{"version":"1.0.0","segments":[{"startTime":13.4,"endTime":15.19,"body":"Welcome to the Jasmine Star Show,"},{"startTime":15.22,"endTime":16.75,"body":"a show where we talk about life,"},{"startTime":17.03,"endTime":18.79,"body":"business, and everything on the in between."},{"startTime":18.82,"endTime":20.99,"body":"I am doing something I absolutely love,"},{"startTime":20.99,"endTime":22.99,"body":"which is talking to you."},{"startTime":23.41,"endTime":25.31,"body":"I'm gonna be doing a q and a session."},{"startTime":25.31,"endTime":26.83,"body":"Now, for those of you who don't know,"},{"startTime":27.13,"endTime":30.39,"body":"the team will source questions that we get commonly asked,"},{"startTime":30.39,"endTime":31.59,"body":"and with people's permission,"},{"startTime":31.66,"endTime":33.11,"body":"they will send me these questions."},{"startTime":33.11,"endTime":34.71,"body":"I do not know these questions in advance,"},{"startTime":34.71,"endTime":35.75,"body":"and so when I answer,"},{"startTime":35.98,"endTime":38.19,"body":"it's coming up from the truest realist,"},{"startTime":38.19,"endTime":40.99,"body":"most honest part of who I am."},{"startTime":41.16,"endTime":42.83,"body":"So if you are ready to go,"},{"startTime":42.87,"endTime":44.35,"body":"let's dive right in."},{"startTime":44.35,"endTime":46.43,"body":"We're gonna do a flash fire q and a session."},{"startTime":46.43,"endTime":47.27,"body":"More than anything,"},{"startTime":47.38,"endTime":49.55,"body":"I hope you have clear takeaways to take actions,"},{"startTime":49.99,"endTime":50.99,"body":"learn less,"},{"startTime":51.21,"endTime":52.11,"body":"and do more."},{"startTime":52.24,"endTime":52.99,"body":"On that note,"},{"startTime":52.99,"endTime":54.67,"body":"let's dive right in."},{"startTime":55.47,"endTime":55.91,"body":"Question number one,"},{"startTime":56.07,"endTime":58.35,"body":"after pivoting to a brand new business,"},{"startTime":58.35,"endTime":61.87,"body":"how do I establish myself as an authority when I am"},{"startTime":61.92,"endTime":63.87,"body":"so new to the industry?"},{"startTime":65.66,"endTime":68.15,"body":"Well, the first thing that comes up is one of my"},{"startTime":68.27,"endTime":71.71,"body":"favorite quotes is that every professional was at one time an"},{"startTime":71.71,"endTime":73.59,"body":"amateur. So you're not alone."},{"startTime":74.23,"endTime":77.43,"body":"Somebody has gone before you and has done the same thing"},{"startTime":77.43,"endTime":78.75,"body":"you really want to do."},{"startTime":79.04,"endTime":82.03,"body":"So the good news is that you're not alone in that"},{"startTime":82.03,"endTime":84.75,"body":"regard. And then the second thing is to admit what you"},{"startTime":84.75,"endTime":85.35,"body":"don't know."},{"startTime":85.35,"endTime":87.87,"body":"It is a level of humility that will allow you to"},{"startTime":87.87,"endTime":90.59,"body":"learn what it is you need to do and then take"},{"startTime":90.59,"endTime":91.83,"body":"action against this."},{"startTime":92.1,"endTime":96.19,"body":"I would caution against anybody entering a new industry acting or"},{"startTime":96.19,"endTime":98.23,"body":"pretending like they knew everything already."},{"startTime":98.41,"endTime":101.07,"body":"The goal to build credibility with your audience is to be"},{"startTime":101.07,"endTime":102.19,"body":"a hundred percent yourself."},{"startTime":102.38,"endTime":105.07,"body":"Will there be some people who won't buy from you because"},{"startTime":105.07,"endTime":107.55,"body":"you don't have street credibility or you're not seasoned,"},{"startTime":107.72,"endTime":111.31,"body":"perhaps, but will there be people who buy from you because"},{"startTime":111.31,"endTime":113.59,"body":"you don't have street credibility because you're learning,"},{"startTime":113.64,"endTime":116.19,"body":"because you offer a different perspective skill set,"},{"startTime":116.19,"endTime":119.03,"body":"or a set of experiences that differentiate you from your audience?"},{"startTime":119.26,"endTime":123.19,"body":"Just because you're new doesn't mean that your insights are not"},{"startTime":123.19,"endTime":123.91,"body":"as valuable."},{"startTime":124.16,"endTime":125.59,"body":"So what do I recommend you do?"},{"startTime":125.76,"endTime":127.63,"body":"Be honest with where you are about the journey."},{"startTime":128.04,"endTime":130.39,"body":"Be open about what the journey looks like for you."},{"startTime":130.43,"endTime":131.87,"body":"Share what it is you know,"},{"startTime":131.93,"endTime":134.99,"body":"and always remember and stay rooted to the fact that it"},{"startTime":134.99,"endTime":135.91,"body":"is quite possible."},{"startTime":136.22,"endTime":140.11,"body":"Your greatest business advantage is to create content or create an"},{"startTime":140.11,"endTime":143.51,"body":"offer for the version of you of who you used to"},{"startTime":143.51,"endTime":146.95,"body":"be. You don't need to speak to people to the right"},{"startTime":147.0,"endTime":148.07,"body":"or to the left of you,"},{"startTime":148.07,"endTime":149.95,"body":"and you don't even need to speak to the people who"},{"startTime":149.95,"endTime":150.55,"body":"are ahead of you."},{"startTime":150.62,"endTime":154.15,"body":"Your greatest asset could be to cleanly and clearly speak to"},{"startTime":154.15,"endTime":156.15,"body":"the version of who you once were."},{"startTime":156.38,"endTime":159.63,"body":"What would you go back and tell yourself two weeks ago,"},{"startTime":160.17,"endTime":161.03,"body":"two months ago,"},{"startTime":161.37,"endTime":162.55,"body":"two years ago,"},{"startTime":163.06,"endTime":166.75,"body":"that my friend is your content that will help differentiate you"},{"startTime":166.75,"endTime":168.83,"body":"when you are new in an industry?"},{"startTime":169.17,"endTime":169.75,"body":"All right,"},{"startTime":169.75,"endTime":171.75,"body":"let's dive right into another question."},{"startTime":172.34,"endTime":173.87,"body":"Okay, so,"},{"startTime":175.08,"endTime":175.99,"body":"oh, another question."},{"startTime":176.02,"endTime":181.24,"body":"Overcoming imposter syndrome as I shift from the only employee of"},{"startTime":181.24,"endTime":186.08,"body":"my business to hiring my first employee question was,"},{"startTime":186.08,"endTime":188.72,"body":"how did you conquer the belief that you're not good enough"},{"startTime":188.72,"endTime":192.32,"body":"to take your first hire and make your first employee?"},{"startTime":193.31,"endTime":194.8,"body":"Well, I'm gonna be honest with you."},{"startTime":194.8,"endTime":198.92,"body":"I actually wish that I overcame this like mountain of belief."},{"startTime":199.1,"endTime":201.4,"body":"But the fact of the matter was I got to a"},{"startTime":201.4,"endTime":205.04,"body":"place in my business where things were so overwhelming that there"},{"startTime":205.04,"endTime":206.56,"body":"were so many things for me to do,"},{"startTime":206.56,"endTime":209.56,"body":"that I actually didn't have time to think about imposter syndrome."},{"startTime":209.56,"endTime":210.44,"body":"I was just like,"},{"startTime":210.5,"endTime":212.76,"body":"Hey, I got a billion things on fire."},{"startTime":212.86,"endTime":214.92,"body":"Can you grab a bucket and help me put it out?"},{"startTime":215.09,"endTime":216.96,"body":"So the very first person I hired."},{"startTime":216.98,"endTime":218.24,"body":"Now, mind you,"},{"startTime":218.36,"endTime":220.72,"body":"the first business I hired didn't come until a decade of"},{"startTime":220.72,"endTime":222.04,"body":"me owning and running a business."},{"startTime":222.21,"endTime":224.16,"body":"My husband and business partner is jd."},{"startTime":224.33,"endTime":226.84,"body":"We had run the business together at this time."},{"startTime":226.84,"endTime":227.52,"body":"I had started the business,"},{"startTime":227.52,"endTime":227.84,"body":"the business,"},{"startTime":227.84,"endTime":229.0,"body":"what, 10 years old."},{"startTime":229.0,"endTime":231.52,"body":"But JD had come in about two years after I'd started"},{"startTime":231.52,"endTime":232.52,"body":"it. So it was the two of us."},{"startTime":232.58,"endTime":234.88,"body":"Now, what we did in the business was clearly distinctive."},{"startTime":234.88,"endTime":236.48,"body":"Like he was gonna be doing finances,"},{"startTime":236.48,"endTime":237.12,"body":"legal work,"},{"startTime":237.12,"endTime":238.0,"body":"he'd be doing shipping,"},{"startTime":238.0,"endTime":239.36,"body":"fulfillment, things of that nature."},{"startTime":239.54,"endTime":241.48,"body":"Now, I was gonna be doing branding,"},{"startTime":241.48,"endTime":242.76,"body":"marketing, content creation,"},{"startTime":242.94,"endTime":244.8,"body":"photography, client meetings."},{"startTime":244.86,"endTime":246.72,"body":"But then all of a sudden we got to a point"},{"startTime":246.72,"endTime":250.16,"body":"to where it was actual fulfillment that became our biggest bottleneck."},{"startTime":250.31,"endTime":252.08,"body":"I needed somebody to help edit my photos,"},{"startTime":252.27,"endTime":253.44,"body":"design albums,"},{"startTime":253.47,"endTime":254.56,"body":"ship things out,"},{"startTime":254.91,"endTime":257.2,"body":"prep items for editors of magazines,"},{"startTime":257.2,"endTime":259.6,"body":"prep items to be featured in press."},{"startTime":259.91,"endTime":261.24,"body":"I needed somebody to come in."},{"startTime":261.24,"endTime":262.44,"body":"And the biggest pressure point was,"},{"startTime":262.44,"endTime":264.56,"body":"how do you make our marketing run faster?"},{"startTime":264.93,"endTime":267.48,"body":"So what we did was clearly to note what the role"},{"startTime":267.48,"endTime":269.96,"body":"was, we hired our very first person on the team."},{"startTime":269.96,"endTime":270.68,"body":"Her name was Tammy,"},{"startTime":270.68,"endTime":271.8,"body":"love her to bits and pieces,"},{"startTime":272.28,"endTime":273.04,"body":"absolute phenomenal person."},{"startTime":273.18,"endTime":274.12,"body":"But she had said,"},{"startTime":274.12,"endTime":275.76,"body":"Hey, I am my own business owner."},{"startTime":275.76,"endTime":277.56,"body":"I don't have experience being an employee."},{"startTime":277.56,"endTime":278.08,"body":"And I was like,"},{"startTime":278.08,"endTime":280.6,"body":"great. I don't have an experience hiring an employee."},{"startTime":280.74,"endTime":282.96,"body":"The best thing that I did was actually let her know"},{"startTime":282.96,"endTime":284.4,"body":"I didn't know what I was doing."},{"startTime":284.67,"endTime":286.72,"body":"I knew what I needed her to do."},{"startTime":287.15,"endTime":289.2,"body":"I didn't know how I needed her to do it."},{"startTime":289.2,"endTime":291.08,"body":"So then what I did was I asked questions."},{"startTime":291.19,"endTime":291.68,"body":"I said,"},{"startTime":291.68,"endTime":293.2,"body":"if I gave you this project,"},{"startTime":293.33,"endTime":295.56,"body":"do you feel like you can fulfill on the steps in"},{"startTime":295.68,"endTime":296.96,"body":"creating steps of what you should do next?"},{"startTime":296.96,"endTime":297.56,"body":"And she's like,"},{"startTime":298.08,"endTime":299.36,"body":"I think about 80% there."},{"startTime":299.36,"endTime":299.84,"body":"I said,"},{"startTime":299.84,"endTime":302.6,"body":"great. List out what you need to do."},{"startTime":302.6,"endTime":304.12,"body":"And then I'll come in and say,"},{"startTime":304.12,"endTime":305.68,"body":"Hey, have you thought about it from this perspective?"},{"startTime":305.77,"endTime":307.04,"body":"Or this would be really helpful."},{"startTime":307.25,"endTime":308.96,"body":"So we both admitted what we didn't know."},{"startTime":308.96,"endTime":310.72,"body":"Then I asked her to take the lead and create the"},{"startTime":310.72,"endTime":313.12,"body":"framework, and then I stepped in as a leader to say,"},{"startTime":313.12,"endTime":314.16,"body":"have you considered this?"},{"startTime":314.16,"endTime":316.4,"body":"And then once we went through the process,"},{"startTime":316.5,"endTime":317.96,"body":"the first time we went back and say,"},{"startTime":317.96,"endTime":318.6,"body":"what worked?"},{"startTime":318.67,"endTime":319.64,"body":"What didn't worked?"},{"startTime":319.64,"endTime":320.96,"body":"What could be optimized?"},{"startTime":321.01,"endTime":323.88,"body":"It took us about three to four big projects,"},{"startTime":324.14,"endTime":325.52,"body":"big editing ventures."},{"startTime":325.59,"endTime":328.52,"body":"When I was commissioned by an editor to go through where"},{"startTime":328.52,"endTime":329.32,"body":"were the deliverables?"},{"startTime":329.32,"endTime":330.44,"body":"How do we save time?"},{"startTime":330.44,"endTime":332.16,"body":"What are the systems that we need to put in place?"},{"startTime":332.18,"endTime":333.92,"body":"Now, once we did it three or four times,"},{"startTime":333.92,"endTime":338.64,"body":"then what we created was an S O P standard Operating"},{"startTime":338.64,"endTime":341.44,"body":"procedures. That's what I think an SOP means."},{"startTime":341.44,"endTime":342.08,"body":"And if it's not,"},{"startTime":342.08,"endTime":343.4,"body":"I just created a really great acronym,"},{"startTime":343.72,"endTime":344.64,"body":"standard Operating Procedures."},{"startTime":344.64,"endTime":345.6,"body":"That's what an SOP is."},{"startTime":345.65,"endTime":347.8,"body":"So we created an SOP because what I wanted to do,"},{"startTime":347.8,"endTime":349.48,"body":"and what I still feel firmly to this day,"},{"startTime":349.48,"endTime":352.8,"body":"is I want people to work themselves out of a job."},{"startTime":353.47,"endTime":355.88,"body":"Once you master how to create the system,"},{"startTime":355.9,"endTime":359.4,"body":"the goal for the SOP is to bring in your replacement."},{"startTime":359.4,"endTime":360.28,"body":"And people are thinking,"},{"startTime":360.28,"endTime":361.04,"body":"wait a replacement,"},{"startTime":361.04,"endTime":362.0,"body":"why would you need a replacement?"},{"startTime":362.0,"endTime":363.96,"body":"Because I want people growing within the organization."},{"startTime":364.1,"endTime":366.48,"body":"Now, if you would like to stay there and do that"},{"startTime":366.48,"endTime":368.64,"body":"for the rest of your life and retire on the Jasmine"},{"startTime":368.64,"endTime":369.44,"body":"Start team,"},{"startTime":369.57,"endTime":372.6,"body":"perfect. But if you would like to do something else within"},{"startTime":372.6,"endTime":373.2,"body":"the organization,"},{"startTime":373.2,"endTime":375.16,"body":"if you would like to grow horizontally or vertically,"},{"startTime":375.16,"endTime":377.68,"body":"what we need to do is to make sure that somebody"},{"startTime":377.68,"endTime":381.08,"body":"got into your mind and followed your system."},{"startTime":381.38,"endTime":383.2,"body":"And how do we combine both of these things?"},{"startTime":383.27,"endTime":384.76,"body":"Well, this person comes in,"},{"startTime":384.76,"endTime":385.8,"body":"they understand what I want,"},{"startTime":385.8,"endTime":386.44,"body":"what I need,"},{"startTime":386.51,"endTime":387.72,"body":"then they test,"},{"startTime":387.99,"endTime":389.0,"body":"then we iterate,"},{"startTime":389.17,"endTime":390.0,"body":"we get feedback,"},{"startTime":390.0,"endTime":391.32,"body":"and then we create the so P."},{"startTime":391.53,"endTime":394.4,"body":"So where does this go for imposter syndrome?"},{"startTime":394.63,"endTime":396.64,"body":"Listen, you're overwhelmed."},{"startTime":396.71,"endTime":397.64,"body":"Find a solution,"},{"startTime":397.76,"endTime":399.0,"body":"admit what you don't know,"},{"startTime":399.0,"endTime":400.16,"body":"get people on the same page,"},{"startTime":400.16,"endTime":400.92,"body":"create a system."},{"startTime":400.92,"endTime":401.8,"body":"That's the best I got."},{"startTime":402.37,"endTime":403.89,"body":"Let's get into another question."},{"startTime":403.89,"endTime":407.01,"body":"And we're really focusing on what the greatest business struggles are."},{"startTime":407.01,"endTime":410.09,"body":"And this question is coming in the definition of refining,"},{"startTime":410.09,"endTime":410.69,"body":"excuse me,"},{"startTime":411.0,"endTime":413.93,"body":"redefining my business model so I can scale."},{"startTime":413.93,"endTime":415.05,"body":"Ooh, I love this."},{"startTime":415.3,"endTime":417.85,"body":"So what was Teresa's specific question?"},{"startTime":418.18,"endTime":419.77,"body":"If you had to start again,"},{"startTime":419.77,"endTime":422.93,"body":"what would you do differently to scale your business?"},{"startTime":423.19,"endTime":424.69,"body":"Ooh, I love this question."},{"startTime":425.0,"endTime":426.05,"body":"I love this question."},{"startTime":426.28,"endTime":430.33,"body":"Here's why I was never in the mindset of scaling my"},{"startTime":430.53,"endTime":433.17,"body":"business. That was a word that I actually didn't come to"},{"startTime":433.17,"endTime":435.57,"body":"embrace about 13 years,"},{"startTime":435.93,"endTime":437.77,"body":"14 years into my business."},{"startTime":437.94,"endTime":439.17,"body":"So first things first,"},{"startTime":439.24,"endTime":441.33,"body":"I would go back and ask myself,"},{"startTime":441.44,"endTime":444.01,"body":"what does scale mean for me?"},{"startTime":444.06,"endTime":446.33,"body":"Because everybody has a different definition of scale."},{"startTime":446.33,"endTime":448.09,"body":"Like there are some people who wanna scale their business to"},{"startTime":448.09,"endTime":449.09,"body":"become a unicorn business."},{"startTime":449.09,"endTime":451.77,"body":"That's a 1 billion evaluation."},{"startTime":451.77,"endTime":454.01,"body":"Some people wanna scale their business to a hundred million."},{"startTime":454.01,"endTime":456.73,"body":"Some people wanna scale their business to a hundred thousand."},{"startTime":456.78,"endTime":460.53,"body":"Okay? It goes with the vast spectrum of options."},{"startTime":460.53,"endTime":463.73,"body":"So number one would be to define what your version of"},{"startTime":463.86,"endTime":464.21,"body":"scale is,"},{"startTime":464.26,"endTime":467.61,"body":"because once you actually know what the big vision is,"},{"startTime":467.61,"endTime":470.49,"body":"then you can map your actions to your aspirations."},{"startTime":470.55,"endTime":473.29,"body":"You can map your hires to the hierarchy."},{"startTime":473.39,"endTime":476.65,"body":"You can map your work day to your ambitions."},{"startTime":476.8,"endTime":480.05,"body":"Okay, so what do I wish I would change?"},{"startTime":481.17,"endTime":481.89,"body":"Actually, nothing,"},{"startTime":482.1,"endTime":485.69,"body":"because I learned so much of what I needed."},{"startTime":486.23,"endTime":490.05,"body":"Now, what I did without knowing it was because we were"},{"startTime":490.05,"endTime":491.77,"body":"a startup and super scrappy,"},{"startTime":492.04,"endTime":494.93,"body":"I needed to hire and attract people who I call Swiss"},{"startTime":494.93,"endTime":495.61,"body":"Army knives."},{"startTime":495.81,"endTime":498.73,"body":"These are people who couldn't do a lot of things really"},{"startTime":498.89,"endTime":501.37,"body":"well. So like a Jack or Jill of all trades."},{"startTime":501.37,"endTime":503.53,"body":"Now, a Swiss Army knife is great because I mean,"},{"startTime":503.53,"endTime":504.17,"body":"it's like a spoon."},{"startTime":504.17,"endTime":504.69,"body":"It's knife,"},{"startTime":504.69,"endTime":505.53,"body":"it's a pair of scissors,"},{"startTime":505.53,"endTime":506.17,"body":"it's, you know,"},{"startTime":506.17,"endTime":508.05,"body":"you could do a lot of things with the Swiss Army"},{"startTime":508.05,"endTime":509.53,"body":"knife. However,"},{"startTime":510.68,"endTime":511.79,"body":"as the team grew,"},{"startTime":511.79,"endTime":514.07,"body":"there was a lot of people who could do a lot"},{"startTime":514.07,"endTime":514.39,"body":"of things."},{"startTime":514.39,"endTime":515.67,"body":"Well, that was great."},{"startTime":515.67,"endTime":518.03,"body":"But then I realized the business reach to Plateau,"},{"startTime":518.17,"endTime":521.15,"body":"and what we needed was less of a Swiss army knife"},{"startTime":521.21,"endTime":523.15,"body":"and more of a surgery scalpel."},{"startTime":523.74,"endTime":527.35,"body":"I needed somebody to come in with a set of experiences,"},{"startTime":527.51,"endTime":528.95,"body":"histories, lessons,"},{"startTime":529.78,"endTime":533.87,"body":"a very clean specialist in what it is they did."},{"startTime":534.44,"endTime":537.75,"body":"It was only then once the business had reached a plateau"},{"startTime":537.75,"endTime":541.35,"body":"that I realized we actually had to hire a different type"},{"startTime":541.35,"endTime":541.79,"body":"of manager,"},{"startTime":542.02,"endTime":543.91,"body":"a different type of division director."},{"startTime":544.1,"endTime":547.95,"body":"This was somebody who was coming in with pre-existing experience and"},{"startTime":547.95,"endTime":550.95,"body":"knowledge. Would I have hired that person in year 10 of"},{"startTime":550.95,"endTime":551.31,"body":"my business?"},{"startTime":551.44,"endTime":554.15,"body":"No, because that person would only do one thing really,"},{"startTime":554.15,"endTime":554.75,"body":"really, really well."},{"startTime":554.75,"endTime":556.67,"body":"But could we justify that person's salary?"},{"startTime":556.67,"endTime":560.87,"body":"Could we justify the added expenses of vacation and 401k and"},{"startTime":560.87,"endTime":561.63,"body":"insurance? No,"},{"startTime":561.68,"endTime":563.43,"body":"we needed a lot of people doing a lot of things."},{"startTime":563.43,"endTime":564.55,"body":"And then as the business grew,"},{"startTime":564.55,"endTime":565.59,"body":"and the next version,"},{"startTime":565.69,"endTime":568.31,"body":"the next definition of what scale meant for me was I"},{"startTime":568.31,"endTime":569.43,"body":"needed to hire a specialist."},{"startTime":569.43,"endTime":571.19,"body":"So what do I wish I had done sooner?"},{"startTime":571.78,"endTime":574.91,"body":"I wish I would've introduced specialist earlier."},{"startTime":575.17,"endTime":576.07,"body":"How much earlier?"},{"startTime":576.18,"endTime":578.51,"body":"I actually don't know at this point in time."},{"startTime":578.65,"endTime":580.83,"body":"But now taking a big step back,"},{"startTime":580.83,"endTime":584.35,"body":"what I am going to do is hire according to what"},{"startTime":584.35,"endTime":586.91,"body":"I need in a specific division."},{"startTime":587.48,"endTime":588.51,"body":"So a lot of times,"},{"startTime":588.51,"endTime":589.67,"body":"and then it's like when I say this,"},{"startTime":589.67,"endTime":590.87,"body":"it feels a little vulnerable."},{"startTime":590.87,"endTime":591.75,"body":"It feels a little bit silly,"},{"startTime":592.01,"endTime":597.75,"body":"but we were having copywriters who were for marketing copywriters for"},{"startTime":597.75,"endTime":598.39,"body":"our SOPs,"},{"startTime":598.39,"endTime":599.99,"body":"like standard operating procedures,"},{"startTime":599.99,"endTime":602.31,"body":"copywriters for content on the inside of social care writer,"},{"startTime":602.37,"endTime":604.55,"body":"copywriters for a podcast,"},{"startTime":604.81,"endTime":607.31,"body":"copywriters for free freebies that we were creating."},{"startTime":607.49,"endTime":608.67,"body":"And that was really great,"},{"startTime":608.67,"endTime":611.99,"body":"except for the fact that like we needed a conversion copywriter"},{"startTime":612.05,"endTime":612.91,"body":"for a funnel."},{"startTime":613.22,"endTime":616.07,"body":"That was a big ask for a person who could do"},{"startTime":616.07,"endTime":616.87,"body":"a lot of things well,"},{"startTime":616.87,"endTime":618.51,"body":"but could they specialize in that one thing?"},{"startTime":618.65,"endTime":621.71,"body":"And so knowing that if you want to scale your business"},{"startTime":621.71,"endTime":624.31,"body":"and you know you need to scale your business specifically in"},{"startTime":624.31,"endTime":624.91,"body":"one department,"},{"startTime":624.91,"endTime":625.79,"body":"in one specific way,"},{"startTime":625.9,"endTime":626.99,"body":"hire a scalpel."},{"startTime":626.99,"endTime":628.99,"body":"If you're really just trying to grow the business to like"},{"startTime":628.99,"endTime":630.03,"body":"move the ball down the field,"},{"startTime":630.03,"endTime":632.11,"body":"then hiring a Swiss Army knife is just as valuable."},{"startTime":632.24,"endTime":634.83,"body":"It is just a different decision for a different point in"},{"startTime":634.83,"endTime":635.19,"body":"your business."},{"startTime":635.19,"endTime":636.63,"body":"Teresa, thank you for asking that question."},{"startTime":636.63,"endTime":637.39,"body":"I hope it was helpful."},{"startTime":638.25,"endTime":639.3,"body":"Okay. Ooh,"},{"startTime":639.3,"endTime":642.86,"body":"okay. Let's get into a little bit of time management."},{"startTime":643.97,"endTime":646.66,"body":"This is the context of how to juggle everything."},{"startTime":646.66,"endTime":650.26,"body":"When you are an ambitious entrepreneur and you have built a"},{"startTime":650.26,"endTime":650.98,"body":"successful business,"},{"startTime":650.98,"endTime":653.78,"body":"but you're finding yourself working more and more hours."},{"startTime":654.37,"endTime":655.1,"body":"Done, done,"},{"startTime":655.1,"endTime":656.18,"body":"done. Okay,"},{"startTime":656.37,"endTime":657.82,"body":"I love what I do,"},{"startTime":657.82,"endTime":661.78,"body":"but I have just adopted my stepdaughter and my priorities have"},{"startTime":661.78,"endTime":664.18,"body":"changed. So my question is,"},{"startTime":664.28,"endTime":666.7,"body":"how do you set and achieve big goals,"},{"startTime":666.81,"endTime":668.78,"body":"especially around mindset?"},{"startTime":669.14,"endTime":670.5,"body":"Thank you so much,"},{"startTime":670.65,"endTime":672.98,"body":"Rhonda, for asking this question."},{"startTime":673.23,"endTime":674.34,"body":"So first and foremost,"},{"startTime":674.56,"endTime":677.1,"body":"congratulations on growing your family."},{"startTime":677.32,"endTime":679.78,"body":"Congratulations on adopting your stepdaughter."},{"startTime":679.82,"endTime":683.02,"body":"Let's focus on the things that actually are the big pivotal"},{"startTime":683.02,"endTime":685.9,"body":"things that waken us in new ways."},{"startTime":685.91,"endTime":688.1,"body":"So congratulations on doing that."},{"startTime":688.77,"endTime":692.18,"body":"Once you move past that point and you realize you're working"},{"startTime":692.18,"endTime":693.42,"body":"more and more hours,"},{"startTime":693.64,"endTime":696.66,"body":"I'm gonna go back and I'm gonna parse out your question"},{"startTime":696.67,"endTime":698.9,"body":"because on the inside of Social Curator,"},{"startTime":698.95,"endTime":701.34,"body":"we coach and we understand that people ask a question,"},{"startTime":701.34,"endTime":703.74,"body":"but oftentimes there's an underlying question."},{"startTime":703.74,"endTime":705.3,"body":"There's the question that should be asked,"},{"startTime":705.3,"endTime":706.9,"body":"but we're not sure if we should ask it or even"},{"startTime":706.9,"endTime":707.58,"body":"how to ask it,"},{"startTime":707.58,"endTime":709.58,"body":"because how you started Ramonda,"},{"startTime":709.58,"endTime":710.3,"body":"you had said,"},{"startTime":710.68,"endTime":712.02,"body":"I'm an ambitious entrepreneur,"},{"startTime":712.05,"endTime":713.64,"body":"I've built a successful business,"},{"startTime":713.64,"endTime":715.48,"body":"and now I'm working more and more hours."},{"startTime":715.86,"endTime":717.2,"body":"But then the question became,"},{"startTime":717.26,"endTime":718.96,"body":"how do you set and achieve big goals,"},{"startTime":718.96,"endTime":719.96,"body":"especially around mindset?"},{"startTime":720.55,"endTime":724.68,"body":"It's like you're asking two different things that are diametrically opposed."},{"startTime":725.46,"endTime":726.24,"body":"One is,"},{"startTime":726.24,"endTime":727.44,"body":"how do I stop working more?"},{"startTime":727.5,"endTime":728.76,"body":"And the other is,"},{"startTime":728.76,"endTime":730.0,"body":"how do I hit big goals,"},{"startTime":730.07,"endTime":731.56,"body":"especially around mindset?"},{"startTime":732.3,"endTime":733.5,"body":"First and foremost,"},{"startTime":734.01,"endTime":736.9,"body":"when you say that you have built a successful business,"},{"startTime":737.19,"endTime":740.26,"body":"my first piece of advice is to define what success means"},{"startTime":740.26,"endTime":740.74,"body":"for you."},{"startTime":741.24,"endTime":745.02,"body":"Now, if you are maintaining the same version of success as"},{"startTime":745.02,"endTime":746.66,"body":"you did last year or the year before,"},{"startTime":746.8,"endTime":749.82,"body":"you haven't accounted for things that have changed within your business"},{"startTime":749.92,"endTime":751.5,"body":"and your personal life."},{"startTime":752.5,"endTime":757.38,"body":"Success for you might no longer be getting 1.5"},{"startTime":757.71,"endTime":759.56,"body":"million in revenue."},{"startTime":759.56,"endTime":760.4,"body":"It might,"},{"startTime":760.4,"endTime":761.6,"body":"it might not,"},{"startTime":761.6,"endTime":763.08,"body":"because if getting 1.5"},{"startTime":762.2,"endTime":765.96,"body":"million in revenue comes at the cost of you spending time"},{"startTime":765.96,"endTime":768.24,"body":"with your brand new daughter who you just adopted,"},{"startTime":768.58,"endTime":769.96,"body":"you wouldn't feel successful."},{"startTime":769.96,"endTime":772.0,"body":"You would feel like you hit a money goal."},{"startTime":773.11,"endTime":774.28,"body":"Both are good,"},{"startTime":774.28,"endTime":776.12,"body":"but if you don't know what you're hitting,"},{"startTime":776.15,"endTime":778.16,"body":"you're always gonna feel dissatisfied."},{"startTime":778.17,"endTime":781.04,"body":"So my first piece of advice to Youand is to,"},{"startTime":781.04,"endTime":781.48,"body":"number one,"},{"startTime":781.48,"endTime":784.32,"body":"define what success looks like for you and not define success"},{"startTime":784.32,"endTime":786.8,"body":"according to what other people have and what other people are"},{"startTime":786.8,"endTime":787.68,"body":"doing, what other people are wearing,"},{"startTime":787.68,"endTime":788.44,"body":"or what other people are going."},{"startTime":788.47,"endTime":790.44,"body":"What do you need right now in your life,"},{"startTime":790.44,"endTime":790.84,"body":"in business,"},{"startTime":790.84,"endTime":792.24,"body":"for you to take a big step back and say,"},{"startTime":792.24,"endTime":794.0,"body":"I did what I set out to do."},{"startTime":794.0,"endTime":796.04,"body":"When you define your version of success,"},{"startTime":796.04,"endTime":798.44,"body":"even if it means I am going to my son's every"},{"startTime":798.44,"endTime":799.12,"body":"single soccer game,"},{"startTime":799.12,"endTime":800.68,"body":"I'm going to every single dancer title,"},{"startTime":800.68,"endTime":803.52,"body":"I'm gonna volunteer for the PTA and I'm gonna take my"},{"startTime":803.52,"endTime":804.6,"body":"family on a four week vacation."},{"startTime":804.89,"endTime":809.04,"body":"If you get to do all of that while making $75,000,"},{"startTime":809.04,"endTime":811.44,"body":"and you are so happy and you've defined that as your"},{"startTime":811.44,"endTime":812.92,"body":"success, congratulations,"},{"startTime":813.14,"endTime":814.4,"body":"you are a success."},{"startTime":815.25,"endTime":817.96,"body":"If in the process you decide that those are your goals"},{"startTime":818.22,"endTime":819.88,"body":"and you make a hundred thousand,"},{"startTime":819.88,"endTime":821.56,"body":"but you're really feeling down about yourself,"},{"startTime":821.56,"endTime":822.56,"body":"you beat your goals,"},{"startTime":822.56,"endTime":825.04,"body":"and yet you're beating yourself up because what you saw with"},{"startTime":825.2,"endTime":827.16,"body":"somebody else who got into the game later than you is"},{"startTime":827.16,"endTime":828.12,"body":"having a more successful year,"},{"startTime":828.12,"endTime":828.68,"body":"and then you say,"},{"startTime":828.68,"endTime":830.92,"body":"I'm not successful on what?"},{"startTime":831.45,"endTime":834.0,"body":"On what somebody else has done in a similar situation,"},{"startTime":834.22,"endTime":837.16,"body":"are you using what you once defined as your success now,"},{"startTime":837.16,"endTime":840.32,"body":"defining it as your failure because you've decided to compare yourself."},{"startTime":840.32,"endTime":843.56,"body":"Friends, we get caught up in the game of comparison and"},{"startTime":843.56,"endTime":845.92,"body":"then use it as our own definition when my biggest piece"},{"startTime":845.92,"endTime":846.56,"body":"of advice is,"},{"startTime":846.56,"endTime":848.76,"body":"what do you want to do?"},{"startTime":849.71,"endTime":851.64,"body":"Whom would you like to do it with?"},{"startTime":852.47,"endTime":854.56,"body":"Whom would you like to do it for?"},{"startTime":854.82,"endTime":857.36,"body":"And how much would you like to make?"},{"startTime":858.29,"endTime":861.83,"body":"You answer those four questions and you have a very clear"},{"startTime":861.9,"endTime":863.47,"body":"idea of what your success is."},{"startTime":863.69,"endTime":865.63,"body":"And once you have defined your success,"},{"startTime":865.69,"endTime":867.15,"body":"you have to ask yourself,"},{"startTime":867.73,"endTime":872.11,"body":"can I reach the success given the amount of time I"},{"startTime":872.11,"endTime":874.07,"body":"have? So Ramonda,"},{"startTime":874.07,"endTime":875.95,"body":"you already have a successful business,"},{"startTime":876.15,"endTime":877.51,"body":"but to hit bigger goals,"},{"startTime":877.51,"endTime":879.27,"body":"you're saying you must do more."},{"startTime":879.49,"endTime":880.51,"body":"The question is,"},{"startTime":880.61,"endTime":882.03,"body":"can you not do more?"},{"startTime":882.17,"endTime":886.55,"body":"Can you add more value to your current customers and charge"},{"startTime":886.55,"endTime":888.43,"body":"extra for the added value,"},{"startTime":888.92,"endTime":890.15,"body":"working the same,"},{"startTime":890.15,"endTime":890.99,"body":"making more?"},{"startTime":891.2,"endTime":893.8,"body":"There is a ton of different ways to slice this pie."},{"startTime":894.03,"endTime":896.16,"body":"I don't know how you wanna slice it until you,"},{"startTime":896.16,"endTime":896.64,"body":"number one,"},{"startTime":896.64,"endTime":898.24,"body":"define what success means for you."},{"startTime":898.67,"endTime":901.2,"body":"Pledge that you are going to promise to work towards that"},{"startTime":901.2,"endTime":901.92,"body":"version of success,"},{"startTime":901.92,"endTime":904.96,"body":"and then get really creative and curious around how you are"},{"startTime":904.96,"endTime":906.64,"body":"going to achieve those goals."},{"startTime":906.93,"endTime":910.08,"body":"So this is my attempt at answering your two part question."},{"startTime":910.22,"endTime":911.56,"body":"How do I work less?"},{"startTime":911.58,"endTime":914.88,"body":"How do I set big goals when my values and priorities"},{"startTime":914.88,"endTime":915.36,"body":"have changed?"},{"startTime":915.55,"endTime":917.44,"body":"I hope my answer has done a little bit of justice,"},{"startTime":917.44,"endTime":921.24,"body":"but the simplicity is if you don't know where you're going,"},{"startTime":921.38,"endTime":924.28,"body":"you will never know how to celebrate once you arrive."},{"startTime":924.41,"endTime":926.8,"body":"So all I'm asking us to do is put a little"},{"startTime":926.83,"endTime":928.56,"body":"X on that map and say,"},{"startTime":928.71,"endTime":932.96,"body":"I have arrived regardless of what other people around me are"},{"startTime":932.96,"endTime":934.08,"body":"doing. Friends,"},{"startTime":934.8,"endTime":935.96,"body":"families, frenemies,"},{"startTime":936.07,"endTime":937.88,"body":"haters, anybody who's listening,"},{"startTime":937.88,"endTime":938.8,"body":"you're welcome here."},{"startTime":939.15,"endTime":941.6,"body":"I don't expect us to agree on all things,"},{"startTime":941.7,"endTime":943.88,"body":"but what I hope we do is have a safe space"},{"startTime":943.88,"endTime":947.12,"body":"for conversations around ways we can all get better in our"},{"startTime":947.12,"endTime":947.68,"body":"own way."},{"startTime":947.88,"endTime":950.4,"body":"Thank you for listening to the Jasmine Star Show."},{"startTime":950.59,"endTime":953.36,"body":"I love these conversations because there's a real part of me"},{"startTime":953.36,"endTime":956.44,"body":"connecting with a real part of you and having real conversations"},{"startTime":956.44,"endTime":956.92,"body":"about life,"},{"startTime":957.16,"endTime":958.72,"body":"business, and everything on the in between."},{"startTime":958.85,"endTime":961.48,"body":"If this show has ever connected with you and you think"},{"startTime":961.48,"endTime":962.32,"body":"that somebody else would be,"},{"startTime":962.32,"endTime":963.24,"body":"find it valuable,"},{"startTime":963.42,"endTime":964.8,"body":"hey, share it on stories,"},{"startTime":964.88,"endTime":967.84,"body":"leave a comment spread a little bit of cyber love,"},{"startTime":967.85,"endTime":971.12,"body":"or My most favorite thing is to like and subscribe to"},{"startTime":971.12,"endTime":974.32,"body":"this show from whatever podcasting platform you're listening to or you"},{"startTime":974.32,"endTime":975.56,"body":"happen to be watching this video,"},{"startTime":975.74,"endTime":978.56,"body":"hit the little ding mark right there on YouTube."},{"startTime":978.56,"endTime":980.68,"body":"Friends, it is always an honor and a privilege."},{"startTime":980.68,"endTime":983.4,"body":"I hope you have a beautiful day and let's get slay"},{"startTime":983.4,"endTime":988.17,"body":"in. Now it's time a four of you shout out to"},{"startTime":988.35,"endTime":989.29,"body":"Kim Milo."},{"startTime":989.6,"endTime":990.93,"body":"I don't know how to say your name,"},{"startTime":991.63,"endTime":992.53,"body":"but you're right."},{"startTime":992.53,"endTime":993.53,"body":"Jasmine doesn't know it,"},{"startTime":993.53,"endTime":994.69,"body":"but she's my business bestie."},{"startTime":994.69,"endTime":995.97,"body":"I just love her straightforward,"},{"startTime":996.02,"endTime":999.73,"body":"no nonsense approach to building a business that you love."},{"startTime":1000.27,"endTime":1002.21,"body":"Hey, I love that so much."},{"startTime":1002.21,"endTime":1003.01,"body":"Thank you so much."},{"startTime":1003.01,"endTime":1003.93,"body":"And she signed her name."},{"startTime":1003.93,"endTime":1005.53,"body":"Ashley, shout out."},{"startTime":1005.53,"endTime":1007.65,"body":"Ashley, thank you for listening to the Jasmine Star Show."}]}