"},{"startTime":1374.36,"endTime":1374.76,"body":"shake, shake,"},{"startTime":1374.76,"endTime":1375.16,"body":"fun, fun,"},{"startTime":1375.16,"endTime":1377.28,"body":"fun. It's this,"},{"startTime":1377.31,"endTime":1379.88,"body":"It's us having real conversations about what it means for us"},{"startTime":1379.88,"endTime":1381.48,"body":"to show up when we don't want to and do things"},{"startTime":1381.48,"endTime":1382.88,"body":"that we think is hard or impossible."},{"startTime":1383.06,"endTime":1384.24,"body":"And then at the end of the day,"},{"startTime":1384.24,"endTime":1385.28,"body":"we could look back and think,"},{"startTime":1385.28,"endTime":1386.24,"body":"You wanna know what?"},{"startTime":1386.64,"endTime":1389.12,"body":"Maybe it did or maybe it didn't turn out the way"},{"startTime":1389.12,"endTime":1390.24,"body":"that I hoped weren't expected,"},{"startTime":1390.46,"endTime":1392.0,"body":"but it turned out the way that I needed."},{"startTime":1392.34,"endTime":1394.0,"body":"And so I just wanna say thanks."},{"startTime":1394.0,"endTime":1395.0,"body":"Thank you for being here."},{"startTime":1395.05,"endTime":1395.92,"body":"If you find it helpful,"},{"startTime":1395.92,"endTime":1396.64,"body":"tag a friend,"},{"startTime":1396.64,"endTime":1397.28,"body":"share it."},{"startTime":1397.28,"endTime":1398.12,"body":"All the good things,"},{"startTime":1398.12,"endTime":1398.8,"body":"much love,"},{"startTime":1398.8,"endTime":1399.6,"body":"much gratitude."},{"startTime":1399.6,"endTime":1402.24,"body":"Take care and shout out to the social curator community who"},{"startTime":1402.24,"endTime":1405.28,"body":"empowers me to be able to have these conversations."},{"startTime":1405.28,"endTime":1408.36,"body":"I look forward to our private community at Social Curator in"},{"startTime":1408.36,"endTime":1409.8,"body":"doing these same things again and again."},{"startTime":1409.87,"endTime":1410.72,"body":"Much love,"},{"startTime":1410.72,"endTime":1411.28,"body":"much respect."},{"startTime":1411.28,"endTime":1411.92,"body":"Take care of y'all."}]}