{"version":"1.0.0","segments":[{"startTime":13.05,"endTime":15.24,"body":"Welcome back to the Jasmine Star Show."},{"startTime":15.24,"endTime":17.0,"body":"My guest today is Rachel Beza."},{"startTime":17.03,"endTime":19.0,"body":"I actually had to ask her to make sure that I"},{"startTime":19.0,"endTime":21.12,"body":"get the pronunciation."},{"startTime":21.12,"endTime":23.84,"body":"I can't even say pronunciation right here."},{"startTime":23.84,"endTime":24.48,"body":"I am the O."},{"startTime":24.48,"endTime":27.08,"body":"The irony is I'm trying to verify how to say somebody's"},{"startTime":27.08,"endTime":28.88,"body":"last name and I don't even know how to spoke English."},{"startTime":28.88,"endTime":31.76,"body":"Here's the reason why I am so fascinated with Rochelle."},{"startTime":31.76,"endTime":35.52,"body":"I had explained that we often get pitched white often to"},{"startTime":35.52,"endTime":36.72,"body":"be a guest on the Jasmine Star Show."},{"startTime":36.74,"endTime":39.08,"body":"And so when we are going through applications,"},{"startTime":39.08,"endTime":41.56,"body":"I came across her bio as a serial entrepreneur,"},{"startTime":41.69,"endTime":42.36,"body":"an immigrant,"},{"startTime":42.36,"endTime":42.84,"body":"a ceo,"},{"startTime":42.84,"endTime":43.6,"body":"and a tech founder."},{"startTime":43.6,"endTime":44.24,"body":"And I'm like,"},{"startTime":44.24,"endTime":45.72,"body":"Huh, interesting."},{"startTime":45.78,"endTime":48.48,"body":"But here's the thing that I think is the direct value"},{"startTime":48.57,"endTime":49.76,"body":"to you as a listener."},{"startTime":49.97,"endTime":52.4,"body":"So Rochelle's latest venture is Juliet."},{"startTime":52.57,"endTime":56.64,"body":"It is a tech first premium laundry and dry cleaning company"},{"startTime":56.64,"endTime":58.28,"body":"based in New York City."},{"startTime":58.28,"endTime":59.72,"body":"Now you're probably thinking,"},{"startTime":59.72,"endTime":63.44,"body":"Wait, what is tech and dry cleaning have to do with"},{"startTime":63.68,"endTime":64.28,"body":"my business?"},{"startTime":64.28,"endTime":67.8,"body":"Well, let's take a very pulled back idea of what's happening"},{"startTime":68.02,"endTime":72.4,"body":"here. Traditional industry ready to be disrupted."},{"startTime":72.4,"endTime":75.0,"body":"Somebody who has like the guts and the hupa and just"},{"startTime":75.0,"endTime":75.68,"body":"the desire to say,"},{"startTime":75.68,"endTime":79.04,"body":"Can I look at a traditional situation and make it different?"},{"startTime":79.04,"endTime":82.4,"body":"And that is where Rochelle has decided to jump in."},{"startTime":82.4,"endTime":85.88,"body":"And I wanna have a conversation because wherever you are listening"},{"startTime":85.88,"endTime":89.16,"body":"from, you might be doing something that otherwise people would think"},{"startTime":89.16,"endTime":89.96,"body":"would be traditional."},{"startTime":90.21,"endTime":92.72,"body":"Is there a new or different way for you to look"},{"startTime":92.72,"endTime":93.48,"body":"at your business?"},{"startTime":93.48,"endTime":95.72,"body":"Well, Rochelle is here to break it down for us today."},{"startTime":95.72,"endTime":97.04,"body":"I am so excited."},{"startTime":97.04,"endTime":98.4,"body":"Rochelle, welcome to the show."},{"startTime":98.88,"endTime":100.0,"body":"Thank you so much."},{"startTime":100.06,"endTime":103.96,"body":"I'm so excited to be here and I can't wait to"},{"startTime":103.96,"endTime":105.96,"body":"share what I've learned with everyone."},{"startTime":106.55,"endTime":108.52,"body":"Okay, so I have to say this is the first time"},{"startTime":108.52,"endTime":111.08,"body":"we've met and that's a little bit rare because the vast"},{"startTime":111.36,"endTime":112.6,"body":"majority of people I bring on the podcast,"},{"startTime":112.71,"endTime":115.36,"body":"I know in some personal or professional capacity."},{"startTime":115.77,"endTime":118.32,"body":"So I did my homework before bringing you on the show"},{"startTime":118.32,"endTime":121.32,"body":"because we were fascinated with everything you're doing and the way"},{"startTime":121.32,"endTime":124.44,"body":"that you're showing up to help other people in traditional marks"},{"startTime":124.44,"endTime":128.04,"body":"do very in traditional markets to do very untraditional things."},{"startTime":128.07,"endTime":131.84,"body":"Okay, so now talk to me for somebody who just really"},{"startTime":131.84,"endTime":134.6,"body":"doesn't get how technology and laundry dry cleaning,"},{"startTime":134.6,"endTime":135.6,"body":"like how did it start?"},{"startTime":135.6,"endTime":136.88,"body":"Where, where is the starting point?"},{"startTime":136.88,"endTime":137.6,"body":"Where are we now?"},{"startTime":137.6,"endTime":138.6,"body":"Break it down for us."},{"startTime":138.95,"endTime":139.92,"body":"Sure, sure."},{"startTime":139.92,"endTime":143.76,"body":"I like to start with the customer because we are all"},{"startTime":143.76,"endTime":146.88,"body":"about the customer and solving the customer's problem."},{"startTime":147.57,"endTime":149.88,"body":"So I'll break it down from their point of view and"},{"startTime":149.88,"endTime":151.28,"body":"how they use Juliet."},{"startTime":151.77,"endTime":155.72,"body":"So our clients will use Juliet to request to pick up,"},{"startTime":156.09,"endTime":159.56,"body":"We will pick up clean and deliver their clothes within 24"},{"startTime":159.56,"endTime":160.8,"body":"hours at the top of a button."},{"startTime":161.31,"endTime":162.44,"body":"It's cashless."},{"startTime":162.91,"endTime":165.08,"body":"It's contactless and it's convenient."},{"startTime":165.67,"endTime":168.88,"body":"That is our main differentiator from everyone else."},{"startTime":169.3,"endTime":172.23,"body":"Now that's all great for the customer."},{"startTime":172.23,"endTime":173.11,"body":"Like this is great,"},{"startTime":173.11,"endTime":175.31,"body":"I can just request the pickup on my phone and my"},{"startTime":175.31,"endTime":176.07,"body":"laundry's done."},{"startTime":176.29,"endTime":178.11,"body":"But the technology is,"},{"startTime":178.11,"endTime":178.43,"body":"you know,"},{"startTime":179.3,"endTime":181.76,"body":"how do I do this for an entire city?"},{"startTime":182.1,"endTime":183.44,"body":"How do I dispatch,"},{"startTime":183.44,"endTime":184.44,"body":"how do I pick up?"},{"startTime":184.44,"endTime":186.32,"body":"What if people want pickups at different times?"},{"startTime":186.32,"endTime":188.84,"body":"And what if one's over here and one's over there?"},{"startTime":188.84,"endTime":189.84,"body":"And how do I who,"},{"startTime":189.94,"endTime":193.16,"body":"how do I know what belongs to who and how do"},{"startTime":193.16,"endTime":194.72,"body":"I know who's hypoallergenic?"},{"startTime":194.94,"endTime":196.68,"body":"How do I know what's hang dry?"},{"startTime":196.82,"endTime":199.56,"body":"How do I know what's laundry versus dry cleaning?"},{"startTime":199.56,"endTime":204.36,"body":"Well, that's where technology comes into play and we leverage technology"},{"startTime":204.41,"endTime":207.16,"body":"so that we can deliver amazing customer service."},{"startTime":207.65,"endTime":211.68,"body":"We have a 90% retention rate because people just love how"},{"startTime":211.68,"endTime":213.48,"body":"easy it is to use our service."},{"startTime":213.9,"endTime":217.08,"body":"But then they're texting with us and we're texting back like,"},{"startTime":217.57,"endTime":219.08,"body":"Is this what you need?"},{"startTime":219.33,"endTime":221.2,"body":"Is this the stain that you're talking about?"},{"startTime":221.37,"endTime":223.56,"body":"Is this the button that needs to be replaced?"},{"startTime":223.73,"endTime":226.0,"body":"Is this one needs to be dry cleaned and that's why"},{"startTime":226.0,"endTime":226.48,"body":"they love us."},{"startTime":226.48,"endTime":227.48,"body":"That's technology."},{"startTime":227.62,"endTime":228.12,"body":"You know,"},{"startTime":228.12,"endTime":229.16,"body":"traditional cleaners,"},{"speaker":"they're not texting with you at 11","startTime":229.49,"endTime":234.0,"body":"00 PM or 11,"},{"speaker":"they're not texting with you at 11","startTime":234.0,"endTime":234.44,"body":"You know,"},{"speaker":"they're not texting with you at 11","startTime":234.44,"endTime":236.24,"body":"that's all technology."},{"speaker":"they're not texting with you at 11","startTime":236.28,"endTime":241.06,"body":"So we're using technology to do pickups and deliveries."},{"speaker":"they're not texting with you at 11","startTime":241.06,"endTime":245.58,"body":"We're using technology for quality control and we're using technology for"},{"speaker":"they're not texting with you at 11","startTime":245.58,"endTime":245.98,"body":"customer service."},{"speaker":"they're not texting with you at 11","startTime":246.57,"endTime":247.66,"body":"Okay. How did,"},{"speaker":"they're not texting with you at 11","startTime":247.66,"endTime":249.14,"body":"girl, I'm fascinated,"},{"speaker":"they're not texting with you at 11","startTime":249.14,"endTime":250.7,"body":"I have a thousand questions right now."},{"speaker":"they're not texting with you at 11","startTime":251.23,"endTime":253.78,"body":"So this right here seems like really next level,"},{"speaker":"they're not texting with you at 11","startTime":253.78,"endTime":255.06,"body":"but how did you get started?"},{"speaker":"they're not texting with you at 11","startTime":255.06,"endTime":256.78,"body":"Like what made you wake up one day and you're like,"},{"speaker":"they're not texting with you at 11","startTime":256.93,"endTime":259.18,"body":"I want to build this?"},{"speaker":"they're not texting with you at 11","startTime":259.77,"endTime":264.66,"body":"Sure. So it was around 2013 and I was using Seamless"},{"speaker":"they're not texting with you at 11","startTime":264.73,"endTime":265.94,"body":"a lot for food delivery."},{"speaker":"they're not texting with you at 11","startTime":267.08,"endTime":267.86,"body":"And I'm like,"},{"speaker":"they're not texting with you at 11","startTime":267.86,"endTime":268.58,"body":"Oh, okay."},{"speaker":"they're not texting with you at 11","startTime":268.58,"endTime":270.06,"body":"And then I would call my cleaner and be like,"},{"speaker":"they're not texting with you at 11","startTime":270.06,"endTime":270.94,"body":"Can you pick up my laundry?"},{"speaker":"they're not texting with you at 11","startTime":270.94,"endTime":271.98,"body":"Could you deliver my laundry?"},{"speaker":"they're not texting with you at 11","startTime":272.2,"endTime":273.38,"body":"And sometimes they would come,"},{"speaker":"they're not texting with you at 11","startTime":273.38,"endTime":274.3,"body":"sometimes they wouldn't."},{"speaker":"they're not texting with you at 11","startTime":274.3,"endTime":275.46,"body":"It was very inconsistent."},{"speaker":"they're not texting with you at 11","startTime":275.96,"endTime":277.5,"body":"And that was my aha moment."},{"speaker":"they're not texting with you at 11","startTime":277.88,"endTime":281.58,"body":"Why isn't there an app that could just pick up and"},{"speaker":"they're not texting with you at 11","startTime":281.58,"endTime":283.18,"body":"deliver my laundry and dry cleaning?"},{"speaker":"they're not texting with you at 11","startTime":283.48,"endTime":285.38,"body":"And then I looked into it and I was like,"},{"speaker":"they're not texting with you at 11","startTime":285.38,"endTime":286.02,"body":"Oh wow,"},{"speaker":"they're not texting with you at 11","startTime":286.05,"endTime":291.66,"body":"this industry is very old and fragmented and there's a gap"},{"speaker":"they're not texting with you at 11","startTime":291.66,"endTime":296.7,"body":"between customer service and branding and PR and marketing and just"},{"speaker":"they're not texting with you at 11","startTime":296.7,"endTime":298.54,"body":"bringing it into the 21st century."},{"speaker":"they're not texting with you at 11","startTime":299.13,"endTime":300.58,"body":"That's how I got into it."},{"speaker":"they're not texting with you at 11","startTime":300.58,"endTime":302.1,"body":"I, I just went down the rabbit hole."},{"speaker":"they're not texting with you at 11","startTime":302.4,"endTime":306.1,"body":"And so did you have any prior experience with tech,"},{"speaker":"they're not texting with you at 11","startTime":306.37,"endTime":307.5,"body":"with branding?"},{"speaker":"they're not texting with you at 11","startTime":307.5,"endTime":308.22,"body":"Like how did,"},{"speaker":"they're not texting with you at 11","startTime":308.22,"endTime":311.46,"body":"how did you decide I'm the person to solve this fragmented"},{"speaker":"they're not texting with you at 11","startTime":311.46,"endTime":314.63,"body":"problem? So prior to Juliet,"},{"speaker":"they're not texting with you at 11","startTime":314.66,"endTime":316.27,"body":"I worked at another tech startup."},{"speaker":"they're not texting with you at 11","startTime":316.27,"endTime":319.99,"body":"So I was already exposed to the tech community and I"},{"speaker":"they're not texting with you at 11","startTime":320.23,"endTime":324.27,"body":"was exposed to how much you could do with technology."},{"speaker":"they're not texting with you at 11","startTime":324.42,"endTime":326.55,"body":"I don't know how to code now."},{"speaker":"they're not texting with you at 11","startTime":326.55,"endTime":327.39,"body":"I know a little bit,"},{"speaker":"they're not texting with you at 11","startTime":327.39,"endTime":328.99,"body":"but when I started I didn't,"},{"speaker":"they're not texting with you at 11","startTime":328.99,"endTime":329.35,"body":"you know,"},{"speaker":"they're not texting with you at 11","startTime":329.35,"endTime":331.11,"body":"I was just a part of the community."},{"speaker":"they're not texting with you at 11","startTime":331.81,"endTime":336.23,"body":"And also my first company was a social media agency and"},{"speaker":"they're not texting with you at 11","startTime":336.23,"endTime":337.15,"body":"we worked on brands,"},{"speaker":"they're not texting with you at 11","startTime":337.17,"endTime":337.67,"body":"you know,"},{"speaker":"they're not texting with you at 11","startTime":337.67,"endTime":341.19,"body":"big fashion brands and that's where I got my marketing and"},{"speaker":"they're not texting with you at 11","startTime":341.19,"endTime":342.63,"body":"my PR savvy,"},{"speaker":"they're not texting with you at 11","startTime":342.7,"endTime":343.87,"body":"I guess you can call it."},{"speaker":"they're not texting with you at 11","startTime":343.97,"endTime":347.47,"body":"But that was my back background prior to attacking this problem."},{"speaker":"they're not texting with you at 11","startTime":347.47,"endTime":348.11,"body":"And I'm like,"},{"speaker":"they're not texting with you at 11","startTime":348.11,"endTime":350.55,"body":"well, let me just take what I'm naturally good at,"},{"speaker":"they're not texting with you at 11","startTime":350.86,"endTime":352.63,"body":"what I get complimented on,"},{"speaker":"they're not texting with you at 11","startTime":352.79,"endTime":354.39,"body":"which is the social media,"},{"speaker":"they're not texting with you at 11","startTime":354.53,"endTime":355.35,"body":"the branding,"},{"speaker":"they're not texting with you at 11","startTime":355.35,"endTime":355.95,"body":"the marketing,"},{"speaker":"they're not texting with you at 11","startTime":355.95,"endTime":359.4,"body":"and then let me me just sprinkle technology on top and"},{"speaker":"they're not texting with you at 11","startTime":359.4,"endTime":360.12,"body":"let's see what happens."},{"speaker":"they're not texting with you at 11","startTime":361.99,"endTime":363.88,"body":"This is why I immediately,"},{"speaker":"they're not texting with you at 11","startTime":364.15,"endTime":367.28,"body":"this is why when we looked through like the podcast application,"},{"speaker":"they're not texting with you at 11","startTime":367.28,"endTime":367.76,"body":"I said,"},{"speaker":"they're not texting with you at 11","startTime":368.0,"endTime":369.08,"body":"She's my people,"},{"speaker":"they're not texting with you at 11","startTime":369.88,"endTime":370.92,"body":"she's my people."},{"speaker":"they're not texting with you at 11","startTime":370.92,"endTime":372.16,"body":"Like this is the,"},{"speaker":"they're not texting with you at 11","startTime":372.16,"endTime":374.08,"body":"and this is the principle of why we wanted to bring"},{"speaker":"they're not texting with you at 11","startTime":374.08,"endTime":376.28,"body":"you on the podcast because I really,"},{"speaker":"they're not texting with you at 11","startTime":376.28,"endTime":380.96,"body":"really want people to understand that the thing you're complimented about,"},{"speaker":"they're not texting with you at 11","startTime":381.21,"endTime":383.2,"body":"it was the foundation of what it is to be a"},{"speaker":"they're not texting with you at 11","startTime":383.4,"endTime":385.96,"body":"business. And so if you right now feel like I don't"},{"speaker":"they're not texting with you at 11","startTime":385.96,"endTime":386.76,"body":"know anything,"},{"speaker":"they're not texting with you at 11","startTime":386.76,"endTime":388.6,"body":"and so for like in this particular case,"},{"speaker":"they're not texting with you at 11","startTime":388.76,"endTime":389.08,"body":"Michelle's like,"},{"speaker":"they're not texting with you at 11","startTime":389.08,"endTime":390.0,"body":"I didn't know how to code,"},{"speaker":"they're not texting with you at 11","startTime":390.0,"endTime":391.52,"body":"right? And you might be saying,"},{"speaker":"they're not texting with you at 11","startTime":391.52,"endTime":393.28,"body":"I don't know how to do this in my business,"},{"speaker":"they're not texting with you at 11","startTime":393.28,"endTime":396.64,"body":"but here is something I can do else that's different."},{"speaker":"they're not texting with you at 11","startTime":396.9,"endTime":399.56,"body":"Let me fill the gaps by learning what I don't know"},{"speaker":"they're not texting with you at 11","startTime":399.56,"endTime":401.12,"body":"or bringing in somebody who can help."},{"speaker":"they're not texting with you at 11","startTime":401.12,"endTime":403.0,"body":"So this is where we wanna start connecting the dots."},{"speaker":"they're not texting with you at 11","startTime":403.09,"endTime":406.2,"body":"So we have like social media savvy branding,"},{"speaker":"they're not texting with you at 11","startTime":406.66,"endTime":409.64,"body":"you do have some familiarity with the industry that is like"},{"speaker":"they're not texting with you at 11","startTime":409.64,"endTime":412.76,"body":"tech. And then you decide I'm gonna bring everything together."},{"speaker":"they're not texting with you at 11","startTime":412.76,"endTime":414.16,"body":"And then where do you start?"},{"speaker":"they're not texting with you at 11","startTime":414.19,"endTime":415.28,"body":"Like how okay,"},{"speaker":"they're not texting with you at 11","startTime":415.28,"endTime":415.68,"body":"you're like,"},{"speaker":"they're not texting with you at 11","startTime":415.68,"endTime":417.44,"body":"okay, I'm gonna be doing this."},{"speaker":"they're not texting with you at 11","startTime":417.7,"endTime":418.56,"body":"And I'm like,"},{"speaker":"they're not texting with you at 11","startTime":418.56,"endTime":419.32,"body":"I immediately,"},{"speaker":"they're not texting with you at 11","startTime":419.32,"endTime":422.68,"body":"Rochelle, I immediately go into what are the logistics for your"},{"speaker":"they're not texting with you at 11","startTime":422.68,"endTime":424.6,"body":"drivers? What are the logistics of clothing?"},{"speaker":"they're not texting with you at 11","startTime":424.6,"endTime":426.36,"body":"Are you scanning each article of clothing,"},{"speaker":"they're not texting with you at 11","startTime":426.36,"endTime":429.64,"body":"like Rent the Runway and then meets Uber meets a dry"},{"speaker":"they're not texting with you at 11","startTime":429.64,"endTime":430.52,"body":"cleaning? I'm like,"},{"speaker":"they're not texting with you at 11","startTime":430.52,"endTime":430.96,"body":"I get in it,"},{"speaker":"they're not texting with you at 11","startTime":430.96,"endTime":431.24,"body":"I'm like,"},{"speaker":"they're not texting with you at 11","startTime":431.62,"endTime":432.68,"body":"how? Yeah,"},{"speaker":"they're not texting with you at 11","startTime":432.68,"endTime":433.0,"body":"it is."},{"speaker":"they're not texting with you at 11","startTime":433.0,"endTime":434.16,"body":"Rent the Runway meets Uber."},{"speaker":"they're not texting with you at 11","startTime":434.23,"endTime":437.4,"body":"It's so funny that you got Rent the Runway right away"},{"speaker":"they're not texting with you at 11","startTime":437.4,"endTime":440.8,"body":"because at its core Rent the Runway is a dry cleaning"},{"speaker":"they're not texting with you at 11","startTime":440.8,"endTime":441.72,"body":"company. Yeah,"},{"speaker":"they're not texting with you at 11","startTime":441.72,"endTime":442.08,"body":"it is."},{"speaker":"they're not texting with you at 11","startTime":442.19,"endTime":442.92,"body":"Yeah, It is."},{"speaker":"they're not texting with you at 11","startTime":442.92,"endTime":445.48,"body":"That is their core operating model."},{"speaker":"they're not texting with you at 11","startTime":445.48,"endTime":446.96,"body":"Yes. Is that it's a dry cleaning company."},{"speaker":"they're not texting with you at 11","startTime":446.96,"endTime":448.76,"body":"Yes. And so you are absolutely right."},{"speaker":"they're not texting with you at 11","startTime":449.15,"endTime":451.36,"body":"Each clothing is photographed."},{"speaker":"they're not texting with you at 11","startTime":451.53,"endTime":456.64,"body":"We photograph everything we have to because it's just like when"},{"speaker":"they're not texting with you at 11","startTime":456.64,"endTime":460.48,"body":"you're dealing with that much volume and how do you control"},{"speaker":"they're not texting with you at 11","startTime":460.48,"endTime":464.12,"body":"quality if you're not taking these types of,"},{"speaker":"they're not texting with you at 11","startTime":464.46,"endTime":465.0,"body":"you know,"},{"speaker":"they're not texting with you at 11","startTime":465.0,"endTime":466.68,"body":"benchmarks. And I mean,"},{"speaker":"they're not texting with you at 11","startTime":466.68,"endTime":468.32,"body":"I'm a huge fan of photographs,"},{"speaker":"they're not texting with you at 11","startTime":468.95,"endTime":471.04,"body":"timestamps, gps,"},{"speaker":"they're not texting with you at 11","startTime":471.34,"endTime":475.16,"body":"eta, like you can see the GPS of the clothes coming"},{"speaker":"they're not texting with you at 11","startTime":475.16,"endTime":475.72,"body":"back to you."},{"speaker":"they're not texting with you at 11","startTime":476.15,"endTime":477.04,"body":"Okay, okay."},{"speaker":"they're not texting with you at 11","startTime":477.17,"endTime":477.8,"body":"Oh my God."},{"speaker":"they're not texting with you at 11","startTime":477.83,"endTime":479.92,"body":"Like there's so much I wanna get out right now."},{"speaker":"they're not texting with you at 11","startTime":479.92,"endTime":481.2,"body":"So I wanna bring everybody,"},{"speaker":"they're not texting with you at 11","startTime":481.2,"endTime":482.2,"body":"we do have like a mixed,"},{"speaker":"they're not texting with you at 11","startTime":482.43,"endTime":483.2,"body":"a mixed audience."},{"speaker":"they're not texting with you at 11","startTime":483.2,"endTime":485.24,"body":"There are people who are familiar with Rent Runway and then"},{"speaker":"they're not texting with you at 11","startTime":485.24,"endTime":485.96,"body":"there's people who are not."},{"speaker":"they're not texting with you at 11","startTime":485.96,"endTime":487.52,"body":"So for people who are not familiar with Rent Runway,"},{"speaker":"they're not texting with you at 11","startTime":487.55,"endTime":489.88,"body":"it's basically an app and a website where you can go"},{"speaker":"they're not texting with you at 11","startTime":489.88,"endTime":492.24,"body":"through and you can choose outfits to rent."},{"speaker":"they're not texting with you at 11","startTime":492.5,"endTime":494.16,"body":"And then what Rent Runway will do,"},{"speaker":"they're not texting with you at 11","startTime":494.24,"endTime":495.56,"body":"we'll send you the clothes,"},{"speaker":"they're not texting with you at 11","startTime":495.56,"endTime":496.4,"body":"you wear them,"},{"speaker":"they're not texting with you at 11","startTime":496.4,"endTime":499.04,"body":"you put them back in a package and they are shipped"},{"speaker":"they're not texting with you at 11","startTime":499.04,"endTime":502.32,"body":"back. Now the difference here is that Rent the Runway has"},{"speaker":"they're not texting with you at 11","startTime":502.32,"endTime":506.48,"body":"barcodes on every hanger and every item of clothing and they're"},{"speaker":"they're not texting with you at 11","startTime":506.48,"endTime":508.0,"body":"working with the same inventory,"},{"speaker":"they're not texting with you at 11","startTime":508.04,"endTime":510.56,"body":"which is when you think about it a nightmare."},{"speaker":"they're not texting with you at 11","startTime":510.56,"endTime":512.76,"body":"And then all of a sudden Rochelle says,"},{"speaker":"they're not texting with you at 11","startTime":512.76,"endTime":513.48,"body":"you know what I wanna do?"},{"speaker":"they're not texting with you at 11","startTime":513.48,"endTime":516.08,"body":"I don't wanna have a line of the same type of"},{"speaker":"they're not texting with you at 11","startTime":516.2,"endTime":518.12,"body":"clothing that will be treated and laundered the same kind of"},{"speaker":"they're not texting with you at 11","startTime":518.12,"endTime":521.28,"body":"way. What I want is a wide variety of a billion"},{"speaker":"they're not texting with you at 11","startTime":521.28,"endTime":522.36,"body":"different types of pieces of clothing,"},{"speaker":"they're not texting with you at 11","startTime":522.36,"endTime":524.84,"body":"different types of applications with different customers."},{"speaker":"they're not texting with you at 11","startTime":524.94,"endTime":528.16,"body":"I'm literally covered in a logistical chill fest and I'm like,"},{"speaker":"they're not texting with you at 11","startTime":528.22,"endTime":529.44,"body":"you are my new hero."},{"speaker":"they're not texting with you at 11","startTime":530.07,"endTime":531.84,"body":"This is fascinating."},{"speaker":"they're not texting with you at 11","startTime":532.14,"endTime":534.12,"body":"And so when you first start,"},{"speaker":"they're not texting with you at 11","startTime":534.43,"endTime":535.8,"body":"what are you feeling?"},{"speaker":"they're not texting with you at 11","startTime":535.8,"endTime":536.24,"body":"This is,"},{"speaker":"they're not texting with you at 11","startTime":536.24,"endTime":538.64,"body":"and you said it's 2013 when you decided to take the"},{"speaker":"they're not texting with you at 11","startTime":538.64,"endTime":542.08,"body":"jump. So 2013 I start putting pen to paper like,"},{"speaker":"they're not texting with you at 11","startTime":542.08,"endTime":542.4,"body":"Got it."},{"speaker":"they're not texting with you at 11","startTime":542.4,"endTime":543.24,"body":"What is this?"},{"speaker":"they're not texting with you at 11","startTime":543.24,"endTime":545.44,"body":"Like do I have an idea?"},{"speaker":"they're not texting with you at 11","startTime":545.69,"endTime":547.32,"body":"Is like what is going on?"},{"speaker":"they're not texting with you at 11","startTime":547.32,"endTime":547.64,"body":"You know?"},{"speaker":"they're not texting with you at 11","startTime":547.64,"endTime":552.72,"body":"Okay. So all of 2013 I'm cold calling laundromats and I'm"},{"speaker":"they're not texting with you at 11","startTime":553.04,"endTime":556.68,"body":"just researching laundry businesses online."},{"speaker":"they're not texting with you at 11","startTime":556.94,"endTime":560.0,"body":"I'm just for a year just scouring the internet,"},{"speaker":"they're not texting with you at 11","startTime":560.0,"endTime":562.16,"body":"trying to make sense of the industry."},{"speaker":"they're not texting with you at 11","startTime":563.03,"endTime":564.17,"body":"Now during this time,"},{"speaker":"they're not texting with you at 11","startTime":564.17,"endTime":567.29,"body":"do you have another job or is scouring the internet your"},{"speaker":"they're not texting with you at 11","startTime":567.29,"endTime":567.89,"body":"full? Okay,"},{"speaker":"they're not texting with you at 11","startTime":567.89,"endTime":569.53,"body":"so this is Tech 2013."},{"speaker":"they're not texting with you at 11","startTime":569.6,"endTime":571.37,"body":"This scouring the internet is a side hustle."},{"speaker":"they're not texting with you at 11","startTime":571.37,"endTime":573.09,"body":"I wanna make a point of that because people who are"},{"speaker":"they're not texting with you at 11","startTime":573.09,"endTime":575.69,"body":"listening think that it looks a certain way and you're like,"},{"speaker":"they're not texting with you at 11","startTime":575.69,"endTime":576.25,"body":"Nah, nah,"},{"speaker":"they're not texting with you at 11","startTime":576.6,"endTime":578.93,"body":"I had a 40 hour plus job and this is what"},{"speaker":"they're not texting with you at 11","startTime":578.93,"endTime":580.09,"body":"I did on nights and weekends."},{"speaker":"they're not texting with you at 11","startTime":580.19,"endTime":581.13,"body":"Yes. Wow."},{"speaker":"they're not texting with you at 11","startTime":581.15,"endTime":581.89,"body":"And weekends."},{"speaker":"they're not texting with you at 11","startTime":582.26,"endTime":583.41,"body":"So nights and weekends."},{"speaker":"they're not texting with you at 11","startTime":583.66,"endTime":584.69,"body":"So, you know,"},{"speaker":"they're not texting with you at 11","startTime":586.06,"endTime":588.71,"body":"I would do my work during the day and then in"},{"speaker":"they're not texting with you at 11","startTime":588.71,"endTime":591.87,"body":"the evenings I would just research different laundry companies,"},{"speaker":"they're not texting with you at 11","startTime":591.87,"endTime":593.63,"body":"like laundry industry,"},{"speaker":"they're not texting with you at 11","startTime":593.8,"endTime":595.43,"body":"laundry history,"},{"speaker":"they're not texting with you at 11","startTime":595.58,"endTime":597.03,"body":"What, what are the numbers?"},{"speaker":"they're not texting with you at 11","startTime":597.03,"endTime":597.91,"body":"What's the market?"},{"speaker":"they're not texting with you at 11","startTime":597.91,"endTime":599.23,"body":"What's the actual pain point?"},{"speaker":"they're not texting with you at 11","startTime":599.23,"endTime":600.47,"body":"Just everything."},{"speaker":"they're not texting with you at 11","startTime":600.58,"endTime":606.27,"body":"Before I even start anything I research for one year and"},{"speaker":"they're not texting with you at 11","startTime":606.27,"endTime":606.87,"body":"then I was like,"},{"speaker":"they're not texting with you at 11","startTime":606.87,"endTime":611.61,"body":"okay, so I wanna pick up people's clothes from the phone."},{"speaker":"they're not texting with you at 11","startTime":611.61,"endTime":612.49,"body":"How do I do this?"},{"speaker":"they're not texting with you at 11","startTime":614.21,"endTime":615.45,"body":"Right? How do you do this?"},{"speaker":"they're not texting with you at 11","startTime":615.73,"endTime":616.21,"body":"I don't,"},{"speaker":"they're not texting with you at 11","startTime":616.21,"endTime":618.25,"body":"I don't know how to code and I don't have a"},{"speaker":"they're not texting with you at 11","startTime":618.25,"endTime":620.01,"body":"laundromat, I don't have any funding."},{"speaker":"they're not texting with you at 11","startTime":620.01,"endTime":620.73,"body":"And I'm like,"},{"speaker":"they're not texting with you at 11","startTime":620.73,"endTime":621.53,"body":"how do you do this?"},{"speaker":"they're not texting with you at 11","startTime":621.7,"endTime":624.33,"body":"So what I did was I reached out to a friend"},{"speaker":"they're not texting with you at 11","startTime":625.18,"endTime":627.52,"body":"who worked at the tech company that I was working at"},{"speaker":"they're not texting with you at 11","startTime":627.78,"endTime":628.64,"body":"and I said,"},{"speaker":"they're not texting with you at 11","startTime":628.73,"endTime":630.72,"body":"In your free time when you're not working here,"},{"speaker":"they're not texting with you at 11","startTime":631.77,"endTime":632.92,"body":"do you wanna tinker?"},{"speaker":"they're not texting with you at 11","startTime":633.36,"endTime":634.52,"body":"Otherwise that's like,"},{"speaker":"they're not texting with you at 11","startTime":634.52,"endTime":634.84,"body":"you know,"},{"speaker":"they're not texting with you at 11","startTime":634.84,"endTime":636.24,"body":"poaching like talent."},{"speaker":"they're not texting with you at 11","startTime":636.24,"endTime":638.36,"body":"But I basically said to him,"},{"speaker":"they're not texting with you at 11","startTime":638.36,"endTime":639.4,"body":"I have this idea,"},{"speaker":"they're not texting with you at 11","startTime":639.9,"endTime":642.08,"body":"can you build the prototype for me?"},{"speaker":"they're not texting with you at 11","startTime":642.08,"endTime":645.92,"body":"Which is just like the most simple version and can you"},{"speaker":"they're not texting with you at 11","startTime":645.92,"endTime":648.6,"body":"charge me one year later because I don't have any money"},{"speaker":"they're not texting with you at 11","startTime":648.6,"endTime":649.28,"body":"to pay you now."},{"speaker":"they're not texting with you at 11","startTime":650.66,"endTime":651.8,"body":"Wow. Yeah."},{"speaker":"they're not texting with you at 11","startTime":651.8,"endTime":652.48,"body":"And he was like,"},{"speaker":"they're not texting with you at 11","startTime":652.51,"endTime":653.24,"body":"Yeah, sure,"},{"speaker":"they're not texting with you at 11","startTime":653.24,"endTime":653.76,"body":"I'll do it for you."},{"speaker":"they're not texting with you at 11","startTime":654.02,"endTime":654.96,"body":"And I got lucky."},{"speaker":"they're not texting with you at 11","startTime":655.47,"endTime":656.0,"body":"I really,"},{"speaker":"they're not texting with you at 11","startTime":656.11,"endTime":657.76,"body":"I really got lucky with that."},{"speaker":"they're not texting with you at 11","startTime":657.87,"endTime":658.72,"body":"Well Rochelle,"},{"speaker":"they're not texting with you at 11","startTime":658.72,"endTime":660.48,"body":"I'll back up and I'm gonna challenge that."},{"speaker":"they're not texting with you at 11","startTime":660.48,"endTime":664.52,"body":"I would challenge that in that nobody would do something if"},{"speaker":"they're not texting with you at 11","startTime":664.52,"endTime":666.36,"body":"they didn't think that you had the capacity,"},{"speaker":"they're not texting with you at 11","startTime":666.62,"endTime":668.72,"body":"not just to pay them back in a year,"},{"speaker":"they're not texting with you at 11","startTime":668.78,"endTime":670.92,"body":"but actually to fulfill on the thing you set out to"},{"speaker":"they're not texting with you at 11","startTime":670.92,"endTime":673.72,"body":"do. Cause a developer doesn't wanna code something for a payment."},{"speaker":"they're not texting with you at 11","startTime":673.87,"endTime":676.16,"body":"I think a developer wants to code something for a payment"},{"speaker":"they're not texting with you at 11","startTime":676.16,"endTime":679.32,"body":"and then actually putting his or her creation out into the"},{"speaker":"they're not texting with you at 11","startTime":679.32,"endTime":681.04,"body":"world. So there was clearly something,"},{"speaker":"they're not texting with you at 11","startTime":681.04,"endTime":682.48,"body":"yes, it was luck and yes,"},{"speaker":"they're not texting with you at 11","startTime":682.48,"endTime":683.44,"body":"it was good relationships."},{"speaker":"they're not texting with you at 11","startTime":683.44,"endTime":684.36,"body":"There's something a little,"},{"speaker":"they're not texting with you at 11","startTime":684.36,"endTime":685.56,"body":"a little magic there too."},{"speaker":"they're not texting with you at 11","startTime":685.64,"endTime":686.4,"body":"There is."},{"speaker":"they're not texting with you at 11","startTime":686.4,"endTime":686.76,"body":"There is."},{"speaker":"they're not texting with you at 11","startTime":686.76,"endTime":687.36,"body":"And you know,"},{"speaker":"they're not texting with you at 11","startTime":687.49,"endTime":690.64,"body":"so many of those early relationships were based on trust."},{"speaker":"they're not texting with you at 11","startTime":690.64,"endTime":691.48,"body":"Yeah, absolutely."},{"speaker":"they're not texting with you at 11","startTime":691.48,"endTime":692.44,"body":"And a lot of it is,"},{"speaker":"they're not texting with you at 11","startTime":692.44,"endTime":692.64,"body":"you know,"},{"speaker":"they're not texting with you at 11","startTime":692.64,"endTime":695.6,"body":"we're trusting each other and I'm trusting them and they're trusting"},{"speaker":"they're not texting with you at 11","startTime":695.6,"endTime":699.68,"body":"me. And that has to do with your prior reputation and"},{"speaker":"they're not texting with you at 11","startTime":699.68,"endTime":700.76,"body":"your prior work ethic."},{"speaker":"they're not texting with you at 11","startTime":701.17,"endTime":703.12,"body":"So before you even start a business,"},{"speaker":"they're not texting with you at 11","startTime":703.91,"endTime":705.32,"body":"I call it a personality,"},{"speaker":"they're not texting with you at 11","startTime":705.55,"endTime":709.52,"body":"it's, it's the specific personality that is a CEO that is"},{"speaker":"they're not texting with you at 11","startTime":709.52,"endTime":709.92,"body":"a boss."},{"speaker":"they're not texting with you at 11","startTime":710.42,"endTime":712.4,"body":"And it's not better or worse,"},{"speaker":"they're not texting with you at 11","startTime":712.43,"endTime":713.04,"body":"it's just,"},{"speaker":"they're not texting with you at 11","startTime":713.08,"endTime":715.0,"body":"just a specific type of personality."},{"speaker":"they're not texting with you at 11","startTime":715.48,"endTime":717.08,"body":"Yeah. You know?"},{"speaker":"they're not texting with you at 11","startTime":717.43,"endTime":720.32,"body":"Okay, so 2013 pen to paper,"},{"speaker":"they're not texting with you at 11","startTime":720.63,"endTime":722.68,"body":"a year of due diligence,"},{"speaker":"they're not texting with you at 11","startTime":722.9,"endTime":725.08,"body":"you reach out to a former peer and say,"},{"speaker":"they're not texting with you at 11","startTime":725.08,"endTime":726.92,"body":"not poaching nights and weekends,"},{"speaker":"they're not texting with you at 11","startTime":727.14,"endTime":728.4,"body":"I'm good in 12 months."},{"speaker":"they're not texting with you at 11","startTime":728.66,"endTime":731.2,"body":"And then this person agrees to create the prototype."},{"speaker":"they're not texting with you at 11","startTime":731.2,"endTime":732.56,"body":"How long does that take?"},{"speaker":"they're not texting with you at 11","startTime":732.58,"endTime":733.96,"body":"And then when do you start testing it?"},{"speaker":"they're not texting with you at 11","startTime":733.99,"endTime":734.72,"body":"Nine months."},{"speaker":"they're not texting with you at 11","startTime":734.95,"endTime":737.48,"body":"Okay, so now we're a year and nine months and you"},{"speaker":"they're not texting with you at 11","startTime":737.48,"endTime":738.96,"body":"have your prototype and then what do you do?"},{"speaker":"they're not texting with you at 11","startTime":739.37,"endTime":740.0,"body":"So I'm like,"},{"speaker":"they're not texting with you at 11","startTime":740.0,"endTime":741.32,"body":"okay, I have the prototype."},{"speaker":"they're not texting with you at 11","startTime":741.84,"endTime":742.72,"body":"Where do I clean?"},{"speaker":"they're not texting with you at 11","startTime":742.72,"endTime":744.08,"body":"Like how do I actually do this?"},{"speaker":"they're not texting with you at 11","startTime":746.83,"endTime":747.92,"body":"Yeah. You know,"},{"speaker":"they're not texting with you at 11","startTime":747.92,"endTime":750.04,"body":"that's something that I wanna share with people."},{"speaker":"they're not texting with you at 11","startTime":750.04,"endTime":751.72,"body":"It's like you can have a great idea,"},{"speaker":"they're not texting with you at 11","startTime":751.72,"endTime":756.04,"body":"but so much about being an entrepreneur is figuring things out."},{"speaker":"they're not texting with you at 11","startTime":756.11,"endTime":758.48,"body":"Yeah. Like there is no manual,"},{"speaker":"they're not texting with you at 11","startTime":758.48,"endTime":759.16,"body":"there's no,"},{"speaker":"they're not texting with you at 11","startTime":759.16,"endTime":760.12,"body":"Okay. Step one,"},{"speaker":"they're not texting with you at 11","startTime":760.31,"endTime":761.08,"body":"step two."},{"speaker":"they're not texting with you at 11","startTime":761.08,"endTime":764.36,"body":"And it's different for everyone because every business is different."},{"speaker":"they're not texting with you at 11","startTime":764.74,"endTime":766.48,"body":"And every core competency,"},{"speaker":"they're not texting with you at 11","startTime":766.48,"endTime":770.0,"body":"like my skillset and my competency is different from everyone else."},{"speaker":"they're not texting with you at 11","startTime":770.61,"endTime":772.24,"body":"So when you launch that business,"},{"speaker":"they're not texting with you at 11","startTime":772.27,"endTime":773.48,"body":"a lot of it is like,"},{"speaker":"they're not texting with you at 11","startTime":773.79,"endTime":776.32,"body":"okay, so how do I figure this out?"},{"speaker":"they're not texting with you at 11","startTime":776.32,"endTime":779.6,"body":"So then I downloaded a list of every laundromat in New"},{"speaker":"they're not texting with you at 11","startTime":779.6,"endTime":782.76,"body":"York City and then I cold called them and I pitched"},{"speaker":"they're not texting with you at 11","startTime":782.76,"endTime":783.44,"body":"them and I was like,"},{"speaker":"they're not texting with you at 11","startTime":783.44,"endTime":787.2,"body":"I have this idea for an app that picks up laundry"},{"speaker":"they're not texting with you at 11","startTime":787.2,"endTime":789.36,"body":"and do you wanna partner with me and maybe you can"},{"speaker":"they're not texting with you at 11","startTime":789.36,"endTime":789.72,"body":"clean the clothes?"},{"speaker":"they're not texting with you at 11","startTime":790.69,"endTime":793.83,"body":"And everyone laughed at me."},{"speaker":"they're not texting with you at 11","startTime":794.01,"endTime":794.51,"body":"You know,"},{"speaker":"they're not texting with you at 11","startTime":794.61,"endTime":796.23,"body":"you get a lot of those nos,"},{"speaker":"they're not texting with you at 11","startTime":796.23,"endTime":798.63,"body":"they don't understand what I'm saying,"},{"speaker":"they're not texting with you at 11","startTime":798.63,"endTime":800.63,"body":"they don't understand the value prop."},{"speaker":"they're not texting with you at 11","startTime":800.85,"endTime":804.27,"body":"And there was this one guy who sort of just like,"},{"speaker":"they're not texting with you at 11","startTime":805.41,"endTime":806.65,"body":"maybe he was like,"},{"speaker":"they're not texting with you at 11","startTime":806.65,"endTime":809.25,"body":"maybe I'll entertain the idea."},{"speaker":"they're not texting with you at 11","startTime":810.18,"endTime":811.25,"body":"He didn't say yes,"},{"speaker":"they're not texting with you at 11","startTime":811.39,"endTime":813.49,"body":"but the maybe was all I needed to show up."},{"speaker":"they're not texting with you at 11","startTime":814.14,"endTime":814.66,"body":"So I up,"},{"speaker":"they're not texting with you at 11","startTime":814.68,"endTime":817.25,"body":"So I showed up at his laundromat and I basically said,"},{"speaker":"they're not texting with you at 11","startTime":817.27,"endTime":819.37,"body":"I'm not leaving until you say yes."},{"speaker":"they're not texting with you at 11","startTime":820.51,"endTime":821.41,"body":"And I was like,"},{"speaker":"they're not texting with you at 11","startTime":821.74,"endTime":824.53,"body":"so we cut a deal and I worked for him for"},{"speaker":"they're not texting with you at 11","startTime":824.53,"endTime":825.97,"body":"free for six months."},{"speaker":"they're not texting with you at 11","startTime":826.83,"endTime":829.76,"body":"I worked for him for free for six months learning the"},{"speaker":"they're not texting with you at 11","startTime":829.76,"endTime":830.48,"body":"laundry business."},{"speaker":"they're not texting with you at 11","startTime":830.48,"endTime":831.64,"body":"Like just the in."},{"speaker":"they're not texting with you at 11","startTime":831.64,"endTime":833.48,"body":"When you say you worked for him for free,"},{"speaker":"they're not texting with you at 11","startTime":833.48,"endTime":835.36,"body":"like explain exactly what you mean."},{"speaker":"they're not texting with you at 11","startTime":835.36,"endTime":836.12,"body":"Explain it to me."},{"speaker":"they're not texting with you at 11","startTime":836.12,"endTime":836.68,"body":"Like, I'm five,"},{"speaker":"I showed up at 7","startTime":837.46,"endTime":840.87,"body":"00 AM I swept his floors,"},{"speaker":"I showed up at 7","startTime":840.87,"endTime":842.11,"body":"I ran the counter,"},{"speaker":"I showed up at 7","startTime":842.11,"endTime":843.35,"body":"I washed the clothes,"},{"speaker":"I showed up at 7","startTime":843.35,"endTime":844.35,"body":"I dry the clothes,"},{"speaker":"I showed up at 7","startTime":844.35,"endTime":845.51,"body":"I learned how to,"},{"speaker":"I showed up at 7","startTime":845.51,"endTime":848.11,"body":"I learned how to run the laundromat."},{"speaker":"I showed up at 7","startTime":848.11,"endTime":848.63,"body":"He was like,"},{"speaker":"I showed up at 7","startTime":848.63,"endTime":851.27,"body":"if you are serious,"},{"speaker":"I showed up at 7","startTime":851.27,"endTime":851.83,"body":"he was like,"},{"speaker":"I showed up at 7","startTime":851.83,"endTime":853.47,"body":"if you are serious about this,"},{"speaker":"I showed up at 7","startTime":853.47,"endTime":854.27,"body":"you need to know what you're doing."},{"speaker":"I showed up at 7","startTime":854.28,"endTime":858.23,"body":"Because I didn't have like that kind of experience running a"},{"speaker":"I showed up at 7","startTime":858.23,"endTime":858.91,"body":"like okay,"},{"speaker":"I showed up at 7","startTime":858.91,"endTime":859.95,"body":"I wanna run a laundry business."},{"speaker":"I showed up at 7","startTime":859.95,"endTime":862.03,"body":"Okay. Have you ever run a laundry business?"},{"speaker":"I showed up at 7","startTime":862.58,"endTime":863.31,"body":"Okay. Okay."},{"speaker":"I showed up at 7","startTime":863.31,"endTime":863.63,"body":"Okay. Wait,"},{"speaker":"I showed up at 7","startTime":863.63,"endTime":864.43,"body":"Okay. Logistics."},{"speaker":"I showed up at 7","startTime":864.67,"endTime":868.43,"body":"Logistics. So do you stop your other job And you No,"},{"speaker":"I showed up at 7","startTime":868.6,"endTime":870.47,"body":"no, because my other job was online,"},{"speaker":"I showed up at 7","startTime":870.47,"endTime":872.83,"body":"it was social media so I could easily just like,"},{"speaker":"I showed up at 7","startTime":873.45,"endTime":874.07,"body":"Got it."},{"speaker":"I showed up at 7","startTime":874.18,"endTime":875.23,"body":"Okay. Okay,"},{"speaker":"I showed up at 7","startTime":875.23,"endTime":875.59,"body":"okay. Okay."},{"speaker":"I showed up at 7","startTime":875.6,"endTime":876.19,"body":"So we,"},{"speaker":"I showed up at 7","startTime":876.19,"endTime":877.87,"body":"okay, so ladies and gentlemen,"},{"speaker":"I showed up at 7","startTime":877.87,"endTime":882.59,"body":"please note the funds were still coming because she was maintaining"},{"speaker":"I showed up at 7","startTime":882.59,"endTime":882.95,"body":"her job."},{"speaker":"I showed up at 7","startTime":883.0,"endTime":884.11,"body":"At this point in time,"},{"speaker":"I showed up at 7","startTime":884.19,"endTime":886.95,"body":"we're almost at the two-year mark and it is still a"},{"speaker":"I showed up at 7","startTime":886.95,"endTime":887.35,"body":"side hustle."},{"speaker":"I showed up at 7","startTime":887.84,"endTime":891.03,"body":"So you're eating the cost of your side hustle while your"},{"speaker":"I showed up at 7","startTime":891.24,"endTime":893.04,"body":"full-time gig is paying your bills."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":893.46,"endTime":897.2,"body":"00 AM you are"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":897.2,"endTime":897.92,"body":"washing clothes,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":897.92,"endTime":902.4,"body":"you understand the business of building a laundromat as well as"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":902.4,"endTime":906.6,"body":"understanding the business of how to take the laundromat to customers."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":906.81,"endTime":909.44,"body":"Okay. So you're learning the ins and outs of the laundry"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":909.64,"endTime":911.6,"body":"business. At what point in time are you like,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":911.6,"endTime":912.16,"body":"I am ready."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":912.16,"endTime":914.36,"body":"How long did you do the proverbial floor?"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":914.74,"endTime":916.96,"body":"Six Ness."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":917.13,"endTime":919.84,"body":"It was like six months of like earning his trust."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":920.0,"endTime":922.36,"body":"Right. He mentored me,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":922.36,"endTime":924.28,"body":"he trained me and I used to show him,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":924.35,"endTime":926.28,"body":"I used to show up with a notebook cuz I used"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":926.28,"endTime":926.68,"body":"to time,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":927.03,"endTime":929.24,"body":"I used to time wash cycle."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":929.55,"endTime":931.08,"body":"I would time folding,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":931.15,"endTime":932.44,"body":"I would time drying,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":932.44,"endTime":933.4,"body":"I would time everything."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":933.4,"endTime":934.04,"body":"And I'd be like,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":934.04,"endTime":937.0,"body":"okay. So it's like a roughly one 15 if it's 10"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":937.0,"endTime":937.84,"body":"pounds, da da."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":937.9,"endTime":939.32,"body":"And one day he said to me,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":939.67,"endTime":940.56,"body":"I'll never forget,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":940.56,"endTime":940.96,"body":"he was like,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":940.96,"endTime":943.68,"body":"Rochelle, try not to be so smart about everything."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":945.23,"endTime":947.09,"body":"Huh? And I was like,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":947.09,"endTime":949.53,"body":"what? And he was like,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":949.53,"endTime":951.97,"body":"sometimes you have to just like,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":952.18,"endTime":953.97,"body":"he didn't say no or feel,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":954.27,"endTime":955.17,"body":"but he said,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":955.17,"endTime":956.89,"body":"don't, don't be so smart."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":956.89,"endTime":958.65,"body":"Because so much of it is just,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":958.65,"endTime":960.69,"body":"you figure it essentially he was saying,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":960.69,"endTime":961.53,"body":"you figure it out."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":961.53,"endTime":961.97,"body":"You know,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":961.97,"endTime":962.81,"body":"it's not like,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":963.43,"endTime":963.97,"body":"you know,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":963.97,"endTime":966.41,"body":"you're trying to fit this into that."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":966.41,"endTime":969.45,"body":"You're trying to make everything fit perfectly and that's just not"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":969.48,"endTime":971.73,"body":"real. It's not how it works."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":972.02,"endTime":973.61,"body":"At least with laundry and dry clean,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":973.61,"endTime":973.93,"body":"you know,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":973.93,"endTime":976.57,"body":"you're, you're dealing with a lot of different garments,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":976.57,"endTime":977.29,"body":"different orders."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":978.86,"endTime":979.41,"body":"So I,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":979.56,"endTime":980.29,"body":"I got that,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":980.29,"endTime":980.53,"body":"you know,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":980.53,"endTime":980.81,"body":"I was like,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":980.81,"endTime":981.73,"body":"okay, let me just,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":981.83,"endTime":983.49,"body":"let me just do this."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":983.49,"endTime":986.29,"body":"And then I understood that so much of the business is"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":986.29,"endTime":989.13,"body":"this trust that people have with you."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":989.46,"endTime":991.17,"body":"They're sending you their clothes."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":992.94,"endTime":995.19,"body":"I mean mean imagine how long it took you to find"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":995.19,"endTime":996.15,"body":"that garment."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":996.15,"endTime":1000.75,"body":"Imagine that piece that you only wear because of sentimental value"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1000.96,"endTime":1002.51,"body":"or this because it's so comfortable."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1002.51,"endTime":1004.35,"body":"Where is this laundromat In New York."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1004.51,"endTime":1005.87,"body":"What borough?"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1005.94,"endTime":1007.35,"body":"Midtown. It's New York City."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1007.35,"endTime":1008.99,"body":"Okay. So here's another thing that like you,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1008.99,"endTime":1009.99,"body":"it comes into play."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1009.99,"endTime":1013.51,"body":"You're not dealing with somebody who's getting their Levi's laundered."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1013.87,"endTime":1017.19,"body":"You're getting somebody who lives in Manhattan in midtown who probably"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1017.46,"endTime":1021.23,"body":"has spent a bit a bit of money and then they're"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1021.23,"endTime":1022.83,"body":"willing to send it to a virtual stranger,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1022.83,"endTime":1025.27,"body":"which this is where Rochelle is talking about building trust."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1025.4,"endTime":1026.59,"body":"So at this point in the timeline,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1026.59,"endTime":1027.23,"body":"I'm doing it,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1027.23,"endTime":1029.63,"body":"you're about a year and one month into this journey."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1029.9,"endTime":1032.47,"body":"When do you start connecting the dots between the app or"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1032.47,"endTime":1035.67,"body":"the prototype that you had created to actually getting the clothes"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1035.76,"endTime":1036.75,"body":"to the laundromat?"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1038.02,"endTime":1041.22,"body":"September 21st,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1041.36,"endTime":1042.42,"body":"2015. Oh wow."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1042.42,"endTime":1043.26,"body":"Okay. So tell me about that day."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1043.33,"endTime":1044.86,"body":"Like create the story."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1045.23,"endTime":1046.14,"body":"So here's the story."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1046.14,"endTime":1046.9,"body":"So now I'm,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1046.9,"endTime":1048.3,"body":"I've, I've trained with him,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1048.49,"endTime":1049.94,"body":"I've earned his trust."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1050.47,"endTime":1052.66,"body":"He knows that I know how to do a laundry business."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1053.36,"endTime":1055.3,"body":"And I was like,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1055.3,"endTime":1056.1,"body":"I wanna do this."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1056.16,"endTime":1058.54,"body":"And he said okay."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1058.54,"endTime":1061.1,"body":"And he gave me a key to the laundromat and he"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1061.1,"endTime":1061.46,"body":"was like,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1061.55,"endTime":1062.1,"body":"Do it."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1062.87,"endTime":1063.69,"body":"And he was like,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1063.69,"endTime":1065.33,"body":"it's if you really wanna do it,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1065.33,"endTime":1065.77,"body":"do it."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1065.91,"endTime":1066.89,"body":"And so I was like,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1066.89,"endTime":1068.61,"body":"okay, so now I have a laundromat,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1068.61,"endTime":1072.76,"body":"which without funding because if he did not give me that"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1072.76,"endTime":1075.68,"body":"key, I would've needed money to get a lease."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1075.92,"endTime":1079.28,"body":"Right. I would've needed money to buy machines."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1079.4,"endTime":1081.96,"body":"Right. 40 40 grand a pop."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1082.22,"endTime":1082.76,"body":"You know,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1082.95,"endTime":1083.68,"body":"Wait a minute."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1083.68,"endTime":1086.68,"body":"So does he give you the key with any laundromat?"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1086.68,"endTime":1087.12,"body":"No, I know,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1087.32,"endTime":1089.36,"body":"but with equity expectations or he just said,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1089.36,"endTime":1090.88,"body":"you worked for me for free all this time."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1090.91,"endTime":1093.8,"body":"Here's the key as compensation for doing the dang thing,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1094.27,"endTime":1096.32,"body":"I had to give a percentage of my sales."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1096.62,"endTime":1097.16,"body":"Got it."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1097.16,"endTime":1098.08,"body":"Okay. Okay."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1098.08,"endTime":1099.08,"body":"It was like no rent,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1099.09,"endTime":1099.6,"body":"no this,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1099.6,"endTime":1103.4,"body":"but, but I think he understood that I was starting at"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1103.4,"endTime":1105.92,"body":"zero. This is incredible."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1105.92,"endTime":1108.16,"body":"So talk to me about the age of,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1108.66,"endTime":1109.2,"body":"I'm sorry,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1109.2,"endTime":1110.08,"body":"I'm assuming it's a guy,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1110.08,"endTime":1110.88,"body":"I think you had said he,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1110.88,"endTime":1111.28,"body":"Yeah, yeah."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1111.35,"endTime":1112.68,"body":"Okay. How old is he?"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1113.07,"endTime":1116.08,"body":"He's gotta be like At the time that this is happening"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1116.08,"endTime":1117.88,"body":"roughly Mid to late forties."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1118.31,"endTime":1119.4,"body":"Okay. Mid to late forties."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1119.42,"endTime":1122.32,"body":"And at this time you are around what age frame?"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1122.32,"endTime":1124.24,"body":"More or less like a I was late twenties."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1124.35,"endTime":1125.92,"body":"Okay. So he's older,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1126.17,"endTime":1128.88,"body":"he sees a hustle and a respect and then he sees"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1128.88,"endTime":1129.16,"body":"the pro,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1129.16,"endTime":1133.36,"body":"the possibility of having a percentage of what would otherwise be"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1133.48,"endTime":1134.36,"body":"considered passive income."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1134.39,"endTime":1136.12,"body":"Yeah. Interesting,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1137.2,"endTime":1137.76,"body":"Interesting. Passive."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1138.01,"endTime":1139.16,"body":"So we're leveraging,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1139.16,"endTime":1139.64,"body":"you know,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1139.64,"endTime":1141.4,"body":"like underused assets."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1141.4,"endTime":1146.08,"body":"Yes. Because I'm not cutting into his So you're using his"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1146.08,"endTime":1147.28,"body":"laundromat in the off hours?"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1147.54,"endTime":1149.52,"body":"Yes. Oh My."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1149.55,"endTime":1151.48,"body":"This is freaking amazing."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1151.55,"endTime":1154.48,"body":"Okay. So you have the key and then your next initiative"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1154.48,"endTime":1155.68,"body":"is, I need customers."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1155.83,"endTime":1156.76,"body":"I need customers."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1156.76,"endTime":1157.52,"body":"And what do you do?"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1157.89,"endTime":1159.72,"body":"So I had a social media agency."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1159.72,"endTime":1160.36,"body":"Right, Okay."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1160.36,"endTime":1163.28,"body":"One of my clients was a big real estate company."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1164.13,"endTime":1165.96,"body":"So then I pitched them and I said,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1165.96,"endTime":1170.28,"body":"Hey, I have this laundry app and maybe I can do"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1170.28,"endTime":1172.4,"body":"the laundry for your residents in the building."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1173.02,"endTime":1175.72,"body":"And because we had that prior relationship,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1175.72,"endTime":1176.44,"body":"they were like,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1176.44,"endTime":1177.24,"body":"Yeah, sure,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1177.24,"endTime":1178.2,"body":"take three buildings."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1178.2,"endTime":1178.56,"body":"I'm like,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1178.56,"endTime":1179.96,"body":"thanks. Okay."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1180.05,"endTime":1180.72,"body":"So they say,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1180.72,"endTime":1181.04,"body":"and they,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1181.04,"endTime":1181.6,"body":"and they don't want,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1181.6,"endTime":1182.76,"body":"they don't want anything in return."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1182.76,"endTime":1183.24,"body":"They're just like,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1183.24,"endTime":1184.32,"body":"okay, because of the relationship."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1184.45,"endTime":1185.84,"body":"So explain that to me."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1185.84,"endTime":1187.08,"body":"When you say take three buildings,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1187.08,"endTime":1187.88,"body":"what are you doing?"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1187.95,"endTime":1189.24,"body":"Like what's the next step?"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1189.61,"endTime":1190.8,"body":"So I said to them,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1190.8,"endTime":1191.28,"body":"I said,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1191.28,"endTime":1193.8,"body":"Can you send out an email blast to all of your"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1193.96,"endTime":1195.48,"body":"residents? Like I don't need your emails."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1195.48,"endTime":1198.12,"body":"Just let the residents know that I'm here to do their"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1198.12,"endTime":1202.44,"body":"laundry. Can I put flyers in the emails and can I"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1202.44,"endTime":1205.24,"body":"put a stand in the lobby letting them know that I'm"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1205.24,"endTime":1208.16,"body":"here to do their laundry and can I like give laundry"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1208.16,"endTime":1208.8,"body":"bags away?"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1209.38,"endTime":1210.16,"body":"And they were like,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1210.16,"endTime":1211.0,"body":"Yeah, we'll give you,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1211.0,"endTime":1212.68,"body":"you can do that in three of our buildings."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1214.68,"endTime":1216.34,"body":"You have go,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1216.34,"endTime":1217.78,"body":"I am fascinated,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1217.89,"endTime":1221.18,"body":"I liked you before and now I'm like president of the"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1221.18,"endTime":1221.9,"body":"Rochelle fan club."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1222.19,"endTime":1222.74,"body":"So you,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1222.74,"endTime":1225.82,"body":"are you literally standing at these tables like Yeah,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1229.01,"endTime":1232.26,"body":"I've got photos like standing at the tables like hey,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1232.26,"endTime":1233.78,"body":"I'm doing laundry and this."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1233.78,"endTime":1234.18,"body":"And so,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1234.18,"endTime":1237.02,"body":"Okay, so for somebody who's not in New York,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1237.02,"endTime":1238.1,"body":"what are the size of these buildings?"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1238.1,"endTime":1238.42,"body":"What is,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1238.42,"endTime":1242.54,"body":"okay, so what is your potential new customer pool and that"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1242.54,"endTime":1245.1,"body":"pool? P o o l I said pull as in p"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1245.17,"endTime":1245.78,"body":"l anyway."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1245.78,"endTime":1248.28,"body":"Okay. What is the potential customer pool and then how many"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1248.28,"endTime":1249.92,"body":"people opted in in that first timeframe?"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1249.92,"endTime":1251.0,"body":"Like three buildings,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1251.02,"endTime":1251.84,"body":"How many people,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1251.84,"endTime":1252.76,"body":"what was the uptake?"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1252.76,"endTime":1253.56,"body":"What did it look like?"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1254.37,"endTime":1255.6,"body":"So three buildings,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1255.6,"endTime":1257.72,"body":"roughly 200 apartments each."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1257.72,"endTime":1260.16,"body":"So you're looking at 600 customers,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1260.16,"endTime":1261.32,"body":"potential customers."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1261.32,"endTime":1263.0,"body":"Correct. And I think by the time,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1263.0,"endTime":1264.04,"body":"like three months in,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1264.04,"endTime":1265.96,"body":"we had a hundred customers."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1266.62,"endTime":1269.32,"body":"Wow. And guess what,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1269.55,"endTime":1272.72,"body":"a lot of those customers are still my customers today."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1274.38,"endTime":1279.27,"body":"Okay. So you start in these three buildings,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1279.27,"endTime":1280.27,"body":"which is so smart,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1280.27,"endTime":1284.83,"body":"you're starting in concentrated areas to start figuring out what logistics"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1284.83,"endTime":1285.27,"body":"look like."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1286.09,"endTime":1287.51,"body":"You start taking their clothes,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1287.56,"endTime":1288.87,"body":"washing, laundering,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1288.87,"endTime":1291.63,"body":"dry cleaning in the off hours and then you're returning clothes."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1291.65,"endTime":1292.51,"body":"But what happens?"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1292.51,"endTime":1294.47,"body":"Like, are you doing all of that yourself?"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1294.47,"endTime":1295.23,"body":"Yeah. When do you start?"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1295.44,"endTime":1296.71,"body":"Oh Yeah,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1296.71,"endTime":1298.15,"body":"no, I didn't sleep for three years."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1299.3,"endTime":1300.03,"body":"Yeah, it was,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1300.04,"endTime":1300.99,"body":"it was very,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1300.99,"endTime":1302.63,"body":"it was very difficult."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1303.7,"endTime":1305.71,"body":"I had to make a lot of sacrifices,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1305.74,"endTime":1307.23,"body":"a lot of compromise."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1307.61,"endTime":1309.75,"body":"But that was the exchange."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1309.96,"endTime":1310.75,"body":"So you know,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1310.75,"endTime":1313.87,"body":"I did this without institutional funding and I did try to"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1314.19,"endTime":1315.19,"body":"fundraise a little bit in the beginning,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1315.19,"endTime":1315.63,"body":"which I,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1315.63,"endTime":1318.55,"body":"I didn't get that money and you need money so that"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1318.55,"endTime":1321.75,"body":"you can hire a team or just to like scale and"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1321.75,"endTime":1324.15,"body":"expand. But I didn't get that money so I had a"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1324.15,"endTime":1324.99,"body":"choice. I was like,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1325.46,"endTime":1326.67,"body":"okay, what do I,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1326.67,"endTime":1328.15,"body":"what do I do if I don't have the money?"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1328.15,"endTime":1328.55,"body":"I was like,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1328.55,"endTime":1331.03,"body":"well you just have to work with what you got."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1332.29,"endTime":1332.79,"body":"You know,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1332.79,"endTime":1333.19,"body":"you just,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1333.19,"endTime":1335.27,"body":"you just have to work it and you have to prove"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1335.27,"endTime":1337.95,"body":"it and you figure it out and then you learn your"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1337.95,"endTime":1338.43,"body":"cash flow,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1338.43,"endTime":1341.39,"body":"you learn your margins and then you start there."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1341.39,"endTime":1342.63,"body":"Even if it's only one,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1342.81,"endTime":1344.39,"body":"but you have to start somewhere."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1345.64,"endTime":1348.85,"body":"I am fascinated right now."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1349.3,"endTime":1352.81,"body":"So at what point do you build the business that you,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1352.81,"endTime":1355.01,"body":"how long did it take for you to bring in your"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1355.01,"endTime":1356.73,"body":"first hire and what did that look like?"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1357.26,"endTime":1360.45,"body":"It was probably six months later and I hired someone to"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1360.45,"endTime":1361.97,"body":"do the pickup and delivery because,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1361.97,"endTime":1362.25,"body":"Got it."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1362.25,"endTime":1363.45,"body":"I, it was me and one girl."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1363.45,"endTime":1365.89,"body":"So it started off with me and one girl Got it."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1365.92,"endTime":1368.01,"body":"Okay. And we would go pick up the clothes,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1368.01,"endTime":1369.49,"body":"bring it back to laundromat,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1369.72,"endTime":1370.53,"body":"wash it,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1370.68,"endTime":1371.49,"body":"fold it,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1371.62,"endTime":1372.77,"body":"deliver it back."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1373.15,"endTime":1377.09,"body":"And then my first real hire was someone to help with"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1377.09,"endTime":1378.61,"body":"that, with that pickup and delivery."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1378.61,"endTime":1379.65,"body":"And it was like three,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1379.65,"endTime":1380.85,"body":"three to six months later."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1380.9,"endTime":1381.77,"body":"So talk to me,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1382.0,"endTime":1382.69,"body":"talk to me,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1382.69,"endTime":1384.05,"body":"in that first six months,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1384.52,"endTime":1386.61,"body":"what was one of the worst things that happened?"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1387.22,"endTime":1388.25,"body":"Or did it,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1388.25,"endTime":1389.17,"body":"was it flawless?"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1389.23,"endTime":1392.01,"body":"Did it feel like you're like a swan and you're just"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1392.01,"endTime":1392.81,"body":"coming into your own?"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1393.15,"endTime":1393.73,"body":"You know,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1393.9,"endTime":1394.81,"body":"so one of,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1394.81,"endTime":1395.73,"body":"I'll say this,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1396.12,"endTime":1398.09,"body":"when I went to market and I'm like,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1398.09,"endTime":1401.21,"body":"how do I compete right without funds?"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1401.21,"endTime":1402.21,"body":"Like how do I,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1402.39,"endTime":1406.16,"body":"how do I compete with the very little bit that I"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1406.16,"endTime":1409.0,"body":"have? And the first thing that went into my head was,"},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1409.23,"endTime":1411.48,"body":"well you gotta be open when everyone is closed."},{"speaker":"Yes. So you're sweeping the floor at 7","startTime":1412.37,"endTime":1414.16,"body":"So I went to market and I'm like,"},{"speaker":"listen, I will pick up your clothes by 10","startTime":1414.16,"endTime":1417.4,"body":"00 PM and"},{"speaker":"you'll get your clothes back before 6","startTime":1417.4,"endTime":1423.28,"body":"00 AM So you turned,"},{"speaker":"you'll get your clothes back before 6","startTime":1423.28,"endTime":1426.12,"body":"you turned somebody else's liability into your asset."},{"speaker":"you'll get your clothes back before 6","startTime":1426.19,"endTime":1428.76,"body":"Yeah. Because oftentimes people who are going to work,"},{"speaker":"you'll get your clothes back before 6","startTime":1428.76,"endTime":1431.16,"body":"it's like it's laborious to go out of your way to"},{"speaker":"you'll get your clothes back before 6","startTime":1431.16,"endTime":1433.4,"body":"make sure that you're dropping off and picking up during normal"},{"speaker":"you'll get your clothes back before 6","startTime":1433.64,"endTime":1435.88,"body":"business hours when you should be at your business during normal"},{"speaker":"you'll get your clothes back before 6","startTime":1436.08,"endTime":1436.44,"body":"business hours."},{"speaker":"you'll get your clothes back before 6","startTime":1436.61,"endTime":1437.44,"body":"So, Oh,"},{"speaker":"you'll get your clothes back before 6","startTime":1437.44,"endTime":1438.84,"body":"it's so New York though."},{"speaker":"you'll get your clothes back before 6","startTime":1438.84,"endTime":1439.8,"body":"It's so the perfect market for it."},{"speaker":"you'll get your clothes back before 6","startTime":1439.83,"endTime":1440.64,"body":"It's so,"},{"speaker":"you'll get your clothes back before 6","startTime":1440.82,"endTime":1441.32,"body":"You know,"},{"speaker":"every cleaner closes at like 6:00 PM 7","startTime":1441.32,"endTime":1445.16,"body":"00 PM maybe,"},{"speaker":"every cleaner closes at like 6:00 PM 7","startTime":1445.16,"endTime":1447.24,"body":"and a lot of New Yorkers are working Right."},{"speaker":"every cleaner closes at like 6:00 PM 7","startTime":1447.24,"endTime":1447.56,"body":"You know,"},{"speaker":"every cleaner closes at like 6:00 PM 7","startTime":1447.56,"endTime":1449.88,"body":"and then they gotta take it to the cleaners and it's"},{"speaker":"every cleaner closes at like 6:00 PM 7","startTime":1449.88,"endTime":1451.48,"body":"like, well just use me if you,"},{"speaker":"every cleaner closes at like 6:00 PM 7","startTime":1451.48,"endTime":1453.96,"body":"if you tell me you need your clothes picked up by"},{"speaker":"10","startTime":1453.96,"endTime":1456.56,"body":"00 PM I'll be there and then you'll get it back"},{"speaker":"before 6","startTime":1456.56,"endTime":1458.44,"body":"00 AM because then the laundromat was gonna open for,"},{"speaker":"before 6","startTime":1461.82,"endTime":1464.56,"body":"but they didn't know that they were in love with the"},{"speaker":"before 6","startTime":1464.56,"endTime":1466.16,"body":"I. They were like flabbergasted."},{"speaker":"before 6","startTime":1466.16,"endTime":1466.8,"body":"But I could turn it Off."},{"speaker":"before 6","startTime":1466.8,"endTime":1468.8,"body":"So what was one thing that happened in the beginning that"},{"speaker":"before 6","startTime":1468.8,"endTime":1469.08,"body":"you're like,"},{"speaker":"before 6","startTime":1469.08,"endTime":1469.8,"body":"this is terrible."},{"speaker":"before 6","startTime":1469.9,"endTime":1471.2,"body":"I'm not sure I can make it Valid."},{"speaker":"before 6","startTime":1471.2,"endTime":1472.08,"body":"Yeah, I didn't sleep."},{"speaker":"before 6","startTime":1472.27,"endTime":1472.96,"body":"I didn't sleep,"},{"speaker":"before 6","startTime":1473.18,"endTime":1473.68,"body":"you know,"},{"speaker":"before 6","startTime":1473.68,"endTime":1475.4,"body":"it really ate into like my,"},{"speaker":"before 6","startTime":1476.05,"endTime":1476.88,"body":"my sleeping,"},{"speaker":"before 6","startTime":1476.97,"endTime":1477.6,"body":"my health."},{"speaker":"before 6","startTime":1477.6,"endTime":1478.56,"body":"Like I really,"},{"speaker":"before 6","startTime":1478.99,"endTime":1481.52,"body":"I was burning the candle on both ends,"},{"speaker":"before 6","startTime":1481.52,"endTime":1481.72,"body":"you know,"},{"speaker":"before 6","startTime":1481.72,"endTime":1482.12,"body":"it was,"},{"speaker":"before 6","startTime":1482.12,"endTime":1483.6,"body":"it was a lot of hard work,"},{"speaker":"before 6","startTime":1483.83,"endTime":1484.96,"body":"a lot of hard work."},{"speaker":"before 6","startTime":1484.96,"endTime":1486.88,"body":"But 'til this day that model works,"},{"speaker":"before 6","startTime":1487.34,"endTime":1487.84,"body":"you know,"},{"speaker":"before 6","startTime":1487.84,"endTime":1488.84,"body":"we still pick up,"},{"speaker":"we go until 9","startTime":1489.77,"endTime":1492.2,"body":"00 PM today."},{"speaker":"we go until 9","startTime":1492.2,"endTime":1493.52,"body":"People love it."},{"speaker":"we go until 9","startTime":1493.52,"endTime":1495.12,"body":"So how many customers do you have now?"},{"speaker":"we go until 9","startTime":1495.12,"endTime":1496.48,"body":"And I know that you're in New York,"},{"speaker":"we go until 9","startTime":1496.48,"endTime":1497.48,"body":"but we started off with like,"},{"speaker":"we go until 9","startTime":1497.48,"endTime":1499.76,"body":"you're like in six months there was a hundred customers and"},{"speaker":"we go until 9","startTime":1499.76,"endTime":1504.1,"body":"now years later Yeah we have,"},{"speaker":"we go until 9","startTime":1504.1,"endTime":1506.82,"body":"we have a lot of customers."},{"speaker":"we go until 9","startTime":1506.82,"endTime":1508.18,"body":"That's incredible."},{"speaker":"we go until 9","startTime":1508.18,"endTime":1509.3,"body":"We have a Lot."},{"speaker":"we go until 9","startTime":1509.43,"endTime":1512.3,"body":"Okay, so when we think about this and we're talking and"},{"speaker":"we go until 9","startTime":1512.3,"endTime":1515.98,"body":"it's, and it's resonating because you simply said,"},{"speaker":"we go until 9","startTime":1515.98,"endTime":1520.11,"body":"I didn't have money and I didn't know how to do"},{"speaker":"we go until 9","startTime":1519.91,"endTime":1523.43,"body":"it. So then you figured it out and you leveraged what"},{"speaker":"we go until 9","startTime":1523.43,"endTime":1523.83,"body":"you had."},{"speaker":"we go until 9","startTime":1524.34,"endTime":1525.99,"body":"A lot of people are listening saying like,"},{"speaker":"we go until 9","startTime":1526.22,"endTime":1527.99,"body":"okay, I know that story all too well."},{"speaker":"we go until 9","startTime":1527.99,"endTime":1528.71,"body":"So I,"},{"speaker":"we go until 9","startTime":1528.71,"endTime":1530.55,"body":"I know I said I did my homework and something that"},{"speaker":"we go until 9","startTime":1530.55,"endTime":1532.11,"body":"you said really resonated with me about your story."},{"speaker":"we go until 9","startTime":1532.11,"endTime":1535.71,"body":"That you're an Asian immigrant woman who built Juliet using zero"},{"speaker":"we go until 9","startTime":1535.71,"endTime":1537.27,"body":"funding. And I'm gonna read a couple things."},{"speaker":"we go until 9","startTime":1537.38,"endTime":1540.79,"body":"Yeah. I know that I am the daughter of an immigrant"},{"speaker":"we go until 9","startTime":1541.01,"endTime":1544.11,"body":"and we talk about like how it shapes our perspective of"},{"speaker":"we go until 9","startTime":1544.11,"endTime":1545.99,"body":"what we have in this country and how we build."},{"speaker":"we go until 9","startTime":1546.21,"endTime":1549.59,"body":"Now you wrote an email to the podcast team and I'm"},{"speaker":"we go until 9","startTime":1549.59,"endTime":1555.71,"body":"gonna read what you wrote in 2020 VCs invested 420 million"},{"speaker":"we go until 9","startTime":1555.71,"endTime":1558.15,"body":"into US based startups each day,"},{"speaker":"we go until 9","startTime":1558.15,"endTime":1559.15,"body":"I'm gonna repeat that again,"},{"speaker":"we go until 9","startTime":1559.15,"endTime":1559.55,"body":"that's not in the notes,"},{"speaker":"we go until 9","startTime":1559.55,"endTime":1562.99,"body":"but 428 million each day are invested in startups."},{"speaker":"we go until 9","startTime":1562.99,"endTime":1569.47,"body":"That is 156 billion in one year."},{"speaker":"we go until 9","startTime":1569.47,"endTime":1572.59,"body":"2.3% went to women,"},{"speaker":"we go until 9","startTime":1572.62,"endTime":1579.71,"body":"2% of 556 billion went to women."},{"speaker":"we go until 9","startTime":1579.71,"endTime":1580.11,"body":"And 0.2"},{"speaker":"we go until 9","startTime":1580.11,"endTime":1581.51,"body":"0.2% went to women of color."},{"speaker":"we go until 9","startTime":1581.53,"endTime":1582.23,"body":"Why is that?"},{"speaker":"we go until 9","startTime":1582.23,"endTime":1584.35,"body":"And when the numbers work against you,"},{"speaker":"we go until 9","startTime":1584.35,"endTime":1586.75,"body":"how do you make an impact?"},{"speaker":"we go until 9","startTime":1586.75,"endTime":1588.31,"body":"I read that and I was like,"},{"speaker":"we go until 9","startTime":1588.31,"endTime":1589.87,"body":"okay, this is a conversation that I want to have."},{"speaker":"we go until 9","startTime":1590.29,"endTime":1593.99,"body":"And even if somebody's listening and you're not a woman and"},{"speaker":"we go until 9","startTime":1593.99,"endTime":1595.83,"body":"even if you are a woman but you're not a woman"},{"speaker":"we go until 9","startTime":1595.83,"endTime":1596.19,"body":"of color,"},{"speaker":"we go until 9","startTime":1596.19,"endTime":1597.27,"body":"this is a conversation."},{"speaker":"we go until 9","startTime":1597.27,"endTime":1599.87,"body":"It is just for us to know the game."},{"speaker":"we go until 9","startTime":1600.13,"endTime":1602.75,"body":"And because once we know the rules of the game,"},{"speaker":"we go until 9","startTime":1603.05,"endTime":1604.84,"body":"we could break them on our own terms."},{"speaker":"we go until 9","startTime":1604.95,"endTime":1606.16,"body":"When I look at Rochelle,"},{"speaker":"we go until 9","startTime":1606.19,"endTime":1607.04,"body":"I firmly,"},{"speaker":"we go until 9","startTime":1607.04,"endTime":1608.96,"body":"we could see she's breaking the rules,"},{"speaker":"we go until 9","startTime":1608.96,"endTime":1610.36,"body":"but she first had to understand,"},{"speaker":"we go until 9","startTime":1610.36,"endTime":1613.72,"body":"Talk to me about building bootstrapped."},{"speaker":"we go until 9","startTime":1613.72,"endTime":1614.88,"body":"What does it look for you now?"},{"speaker":"we go until 9","startTime":1614.89,"endTime":1616.32,"body":"Do you look for funding in the future?"},{"speaker":"we go until 9","startTime":1616.38,"endTime":1617.76,"body":"How have you been funded?"},{"speaker":"we go until 9","startTime":1617.76,"endTime":1618.84,"body":"Is it continue to be self-funded?"},{"speaker":"we go until 9","startTime":1618.84,"endTime":1619.8,"body":"Is that your objective?"},{"speaker":"we go until 9","startTime":1620.76,"endTime":1622.62,"body":"How do I view funding now?"},{"speaker":"we go until 9","startTime":1622.71,"endTime":1625.54,"body":"So funding can be strategic."},{"speaker":"we go until 9","startTime":1626.01,"endTime":1629.78,"body":"I changed my perspective a lot over the years and you"},{"speaker":"we go until 9","startTime":1629.78,"endTime":1631.58,"body":"know, I've been at this for like 10 years now,"},{"speaker":"we go until 9","startTime":1631.63,"endTime":1633.66,"body":"so my views are different."},{"speaker":"we go until 9","startTime":1633.66,"endTime":1638.98,"body":"And where I was between 20 14,"},{"speaker":"we go until 9","startTime":1638.98,"endTime":1639.3,"body":"20 15,"},{"speaker":"we go until 9","startTime":1639.3,"endTime":1643.38,"body":"20 16 when it was this,"},{"speaker":"we go until 9","startTime":1643.38,"endTime":1646.42,"body":"this growing startup and I was establishing a footprint and I'm"},{"speaker":"we go until 9","startTime":1646.42,"endTime":1647.02,"body":"like, Okay guys,"},{"speaker":"we go until 9","startTime":1647.02,"endTime":1648.86,"body":"I have a company you should invest in me."},{"speaker":"we go until 9","startTime":1648.86,"endTime":1649.42,"body":"You know,"},{"speaker":"we go until 9","startTime":1650.47,"endTime":1653.42,"body":"and I will say this,"},{"speaker":"we go until 9","startTime":1653.42,"endTime":1657.34,"body":"my counterparts in that same timeframe went on to raise 5,"},{"speaker":"we go until 9","startTime":1656.13,"endTime":1657.34,"body":"10, 15,"},{"speaker":"we go until 9","startTime":1657.34,"endTime":1659.14,"body":"20 million."},{"speaker":"we go until 9","startTime":1659.14,"endTime":1662.61,"body":"And today is 2022 and they are all out of business."},{"speaker":"we go until 9","startTime":1662.61,"endTime":1664.29,"body":"I will say that."},{"speaker":"we go until 9","startTime":1664.29,"endTime":1668.01,"body":"And it used to really break my heart because I'm like,"},{"speaker":"we go until 9","startTime":1668.01,"endTime":1670.53,"body":"what am I doing wrong?"},{"speaker":"we go until 9","startTime":1670.72,"endTime":1673.77,"body":"Because I have the same concept I have,"},{"speaker":"we go until 9","startTime":1673.77,"endTime":1675.37,"body":"I am capable,"},{"speaker":"we go until 9","startTime":1675.37,"endTime":1676.53,"body":"I am pitching,"},{"speaker":"we go until 9","startTime":1676.53,"endTime":1680.61,"body":"but I'm not getting through to the investor."},{"speaker":"we go until 9","startTime":1680.61,"endTime":1682.33,"body":"Well it's wrong with me,"},{"speaker":"we go until 9","startTime":1682.33,"endTime":1682.37,"body":"you know?"},{"speaker":"we go until 9","startTime":1682.37,"endTime":1686.53,"body":"And I had to do a lot of self-analysis and now"},{"speaker":"we go until 9","startTime":1686.53,"endTime":1687.29,"body":"looking back,"},{"speaker":"we go until 9","startTime":1687.64,"endTime":1690.13,"body":"I realized that I was desperate."},{"speaker":"we go until 9","startTime":1690.7,"endTime":1695.83,"body":"They probably smelled desperation on me cuz they saw that I"},{"speaker":"we go until 9","startTime":1695.83,"endTime":1696.99,"body":"was stretched thin."},{"speaker":"we go until 9","startTime":1697.38,"endTime":1700.87,"body":"They saw that I was so hungry and there's nothing wrong"},{"speaker":"we go until 9","startTime":1700.87,"endTime":1701.23,"body":"with that."},{"speaker":"we go until 9","startTime":1701.53,"endTime":1702.39,"body":"But looking back,"},{"speaker":"we go until 9","startTime":1702.39,"endTime":1702.75,"body":"you know,"},{"speaker":"we go until 9","startTime":1702.75,"endTime":1705.15,"body":"if I'm sitting at the other side of the table and"},{"speaker":"we go until 9","startTime":1705.15,"endTime":1708.67,"body":"I see someone you know like gaunt and like,"},{"speaker":"we go until 9","startTime":1708.67,"endTime":1709.59,"body":"no, I can do this."},{"speaker":"we go until 9","startTime":1710.02,"endTime":1711.47,"body":"Like really gimme money,"},{"speaker":"we go until 9","startTime":1711.47,"endTime":1711.99,"body":"They're like,"},{"speaker":"we go until 9","startTime":1711.99,"endTime":1713.63,"body":"No, I actually don't wanna give you,"},{"speaker":"we go until 9","startTime":1713.89,"endTime":1714.39,"body":"you know,"},{"speaker":"we go until 9","startTime":1714.85,"endTime":1717.55,"body":"now I'm able to put myself on the other side of"},{"speaker":"we go until 9","startTime":1717.55,"endTime":1721.68,"body":"the table and I realize that money is important."},{"speaker":"we go until 9","startTime":1722.28,"endTime":1724.2,"body":"Money helps you grow it,"},{"speaker":"we go until 9","startTime":1724.2,"endTime":1724.72,"body":"it can,"},{"speaker":"we go until 9","startTime":1724.75,"endTime":1728.92,"body":"it's a resource but it is also about the relationship."},{"speaker":"we go until 9","startTime":1729.38,"endTime":1733.84,"body":"You wanna find someone who believes in you and the money"},{"speaker":"we go until 9","startTime":1733.84,"endTime":1736.12,"body":"is a tool to help you get from A to B."},{"speaker":"we go until 9","startTime":1736.45,"endTime":1737.76,"body":"So who backs me now?"},{"speaker":"we go until 9","startTime":1737.76,"endTime":1739.84,"body":"I have raised small funds along the way."},{"speaker":"we go until 9","startTime":1740.22,"endTime":1741.32,"body":"The majority of that,"},{"speaker":"we go until 9","startTime":1741.32,"endTime":1742.92,"body":"those funds came from my customers."},{"speaker":"we go until 9","startTime":1743.89,"endTime":1748.63,"body":"Wow. So there was a customer who I did not pitch"},{"speaker":"we go until 9","startTime":1748.63,"endTime":1751.42,"body":"him and he was so in love with the service."},{"speaker":"we go until 9","startTime":1751.51,"endTime":1752.22,"body":"He said,"},{"speaker":"we go until 9","startTime":1752.37,"endTime":1753.3,"body":"I wanna invest."},{"speaker":"we go until 9","startTime":1753.52,"endTime":1754.18,"body":"And I said,"},{"speaker":"we go until 9","startTime":1754.18,"endTime":1756.14,"body":"Really? And he was like,"},{"speaker":"we go until 9","startTime":1756.14,"endTime":1757.38,"body":"Yeah, I believe in this."},{"speaker":"we go until 9","startTime":1757.45,"endTime":1759.86,"body":"I believe in you and I believe in what you're doing"},{"speaker":"we go until 9","startTime":1760.04,"endTime":1761.66,"body":"and I see the hustle and I,"},{"speaker":"we go until 9","startTime":1761.66,"endTime":1762.34,"body":"and I get it."},{"speaker":"we go until 9","startTime":1762.68,"endTime":1764.86,"body":"And then not only did he invest,"},{"speaker":"we go until 9","startTime":1765.23,"endTime":1768.26,"body":"he brought on two of his friends to invest and they"},{"speaker":"we go until 9","startTime":1768.26,"endTime":1770.62,"body":"are all in that world in the finance world,"},{"speaker":"we go until 9","startTime":1770.62,"endTime":1772.98,"body":"in private equity and in investments."},{"speaker":"we go until 9","startTime":1773.2,"endTime":1775.06,"body":"And so I never pitched them,"},{"speaker":"we go until 9","startTime":1775.78,"endTime":1780.07,"body":"I just kept on doing what I was doing and that's"},{"speaker":"we go until 9","startTime":1780.07,"endTime":1780.99,"body":"where I got my money from."},{"speaker":"we go until 9","startTime":1781.57,"endTime":1782.88,"body":"Oh. Oh,"},{"speaker":"we go until 9","startTime":1783.71,"endTime":1784.68,"body":"okay. Rochelle."},{"speaker":"we go until 9","startTime":1785.09,"endTime":1789.16,"body":"So I'm CEO of Social curator and we've originally started off"},{"speaker":"we go until 9","startTime":1789.16,"endTime":1793.36,"body":"as a membership and then in 2021 we made the big"},{"speaker":"we go until 9","startTime":1793.36,"endTime":1796.6,"body":"bold declaration that we were gonna build our own tech stack,"},{"speaker":"we go until 9","startTime":1796.88,"endTime":1797.96,"body":"hired a cto."},{"speaker":"we go until 9","startTime":1798.1,"endTime":1800.2,"body":"And let me tell you like the differences,"},{"speaker":"we go until 9","startTime":1800.27,"endTime":1802.08,"body":"it's been wildly different."},{"speaker":"we go until 9","startTime":1802.08,"endTime":1804.48,"body":"And what I realize that when you're building technology,"},{"speaker":"we go until 9","startTime":1804.59,"endTime":1809.12,"body":"it's so fun intensive and we hit an inflection point to"},{"speaker":"we go until 9","startTime":1809.12,"endTime":1810.96,"body":"like, we can't run as fast as we want."},{"speaker":"we go until 9","startTime":1811.05,"endTime":1812.52,"body":"We will continue to be bootstrapped."},{"speaker":"we go until 9","startTime":1812.52,"endTime":1814.4,"body":"I don't think investors get what it is we do."},{"speaker":"we go until 9","startTime":1814.58,"endTime":1816.2,"body":"And so just like you,"},{"speaker":"we go until 9","startTime":1816.2,"endTime":1820.64,"body":"when you said your customer invested in you,"},{"speaker":"we go until 9","startTime":1820.98,"endTime":1823.08,"body":"our customers invested in us,"},{"speaker":"we go until 9","startTime":1823.08,"endTime":1824.52,"body":"we had a promotion and we just said,"},{"speaker":"we go until 9","startTime":1824.52,"endTime":1827.08,"body":"Listen, do you want lifetime access to what it is we"},{"speaker":"we go until 9","startTime":1827.08,"endTime":1829.72,"body":"do? This is your opportunity to invest and sit with us"},{"speaker":"we go until 9","startTime":1829.72,"endTime":1830.28,"body":"throughout the journey."},{"speaker":"we go until 9","startTime":1830.58,"endTime":1833.36,"body":"And hundreds of thousands of dollars was the thing."},{"speaker":"we go until 9","startTime":1833.36,"endTime":1833.96,"body":"And I'm like,"},{"speaker":"we go until 9","startTime":1834.07,"endTime":1835.2,"body":"this is how it's done."},{"speaker":"we go until 9","startTime":1835.2,"endTime":1837.6,"body":"It's done on the back of doing the work."},{"speaker":"we go until 9","startTime":1837.6,"endTime":1840.76,"body":"If people trust that you will follow through on the work"},{"speaker":"we go until 9","startTime":1840.76,"endTime":1841.64,"body":"that you were doing,"},{"speaker":"we go until 9","startTime":1841.86,"endTime":1843.0,"body":"the funds will come."},{"speaker":"we go until 9","startTime":1843.37,"endTime":1846.24,"body":"So as somebody is listening right now and they look at"},{"speaker":"we go until 9","startTime":1846.24,"endTime":1846.64,"body":"your story,"},{"speaker":"we go until 9","startTime":1847.32,"endTime":1848.56,"body":"you are an immigrant."},{"speaker":"we go until 9","startTime":1849.06,"endTime":1851.16,"body":"Yes. How old were you when you came to the States?"},{"speaker":"we go until 9","startTime":1851.36,"endTime":1854.4,"body":"Three. And did you end up in New York?"},{"speaker":"we go until 9","startTime":1854.4,"endTime":1855.96,"body":"Did your family or Did you Oh,"},{"speaker":"we go until 9","startTime":1855.96,"endTime":1856.76,"body":"I grew up,"},{"speaker":"we go until 9","startTime":1856.76,"endTime":1859.32,"body":"I grew up in New Jersey but both of my,"},{"speaker":"we go until 9","startTime":1859.32,"endTime":1862.16,"body":"my parents were 16 when they had I think 16,"},{"speaker":"we go until 9","startTime":1862.16,"endTime":1864.76,"body":"17 years old in the Philippines."},{"speaker":"we go until 9","startTime":1864.76,"endTime":1866.88,"body":"And so that's already like a big barrier,"},{"speaker":"we go until 9","startTime":1867.22,"endTime":1867.76,"body":"you know?"},{"speaker":"we go until 9","startTime":1867.98,"endTime":1873.48,"body":"Wow. Teenage parents in a developing country like the Philippines where"},{"speaker":"we go until 9","startTime":1873.48,"endTime":1875.68,"body":"opportunities are few and far between."},{"speaker":"we go until 9","startTime":1876.1,"endTime":1879.79,"body":"And so getting to come to America was a dream come"},{"speaker":"we go until 9","startTime":1879.79,"endTime":1880.23,"body":"true already."},{"speaker":"we go until 9","startTime":1880.42,"endTime":1880.87,"body":"I was like,"},{"speaker":"we go until 9","startTime":1880.87,"endTime":1881.51,"body":"we're here."},{"speaker":"we go until 9","startTime":1881.83,"endTime":1884.67,"body":"Yay. Yeah."},{"speaker":"we go until 9","startTime":1884.76,"endTime":1886.83,"body":"So where did you go to college or did you go"},{"speaker":"we go until 9","startTime":1886.83,"endTime":1887.07,"body":"To college?"},{"speaker":"we go until 9","startTime":1887.07,"endTime":1888.15,"body":"Fordham. Fordham."},{"speaker":"we go until 9","startTime":1888.76,"endTime":1889.47,"body":"Oh, so you,"},{"speaker":"we go until 9","startTime":1889.47,"endTime":1890.51,"body":"okay. East Coast Girl."},{"speaker":"we go until 9","startTime":1890.51,"endTime":1891.31,"body":"Through and through."},{"speaker":"we go until 9","startTime":1891.45,"endTime":1897.84,"body":"How, what drives you to New York City Land of opportunity?"},{"speaker":"we go until 9","startTime":1897.84,"endTime":1898.32,"body":"I would,"},{"speaker":"we go until 9","startTime":1898.32,"endTime":1901.0,"body":"I could not do what I'm doing."},{"speaker":"we go until 9","startTime":1901.0,"endTime":1901.32,"body":"You know,"},{"speaker":"we go until 9","startTime":1901.32,"endTime":1901.76,"body":"in many,"},{"speaker":"we go until 9","startTime":1901.76,"endTime":1903.4,"body":"I could in many parts of the world,"},{"speaker":"we go until 9","startTime":1903.4,"endTime":1904.32,"body":"but in many parts of the world."},{"speaker":"we go until 9","startTime":1904.43,"endTime":1905.44,"body":"Like I can't,"},{"speaker":"we go until 9","startTime":1905.44,"endTime":1906.08,"body":"you know,"},{"speaker":"we go until 9","startTime":1906.08,"endTime":1908.28,"body":"to be able to run and move the way that I"},{"speaker":"we go until 9","startTime":1908.28,"endTime":1908.76,"body":"can in New York."},{"speaker":"we go until 9","startTime":1910.25,"endTime":1913.08,"body":"So I know that you have a love for New York,"},{"speaker":"we go until 9","startTime":1913.08,"endTime":1915.44,"body":"in fact you had a blog post titled A Love Letter"},{"speaker":"we go until 9","startTime":1915.44,"endTime":1916.6,"body":"to New York."},{"speaker":"we go until 9","startTime":1916.6,"endTime":1918.68,"body":"When you think about expansion plans and growth plans,"},{"speaker":"we go until 9","startTime":1918.68,"endTime":1920.44,"body":"what does that look like for you as a business owner"},{"speaker":"we go until 9","startTime":1920.51,"endTime":1923.12,"body":"that runs a locally based business?"},{"speaker":"we go until 9","startTime":1923.28,"endTime":1924.4,"body":"What do you want to expand?"},{"speaker":"we go until 9","startTime":1924.4,"endTime":1925.64,"body":"What does that look like?"},{"speaker":"we go until 9","startTime":1926.05,"endTime":1926.92,"body":"Of course."},{"speaker":"we go until 9","startTime":1926.92,"endTime":1927.76,"body":"So we have our eye sound,"},{"speaker":"we go until 9","startTime":1927.76,"endTime":1928.48,"body":"DC and Miami."},{"speaker":"we go until 9","startTime":1928.48,"endTime":1931.8,"body":"First we wanna establish our footprint on the east coast and"},{"speaker":"we go until 9","startTime":1931.8,"endTime":1932.92,"body":"then work our way out west."},{"speaker":"we go until 9","startTime":1932.97,"endTime":1934.56,"body":"So it's gonna be Miami,"},{"speaker":"we go until 9","startTime":1934.61,"endTime":1936.08,"body":"dc, Chicago,"},{"speaker":"we go until 9","startTime":1936.08,"endTime":1937.96,"body":"Houston, la Wow."},{"speaker":"we go until 9","startTime":1938.11,"endTime":1939.68,"body":"Well when you do get to LA,"},{"speaker":"we go until 9","startTime":1939.68,"endTime":1941.04,"body":"maybe we can have an advocate."},{"speaker":"we go until 9","startTime":1941.04,"endTime":1943.36,"body":"I'm, I'm just south of la I'm in Newport Beach,"},{"speaker":"we go until 9","startTime":1943.37,"endTime":1944.32,"body":"so you know,"},{"speaker":"we go until 9","startTime":1944.34,"endTime":1945.24,"body":"Hey, hey honey,"},{"speaker":"we go until 9","startTime":1945.24,"endTime":1946.04,"body":"there's plenty,"},{"speaker":"we go until 9","startTime":1946.04,"endTime":1947.44,"body":"plenty, plenty out here."},{"speaker":"we go until 9","startTime":1947.44,"endTime":1950.44,"body":"But I have a question that wasn't actually part of my"},{"speaker":"we go until 9","startTime":1950.44,"endTime":1953.16,"body":"notes, but I hear who you are and the authenticity."},{"speaker":"we go until 9","startTime":1953.16,"endTime":1956.36,"body":"And the question for me that comes up is why this?"},{"speaker":"we go until 9","startTime":1956.79,"endTime":1958.16,"body":"You're a busy ceo,"},{"speaker":"we go until 9","startTime":1958.19,"endTime":1960.04,"body":"you're wildly successful,"},{"speaker":"we go until 9","startTime":1960.25,"endTime":1963.68,"body":"clearly. Clearly you do the work and you let the work"},{"speaker":"we go until 9","startTime":1963.68,"endTime":1964.52,"body":"speak for itself."},{"speaker":"we go until 9","startTime":1964.81,"endTime":1967.4,"body":"So why are you giving so generously of your time,"},{"speaker":"we go until 9","startTime":1967.4,"endTime":1970.36,"body":"almost an hour of your time for this podcast?"},{"speaker":"we go until 9","startTime":1970.62,"endTime":1972.64,"body":"And it begs the question why,"},{"speaker":"we go until 9","startTime":1972.64,"endTime":1973.8,"body":"What does this do for you?"},{"speaker":"we go until 9","startTime":1975.19,"endTime":1980.76,"body":"Well if I had known some of the things prior,"},{"speaker":"we go until 9","startTime":1981.67,"endTime":1982.64,"body":"I, you know,"},{"speaker":"we go until 9","startTime":1983.31,"endTime":1987.84,"body":"I do believe in sharing and giving back."},{"speaker":"we go until 9","startTime":1989.74,"endTime":1990.42,"body":"Thank you."},{"speaker":"we go until 9","startTime":1990.42,"endTime":1990.94,"body":"Well it is,"},{"speaker":"we go until 9","startTime":1991.46,"endTime":1992.18,"body":"Thank you."},{"speaker":"we go until 9","startTime":1992.85,"endTime":1994.7,"body":"That moves me like so much,"},{"speaker":"we go until 9","startTime":1995.03,"endTime":1995.5,"body":"so much."},{"speaker":"we go until 9","startTime":1995.77,"endTime":1997.82,"body":"I just wanna say thank you cuz I hear the story"},{"speaker":"we go until 9","startTime":1997.82,"endTime":2000.1,"body":"and I actually love the story before I heard the story"},{"speaker":"we go until 9","startTime":2000.1,"endTime":2000.7,"body":"and now I'm like,"},{"speaker":"we go until 9","startTime":2000.7,"endTime":2001.18,"body":"Oh my God,"},{"speaker":"we go until 9","startTime":2001.18,"endTime":2002.62,"body":"this woman like it's incredible."},{"speaker":"we go until 9","startTime":2002.67,"endTime":2004.82,"body":"It is incredible that there is somebody who said,"},{"speaker":"we go until 9","startTime":2004.82,"endTime":2006.14,"body":"I didn't know what I was doing and I didn't have"},{"speaker":"we go until 9","startTime":2006.14,"endTime":2008.26,"body":"the money and here I am showing up cuz so many"},{"speaker":"we go until 9","startTime":2008.26,"endTime":2011.1,"body":"of our listeners are in your exact situation and all you"},{"speaker":"we go until 9","startTime":2011.1,"endTime":2012.06,"body":"do, all you do,"},{"speaker":"we go until 9","startTime":2012.06,"endTime":2013.78,"body":"they're not likely gonna build what you're building,"},{"speaker":"we go until 9","startTime":2013.78,"endTime":2016.46,"body":"but all you do is you hold a torch and say,"},{"speaker":"we go until 9","startTime":2016.71,"endTime":2018.14,"body":"if you want it bad enough,"},{"speaker":"we go until 9","startTime":2018.14,"endTime":2018.86,"body":"you'll figure it out."},{"speaker":"we go until 9","startTime":2019.04,"endTime":2020.46,"body":"And I'm so moved by that."},{"speaker":"we go until 9","startTime":2020.46,"endTime":2021.5,"body":"And so I just wanna say thank you."},{"speaker":"we go until 9","startTime":2021.5,"endTime":2024.14,"body":"So for our listeners in New York,"},{"speaker":"we go until 9","startTime":2024.14,"endTime":2026.42,"body":"if you see a Juliet hook it up,"},{"speaker":"we go until 9","startTime":2026.42,"endTime":2028.94,"body":"like support somebody who's giving to others,"},{"speaker":"we go until 9","startTime":2028.94,"endTime":2031.5,"body":"but how can people continue on your journey for people who"},{"speaker":"we go until 9","startTime":2031.5,"endTime":2033.06,"body":"are in DC and Miami and Houston,"},{"speaker":"we go until 9","startTime":2033.06,"endTime":2036.18,"body":"Chicago and LA to see the future version and support that."},{"speaker":"we go until 9","startTime":2036.18,"endTime":2037.18,"body":"How do they connect with you?"},{"speaker":"we go until 9","startTime":2037.21,"endTime":2038.42,"body":"What do you want from this?"},{"speaker":"we go until 9","startTime":2038.42,"endTime":2040.1,"body":"How can we pour back into you?"},{"speaker":"we go until 9","startTime":2040.44,"endTime":2040.98,"body":"You know,"},{"speaker":"we go until 9","startTime":2040.98,"endTime":2042.22,"body":"just, we met,"},{"speaker":"we go until 9","startTime":2042.54,"endTime":2044.26,"body":"we update our blog every week,"},{"speaker":"we go until 9","startTime":2044.68,"endTime":2046.66,"body":"who is juliet.com"},{"speaker":"we go until 9","startTime":2047.56,"endTime":2051.22,"body":"and we're very active on our Instagram at Juliet Laundry."},{"speaker":"we go until 9","startTime":2051.22,"endTime":2054.86,"body":"You could also follow me at i Rochelle and that's where"},{"speaker":"we go until 9","startTime":2054.86,"endTime":2057.26,"body":"I share the updates and I let people know and I"},{"speaker":"we go until 9","startTime":2057.26,"endTime":2058.18,"body":"try to share little,"},{"speaker":"we go until 9","startTime":2058.33,"endTime":2063.74,"body":"little pieces of advice and just give back anyway I can."},{"speaker":"we go until 9","startTime":2063.93,"endTime":2064.86,"body":"You're the best."},{"speaker":"we go until 9","startTime":2065.01,"endTime":2065.7,"body":"I, Rochelle,"},{"speaker":"we go until 9","startTime":2066.54,"endTime":2067.5,"body":"who is Juliet,"},{"speaker":"we go until 9","startTime":2067.5,"endTime":2067.94,"body":"you know,"},{"speaker":"we go until 9","startTime":2067.94,"endTime":2068.74,"body":"all, all good things."},{"speaker":"we go until 9","startTime":2068.74,"endTime":2072.34,"body":"If you are interested in branding and pitching and just seeing"},{"speaker":"we go until 9","startTime":2072.34,"endTime":2072.78,"body":"the hustle,"},{"speaker":"we go until 9","startTime":2072.86,"endTime":2074.98,"body":"y'all join Rochelle and what she is doing,"},{"speaker":"we go until 9","startTime":2074.98,"endTime":2076.86,"body":"Thank you a thousand times over for being on the Jasmine"},{"speaker":"we go until 9","startTime":2076.86,"endTime":2077.34,"body":"Star show."},{"speaker":"we go until 9","startTime":2077.34,"endTime":2078.78,"body":"You are a right of light,"},{"speaker":"we go until 9","startTime":2078.78,"endTime":2081.98,"body":"I hope just more good comes your way because nobody is"},{"speaker":"we go until 9","startTime":2081.98,"endTime":2084.22,"body":"more deserving than somebody who just puts the work in and"},{"speaker":"we go until 9","startTime":2084.22,"endTime":2084.9,"body":"then shares with others."},{"speaker":"we go until 9","startTime":2084.9,"endTime":2085.46,"body":"So thank you."},{"speaker":"we go until 9","startTime":2085.86,"endTime":2086.42,"body":"Thank."}]}