{"version":"1.0.0","segments":[{"startTime":13.38,"endTime":16.08,"body":"For those of you who are familiar"},{"startTime":13.38,"endTime":16.08,"body":"with the Jasmine Star show,"},{"startTime":16.085,"endTime":19.13,"body":"I couldn't be more excited to have"},{"startTime":16.085,"endTime":19.13,"body":"the man, the myth legend. Hold on,"},{"startTime":19.41,"endTime":21.66,"body":"I'm gonna get to his name in a"},{"startTime":19.41,"endTime":21.66,"body":"second. But before we do that,"},{"startTime":21.69,"endTime":24.81,"body":"we'll start with a little bit"},{"startTime":21.69,"endTime":24.81,"body":"of a backstory. Told, you know,"},{"startTime":24.81,"endTime":29.55,"body":"probably not better than the man himself."},{"startTime":24.81,"endTime":29.55,"body":"So the story here starts in 2012."},{"startTime":29.76,"endTime":34.59,"body":"Now, this guy cold emailed the"},{"startTime":29.76,"endTime":34.59,"body":"founder of Airbnb and he asked,"},{"startTime":34.71,"endTime":36.09,"body":"you know, Hey, come visit the office."},{"startTime":36.09,"endTime":39.42,"body":"And so this gentleman was located"},{"startTime":36.09,"endTime":39.42,"body":"in Nashville and was like, yeah,"},{"startTime":39.42,"endTime":40.253,"body":"I'll see you Monday."},{"startTime":40.29,"endTime":43.8,"body":"Not really knowing how he was gonna"},{"startTime":40.29,"endTime":43.8,"body":"get from Nashville to San Francisco."},{"startTime":44.13,"endTime":47.52,"body":"And he flew out there,"},{"startTime":44.13,"endTime":47.52,"body":"moved to San Francisco, um,"},{"startTime":47.52,"endTime":49.35,"body":"and then the day before"},{"startTime":47.52,"endTime":49.35,"body":"he was about to start,"},{"startTime":49.5,"endTime":51.57,"body":"he was fired because"},{"startTime":49.5,"endTime":51.57,"body":"he lied on his resume."},{"startTime":51.57,"endTime":55.951,"body":"So Sam Parr started his career"},{"startTime":51.57,"endTime":55.951,"body":"with a little bit of, uh,"},{"startTime":55.956,"endTime":59.13,"body":"with an indiscretion. But Sam"},{"startTime":55.956,"endTime":59.13,"body":"says that he had, you know,"},{"startTime":59.13,"endTime":63.27,"body":"issues with alcohol in college and"},{"startTime":59.13,"endTime":63.27,"body":"didn't disclose that totally wrong move."},{"startTime":63.27,"endTime":64.103,"body":"Or was it,"},{"startTime":64.32,"endTime":68.19,"body":"because in San Francisco he met a guy"},{"startTime":64.32,"endTime":68.19,"body":"where he co-founded a roommate matching"},{"startTime":68.19,"endTime":71.13,"body":"business and it wasn't a great business."},{"startTime":68.19,"endTime":71.13,"body":"He says it wasn't great, but hey,"},{"startTime":71.31,"endTime":73.53,"body":"it paid the bills and then"},{"startTime":71.31,"endTime":73.53,"body":"it was later acquired. Okay."},{"startTime":73.535,"endTime":77.43,"body":"So what I start seeing from this"},{"startTime":73.535,"endTime":77.43,"body":"man's career is a lot of pivots."},{"startTime":77.43,"endTime":81.09,"body":"So then in 2014, he started a conference"},{"startTime":77.43,"endTime":81.09,"body":"for startup founders called Hustle Con."},{"startTime":81.3,"endTime":85.62,"body":"And he worked it way to well over"},{"startTime":81.3,"endTime":85.62,"body":"2,500 people coming to this conference."},{"startTime":85.77,"endTime":86.91,"body":"And then two years later,"},{"startTime":86.91,"endTime":90.57,"body":"I see another bit of a pivot because"},{"startTime":86.91,"endTime":90.57,"body":"he's parlaying what he did at the Hustle"},{"startTime":90.81,"endTime":92.41,"body":"and he started that. Um,"},{"startTime":92.67,"endTime":96.15,"body":"it's became a newsletter and it's now"},{"startTime":92.67,"endTime":96.15,"body":"read by over 3 million people a day."},{"startTime":96.18,"endTime":100.41,"body":"And one of the things I started hearing"},{"startTime":96.18,"endTime":100.41,"body":"Sam talk about things like people"},{"startTime":100.41,"endTime":102.81,"body":"mocking the idea of this business. Now,"},{"startTime":102.815,"endTime":106.29,"body":"there was one media founder who told"},{"startTime":102.815,"endTime":106.29,"body":"Sam that he would never make more than a"},{"startTime":106.295,"endTime":109.47,"body":"million dollars a year,"},{"startTime":106.295,"endTime":109.47,"body":"but Sam bootstrapped it."},{"startTime":109.47,"endTime":114.21,"body":"So let's have an emphasis on bootstrapping"},{"startTime":109.47,"endTime":114.21,"body":"to over seven figures a month in"},{"startTime":114.21,"endTime":114.81,"body":"revenue."},{"startTime":114.81,"endTime":119.76,"body":"And then he later sold that business for"},{"startTime":114.81,"endTime":119.76,"body":"tens of millions to HubSpot by the age"},{"startTime":119.85,"endTime":123.45,"body":"of 30. Okay, and that"},{"startTime":119.85,"endTime":123.45,"body":"brings us to today, uh,"},{"startTime":123.45,"endTime":125.19,"body":"he is the co-host of my first million,"},{"startTime":125.19,"endTime":127.92,"body":"one of the most popular"},{"startTime":125.19,"endTime":127.92,"body":"business podcast in the world."},{"startTime":127.92,"endTime":129.97,"body":"I am a shameless consumer of this podcast."},{"startTime":130.71,"endTime":133.86,"body":"I think my husband and business partner"},{"startTime":130.71,"endTime":133.86,"body":"is more familiar with the sound of Sam"},{"startTime":133.86,"endTime":135.93,"body":"and Sean's voice than anybody"},{"startTime":133.86,"endTime":135.93,"body":"else in our household."},{"startTime":136.29,"endTime":139.32,"body":"And he also does a lot of other"},{"startTime":136.29,"endTime":139.32,"body":"things with Airbnb storage units,"},{"startTime":139.32,"endTime":140.1,"body":"new developments,"},{"startTime":140.1,"endTime":142.2,"body":"a lot of other investments that"},{"startTime":140.1,"endTime":142.2,"body":"we're gonna be talking about today."},{"startTime":142.56,"endTime":146.05,"body":"And also your new company, Hampton."},{"startTime":146.76,"endTime":148.73,"body":"It is a peer group for"},{"startTime":146.76,"endTime":148.73,"body":"high growth executives,"},{"startTime":148.73,"endTime":151.47,"body":"and that is where our"},{"startTime":148.73,"endTime":151.47,"body":"paths intersected. Sam,"},{"startTime":151.47,"endTime":153.45,"body":"thank you so much for"},{"startTime":151.47,"endTime":153.45,"body":"being here on the show."},{"startTime":153.93,"endTime":158.28,"body":"You are so much better at than I am. I'm"},{"startTime":153.93,"endTime":158.28,"body":"gonna steal that and start doing that."},{"startTime":158.28,"endTime":160.56,"body":"That was awesome. I feel hyped."},{"startTime":158.28,"endTime":160.56,"body":"I bet your listeners like,"},{"startTime":161.16,"endTime":164.22,"body":"get hyped over that stuff. That was really"},{"startTime":161.16,"endTime":164.22,"body":"good. I'm stealing that. Well. Well."},{"startTime":164.22,"endTime":167.61,"body":"You know what the thing is, Sam, it's"},{"startTime":164.22,"endTime":167.61,"body":"like I can only hype up the truth. Like,"},{"startTime":167.61,"endTime":170.64,"body":"you gotta have a good story. Like"},{"startTime":167.61,"endTime":170.64,"body":"you and Sean always say, like,"},{"startTime":170.73,"endTime":173.31,"body":"when somebody tells you something"},{"startTime":170.73,"endTime":173.31,"body":"interesting, you think that's interesting,"},{"startTime":173.31,"endTime":175.921,"body":"and then when somebody tells you"},{"startTime":173.31,"endTime":175.921,"body":"again, that's interesting, you know,"},{"startTime":175.926,"endTime":177.09,"body":"something interesting you"},{"startTime":175.926,"endTime":177.09,"body":"say that's interesting."},{"startTime":177.21,"endTime":179.92,"body":"When somebody tells you three"},{"startTime":177.21,"endTime":179.92,"body":"interesting things about you,"},{"startTime":179.92,"endTime":183.76,"body":"then change it to you are interesting."},{"startTime":179.92,"endTime":183.76,"body":"So your hype story just is like,"},{"startTime":183.76,"endTime":187.36,"body":"you're just an interesting, you're an"},{"startTime":183.76,"endTime":187.36,"body":"interesting guy. Um, I have to tell you,"},{"startTime":187.39,"endTime":190.75,"body":"big, big fan of the podcast, I've,"},{"startTime":187.39,"endTime":190.75,"body":"I've said it before I said it again."},{"startTime":191.02,"endTime":194.32,"body":"And one of the things I found it really"},{"startTime":191.02,"endTime":194.32,"body":"interesting is you kept on alluding to"},{"startTime":194.32,"endTime":197.26,"body":"this new business you're doing,"},{"startTime":194.32,"endTime":197.26,"body":"this new business you're doing now,"},{"startTime":197.26,"endTime":201.94,"body":"you don't tell a child of the nineties"},{"startTime":197.26,"endTime":201.94,"body":"about this new business because you know,"},{"startTime":201.94,"endTime":206.44,"body":"I'm gonna like creep. I'm"},{"startTime":201.94,"endTime":206.44,"body":"gonna like tlc like creep on,"},{"startTime":206.62,"endTime":207.64,"body":"uh, what you're doing."},{"startTime":207.64,"endTime":211.6,"body":"So I just started doing Google searches"},{"startTime":207.64,"endTime":211.6,"body":"and I'm trying to get an idea of what it"},{"startTime":211.605,"endTime":216.52,"body":"is you're doing. And then I"},{"startTime":211.605,"endTime":216.52,"body":"see a mutual friend of ours,"},{"startTime":216.58,"endTime":221.02,"body":"Sophia Amoroso, she tags you in a"},{"startTime":216.58,"endTime":221.02,"body":"story on Instagram. And I'm like,"},{"startTime":221.29,"endTime":222.64,"body":"she knows the business. Yes."},{"startTime":222.66,"endTime":223.36,"body":"She knew she."},{"startTime":223.36,"endTime":228.31,"body":"Knew the business. And so I hit her up"},{"startTime":223.36,"endTime":228.31,"body":"and I'm like, yo, \u003claugh\u003e. I was like,"},{"startTime":228.67,"endTime":229.75,"body":"spill the tea."},{"startTime":230.02,"endTime":233.56,"body":"And so I found kind of like a back"},{"startTime":230.02,"endTime":233.56,"body":"way into early beta testing Yeah."},{"startTime":233.86,"endTime":238.48,"body":"For Hampton. And I applied, no, the crazy"},{"startTime":233.86,"endTime":238.48,"body":"thing is like I drank your Kool-Aid."},{"startTime":238.48,"endTime":240.67,"body":"Like I applied no website."},{"startTime":240.82,"endTime":244.54,"body":"I think it was like a type form"},{"startTime":240.82,"endTime":244.54,"body":"that I like was a type form. Okay."},{"startTime":244.75,"endTime":248.35,"body":"So one of the things that I really"},{"startTime":244.75,"endTime":248.35,"body":"wanted to focus on and I really wanted to"},{"startTime":248.35,"endTime":251.11,"body":"learn more about was, um, a lot of this,"},{"startTime":251.11,"endTime":254.62,"body":"like in between pivots"},{"startTime":251.11,"endTime":254.62,"body":"you have a lot of success,"},{"startTime":254.95,"endTime":257.74,"body":"but these kinda like quiet"},{"startTime":254.95,"endTime":257.74,"body":"moments of you building."},{"startTime":257.86,"endTime":261.07,"body":"And I really think that whenever we"},{"startTime":257.86,"endTime":261.07,"body":"have the opportunity to talk to really"},{"startTime":261.07,"endTime":264.4,"body":"incredible people, people always"},{"startTime":261.07,"endTime":264.4,"body":"are wondering about the pivot. Like,"},{"startTime":264.4,"endTime":267.46,"body":"what do you do on the in between? How"},{"startTime":264.4,"endTime":267.46,"body":"do you set yourself up for a success?"},{"startTime":267.46,"endTime":270.56,"body":"Like how do you even figure out what"},{"startTime":267.46,"endTime":270.56,"body":"the heck to do? So if you're a game,"},{"startTime":270.97,"endTime":273.13,"body":"I would really love to"},{"startTime":270.97,"endTime":273.13,"body":"talk about those things."},{"startTime":273.97,"endTime":276.46,"body":"I call it plotting. I don't"},{"startTime":273.97,"endTime":276.46,"body":"call it pivoting \u003claugh\u003e,"},{"startTime":276.82,"endTime":278.95,"body":"I call it plotting or scheming. Oh."},{"startTime":278.95,"endTime":280.59,"body":"Say more, say more, more."},{"startTime":280.69,"endTime":284.92,"body":"I'm like, I'm, I'm always plotting the"},{"startTime":280.69,"endTime":284.92,"body":"way that I tend to do things is I plot."},{"startTime":284.92,"endTime":289.15,"body":"So I have like purpose, downtime, and"},{"startTime":284.92,"endTime":289.15,"body":"I'm like, I'm gonna, like, for example,"},{"startTime":289.78,"endTime":292.81,"body":"I'll see a business that"},{"startTime":289.78,"endTime":292.81,"body":"I'm thinking of starting."},{"startTime":292.9,"endTime":294.88,"body":"And like for the case of Hampton,"},{"startTime":295.09,"endTime":299.74,"body":"one of these businesses was acquired"},{"startTime":295.09,"endTime":299.74,"body":"for a couple billion dollars and I found"},{"startTime":299.74,"endTime":302.56,"body":"out the name of the"},{"startTime":299.74,"endTime":302.56,"body":"banker who, or the, the,"},{"startTime":302.565,"endTime":304.39,"body":"the head of the PE firm that bought it."},{"startTime":304.78,"endTime":307.87,"body":"And I found his phone number and"},{"startTime":304.78,"endTime":307.87,"body":"I just cold called him. And like,"},{"startTime":308.17,"endTime":311.86,"body":"I'll do that with tons of people or"},{"startTime":308.17,"endTime":311.86,"body":"I'll find like when I was starting the"},{"startTime":311.86,"endTime":312.34,"body":"hustle."},{"startTime":312.34,"endTime":314.89,"body":"Okay, hold on, hold on, time out."},{"startTime":312.34,"endTime":314.89,"body":"I wanna be like, add extra clarity."},{"startTime":315.16,"endTime":318.07,"body":"You have this idea of"},{"startTime":315.16,"endTime":318.07,"body":"percolating for an idea,"},{"startTime":318.07,"endTime":319.21,"body":"and you don't even know it's Hampton yet,"},{"startTime":319.21,"endTime":323.98,"body":"but there's this idea that you wanna get"},{"startTime":319.21,"endTime":323.98,"body":"an aggregate of like young kind of tech"},{"startTime":323.98,"endTime":328.9,"body":"web executives together and"},{"startTime":323.98,"endTime":328.9,"body":"grow businesses and talk and"},{"startTime":328.9,"endTime":330.61,"body":"get real with each other."},{"startTime":328.9,"endTime":330.61,"body":"So this is an idea."},{"startTime":330.61,"endTime":334.78,"body":"And then you see another business that"},{"startTime":330.61,"endTime":334.78,"body":"recently sold for Billions. Is that what."},{"startTime":335.17,"endTime":336.003,"body":"Yeah, billions."},{"startTime":336.19,"endTime":340.69,"body":"So you say it's been done. It's possible."},{"startTime":341.08,"endTime":343.83,"body":"And so then you say instead of"},{"startTime":341.08,"endTime":343.83,"body":"just kind of like meandering,"},{"startTime":344.23,"endTime":347.27,"body":"you go straight to the banker and"},{"startTime":344.23,"endTime":347.27,"body":"you just cold call the call banker."},{"startTime":347.49,"endTime":350.11,"body":"The Yeah, the per the new"},{"startTime":347.49,"endTime":350.11,"body":"owner of the company. Okay. Um,"},{"startTime":350.11,"endTime":352.57,"body":"I tried cold calling the ceo,"},{"startTime":350.11,"endTime":352.57,"body":"but I couldn't find his number."},{"startTime":352.99,"endTime":356.26,"body":"But typically what I do, I believe"},{"startTime":352.99,"endTime":356.26,"body":"in this thing called icky guys."},{"startTime":356.26,"endTime":360.38,"body":"It's like this Japanese like concept."},{"startTime":356.26,"endTime":360.38,"body":"Have you heard of that? No. It's like, uh,"},{"startTime":360.41,"endTime":361.65,"body":"basically imagine like a,"},{"startTime":361.655,"endTime":366.53,"body":"a Venn diagram with four circles and"},{"startTime":361.655,"endTime":366.53,"body":"it's basically like what skills you have,"},{"startTime":367.04,"endTime":370.22,"body":"what you enjoy doing,"},{"startTime":367.04,"endTime":370.22,"body":"what the world wants,"},{"startTime":370.28,"endTime":372.56,"body":"and what the world is"},{"startTime":370.28,"endTime":372.56,"body":"willing to pay for. And the,"},{"startTime":372.71,"endTime":376.16,"body":"the goal is to find something right in"},{"startTime":372.71,"endTime":376.16,"body":"the middle because if you have a passion"},{"startTime":376.16,"endTime":379.37,"body":"and something's not willing to"},{"startTime":376.16,"endTime":379.37,"body":"pay for, then that's just a hobby."},{"startTime":379.37,"endTime":380.21,"body":"That's not really a business."},{"startTime":380.21,"endTime":381.92,"body":"So I try to find something"},{"startTime":380.21,"endTime":381.92,"body":"like right in the middle."},{"startTime":381.92,"endTime":384.56,"body":"Okay. So, so walk us through, like,"},{"startTime":381.92,"endTime":384.56,"body":"I like to get really granular,"},{"startTime":384.565,"endTime":386.09,"body":"like in this four part diagram."},{"startTime":386.09,"endTime":389.15,"body":"What were the skills that you had to"},{"startTime":386.09,"endTime":389.15,"body":"build the thing you didn't know with"},{"startTime":389.15,"endTime":391.61,"body":"Hampton quite yet? What were those"},{"startTime":389.15,"endTime":391.61,"body":"skills that you were like, I can do this."},{"startTime":392.27,"endTime":396.29,"body":"I'm good at content creation. I'm"},{"startTime":392.27,"endTime":396.29,"body":"really good at hiring people. I'm, I'm,"},{"startTime":396.29,"endTime":401.0,"body":"I'm quite good at finding untapped gems"},{"startTime":396.29,"endTime":401.0,"body":"in people and empowering them and making"},{"startTime":401.0,"endTime":404.09,"body":"them awesome or they already are awesome,"},{"startTime":401.0,"endTime":404.09,"body":"but I kind of give 'em the platform."},{"startTime":404.57,"endTime":407.09,"body":"Uh, I'm pretty great at, uh,"},{"startTime":407.12,"endTime":410.211,"body":"like spotting different ideas and"},{"startTime":407.12,"endTime":410.211,"body":"craft and creating a brand around it."},{"startTime":410.6,"endTime":414.53,"body":"I'm not great at managing"},{"startTime":410.6,"endTime":414.53,"body":"lots of people. So for that,"},{"startTime":414.56,"endTime":417.56,"body":"what that would mean is like, well,"},{"startTime":414.56,"endTime":417.56,"body":"if I'm good at all those things,"},{"startTime":417.56,"endTime":421.91,"body":"maybe I should start an agency because"},{"startTime":417.56,"endTime":421.91,"body":"people will pay for that and uh,"},{"startTime":421.91,"endTime":424.04,"body":"the world wants it, whatever. But like,"},{"startTime":424.04,"endTime":426.89,"body":"I'm not wonderful at managing"},{"startTime":424.04,"endTime":426.89,"body":"like a thousand people."},{"startTime":426.89,"endTime":429.5,"body":"And that's kind of how you get"},{"startTime":426.89,"endTime":429.5,"body":"those businesses to be quite large."},{"startTime":430.34,"endTime":434.3,"body":"Or it could be, well, I'll just create"},{"startTime":430.34,"endTime":434.3,"body":"a free community, but it's like,"},{"startTime":434.33,"endTime":437.27,"body":"but I wanna build a big business so"},{"startTime":434.33,"endTime":437.27,"body":"that like doesn't fit like, you know,"},{"startTime":437.27,"endTime":439.07,"body":"my passion, but if it's my skills."},{"startTime":439.49,"endTime":443.51,"body":"So like I was thinking of like"},{"startTime":439.49,"endTime":443.51,"body":"different ways that I, it it,"},{"startTime":443.515,"endTime":446.21,"body":"it's sort of like an art form"},{"startTime":443.515,"endTime":446.21,"body":"when you're writing a like a,"},{"startTime":446.21,"endTime":447.47,"body":"like a like a rock song."},{"startTime":447.47,"endTime":450.38,"body":"Let's say you're writing like Sweet"},{"startTime":447.47,"endTime":450.38,"body":"Child of Mine by Guts and Roses. Like,"},{"startTime":450.38,"endTime":454.64,"body":"I think they created that song because"},{"startTime":450.38,"endTime":454.64,"body":"slash was just like doing like a"},{"startTime":454.645,"endTime":459.14,"body":"guitar, uh, exercise where he was like"},{"startTime":454.645,"endTime":459.14,"body":"working on like, just different melodies."},{"startTime":459.145,"endTime":462.74,"body":"And then Axl Rose heard that and"},{"startTime":459.145,"endTime":462.74,"body":"just started humming, uh, you know,"},{"startTime":462.74,"endTime":463.67,"body":"whatever the song is."},{"startTime":463.67,"endTime":466.85,"body":"And then like they came up with like"},{"startTime":463.67,"endTime":466.85,"body":"a bridge and the further the melody,"},{"startTime":466.85,"endTime":469.97,"body":"and that's kind of how it is with Iki"},{"startTime":466.85,"endTime":469.97,"body":"guy and building businesses where like"},{"startTime":470.21,"endTime":472.79,"body":"there's no like set point every time."},{"startTime":472.79,"endTime":476.27,"body":"You just kind of grab pieces of here and"},{"startTime":472.79,"endTime":476.27,"body":"there and then it kind of forms like an"},{"startTime":476.27,"endTime":480.44,"body":"art. And that's kind of what it was with"},{"startTime":476.27,"endTime":480.44,"body":"Hampton. I was like, I have this idea."},{"startTime":480.44,"endTime":483.62,"body":"I don't exactly know what it is,"},{"startTime":480.44,"endTime":483.62,"body":"but I'm gonna research and plot."},{"startTime":484.07,"endTime":486.891,"body":"And so that's why I called that banker."},{"startTime":484.07,"endTime":486.891,"body":"And I've done this all the time."},{"startTime":487.25,"endTime":488.51,"body":"So when I was starting the Hustle,"},{"startTime":489.26,"endTime":493.73,"body":"I emailed executives and founders of"},{"startTime":489.26,"endTime":493.73,"body":"companies previously that was similar to"},{"startTime":493.73,"endTime":495.74,"body":"this. Like one was the Daily Candy,"},{"startTime":495.74,"endTime":498.23,"body":"which was like a kind of like"},{"startTime":495.74,"endTime":498.23,"body":"what the hustle ended up being,"},{"startTime":498.23,"endTime":501.71,"body":"but but mainly for women. And it was"},{"startTime":498.23,"endTime":501.71,"body":"around like fashion and like yes,"},{"startTime":501.74,"endTime":504.8,"body":"cool stuff to do at night."},{"startTime":501.74,"endTime":504.8,"body":"And then there was Thrillist."},{"startTime":504.8,"endTime":509.6,"body":"So I emailed them and then I go a"},{"startTime":504.8,"endTime":509.6,"body":"step further is I emailed the first 10"},{"startTime":509.605,"endTime":513.59,"body":"hires of those companies. And so"},{"startTime":509.605,"endTime":513.59,"body":"like with the Skim, the Skim launch,"},{"startTime":513.59,"endTime":516.44,"body":"and they had this guy who worked for them"},{"startTime":513.59,"endTime":516.44,"body":"named Ryan and I found his number and"},{"startTime":516.44,"endTime":517.31,"body":"I just called him, wait, how."},{"startTime":517.31,"endTime":521.27,"body":"Does one, because when you say I"},{"startTime":517.31,"endTime":521.27,"body":"plot, how does one just find like,"},{"startTime":521.27,"endTime":522.52,"body":"I mean you don't have"},{"startTime":521.27,"endTime":522.52,"body":"to reveal your sources,"},{"startTime":523.07,"endTime":525.29,"body":"but like people hear this and I'm like, I."},{"startTime":525.29,"endTime":527.63,"body":"Just Google, like, or like for example,"},{"startTime":527.63,"endTime":530.87,"body":"I'll go in the glass door and I'll try"},{"startTime":527.63,"endTime":530.87,"body":"to like triangulate that with like,"},{"startTime":530.87,"endTime":533.27,"body":"who left a review and like what"},{"startTime":530.87,"endTime":533.27,"body":"roles did they have? All right,"},{"startTime":533.75,"endTime":537.33,"body":"they had this role. I'll go look on"},{"startTime":533.75,"endTime":537.33,"body":"LinkedIn, where else did they work?"},{"startTime":537.33,"endTime":539.07,"body":"Do I have any connections"},{"startTime":537.33,"endTime":539.07,"body":"who can introduce me?"},{"startTime":539.07,"endTime":542.67,"body":"Or if you wanna get really crazy,"},{"startTime":539.07,"endTime":542.67,"body":"well they live in this city,"},{"startTime":542.82,"endTime":545.67,"body":"let's go to the tax assessor's"},{"startTime":542.82,"endTime":545.67,"body":"office and find out where they live."},{"startTime":545.67,"endTime":546.81,"body":"And then maybe I could use like,"},{"startTime":547.23,"endTime":549.51,"body":"I can like Google the address"},{"startTime":547.23,"endTime":549.51,"body":"and find the phone number."},{"startTime":549.6,"endTime":551.52,"body":"Do you know what I mean? Like you"},{"startTime":549.6,"endTime":551.52,"body":"could do stuff like that. No, I."},{"startTime":551.72,"endTime":552.88,"body":"Actually don't know what you mean, Sam."},{"startTime":552.88,"endTime":556.62,"body":"This is why you got where you are and"},{"startTime":552.88,"endTime":556.62,"body":"which is where I am like tax assessors"},{"startTime":556.62,"endTime":560.22,"body":"off. Like no, but now I know, see now"},{"startTime":556.62,"endTime":560.22,"body":"I know the goods. Now I know the goods."},{"startTime":560.28,"endTime":562.02,"body":"Yeah. Or like you like Google,"},{"startTime":562.02,"endTime":566.4,"body":"like for you it would be like for like"},{"startTime":562.02,"endTime":566.4,"body":"I would Google like in quotations Par"},{"startTime":566.97,"endTime":570.08,"body":"Sam, because I know that a lot of"},{"startTime":566.97,"endTime":570.08,"body":"websites that list people's phone numbers,"},{"startTime":570.39,"endTime":573.21,"body":"they'll be in that. They'll like"},{"startTime":570.39,"endTime":573.21,"body":"have my name in that order. You know,"},{"startTime":573.21,"endTime":573.96,"body":"like things like that."},{"startTime":573.96,"endTime":577.56,"body":"Or you could get really creepy and find"},{"startTime":573.96,"endTime":577.56,"body":"out who do they date or who do they"},{"startTime":577.56,"endTime":580.59,"body":"married and like can I triangulate?"},{"startTime":577.56,"endTime":580.59,"body":"Like you do all this weird,"},{"startTime":580.62,"endTime":583.26,"body":"I call it stock and talk. I stock"},{"startTime":580.62,"endTime":583.26,"body":"'em, then I talk to 'em \u003claugh\u003e."},{"startTime":583.41,"endTime":587.37,"body":"And so like you do all"},{"startTime":583.41,"endTime":587.37,"body":"this weird triangulation in"},{"startTime":587.375,"endTime":587.58,"body":"out."},{"startTime":587.58,"endTime":591.93,"body":"And I basically have tons and tons of"},{"startTime":587.58,"endTime":591.93,"body":"notion documents or Google documents where"},{"startTime":591.93,"endTime":595.95,"body":"I'm reverse engineering how something"},{"startTime":591.93,"endTime":595.95,"body":"works and I'm finding the people and I'm"},{"startTime":595.95,"endTime":597.36,"body":"putting it in place"},{"startTime":595.95,"endTime":597.36,"body":"and then I talk to 'em."},{"startTime":597.36,"endTime":599.49,"body":"It's just investigative reporting"},{"startTime":597.36,"endTime":599.49,"body":"really is what it is. It."},{"startTime":599.55,"endTime":600.63,"body":"Totally is."},{"startTime":600.63,"endTime":605.04,"body":"And so you talked to this investment"},{"startTime":600.63,"endTime":605.04,"body":"banker and I know the story,"},{"startTime":605.04,"endTime":607.32,"body":"so I'm playing the fool cuz I'm trying"},{"startTime":605.04,"endTime":607.32,"body":"to be like all journalistic to show you"},{"startTime":607.325,"endTime":608.52,"body":"that I'm a good legit podcaster."},{"startTime":608.52,"endTime":611.37,"body":"But I can repeat the story back to"},{"startTime":608.52,"endTime":611.37,"body":"you like probably in a succinct way."},{"startTime":611.67,"endTime":614.34,"body":"You tell him, I know you"},{"startTime":611.67,"endTime":614.34,"body":"negotiated this deal."},{"startTime":614.37,"endTime":617.04,"body":"I think that potentially you're"},{"startTime":614.37,"endTime":617.04,"body":"gonna wanna buy my company,"},{"startTime":617.22,"endTime":620.88,"body":"so why not teach me how to become the"},{"startTime":617.22,"endTime":620.88,"body":"thing that you want to buy ultimately"},{"startTime":620.885,"endTime":621.64,"body":"Future, future."},{"startTime":621.64,"endTime":623.96,"body":"\u003cLaugh\u003e. Okay. I was very"},{"startTime":621.64,"endTime":623.96,"body":"like, I was like, look,"},{"startTime":623.99,"endTime":626.64,"body":"what I'm about to sound say"},{"startTime":623.99,"endTime":626.64,"body":"sounds really cocky. And I,"},{"startTime":626.88,"endTime":629.37,"body":"I'm not trying to come off that way,"},{"startTime":626.88,"endTime":629.37,"body":"but I won't let you know that. Like,"},{"startTime":629.58,"endTime":632.19,"body":"I'm not a big deal, but I've started"},{"startTime":629.58,"endTime":632.19,"body":"a couple things that have worked out."},{"startTime":632.19,"endTime":635.64,"body":"So maybe you should take this seriously."},{"startTime":632.19,"endTime":635.64,"body":"But anyway, I'm gonna start something."},{"startTime":636.09,"endTime":639.87,"body":"I'm either gonna be, I'm probably gonna"},{"startTime":636.09,"endTime":639.87,"body":"be a competitor to you in some way,"},{"startTime":639.96,"endTime":643.05,"body":"but maybe not. Maybe you'll"},{"startTime":639.96,"endTime":643.05,"body":"buy me, maybe I'll buy you,"},{"startTime":643.05,"endTime":644.43,"body":"I don't know how it's gonna end,"},{"startTime":644.43,"endTime":646.56,"body":"but I have a feeling you're gonna"},{"startTime":644.43,"endTime":646.56,"body":"wanna take this call and listen to me."},{"startTime":647.07,"endTime":649.02,"body":"But here's what I'm building. Um,"},{"startTime":649.17,"endTime":651.81,"body":"what is there do you wanna"},{"startTime":649.17,"endTime":651.81,"body":"contribute to like just knowledge."},{"startTime":651.84,"endTime":654.36,"body":"If you don't want to, that's"},{"startTime":651.84,"endTime":654.36,"body":"cool, we're just gonna be friends,"},{"startTime":654.36,"endTime":655.32,"body":"whatever I understand."},{"startTime":655.95,"endTime":658.71,"body":"But like serendipity might happen"},{"startTime":655.95,"endTime":658.71,"body":"and something will work out."},{"startTime":659.01,"endTime":660.69,"body":"And so that was kind of"},{"startTime":659.01,"endTime":660.69,"body":"basically the messaging."},{"startTime":660.69,"endTime":663.991,"body":"And I'll do things like that constantly"},{"startTime":660.69,"endTime":663.991,"body":"to people. And uh, if they're like,"},{"startTime":663.996,"endTime":667.23,"body":"yeah, I don't wanna talk, which I say"},{"startTime":663.996,"endTime":667.23,"body":"a lot of times to people, then I go,"},{"startTime":667.65,"endTime":669.3,"body":"it's all good. You have a"},{"startTime":667.65,"endTime":669.3,"body":"new friend in the industry,"},{"startTime":669.3,"endTime":670.64,"body":"let me know if you ever"},{"startTime":669.3,"endTime":670.64,"body":"wanna hang out. Mm."},{"startTime":671.22,"endTime":673.92,"body":"Do you really mean that? Because"},{"startTime":671.22,"endTime":673.92,"body":"what I hear like the subtext is like,"},{"startTime":673.92,"endTime":677.07,"body":"I think of like a scene from like,"},{"startTime":673.92,"endTime":677.07,"body":"I don't know Alexander Hamilton,"},{"startTime":677.07,"endTime":681.8,"body":"it's like kind sir no, that I No am"},{"startTime":677.07,"endTime":681.8,"body":"down the pub from you. And one day like,"},{"startTime":682.29,"endTime":686.22,"body":"is this really like you have a friend"},{"startTime":682.29,"endTime":686.22,"body":"or is this like challenge on bro? Like."},{"startTime":686.43,"endTime":688.14,"body":"Yeah, it is. But like for example,"},{"startTime":688.145,"endTime":691.23,"body":"one of my best friends is this guy named"},{"startTime":688.145,"endTime":691.23,"body":"Austin Re who founded Morning Brew."},{"startTime":691.59,"endTime":695.28,"body":"When we were running the companies, I"},{"startTime":691.59,"endTime":695.28,"body":"was like, I'm gonna f and murder you."},{"startTime":695.28,"endTime":699.09,"body":"I'm gonna crush you, but I respect"},{"startTime":695.28,"endTime":699.09,"body":"the hell out of you. And like,"},{"startTime":699.21,"endTime":701.24,"body":"I really admire you. And now"},{"startTime":699.21,"endTime":701.24,"body":"that we're not competitors,"},{"startTime":701.24,"endTime":704.01,"body":"I think he's an awesome guy and"},{"startTime":701.24,"endTime":704.01,"body":"I thought he was awesome then,"},{"startTime":704.28,"endTime":707.2,"body":"but so it's a very much like"},{"startTime":704.28,"endTime":707.2,"body":"a boxing match where yes,"},{"startTime":707.4,"endTime":711.4,"body":"I I can rip your face off, but like I"},{"startTime":707.4,"endTime":711.4,"body":"could, we could be friends \u003claugh\u003e. So,"},{"startTime":712.1,"endTime":714.22,"body":"uh, so no basically a sport."},{"startTime":714.22,"endTime":718.42,"body":"So I I don't have any Ill will and if"},{"startTime":714.22,"endTime":718.42,"body":"they want to not tell me, I get it."},{"startTime":718.57,"endTime":721.6,"body":"And so, uh, there's like a"},{"startTime":718.57,"endTime":721.6,"body":"gentleman's like, you know,"},{"startTime":721.605,"endTime":723.1,"body":"I mean it with the utmost respect."},{"startTime":723.33,"endTime":724.78,"body":"Okay, so, um,"},{"startTime":724.96,"endTime":729.46,"body":"as you're plotting and you're using"},{"startTime":724.96,"endTime":729.46,"body":"your four-part Venn diagram and you're"},{"startTime":729.46,"endTime":733.54,"body":"calling this investment banker"},{"startTime":729.46,"endTime":733.54,"body":"and it's a thing that you are, uh,"},{"startTime":733.54,"endTime":736.0,"body":"I heard a recent podcast you had said"},{"startTime":733.54,"endTime":736.0,"body":"that you were gonna do so before, by."},{"startTime":736.0,"endTime":739.39,"body":"The way, that's like a small part"},{"startTime":736.0,"endTime":739.39,"body":"of the story, like the banker thing."},{"startTime":739.395,"endTime":741.02,"body":"Like I did that with like 50 people."},{"startTime":741.02,"endTime":743.53,"body":"No, I know. That's what I was"},{"startTime":741.02,"endTime":743.53,"body":"leading into because like I said,"},{"startTime":743.65,"endTime":746.17,"body":"I'm a creeper and I could just"},{"startTime":743.65,"endTime":746.17,"body":"tell your story back. You know,"},{"startTime":746.23,"endTime":747.79,"body":"you're gonna be worried after"},{"startTime":746.23,"endTime":747.79,"body":"the podcast and be like,"},{"startTime":747.79,"endTime":749.86,"body":"this girl wants to ski me and wear"},{"startTime":747.79,"endTime":749.86,"body":"me. Like last year's Versace like,"},{"startTime":749.86,"endTime":752.02,"body":"like listen, listen. I"},{"startTime":749.86,"endTime":752.02,"body":"do my work. I do my work."},{"startTime":752.26,"endTime":755.11,"body":"We call 'em love knives. It's when people"},{"startTime":752.26,"endTime":755.11,"body":"love you so much they wanna knife you."},{"startTime":755.54,"endTime":756.373,"body":"\u003claugh\u003e \u003claugh\u003e."},{"startTime":756.73,"endTime":758.44,"body":"I'm not quite there. Not quite there."},{"startTime":758.77,"endTime":759.94,"body":"I have a feeling you have so golden."},{"startTime":760.36,"endTime":763.45,"body":"In the podcast, you drop equity a little"},{"startTime":760.36,"endTime":763.45,"body":"bit. I'm like, ah, he's a real person."},{"startTime":763.64,"endTime":765.37,"body":"No, no, I'm saying you have those."},{"startTime":765.37,"endTime":767.32,"body":"I bet you know those people who"},{"startTime":765.37,"endTime":767.32,"body":"love you so much, you're like, Uhuh,"},{"startTime":767.38,"endTime":768.86,"body":"you're making me nervous. \u003claugh\u003e."},{"startTime":769.6,"endTime":772.99,"body":"Um, so you had said that"},{"startTime":769.6,"endTime":772.99,"body":"you had uh, zebra calendar,"},{"startTime":773.2,"endTime":775.63,"body":"like there were so many stripes in"},{"startTime":773.2,"endTime":775.63,"body":"your calendar because you were doing"},{"startTime":775.63,"endTime":778.6,"body":"research, talking to other people who"},{"startTime":775.63,"endTime":778.6,"body":"might be interested in this idea. Okay."},{"startTime":778.78,"endTime":782.26,"body":"But we skipped over a part that I wanna"},{"startTime":778.78,"endTime":782.26,"body":"go back to and tap into because I think"},{"startTime":782.26,"endTime":785.23,"body":"that what happens is if anybody's"},{"startTime":782.26,"endTime":785.23,"body":"listening and they're like me,"},{"startTime":785.23,"endTime":788.41,"body":"they look at what you did and say,"},{"startTime":785.23,"endTime":788.41,"body":"that's great. It's just so unlikely."},{"startTime":788.41,"endTime":792.52,"body":"Like he thinks so differently. So I"},{"startTime":788.41,"endTime":792.52,"body":"came across, if you don't mind, um,"},{"startTime":792.73,"endTime":797.71,"body":"you used to write a blog post called"},{"startTime":792.73,"endTime":797.71,"body":"the anti b a and there was a post that I"},{"startTime":797.71,"endTime":802.48,"body":"came across in 2017 and um, you"},{"startTime":797.71,"endTime":802.48,"body":"entitled it How to Measure Risk."},{"startTime":802.51,"endTime":807.13,"body":"Now I wanna read a little bit from it"},{"startTime":802.51,"endTime":807.13,"body":"because at this point I am sure that how"},{"startTime":807.13,"endTime":810.61,"body":"you're assessing the risk of starting a"},{"startTime":807.13,"endTime":810.61,"body":"business specifically because you are in"},{"startTime":810.61,"endTime":811.03,"body":"the public eye."},{"startTime":811.03,"endTime":813.79,"body":"So let me read a little bit from"},{"startTime":811.03,"endTime":813.79,"body":"that if you would allow me quote."},{"startTime":814.21,"endTime":816.04,"body":"I think most people are"},{"startTime":814.21,"endTime":816.04,"body":"horrible at measuring risk."},{"startTime":816.25,"endTime":819.43,"body":"I've been talking to a few people who"},{"startTime":816.25,"endTime":819.43,"body":"wanna leave their cushy or boring jobs to"},{"startTime":819.43,"endTime":822.62,"body":"either a move to San Francisco to join"},{"startTime":819.43,"endTime":822.62,"body":"a small startup, they're passion about,"},{"startTime":822.91,"endTime":824.74,"body":"or b, start their own company."},{"startTime":825.1,"endTime":827.77,"body":"What I've noticed about these folks"},{"startTime":825.1,"endTime":827.77,"body":"is that most people are horrible at"},{"startTime":827.77,"endTime":832.57,"body":"analyzing risk. Here's a simplified"},{"startTime":827.77,"endTime":832.57,"body":"version of how I decide on risk. One,"},{"startTime":832.99,"endTime":835.39,"body":"write out the risk"},{"startTime":832.99,"endTime":835.39,"body":"you're deciding on. Two,"},{"startTime":835.51,"endTime":838.63,"body":"make a list of possible"},{"startTime":835.51,"endTime":838.63,"body":"worst case scenarios. Three,"},{"startTime":838.635,"endTime":841.99,"body":"address each possible worst case scenario"},{"startTime":838.635,"endTime":841.99,"body":"and decide if you're willing to be"},{"startTime":841.99,"endTime":845.05,"body":"able to be happy if that"},{"startTime":841.99,"endTime":845.05,"body":"scenario happens. If not,"},{"startTime":845.23,"endTime":849.52,"body":"make a list of solutions"},{"startTime":845.23,"endTime":849.52,"body":"so that the possible worst"},{"startTime":849.52,"endTime":852.58,"body":"impossible. Overall, this"},{"startTime":849.52,"endTime":852.58,"body":"strategy isn't unique."},{"startTime":852.64,"endTime":855.43,"body":"Many of you are thinking this isn't"},{"startTime":852.64,"endTime":855.43,"body":"special, this is just common sense."},{"startTime":855.76,"endTime":858.85,"body":"That's true. But it's"},{"startTime":855.76,"endTime":858.85,"body":"the process that matters."},{"startTime":858.88,"endTime":863.08,"body":"Most people let their emotions hold them"},{"startTime":858.88,"endTime":863.08,"body":"back from doing what they really want."},{"startTime":863.62,"endTime":864.453,"body":"So."},{"startTime":864.52,"endTime":867.3,"body":"Hey, that's a good post. I forgot I"},{"startTime":864.52,"endTime":867.3,"body":"wrote that. That sounds great. \u003claugh\u003e."},{"startTime":868.88,"endTime":869.65,"body":"Uh, like I said,"},{"startTime":869.65,"endTime":872.53,"body":"I did a lot of research because I'm"},{"startTime":869.65,"endTime":872.53,"body":"really trying to contextualize because the"},{"startTime":872.535,"endTime":874.57,"body":"goal after every podcast,"},{"startTime":872.535,"endTime":874.57,"body":"my goal is simple,"},{"startTime":874.81,"endTime":879.42,"body":"that somebody who's listening can do one"},{"startTime":874.81,"endTime":879.42,"body":"thing to get them closer to what it is"},{"startTime":879.67,"endTime":882.46,"body":"they want. But oftentimes we"},{"startTime":879.67,"endTime":882.46,"body":"lack the frameworks to do it."},{"startTime":882.52,"endTime":885.1,"body":"And so you just broke down three"},{"startTime":882.52,"endTime":885.1,"body":"things, how you measure risk."},{"startTime":885.4,"endTime":889.9,"body":"I'm asking as you built Hampton, because"},{"startTime":885.4,"endTime":889.9,"body":"you have built other things publicly,"},{"startTime":889.96,"endTime":891.86,"body":"like you're sharing the"},{"startTime":889.96,"endTime":891.86,"body":"journey along the way."},{"startTime":891.89,"endTime":894.71,"body":"And then what I heard for months and"},{"startTime":891.89,"endTime":894.71,"body":"months on the podcast, you're like,"},{"startTime":894.95,"endTime":897.65,"body":"I'm not ready to talk about my new idea."},{"startTime":897.8,"endTime":902.75,"body":"So you are super private about"},{"startTime":897.8,"endTime":902.75,"body":"what you were building and how are,"},{"startTime":902.75,"endTime":904.91,"body":"at this time before anybody knows,"},{"startTime":905.12,"endTime":908.99,"body":"maybe it pre precedes the investment"},{"startTime":905.12,"endTime":908.99,"body":"banker conversations in the Zebra"},{"startTime":908.995,"endTime":912.47,"body":"calendars. How are you assessing the"},{"startTime":908.995,"endTime":912.47,"body":"risk of building this idea of Hampton?"},{"startTime":913.16,"endTime":917.03,"body":"So I wrote that blog post in"},{"startTime":913.16,"endTime":917.03,"body":"2017. That means I was, uh,"},{"startTime":917.39,"endTime":922.31,"body":"26 or something, 27. So"},{"startTime":917.39,"endTime":922.31,"body":"I still believe that, uh,"},{"startTime":922.315,"endTime":925.1,"body":"and that's how I measure the"},{"startTime":922.315,"endTime":925.1,"body":"risk. But the reality is,"},{"startTime":925.1,"endTime":927.4,"body":"is I'm a little bit in a"},{"startTime":925.1,"endTime":927.4,"body":"different situation nowadays."},{"startTime":927.71,"endTime":932.24,"body":"So back then my net worth was"},{"startTime":927.71,"endTime":932.24,"body":"entirely into that one company."},{"startTime":932.6,"endTime":934.13,"body":"And before that I was poor."},{"startTime":934.64,"endTime":938.18,"body":"And so the risk then was like, well,"},{"startTime":938.18,"endTime":941.15,"body":"I'm gonna like leave school"},{"startTime":938.18,"endTime":941.15,"body":"early and move to San Francisco."},{"startTime":941.51,"endTime":944.48,"body":"What's the risk case scenario? I gotta"},{"startTime":941.51,"endTime":944.48,"body":"move back home. My parents, okay,"},{"startTime":944.48,"endTime":945.14,"body":"that's fine."},{"startTime":945.14,"endTime":949.79,"body":"I'll set aside $1,000 that will"},{"startTime":945.14,"endTime":949.79,"body":"more than cover a plane ride home."},{"startTime":950.15,"endTime":953.03,"body":"So like that's the risk. And I'm like,"},{"startTime":950.15,"endTime":953.03,"body":"and I'll just work out like Applebee's."},{"startTime":953.33,"endTime":956.3,"body":"I accept that that's the"},{"startTime":953.33,"endTime":956.3,"body":"worst case scenario. I'm fine"},{"startTime":956.3,"endTime":959.54,"body":"I'll just do that. And I have a"},{"startTime":956.3,"endTime":959.54,"body":"thousand dollars, 500 for a flight,"},{"startTime":959.545,"endTime":962.4,"body":"500 for the first month while I find a"},{"startTime":959.545,"endTime":962.4,"body":"job. I'm good. Mm-hmm. \u003caffirmative\u003e. So."},{"startTime":962.96,"endTime":964.07,"body":"Can I pause here for a second?"},{"startTime":964.07,"endTime":968.36,"body":"Cuz oftentimes people immediately skeptic"},{"startTime":964.07,"endTime":968.36,"body":"will say like, when they hear you say,"},{"startTime":968.42,"endTime":970.25,"body":"oh, I was poor. You know,"},{"startTime":970.28,"endTime":972.2,"body":"you sold your business for"},{"startTime":970.28,"endTime":972.2,"body":"tens of millions of dollars."},{"startTime":972.2,"endTime":975.32,"body":"So their standard of poor. Like, people"},{"startTime":972.2,"endTime":975.32,"body":"are looking at that and being like,"},{"startTime":975.325,"endTime":978.38,"body":"yeah, but your version's different. But"},{"startTime":975.325,"endTime":978.38,"body":"I remember hearing on the podcast like,"},{"startTime":978.38,"endTime":981.71,"body":"your golden days were like, you had a"},{"startTime":978.38,"endTime":981.71,"body":"mattress on the floor of your apartment,"},{"startTime":981.74,"endTime":984.2,"body":"a motorcycle and like a"},{"startTime":981.74,"endTime":984.2,"body":"Budweiser poster on the wall."},{"startTime":984.2,"endTime":987.35,"body":"Like when we talk about poor \u003claugh\u003e,"},{"startTime":984.2,"endTime":987.35,"body":"well what are we talking about here?"},{"startTime":987.35,"endTime":988.73,"body":"Cause people are like,"},{"startTime":987.35,"endTime":988.73,"body":"when you say it's poor,"},{"startTime":988.73,"endTime":990.05,"body":"like what are we really talking about?"},{"startTime":990.05,"endTime":993.05,"body":"Is this like San Francisco"},{"startTime":990.05,"endTime":993.05,"body":"startup poor or is this like."},{"startTime":993.14,"endTime":996.47,"body":"I've lived in San Francisco for eight"},{"startTime":993.14,"endTime":996.47,"body":"years before, uh, but I'm from Missouri."},{"startTime":997.08,"endTime":998.42,"body":"I, and I lived in Tennessee."},{"startTime":998.45,"endTime":1001.3,"body":"I had a hotdog stand and some"},{"startTime":998.45,"endTime":1001.3,"body":"days I would make a grand,"},{"startTime":1001.3,"endTime":1003.97,"body":"some days I would make a hundred"},{"startTime":1001.3,"endTime":1003.97,"body":"bucks. I spent all the money."},{"startTime":1004.15,"endTime":1007.78,"body":"So I didn't have a lot of money."},{"startTime":1004.15,"endTime":1007.78,"body":"I had $5,000 because I had a car."},{"startTime":1007.84,"endTime":1009.94,"body":"So I sold my car for $5,000."},{"startTime":1009.94,"endTime":1013.0,"body":"So that was kind of my seed"},{"startTime":1009.94,"endTime":1013.0,"body":"capital to move to San Francisco."},{"startTime":1013.45,"endTime":1017.17,"body":"But I burned through that because my"},{"startTime":1013.45,"endTime":1017.17,"body":"rent was 1200 or something a month."},{"startTime":1017.68,"endTime":1020.142,"body":"And I used to tell people as a"},{"startTime":1017.68,"endTime":1020.142,"body":"joke, and I'm ashamed of this,"},{"startTime":1020.147,"endTime":1022.36,"body":"but I would say I'm on the"},{"startTime":1020.147,"endTime":1022.36,"body":"whole food scholarship."},{"startTime":1022.75,"endTime":1024.43,"body":"I would steal pizza from Whole Foods."},{"startTime":1024.55,"endTime":1027.58,"body":"I would get like a shopping cart and"},{"startTime":1024.55,"endTime":1027.58,"body":"fill it with groceries and walk around"},{"startTime":1027.58,"endTime":1031.48,"body":"while I was eating a slice of pizza"},{"startTime":1027.58,"endTime":1031.48,"body":"and just walk out \u003claugh\u003e. So like I,"},{"startTime":1031.57,"endTime":1034.75,"body":"there was like a another scheme, like"},{"startTime":1031.57,"endTime":1034.75,"body":"sometimes I couldn't afford the bus."},{"startTime":1034.75,"endTime":1036.67,"body":"Like I literally had"},{"startTime":1034.75,"endTime":1036.67,"body":"negative money in my account."},{"startTime":1036.67,"endTime":1038.32,"body":"And like I realized that the bus,"},{"startTime":1038.71,"endTime":1042.52,"body":"like people who would give you your"},{"startTime":1038.71,"endTime":1042.52,"body":"$60 ticket, they would ask for your id,"},{"startTime":1042.52,"endTime":1045.1,"body":"but you don't have to legally have"},{"startTime":1042.52,"endTime":1045.1,"body":"an id. So I would just say, oh,"},{"startTime":1045.105,"endTime":1048.28,"body":"my name's Greg and I forget my"},{"startTime":1045.105,"endTime":1048.28,"body":"address. And they would be like, well,"},{"startTime":1048.34,"endTime":1051.1,"body":"we can't give you a ticket."},{"startTime":1048.34,"endTime":1051.1,"body":"Like, I did that like four times."},{"startTime":1051.22,"endTime":1053.64,"body":"So like literally had no"},{"startTime":1051.22,"endTime":1053.64,"body":"money, uh, many times."},{"startTime":1054.37,"endTime":1058.63,"body":"And then I like would build something"},{"startTime":1054.37,"endTime":1058.63,"body":"and that would make like $3,000 in a"},{"startTime":1058.63,"endTime":1060.43,"body":"month. It's like, cool, I"},{"startTime":1058.63,"endTime":1060.43,"body":"have a little bit of money."},{"startTime":1060.73,"endTime":1063.52,"body":"And then sometimes I would"},{"startTime":1060.73,"endTime":1063.52,"body":"spend it just on living."},{"startTime":1063.61,"endTime":1068.38,"body":"Sometimes I could accumulate"},{"startTime":1063.61,"endTime":1068.38,"body":"it. And so, um, like I, no,"},{"startTime":1068.385,"endTime":1071.78,"body":"I was, I was broke. Now I'm in a"},{"startTime":1068.385,"endTime":1071.78,"body":"very fortunate situation. I have, uh,"},{"startTime":1072.17,"endTime":1077.15,"body":"my parents were very"},{"startTime":1072.17,"endTime":1077.15,"body":"emotionally supportive. So"},{"startTime":1077.21,"endTime":1079.88,"body":"I need you to fly me home, they would've"},{"startTime":1077.21,"endTime":1079.88,"body":"done it. My parents aren't wealthy,"},{"startTime":1080.12,"endTime":1082.82,"body":"you know, I was the youngest in my family"},{"startTime":1080.12,"endTime":1082.82,"body":"and they had a three bedroom house,"},{"startTime":1082.82,"endTime":1083.99,"body":"so there's always a bedroom there."},{"startTime":1084.29,"endTime":1086.8,"body":"So like I did have a"},{"startTime":1084.29,"endTime":1086.8,"body":"safety mat in that regard."},{"startTime":1087.59,"endTime":1092.3,"body":"But like when I was in San Francisco"},{"startTime":1087.59,"endTime":1092.3,"body":"and in Nashville, like when I, like,"},{"startTime":1092.3,"endTime":1097.1,"body":"I had like some issues and like, I would"},{"startTime":1092.3,"endTime":1097.1,"body":"like find a couch to sleep on. Like, I,"},{"startTime":1097.1,"endTime":1099.56,"body":"I didn't have no, so yeah, I was"},{"startTime":1097.1,"endTime":1099.56,"body":"pretty broke. Mm-hmm. But yeah,"},{"startTime":1099.565,"endTime":1102.95,"body":"I did have a safety net. So I, I wanna"},{"startTime":1099.565,"endTime":1102.95,"body":"like put the, put that there as context."},{"startTime":1103.01,"endTime":1103.22,"body":"That's."},{"startTime":1103.22,"endTime":1105.46,"body":"Good. So I jumped into"},{"startTime":1103.22,"endTime":1105.46,"body":"the story, I apologize,"},{"startTime":1105.48,"endTime":1108.53,"body":"but I really wanted to like set the"},{"startTime":1105.48,"endTime":1108.53,"body":"scene and contextualize what this means."},{"startTime":1108.53,"endTime":1112.28,"body":"Because when you had said, when"},{"startTime":1108.53,"endTime":1112.28,"body":"you were assessing your risk at 27,"},{"startTime":1112.28,"endTime":1116.45,"body":"you were in a different situation and"},{"startTime":1112.28,"endTime":1116.45,"body":"it was ultimately leading you to how you"},{"startTime":1116.45,"endTime":1119.21,"body":"assess risk now. So we could pick"},{"startTime":1116.45,"endTime":1119.21,"body":"that up cuz I, yeah. Send this on a."},{"startTime":1119.21,"endTime":1123.74,"body":"Detour. So here's the fact. I wanna"},{"startTime":1119.21,"endTime":1123.74,"body":"like be very clear. I have money now."},{"startTime":1123.86,"endTime":1126.17,"body":"I have enough money that I"},{"startTime":1123.86,"endTime":1126.17,"body":"don't have to work ever again."},{"startTime":1126.5,"endTime":1128.54,"body":"So my risk here is different. Mm-hmm."},{"startTime":1128.6,"endTime":1133.4,"body":"And I don't wanna be one of these"},{"startTime":1128.6,"endTime":1133.4,"body":"guys that like kind of acts whatever."},{"startTime":1133.43,"endTime":1138.2,"body":"I wanna be real. So my risk here was"},{"startTime":1133.43,"endTime":1138.2,"body":"a reputation risk, which is different."},{"startTime":1138.35,"endTime":1141.78,"body":"And that's in, it's important, but"},{"startTime":1138.35,"endTime":1141.78,"body":"it's not like feed your kid risk."},{"startTime":1142.4,"endTime":1144.83,"body":"So I had a big reputation risk here,"},{"startTime":1144.83,"endTime":1148.91,"body":"which was I can't launch"},{"startTime":1144.83,"endTime":1148.91,"body":"something that's bad, you know,"},{"startTime":1148.91,"endTime":1151.37,"body":"or that I'm not proud of."},{"startTime":1148.91,"endTime":1151.37,"body":"I also had the risk of,"},{"startTime":1152.33,"endTime":1156.14,"body":"I wanna create something that is fun"},{"startTime":1152.33,"endTime":1156.14,"body":"to work on with my friends and people I"},{"startTime":1156.145,"endTime":1158.69,"body":"like working with. And I"},{"startTime":1156.145,"endTime":1158.69,"body":"want to have a good life."},{"startTime":1158.84,"endTime":1160.98,"body":"So the risk wasn't"},{"startTime":1158.84,"endTime":1160.98,"body":"particularly huge with Hampton."},{"startTime":1161.04,"endTime":1163.46,"body":"It was just don't look stupid."},{"startTime":1163.64,"endTime":1166.13,"body":"And if I'm gonna have my"},{"startTime":1163.64,"endTime":1166.13,"body":"friends as my customers,"},{"startTime":1166.13,"endTime":1168.74,"body":"I have to provide 10 times the value,"},{"startTime":1166.13,"endTime":1168.74,"body":"otherwise I'm gonna lose my friends."},{"startTime":1169.07,"endTime":1170.06,"body":"So that's an important risk,"},{"startTime":1170.06,"endTime":1172.28,"body":"but it's not the same as not"},{"startTime":1170.06,"endTime":1172.28,"body":"being able to pay rent. So,"},{"startTime":1172.55,"endTime":1176.03,"body":"but I still follow that same framework"},{"startTime":1172.55,"endTime":1176.03,"body":"that I wrote about. And so yeah,"},{"startTime":1176.03,"endTime":1178.43,"body":"that was the risk in this"},{"startTime":1176.03,"endTime":1178.43,"body":"case. So it wasn't significant."},{"startTime":1178.82,"endTime":1179.41,"body":"Okay."},{"startTime":1179.41,"endTime":1184.25,"body":"So if you are now at this situation"},{"startTime":1179.41,"endTime":1184.25,"body":"where you're working through this"},{"startTime":1184.25,"endTime":1184.645,"body":"diagram,"},{"startTime":1184.645,"endTime":1188.09,"body":"you're doing the work to figure out if"},{"startTime":1184.645,"endTime":1188.09,"body":"the idea is actually like product market"},{"startTime":1188.09,"endTime":1190.4,"body":"fit. If somebody gonna pay for it,"},{"startTime":1188.09,"endTime":1190.4,"body":"how much should they pay for it?"},{"startTime":1190.61,"endTime":1193.55,"body":"And you know that you can add 10 x value"},{"startTime":1190.61,"endTime":1193.55,"body":"to your friends and you feel like your"},{"startTime":1193.555,"endTime":1197.63,"body":"reputation can be intact. Um, at what"},{"startTime":1193.555,"endTime":1197.63,"body":"point do you start reaching out and think,"},{"startTime":1198.05,"endTime":1201.95,"body":"I wanna build this not on my own, I"},{"startTime":1198.05,"endTime":1201.95,"body":"want to build this with somebody else."},{"startTime":1202.67,"endTime":1206.24,"body":"So, um, Joe Spice, who's"},{"startTime":1202.67,"endTime":1206.24,"body":"my partner in Hampton,"},{"startTime":1206.75,"endTime":1210.05,"body":"he and I basically were like our own,"},{"startTime":1210.11,"endTime":1213.41,"body":"the reason we had the idea for Hampton"},{"startTime":1210.11,"endTime":1213.41,"body":"was him and I would do what Hampton does."},{"startTime":1213.41,"endTime":1215.99,"body":"We would meet all the time and we"},{"startTime":1213.41,"endTime":1215.99,"body":"would like share our net worth,"},{"startTime":1215.995,"endTime":1219.92,"body":"which when I started was like, you know,"},{"startTime":1215.995,"endTime":1219.92,"body":"$20,000. It wasn't a lot, but you know,"},{"startTime":1219.925,"endTime":1221.84,"body":"like we would talk about"},{"startTime":1219.925,"endTime":1221.84,"body":"like relationship issues,"},{"startTime":1221.84,"endTime":1223.16,"body":"we would talk about all types of stuff."},{"startTime":1223.61,"endTime":1227.12,"body":"And so I started researching like"},{"startTime":1223.61,"endTime":1227.12,"body":"different businesses and I was like, Joe,"},{"startTime":1227.57,"endTime":1229.97,"body":"I think I'm gonna start"},{"startTime":1227.57,"endTime":1229.97,"body":"something in this space. Um,"},{"startTime":1229.975,"endTime":1232.61,"body":"I might be able to succeed alone,"},{"startTime":1229.975,"endTime":1232.61,"body":"but like, I'm pretty lonely."},{"startTime":1232.61,"endTime":1236.87,"body":"Do you wanna do it with me? And"},{"startTime":1232.61,"endTime":1236.87,"body":"so there was the emotional aspect,"},{"startTime":1236.87,"endTime":1241.79,"body":"but then it became very evident that"},{"startTime":1236.87,"endTime":1241.79,"body":"operationally he was a 10 and I was not."},{"startTime":1242.18,"endTime":1245.3,"body":"And so it was kind of a match made in"},{"startTime":1242.18,"endTime":1245.3,"body":"heaven in terms of reaching out to him."},{"startTime":1245.305,"endTime":1249.54,"body":"So I, I did it relatively early because"},{"startTime":1245.305,"endTime":1249.54,"body":"after I sold my, uh, the hustle,"},{"startTime":1249.84,"endTime":1252.27,"body":"I took like 18, maybe 12 months off."},{"startTime":1252.81,"endTime":1255.96,"body":"And the first three months was pretty"},{"startTime":1252.81,"endTime":1255.96,"body":"cool to recharge. But then I was like,"},{"startTime":1256.29,"endTime":1260.0,"body":"I'm so lonely. I'm like desperate"},{"startTime":1256.29,"endTime":1260.0,"body":"for a friend that I and,"},{"startTime":1260.19,"endTime":1263.52,"body":"and dopamine rush every day. And so"},{"startTime":1260.19,"endTime":1263.52,"body":"that's why I hooked up with him on like,"},{"startTime":1263.525,"endTime":1265.95,"body":"dude, I need a partner."},{"startTime":1263.525,"endTime":1265.95,"body":"I want a friend. So."},{"startTime":1266.07,"endTime":1270.48,"body":"You and Joe were connected just by way"},{"startTime":1266.07,"endTime":1270.48,"body":"of being industry peers and then talking,"},{"startTime":1270.48,"endTime":1273.28,"body":"having, I called him of them. Actually."},{"startTime":1270.48,"endTime":1273.28,"body":"Can I read something? Yeah. Uh,"},{"startTime":1273.51,"endTime":1275.94,"body":"I first met Sam years ago when"},{"startTime":1273.51,"endTime":1275.94,"body":"he was just starting the hustle."},{"startTime":1276.12,"endTime":1280.74,"body":"My first thoughts were he's gonna"},{"startTime":1276.12,"endTime":1280.74,"body":"find a way to hustle this startup to"},{"startTime":1280.745,"endTime":1284.7,"body":"success. Back then the newsletter"},{"startTime":1280.745,"endTime":1284.7,"body":"space wasn't as popular as it was now."},{"startTime":1284.7,"endTime":1287.82,"body":"And yet just the way he called email"},{"startTime":1284.7,"endTime":1287.82,"body":"me and got a meeting was impressive."},{"startTime":1288.12,"endTime":1290.43,"body":"His best qualities are that he moves fast."},{"startTime":1290.73,"endTime":1293.1,"body":"He's always open to new"},{"startTime":1290.73,"endTime":1293.1,"body":"ideas and he thinks big."},{"startTime":1293.19,"endTime":1296.97,"body":"I had an opportunity and that was what"},{"startTime":1293.19,"endTime":1296.97,"body":"Joe had said when he had originally met"},{"startTime":1296.97,"endTime":1299.64,"body":"you. I was like, how did you meet"},{"startTime":1296.97,"endTime":1299.64,"body":"Sam? Like, what was it about him?"},{"startTime":1299.79,"endTime":1303.87,"body":"Because the same cold email that I sent"},{"startTime":1299.79,"endTime":1303.87,"body":"the banker or Cole call I did with him"},{"startTime":1303.87,"endTime":1306.18,"body":"when I was starting the hustle, I"},{"startTime":1303.87,"endTime":1306.18,"body":"didn't know anything about media."},{"startTime":1306.45,"endTime":1310.62,"body":"So I just like found articles on business"},{"startTime":1306.45,"endTime":1310.62,"body":"insider of media companies they wrote"},{"startTime":1310.62,"endTime":1314.37,"body":"about, and I found his editor-in-chief"},{"startTime":1310.62,"endTime":1314.37,"body":"Gretchen or something like that."},{"startTime":1314.37,"endTime":1317.46,"body":"And I like got a, I started talking"},{"startTime":1314.37,"endTime":1317.46,"body":"to her and then she told me about him."},{"startTime":1317.46,"endTime":1319.89,"body":"So I called email them and I was like,"},{"startTime":1317.46,"endTime":1319.89,"body":"Hey, I'm gonna be in New York tomorrow."},{"startTime":1319.89,"endTime":1321.87,"body":"Do you wanna meet? And"},{"startTime":1319.89,"endTime":1321.87,"body":"he was like, yeah, sure."},{"startTime":1322.02,"endTime":1324.24,"body":"So I booked a ticket and"},{"startTime":1322.02,"endTime":1324.24,"body":"flew to New York. Uh,"},{"startTime":1324.3,"endTime":1326.19,"body":"like I didn't actually"},{"startTime":1324.3,"endTime":1326.19,"body":"have anything scheduled."},{"startTime":1326.61,"endTime":1329.25,"body":"And so I met with him and"},{"startTime":1326.61,"endTime":1329.25,"body":"we became friends that way."},{"startTime":1330.15,"endTime":1331.44,"body":"That is it. You just."},{"startTime":1331.8,"endTime":1333.92,"body":"I basically just forced"},{"startTime":1331.8,"endTime":1333.92,"body":"myself onto people \u003claugh\u003e."},{"startTime":1335.67,"endTime":1339.4,"body":"Like, well, actually, actually, yeah,"},{"startTime":1335.67,"endTime":1339.4,"body":"I mean know, I, I started asking him,"},{"startTime":1339.75,"endTime":1341.72,"body":"because I'm gonna be asking you"},{"startTime":1339.75,"endTime":1341.72,"body":"the same questions. I did this."},{"startTime":1341.725,"endTime":1344.22,"body":"With you, by the way. I've done"},{"startTime":1341.725,"endTime":1344.22,"body":"this with you. I don't know,"},{"startTime":1344.22,"endTime":1347.34,"body":"I just like ask a question and you just"},{"startTime":1344.22,"endTime":1347.34,"body":"tell me everything I want to know and"},{"startTime":1347.34,"endTime":1350.43,"body":"like, and you help me. Oh yeah. And"},{"startTime":1347.34,"endTime":1350.43,"body":"I'll, and I, I'll, I reciprocate,"},{"startTime":1350.435,"endTime":1352.74,"body":"or at least I tried to mm-hmm."},{"startTime":1350.435,"endTime":1352.74,"body":"\u003caffirmative\u003e. Yes. But like, I just,"},{"startTime":1353.28,"endTime":1354.9,"body":"I just ask questions."},{"startTime":1353.28,"endTime":1354.9,"body":"I don't know. I don't,"},{"startTime":1354.93,"endTime":1356.56,"body":"I think people are afraid to do"},{"startTime":1354.93,"endTime":1356.56,"body":"that. They don't wanna look stupid."},{"startTime":1357.12,"endTime":1357.74,"body":"The crazy thing is,"},{"startTime":1357.74,"endTime":1362.1,"body":"the reason why I joined different groups"},{"startTime":1357.74,"endTime":1362.1,"body":"and Hampton was so outside of the norm"},{"startTime":1362.105,"endTime":1363.99,"body":"of what I would normally get into. It's,"},{"startTime":1364.02,"endTime":1367.2,"body":"I've never done anything in"},{"startTime":1364.02,"endTime":1367.2,"body":"this capacity. Um, you know,"},{"startTime":1367.2,"endTime":1369.66,"body":"like when you hear the word"},{"startTime":1367.2,"endTime":1369.66,"body":"mastermind, it has a tendency,"},{"startTime":1369.66,"endTime":1372.3,"body":"like an undercurrent of like digital"},{"startTime":1369.66,"endTime":1372.3,"body":"marketing and a very structure."},{"startTime":1372.305,"endTime":1376.441,"body":"I had never done like executive"},{"startTime":1372.305,"endTime":1376.441,"body":"peer-to-peer feedback. And I was like,"},{"startTime":1376.441,"endTime":1378.87,"body":"this is new in it's different space."},{"startTime":1376.441,"endTime":1378.87,"body":"And so I didn't know how to behave."},{"startTime":1379.17,"endTime":1382.56,"body":"So I'm walking through a whole new"},{"startTime":1379.17,"endTime":1382.56,"body":"like, ecosystem of how it's done."},{"startTime":1382.565,"endTime":1386.46,"body":"And I am just watching the community"},{"startTime":1382.565,"endTime":1386.46,"body":"is primarily, you know, primarily guys."},{"startTime":1386.46,"endTime":1387.33,"body":"I know that that's changing,"},{"startTime":1387.51,"endTime":1391.47,"body":"but like I'm watching to see the way that"},{"startTime":1387.51,"endTime":1391.47,"body":"people do business in a very different"},{"startTime":1391.47,"endTime":1395.36,"body":"way and I'm learning to it is"},{"startTime":1391.47,"endTime":1395.36,"body":"very cool. And so of, of big."},{"startTime":1395.36,"endTime":1396.24,"body":"Thinkers Oh."},{"startTime":1396.43,"endTime":1400.17,"body":"Huge thinkers and very direct. Like,"},{"startTime":1396.43,"endTime":1400.17,"body":"it was just something that I was just,"},{"startTime":1400.26,"endTime":1404.34,"body":"you just are simply asking questions"},{"startTime":1400.26,"endTime":1404.34,"body":"and I'm so excited to like help."},{"startTime":1404.52,"endTime":1407.55,"body":"And then it's reciprocated."},{"startTime":1404.52,"endTime":1407.55,"body":"And as you're building,"},{"startTime":1407.555,"endTime":1408.63,"body":"if you're thinking about this big picture,"},{"startTime":1408.635,"endTime":1410.1,"body":"the way that you've done it and"},{"startTime":1408.635,"endTime":1410.1,"body":"the way that you did it with Joe,"},{"startTime":1410.1,"endTime":1410.97,"body":"I wanna ask like,"},{"startTime":1411.09,"endTime":1412.92,"body":"what are the three things that"},{"startTime":1411.09,"endTime":1412.92,"body":"you're looking for as a co-founder?"},{"startTime":1412.92,"endTime":1414.87,"body":"So somebody's it in the middle"},{"startTime":1412.92,"endTime":1414.87,"body":"of a pivot and they're like,"},{"startTime":1414.9,"endTime":1418.92,"body":"I don't wanna do this alone. But before"},{"startTime":1414.9,"endTime":1418.92,"body":"you answer, can I read Joe's answer?"},{"startTime":1418.95,"endTime":1422.1,"body":"Like, what he was looking for when"},{"startTime":1418.95,"endTime":1422.1,"body":"it came to a co-founder? Um, he says,"},{"startTime":1422.105,"endTime":1424.98,"body":"when I look for a co-founder, my"},{"startTime":1422.105,"endTime":1424.98,"body":"priorities are threefold. Number one,"},{"startTime":1425.35,"endTime":1429.55,"body":"would I enjoy being delayed at an airport"},{"startTime":1425.35,"endTime":1429.55,"body":"with them for many hours with Sam?"},{"startTime":1430.03,"endTime":1434.74,"body":"Yes. Two, do their skill sets"},{"startTime":1430.03,"endTime":1434.74,"body":"compliment or overlap mine?"},{"startTime":1434.92,"endTime":1436.87,"body":"I look for compliment no overlap."},{"startTime":1436.87,"endTime":1439.15,"body":"And that was one of the things that"},{"startTime":1436.87,"endTime":1439.15,"body":"you had mentioned, like operations,"},{"startTime":1439.15,"endTime":1441.12,"body":"like he's a 10 and three."},{"startTime":1441.94,"endTime":1444.67,"body":"Are they an optimist or a pessimist?"},{"startTime":1444.97,"endTime":1447.25,"body":"I look for an optimist"},{"startTime":1444.97,"endTime":1447.25,"body":"as I'm jaded enough."},{"startTime":1447.28,"endTime":1449.02,"body":"So do you consider yourself an optimist?"},{"startTime":1449.26,"endTime":1451.36,"body":"Yeah, I Did you ask him all this stuff?"},{"startTime":1451.63,"endTime":1454.78,"body":"Hey, don't worry. I plot bro."},{"startTime":1451.63,"endTime":1454.78,"body":"I plot. This is me plotting."},{"startTime":1455.05,"endTime":1457.9,"body":"Good. I'm trying to find the exact"},{"startTime":1455.05,"endTime":1457.9,"body":"document that we made, but yeah,"},{"startTime":1457.9,"endTime":1458.53,"body":"I'm an optimist. Whoa."},{"startTime":1458.53,"endTime":1459.363,"body":"Yeah, yeah."},{"startTime":1459.91,"endTime":1464.77,"body":"I'll try and find it. But basically we"},{"startTime":1459.91,"endTime":1464.77,"body":"basically made like a, I don't know,"},{"startTime":1464.83,"endTime":1468.07,"body":"here it is. I, I have it right"},{"startTime":1464.83,"endTime":1468.07,"body":"here. Um, I can send it to you,"},{"startTime":1468.07,"endTime":1470.56,"body":"but I don't want you to share this."},{"startTime":1468.07,"endTime":1470.56,"body":"I don't want you to read all of it,"},{"startTime":1470.565,"endTime":1474.55,"body":"but I'll let you skim it. Um, but"},{"startTime":1470.565,"endTime":1474.55,"body":"basically we made an agreement of like,"},{"startTime":1474.91,"endTime":1478.63,"body":"I just said, like, what's important to"},{"startTime":1474.91,"endTime":1478.63,"body":"you? And he said, uh, what's important?"},{"startTime":1478.63,"endTime":1480.71,"body":"Or, you know, we each wrote what's"},{"startTime":1478.63,"endTime":1480.71,"body":"important to each other. Mm-hmm."},{"startTime":1480.71,"endTime":1482.92,"body":"We said like, what do you want"},{"startTime":1480.71,"endTime":1482.92,"body":"your typical data look like?"},{"startTime":1482.92,"endTime":1486.97,"body":"What does success look like? Like what"},{"startTime":1482.92,"endTime":1486.97,"body":"values do you wanna live by? And we said,"},{"startTime":1487.06,"endTime":1490.57,"body":"cool. There's a lot of overlap"},{"startTime":1487.06,"endTime":1490.57,"body":"here. We can work together. Um,"},{"startTime":1490.75,"endTime":1494.29,"body":"here I just pasted it in here, in"},{"startTime":1490.75,"endTime":1494.29,"body":"this, uh, in this I got it. Zoom."},{"startTime":1494.62,"endTime":1495.453,"body":"You should be, um."},{"startTime":1496.42,"endTime":1500.59,"body":"Yeah, I'm gonna be able to open it. Ooh,"},{"startTime":1496.42,"endTime":1500.59,"body":"I'm not gonna read it. But, uh, like,"},{"startTime":1500.59,"endTime":1500.98,"body":"so just, you."},{"startTime":1500.98,"endTime":1503.85,"body":"Can read some of it. Don't read some"},{"startTime":1500.98,"endTime":1503.85,"body":"of the numbers, but like, right."},{"startTime":1503.89,"endTime":1506.98,"body":"I'll read a few of mine. Um,"},{"startTime":1503.89,"endTime":1506.98,"body":"yes. I said I want freedom."},{"startTime":1506.98,"endTime":1509.56,"body":"I want the ability to live in"},{"startTime":1506.98,"endTime":1509.56,"body":"different cities with my family."},{"startTime":1509.56,"endTime":1513.04,"body":"I wanna be able to fly private. I wanna"},{"startTime":1509.56,"endTime":1513.04,"body":"be present with my children and wife."},{"startTime":1513.64,"endTime":1517.05,"body":"I wanna own different real estate, uh,"},{"startTime":1513.64,"endTime":1517.05,"body":"throughout the country. I want fun,"},{"startTime":1517.05,"endTime":1521.02,"body":"adventure and living on my own turns. I"},{"startTime":1517.05,"endTime":1521.02,"body":"wanna work very hard, but like a lion."},{"startTime":1521.05,"endTime":1525.01,"body":"I wanna work really long hours, but then"},{"startTime":1521.05,"endTime":1525.01,"body":"I wanna take a vacation for four weeks."},{"startTime":1525.03,"endTime":1527.02,"body":"Mm-hmm. \u003caffirmative\u003e. Um, and so, uh,"},{"startTime":1527.02,"endTime":1528.79,"body":"and I wanna be able to"},{"startTime":1527.02,"endTime":1528.79,"body":"travel the world comfortably."},{"startTime":1529.21,"endTime":1533.17,"body":"And then I said that what I want for"},{"startTime":1529.21,"endTime":1533.17,"body":"Hampton is I want companionship with you"},{"startTime":1533.17,"endTime":1536.41,"body":"and other coworkers. I"},{"startTime":1533.17,"endTime":1536.41,"body":"want no outside ownership,"},{"startTime":1536.74,"endTime":1538.3,"body":"meaning no vc."},{"startTime":1538.66,"endTime":1541.84,"body":"I want to get to a hundred million"},{"startTime":1538.66,"endTime":1541.84,"body":"in revenue in a short period of time."},{"startTime":1541.84,"endTime":1544.75,"body":"I want this to be my main job. So"},{"startTime":1541.84,"endTime":1544.75,"body":"I'm working 40 plus hours a week,"},{"startTime":1544.75,"endTime":1546.25,"body":"and then I don't wanna"},{"startTime":1544.75,"endTime":1546.25,"body":"work on other stuff."},{"startTime":1546.61,"endTime":1550.6,"body":"And then Joe said he wants flexibility"},{"startTime":1546.61,"endTime":1550.6,"body":"and freedom. He wants no office."},{"startTime":1550.6,"endTime":1552.46,"body":"He wants to work remote."},{"startTime":1550.6,"endTime":1552.46,"body":"He wants to enjoy his work."},{"startTime":1552.46,"endTime":1554.77,"body":"He wants to work on something"},{"startTime":1552.46,"endTime":1554.77,"body":"very exciting and challenging."},{"startTime":1554.77,"endTime":1555.88,"body":"And he likes working with me."},{"startTime":1556.27,"endTime":1558.97,"body":"He said he wants to make a"},{"startTime":1556.27,"endTime":1558.97,"body":"certain amount of money. Uh,"},{"startTime":1559.0,"endTime":1563.92,"body":"he wants influence and respect and, um,"},{"startTime":1559.0,"endTime":1563.92,"body":"he enjoys like proving people wrong,"},{"startTime":1563.95,"endTime":1564.97,"body":"which I wrote as well."},{"startTime":1565.45,"endTime":1568.84,"body":"He wants to look back 25 years from"},{"startTime":1565.45,"endTime":1568.84,"body":"now and have a really cool real estate"},{"startTime":1568.84,"endTime":1572.37,"body":"empire. He likes having a"},{"startTime":1568.84,"endTime":1572.37,"body":"skeleton crew, so a small team,"},{"startTime":1573.42,"endTime":1577.24,"body":"and he wants to keep the, uh, overhead"},{"startTime":1573.42,"endTime":1577.24,"body":"lightweight so we can move quickly."},{"startTime":1577.33,"endTime":1580.48,"body":"And so we basically like wrote"},{"startTime":1577.33,"endTime":1580.48,"body":"out that and we said, cool."},{"startTime":1580.48,"endTime":1581.92,"body":"I think there's a ton of alignment here."},{"startTime":1582.46,"endTime":1583.293,"body":"Mm."},{"startTime":1583.42,"endTime":1587.62,"body":"So I'm gonna repeat back because as we're"},{"startTime":1583.42,"endTime":1587.62,"body":"listening or as we're watching when we"},{"startTime":1587.62,"endTime":1591.58,"body":"talk about pivots, we're"},{"startTime":1587.62,"endTime":1591.58,"body":"actually dissecting the way"},{"startTime":1591.58,"endTime":1592.66,"body":"It doesn't have to be this way,"},{"startTime":1592.66,"endTime":1595.51,"body":"but I found it pretty fascinating"},{"startTime":1592.66,"endTime":1595.51,"body":"because what I saw in Sam's story,"},{"startTime":1595.51,"endTime":1596.343,"body":"the more that I dug in,"},{"startTime":1596.59,"endTime":1600.19,"body":"was that it seemed like every two or"},{"startTime":1596.59,"endTime":1600.19,"body":"three years something had shifted."},{"startTime":1600.19,"endTime":1604.04,"body":"And I wanted to get into the mindset"},{"startTime":1600.19,"endTime":1604.04,"body":"of what he was during those moments of"},{"startTime":1604.04,"endTime":1606.71,"body":"shifting because my"},{"startTime":1604.04,"endTime":1606.71,"body":"career very differently,"},{"startTime":1606.8,"endTime":1608.78,"body":"but has followed that"},{"startTime":1606.8,"endTime":1608.78,"body":"cadence of every three years,"},{"startTime":1608.78,"endTime":1610.22,"body":"something like shifts for me."},{"startTime":1610.25,"endTime":1613.76,"body":"And so I wanted to know Sam is"},{"startTime":1610.25,"endTime":1613.76,"body":"getting different results than I am."},{"startTime":1613.91,"endTime":1616.76,"body":"So selfishly I get to have this"},{"startTime":1613.91,"endTime":1616.76,"body":"podcast in service of others,"},{"startTime":1616.765,"endTime":1619.32,"body":"but I wanna know how is he"},{"startTime":1616.765,"endTime":1619.32,"body":"approaching the game differently?"},{"startTime":1619.38,"endTime":1622.01,"body":"And what I've picked up"},{"startTime":1619.38,"endTime":1622.01,"body":"is, during the downtimes,"},{"startTime":1622.015,"endTime":1623.72,"body":"there is a distinct moment of down."},{"startTime":1623.9,"endTime":1626.6,"body":"Then he's assessing that"},{"startTime":1623.9,"endTime":1626.6,"body":"Venn diagram four part,"},{"startTime":1626.63,"endTime":1629.0,"body":"like look at it as a leaf and the center"},{"startTime":1626.63,"endTime":1629.0,"body":"point is the thing that he should be"},{"startTime":1629.0,"endTime":1633.2,"body":"creating. And then what he starts doing"},{"startTime":1629.0,"endTime":1633.2,"body":"is he starts plotting who can get me the"},{"startTime":1633.2,"endTime":1635.99,"body":"information, the answers, the"},{"startTime":1633.2,"endTime":1635.99,"body":"connections that I want to know."},{"startTime":1636.08,"endTime":1639.261,"body":"And as he's doing that, he's researching"},{"startTime":1636.08,"endTime":1639.261,"body":"to see what product market fit is."},{"startTime":1639.31,"endTime":1642.77,"body":"This is all before anything has been"},{"startTime":1639.31,"endTime":1642.77,"body":"formalized. And then he decides,"},{"startTime":1642.77,"endTime":1645.62,"body":"do I wanna do this with somebody else,"},{"startTime":1642.77,"endTime":1645.62,"body":"or do I want to do this on my own?"},{"startTime":1645.68,"endTime":1650.54,"body":"And then what he does is that he goes"},{"startTime":1645.68,"endTime":1650.54,"body":"out and lays the terms for what he wants"},{"startTime":1650.54,"endTime":1654.71,"body":"to do as he builds with somebody"},{"startTime":1650.54,"endTime":1654.71,"body":"else. I think that is really,"},{"startTime":1654.92,"endTime":1657.56,"body":"really fascinating. Did I"},{"startTime":1654.92,"endTime":1657.56,"body":"miss anything in there, Sam?"},{"startTime":1658.16,"endTime":1660.05,"body":"No, you did great. You're really good. Um,"},{"startTime":1660.47,"endTime":1664.67,"body":"one thing that maybe you missed was I"},{"startTime":1660.47,"endTime":1664.67,"body":"say the price I'm willing to pay. Um,"},{"startTime":1665.03,"endTime":1668.06,"body":"talk to me, what do you mean?"},{"startTime":1665.03,"endTime":1668.06,"body":"So like in there, I said,"},{"startTime":1668.06,"endTime":1671.0,"body":"I'm gonna work this hard, so"},{"startTime":1668.06,"endTime":1671.0,"body":"I'm gonna work really hard."},{"startTime":1671.0,"endTime":1673.73,"body":"So here's the price I'm gonna pay. I'm"},{"startTime":1671.0,"endTime":1673.73,"body":"gonna put, I'm willing to do all this."},{"startTime":1673.73,"endTime":1675.48,"body":"I'm gonna go all in. We also said,"},{"startTime":1675.74,"endTime":1678.08,"body":"here's how much capital"},{"startTime":1675.74,"endTime":1678.08,"body":"we're willing to put up. Um,"},{"startTime":1678.14,"endTime":1681.29,"body":"and so in this case it was millions"},{"startTime":1678.14,"endTime":1681.29,"body":"of dollars. Uh, like, you know,"},{"startTime":1681.29,"endTime":1684.71,"body":"here's what we're willing to"},{"startTime":1681.29,"endTime":1684.71,"body":"spend. Um, and then I say,"},{"startTime":1684.71,"endTime":1688.97,"body":"here's the price I'm not gonna pay. So"},{"startTime":1684.71,"endTime":1688.97,"body":"I, I say, so I set the terms, which yeah,"},{"startTime":1688.975,"endTime":1692.27,"body":"I guess you said it. Mm. You're very,"},{"startTime":1688.975,"endTime":1692.27,"body":"you're very talented at this by the way."},{"startTime":1692.6,"endTime":1695.2,"body":"Oh, stop. Oh, stop. Oh, stop. For."},{"startTime":1695.2,"endTime":1696.2,"body":"Real. You're really good."},{"startTime":1696.29,"endTime":1700.7,"body":"Lastly, though, um, oftentimes the things"},{"startTime":1696.29,"endTime":1700.7,"body":"that I've heard with, uh, partners,"},{"startTime":1701.0,"endTime":1704.66,"body":"life partners, business partners,"},{"startTime":1701.0,"endTime":1704.66,"body":"co-founders, is that we often assume,"},{"startTime":1704.66,"endTime":1708.53,"body":"and studies show that we often assume"},{"startTime":1704.66,"endTime":1708.53,"body":"that the other person or the other people"},{"startTime":1708.53,"endTime":1710.03,"body":"know how we feel about them,"},{"startTime":1710.6,"endTime":1714.56,"body":"when in fact they're actually not"},{"startTime":1710.6,"endTime":1714.56,"body":"quite sure. So I said, Hey Joe,"},{"startTime":1714.89,"endTime":1717.92,"body":"what would you say to Sam"},{"startTime":1714.89,"endTime":1717.92,"body":"to make sure that you know,"},{"startTime":1718.28,"endTime":1720.2,"body":"like how much you"},{"startTime":1718.28,"endTime":1720.2,"body":"appreciate him? And he said,"},{"startTime":1720.26,"endTime":1722.15,"body":"the Hampton community"},{"startTime":1720.26,"endTime":1722.15,"body":"is something special."},{"startTime":1722.42,"endTime":1726.32,"body":"And cracking the chicken egg around"},{"startTime":1722.42,"endTime":1726.32,"body":"membership in the beginning wouldn't have"},{"startTime":1726.32,"endTime":1728.03,"body":"been possible without Sam at all."},{"startTime":1728.36,"endTime":1732.2,"body":"So I think it says a lot"},{"startTime":1728.36,"endTime":1732.2,"body":"about your partnership and"},{"startTime":1732.2,"endTime":1733.033,"body":"how you honored that."},{"startTime":1733.52,"endTime":1736.79,"body":"What are some mistakes or what are things"},{"startTime":1733.52,"endTime":1736.79,"body":"that you wish you had learned earlier"},{"startTime":1736.79,"endTime":1740.48,"body":"or done differently? Like was every"},{"startTime":1736.79,"endTime":1740.48,"body":"co-founder relationship this great? Like."},{"startTime":1740.78,"endTime":1744.38,"body":"No, a lot of 'em, right? So most were"},{"startTime":1740.78,"endTime":1744.38,"body":"bad. I mean, it's the same thing with,"},{"startTime":1744.56,"endTime":1749.36,"body":"with girlfriends and, and things like"},{"startTime":1744.56,"endTime":1749.36,"body":"that. Like, you have to mature. You know,"},{"startTime":1749.36,"endTime":1754.13,"body":"my wife and I, my wife is very emotionally"},{"startTime":1749.36,"endTime":1754.13,"body":"stable. I'm, I'm very up and down."},{"startTime":1754.13,"endTime":1757.67,"body":"She's more of a rock and like"},{"startTime":1754.13,"endTime":1757.67,"body":"what I learned with some,"},{"startTime":1757.675,"endTime":1759.62,"body":"I had other long-term relationships."},{"startTime":1760.25,"endTime":1764.09,"body":"And you kind of get into"},{"startTime":1760.25,"endTime":1764.09,"body":"it and you realize, oh man,"},{"startTime":1764.09,"endTime":1766.94,"body":"I I still I love you, but"},{"startTime":1764.09,"endTime":1766.94,"body":"like this, this won't work."},{"startTime":1767.3,"endTime":1769.47,"body":"Or we don't want the same"},{"startTime":1767.3,"endTime":1769.47,"body":"thing. And so with her,"},{"startTime":1769.82,"endTime":1773.63,"body":"like six months into the relationship,"},{"startTime":1769.82,"endTime":1773.63,"body":"or maybe three months, we, I,"},{"startTime":1773.63,"endTime":1775.85,"body":"I sat down and this was"},{"startTime":1773.63,"endTime":1775.85,"body":"really nerdy, but I go,"},{"startTime":1776.33,"endTime":1780.08,"body":"tell me the life you want in 10 years and"},{"startTime":1776.33,"endTime":1780.08,"body":"let's like, put a price on that. Like,"},{"startTime":1780.085,"endTime":1782.31,"body":"we'll even say like, literally"},{"startTime":1780.085,"endTime":1782.31,"body":"me, the material things you want."},{"startTime":1782.55,"endTime":1785.25,"body":"Tell me the values you wanna"},{"startTime":1782.55,"endTime":1785.25,"body":"live by, where do you wanna live?"},{"startTime":1785.7,"endTime":1789.06,"body":"Let's make sure that the life that you"},{"startTime":1785.7,"endTime":1789.06,"body":"want is the same as the life I want."},{"startTime":1789.065,"endTime":1789.815,"body":"Mm-hmm. \u003caffirmative\u003e. And so like,"},{"startTime":1789.815,"endTime":1793.32,"body":"I actually think that it's important"},{"startTime":1789.815,"endTime":1793.32,"body":"to have some of these almost nerdy,"},{"startTime":1793.35,"endTime":1795.66,"body":"but definitely awkward"},{"startTime":1793.35,"endTime":1795.66,"body":"conversations and just like,"},{"startTime":1795.66,"endTime":1800.58,"body":"be pretty meticulous about it. And"},{"startTime":1795.66,"endTime":1800.58,"body":"you just, you kind of gotta be mature."},{"startTime":1800.585,"endTime":1804.0,"body":"It's quite challenging. But I do that"},{"startTime":1800.585,"endTime":1804.0,"body":"with a lot of relationships where I just,"},{"startTime":1804.06,"endTime":1806.91,"body":"where we literally map out and I go,"},{"startTime":1804.06,"endTime":1806.91,"body":"no, no, no, you have to be specific."},{"startTime":1807.18,"endTime":1810.12,"body":"Tell me exactly what you want. And"},{"startTime":1807.18,"endTime":1810.12,"body":"when you have that conversation,"},{"startTime":1810.12,"endTime":1812.94,"body":"you say like, well, I accept"},{"startTime":1810.12,"endTime":1812.94,"body":"that you say you want that,"},{"startTime":1812.94,"endTime":1814.29,"body":"and I accept that it may change,"},{"startTime":1814.62,"endTime":1817.801,"body":"but let's just like paint a picture of"},{"startTime":1814.62,"endTime":1817.801,"body":"like where we want to go and, you know,"},{"startTime":1817.806,"endTime":1820.8,"body":"maybe there's some, um, it's"},{"startTime":1817.806,"endTime":1820.8,"body":"gonna deviate, but that's cool,"},{"startTime":1820.83,"endTime":1823.17,"body":"but I just wanna know. And"},{"startTime":1820.83,"endTime":1823.17,"body":"so yeah, I do that early on."},{"startTime":1823.44,"endTime":1826.59,"body":"I didn't do that earlier in my"},{"startTime":1823.44,"endTime":1826.59,"body":"career and I had a couple bad, uh,"},{"startTime":1826.86,"endTime":1829.44,"body":"all types of bad relationships"},{"startTime":1826.86,"endTime":1829.44,"body":"including co-founder relationships,"},{"startTime":1829.44,"endTime":1831.36,"body":"and we just totally didn't align."},{"startTime":1831.36,"endTime":1833.0,"body":"But we would work together"},{"startTime":1831.36,"endTime":1833.0,"body":"because of convenience."},{"startTime":1833.4,"endTime":1835.051,"body":"And that's a pretty bad thing to do."},{"startTime":1835.66,"endTime":1839.01,"body":"Um, I wanna tap there for a second,"},{"startTime":1835.66,"endTime":1839.01,"body":"but I do wanna take a second. Um,"},{"startTime":1839.01,"endTime":1840.99,"body":"your wife's name is Sarah, and"},{"startTime":1839.01,"endTime":1840.99,"body":"I haven't met her personally,"},{"startTime":1840.99,"endTime":1843.03,"body":"but you talk about her"},{"startTime":1840.99,"endTime":1843.03,"body":"often on my first million."},{"startTime":1843.03,"endTime":1846.45,"body":"And when you talked about the"},{"startTime":1843.03,"endTime":1846.45,"body":"frameworking around what it is you want,"},{"startTime":1846.72,"endTime":1849.06,"body":"my husband and I we're"},{"startTime":1846.72,"endTime":1849.06,"body":"co-founders, business partners,"},{"startTime":1849.065,"endTime":1851.46,"body":"we've been high school sweethearts,"},{"startTime":1849.065,"endTime":1851.46,"body":"we've grown up together."},{"startTime":1851.64,"endTime":1853.77,"body":"And every year around the end of the year,"},{"startTime":1853.77,"endTime":1855.54,"body":"we tried to set like intentions terms."},{"startTime":1855.78,"endTime":1857.82,"body":"And after listening to a"},{"startTime":1855.78,"endTime":1857.82,"body":"podcast where you got really,"},{"startTime":1857.85,"endTime":1862.05,"body":"really specific about the cost"},{"startTime":1857.85,"endTime":1862.05,"body":"you're willing to pay, um,"},{"startTime":1862.05,"endTime":1864.96,"body":"it really changed the way that we"},{"startTime":1862.05,"endTime":1864.96,"body":"approached specifically as we started a"},{"startTime":1864.96,"endTime":1867.81,"body":"family. And there were"},{"startTime":1864.96,"endTime":1867.81,"body":"things that I was, something."},{"startTime":1867.81,"endTime":1868.2,"body":"I I."},{"startTime":1868.2,"endTime":1870.72,"body":"Said there. Yeah, you, you, you"},{"startTime":1868.2,"endTime":1870.72,"body":"actually, no, no, no. Not to me."},{"startTime":1870.84,"endTime":1874.44,"body":"You were talking on the podcast about"},{"startTime":1870.84,"endTime":1874.44,"body":"that. You, you keep on saying, oh,"},{"startTime":1874.44,"endTime":1876.93,"body":"it was really nerdy, it was really"},{"startTime":1874.44,"endTime":1876.93,"body":"geeky. But we sat down and I was like,"},{"startTime":1877.26,"endTime":1880.5,"body":"I don't think it was nerdy or"},{"startTime":1877.26,"endTime":1880.5,"body":"geeky. It gave almost like a,"},{"startTime":1880.59,"endTime":1883.98,"body":"a deeper insight instead of like, oh,"},{"startTime":1880.59,"endTime":1883.98,"body":"our goals for the year and what we want."},{"startTime":1884.13,"endTime":1887.7,"body":"It was actually setting terms and"},{"startTime":1884.13,"endTime":1887.7,"body":"talking about, this is what I want,"},{"startTime":1887.7,"endTime":1889.11,"body":"but it's gonna come at a cost."},{"startTime":1889.29,"endTime":1893.7,"body":"And then acknowledging the cost at the"},{"startTime":1889.29,"endTime":1893.7,"body":"beginning was a total game changer for us"},{"startTime":1893.79,"endTime":1896.07,"body":"because it's not like,"},{"startTime":1893.79,"endTime":1896.07,"body":"well, I said I wanted this,"},{"startTime":1896.07,"endTime":1898.98,"body":"but we didn't identify what we would"},{"startTime":1896.07,"endTime":1898.98,"body":"have to sacrifice in order to get that."},{"startTime":1899.13,"endTime":1902.46,"body":"We have to not just say, this"},{"startTime":1899.13,"endTime":1902.46,"body":"is the thing we're going for,"},{"startTime":1902.46,"endTime":1905.55,"body":"it's what are we okay with"},{"startTime":1902.46,"endTime":1905.55,"body":"in terms of sacrifice?"},{"startTime":1905.58,"endTime":1907.68,"body":"And I've spoken about it"},{"startTime":1905.58,"endTime":1907.68,"body":"before on my podcast. So like,"},{"startTime":1907.68,"endTime":1911.4,"body":"what it meant for me to continue being"},{"startTime":1907.68,"endTime":1911.4,"body":"this e o of social curator as well as"},{"startTime":1911.67,"endTime":1915.84,"body":"taking on other business endeavors and"},{"startTime":1911.67,"endTime":1915.84,"body":"investments and travel. Like I said,"},{"startTime":1915.84,"endTime":1919.47,"body":"I want to continue traveling. We"},{"startTime":1915.84,"endTime":1919.47,"body":"could both say, yeah, amazing. Great."},{"startTime":1919.71,"endTime":1920.85,"body":"But the cost of it,"},{"startTime":1921.09,"endTime":1926.01,"body":"the cost of it is in order for me to"},{"startTime":1921.09,"endTime":1926.01,"body":"travel and still be present as a wife"},{"startTime":1926.01,"endTime":1927.75,"body":"and mother, we're traveling together."},{"startTime":1927.78,"endTime":1931.23,"body":"And that comes at a cost a little"},{"startTime":1927.78,"endTime":1931.23,"body":"across like physicality time,"},{"startTime":1931.23,"endTime":1935.61,"body":"but also monetary that my travel costs"},{"startTime":1931.23,"endTime":1935.61,"body":"are gonna be now tripled because it's"},{"startTime":1935.64,"endTime":1938.4,"body":"three seats in an airplane. Things"},{"startTime":1935.64,"endTime":1938.4,"body":"like, things of that nature."},{"startTime":1938.4,"endTime":1941.19,"body":"So I think that what I took from that"},{"startTime":1938.4,"endTime":1941.19,"body":"conversation wasn't just like, oh,"},{"startTime":1941.19,"endTime":1942.6,"body":"let's have some like goal setting."},{"startTime":1942.6,"endTime":1945.27,"body":"It was counting the cost of"},{"startTime":1942.6,"endTime":1945.27,"body":"what it means to achieve those."},{"startTime":1945.27,"endTime":1949.71,"body":"Goals. Yeah. And whether it's your"},{"startTime":1945.27,"endTime":1949.71,"body":"business partner or your wife or husband,"},{"startTime":1950.13,"endTime":1953.36,"body":"right? Partnerships are all"},{"startTime":1950.13,"endTime":1953.36,"body":"the same, right? Uh, you know,"},{"startTime":1953.45,"endTime":1957.27,"body":"where you have to like get"},{"startTime":1953.45,"endTime":1957.27,"body":"aligned and have all that trust."},{"startTime":1957.27,"endTime":1961.57,"body":"The reason why I call it nerdy is because"},{"startTime":1957.27,"endTime":1961.57,"body":"some people have like OKRs for the"},{"startTime":1961.57,"endTime":1964.09,"body":"relationship, and I'm cool with"},{"startTime":1961.57,"endTime":1964.09,"body":"that, but I don't want to like,"},{"startTime":1964.09,"endTime":1968.29,"body":"make it entirely like a"},{"startTime":1964.09,"endTime":1968.29,"body":"business relationship, you"},{"startTime":1968.62,"endTime":1972.04,"body":"You know, I'm an emotional human being."},{"startTime":1968.62,"endTime":1972.04,"body":"It, I'm half emotion, half logic,"},{"startTime":1972.07,"endTime":1976.6,"body":"maybe more emotion. But, uh, so like"},{"startTime":1972.07,"endTime":1976.6,"body":"I do want, and I do want space for,"},{"startTime":1977.14,"endTime":1981.85,"body":"I do it just cause it's cool. Like too"},{"startTime":1977.14,"endTime":1981.85,"body":"often business people, they're like,"},{"startTime":1982.27,"endTime":1985.48,"body":"well, you have to optimize"},{"startTime":1982.27,"endTime":1985.48,"body":"that yda. I'm like, yeah,"},{"startTime":1985.48,"endTime":1987.4,"body":"but it's dope this way"},{"startTime":1985.48,"endTime":1987.4,"body":"\u003claugh\u003e. Like, and that's,"},{"startTime":1987.52,"endTime":1989.44,"body":"and that's like a good enough"},{"startTime":1987.52,"endTime":1989.44,"body":"reason, right? Like, I mean."},{"startTime":1990.07,"endTime":1993.88,"body":"I have to say, Sam, I have to say that"},{"startTime":1990.07,"endTime":1993.88,"body":"I've never, I've never, I've never,"},{"startTime":1993.88,"endTime":1998.86,"body":"I've never like add to my ledger like"},{"startTime":1993.88,"endTime":1998.86,"body":"the fun cost, right? To me, I'm like,"},{"startTime":1998.89,"endTime":2003.81,"body":"I like to do, I find joy in doing, and I"},{"startTime":1998.89,"endTime":2003.81,"body":"know I'm, I'm weird. I just like it. I,"},{"startTime":2003.81,"endTime":2006.36,"body":"to me, people are like, well, what"},{"startTime":2003.81,"endTime":2006.36,"body":"do you do for fun? I'm like, I,"},{"startTime":2006.78,"endTime":2008.91,"body":"I like business. That's my"},{"startTime":2006.78,"endTime":2008.91,"body":"fun. That's my hobby, right?"},{"startTime":2008.97,"endTime":2011.64,"body":"And so joining Hampton"},{"startTime":2008.97,"endTime":2011.64,"body":"forced me and I said,"},{"startTime":2011.67,"endTime":2015.99,"body":"I'm gonna do things different in 2023"},{"startTime":2011.67,"endTime":2015.99,"body":"in regard to my business than I've ever"},{"startTime":2015.99,"endTime":2018.48,"body":"done before. And I'm like, I don't"},{"startTime":2015.99,"endTime":2018.48,"body":"know what that actually looks like,"},{"startTime":2018.48,"endTime":2022.35,"body":"but I'm around people who think fun"},{"startTime":2018.48,"endTime":2022.35,"body":"should be on their emotional ledger."},{"startTime":2022.41,"endTime":2026.64,"body":"And I was like, interesting. And so"},{"startTime":2022.41,"endTime":2026.64,"body":"Hampton is hosting an event for you guys."},{"startTime":2026.82,"endTime":2029.67,"body":"I've never even heard of this"},{"startTime":2026.82,"endTime":2029.67,"body":"freaking word before. Rally."},{"startTime":2029.67,"endTime":2030.503,"body":"Car."},{"startTime":2030.51,"endTime":2033.99,"body":"See? Yeah, baby. Do it. Dude. Well,"},{"startTime":2030.51,"endTime":2033.99,"body":"you stole my thunder. I was like,"},{"startTime":2033.99,"endTime":2038.25,"body":"what the hell's a rally car? I"},{"startTime":2033.99,"endTime":2038.25,"body":"literally Googled, what's a rally car?"},{"startTime":2038.4,"endTime":2041.52,"body":"And so Hampton has these like"},{"startTime":2038.4,"endTime":2041.52,"body":"breakout in-person events, right?"},{"startTime":2041.52,"endTime":2043.2,"body":"So let me just quickly explain that."},{"startTime":2043.38,"endTime":2046.83,"body":"What Sam and Joe are trying"},{"startTime":2043.38,"endTime":2046.83,"body":"to build is big, really big."},{"startTime":2046.83,"endTime":2048.8,"body":"They want a big community"},{"startTime":2046.83,"endTime":2048.8,"body":"of like-minded people."},{"startTime":2049.23,"endTime":2050.92,"body":"But in order for people to"},{"startTime":2049.23,"endTime":2050.92,"body":"be like fully bought in,"},{"startTime":2051.24,"endTime":2054.18,"body":"you're put into a cohort anywhere"},{"startTime":2051.24,"endTime":2054.18,"body":"from eight to 10 people with a,"},{"startTime":2054.33,"endTime":2056.01,"body":"around a similarly sized business."},{"startTime":2056.07,"endTime":2058.59,"body":"And so you meet with this"},{"startTime":2056.07,"endTime":2058.59,"body":"cohort once every month,"},{"startTime":2058.77,"endTime":2062.46,"body":"but then they have in-person"},{"startTime":2058.77,"endTime":2062.46,"body":"events that are open to everybody."},{"startTime":2062.49,"endTime":2065.04,"body":"So you're gonna have opportunity to mix"},{"startTime":2062.49,"endTime":2065.04,"body":"the people who are doing like a hundred"},{"startTime":2065.045,"endTime":2067.32,"body":"million to 1 million or"},{"startTime":2065.045,"endTime":2067.32,"body":"what, or actually the,"},{"startTime":2067.38,"endTime":2069.601,"body":"the bar for Hampton to apply"},{"startTime":2067.38,"endTime":2069.601,"body":"I think now is like 2 million."},{"startTime":2069.96,"endTime":2072.06,"body":"So you're working with"},{"startTime":2069.96,"endTime":2072.06,"body":"Yeah. Something like that."},{"startTime":2072.27,"endTime":2077.25,"body":"And so I decide that I am going to"},{"startTime":2072.27,"endTime":2077.25,"body":"apply to go to this rally car event"},{"startTime":2077.73,"endTime":2082.47,"body":"in fricking Texas. And I don't"},{"startTime":2077.73,"endTime":2082.47,"body":"know what the heck I'm doing."},{"startTime":2082.475,"endTime":2085.08,"body":"I feel like I'm so out of"},{"startTime":2082.475,"endTime":2085.08,"body":"my element, but I said,"},{"startTime":2085.23,"endTime":2088.02,"body":"if I want different results"},{"startTime":2085.23,"endTime":2088.02,"body":"and I'm looking at somebody"},{"startTime":2088.02,"endTime":2092.28,"body":"do, I'm just gonna copy it until I"},{"startTime":2088.02,"endTime":2092.28,"body":"make it my own. So look at me. Yeah."},{"startTime":2092.49,"endTime":2093.78,"body":"Adding fun in my life. Shits."},{"startTime":2093.78,"endTime":2095.73,"body":"And giggles. There needs"},{"startTime":2093.78,"endTime":2095.73,"body":"to be a place for that."},{"startTime":2096.22,"endTime":2099.52,"body":"Oh, come. Oh Lord. See already"},{"startTime":2096.22,"endTime":2099.52,"body":"I'm like, oh man, maybe I,"},{"startTime":2099.52,"endTime":2101.36,"body":"maybe I should request a refund. \u003claugh\u003e."},{"startTime":2102.9,"endTime":2106.56,"body":"No. Like, I don't know. We only have"},{"startTime":2102.9,"endTime":2106.56,"body":"one life. We gotta do stuff this I know."},{"startTime":2106.65,"endTime":2110.04,"body":"Cause sometimes, and so I know I,"},{"startTime":2106.65,"endTime":2110.04,"body":"I like doing too, but then I, like,"},{"startTime":2110.55,"endTime":2114.54,"body":"I try to live, uh, in a way that makes"},{"startTime":2110.55,"endTime":2114.54,"body":"my 12 year old self proud. So like,"},{"startTime":2115.59,"endTime":2118.02,"body":"I have all types of toys."},{"startTime":2115.59,"endTime":2118.02,"body":"I buy toys like crazy,"},{"startTime":2118.02,"endTime":2121.83,"body":"like motorcycles and weird"},{"startTime":2118.02,"endTime":2121.83,"body":"stuff on Amazon just cause,"},{"startTime":2121.83,"endTime":2123.09,"body":"and it just makes me happy."},{"startTime":2123.09,"endTime":2125.461,"body":"So I think there needs to be"},{"startTime":2123.09,"endTime":2125.461,"body":"like space for dumb stuff."},{"startTime":2126.36,"endTime":2129.9,"body":"I agree. Well, I'm learning,"},{"startTime":2126.36,"endTime":2129.9,"body":"I'm learning to agree, but in,"},{"startTime":2129.9,"endTime":2131.73,"body":"in service of people"},{"startTime":2129.9,"endTime":2131.73,"body":"who are listening, um,"},{"startTime":2131.73,"endTime":2134.97,"body":"I can distinctly feel like strongly that"},{"startTime":2131.73,"endTime":2134.97,"body":"there's somebody who's listening to the"},{"startTime":2134.975,"endTime":2137.59,"body":"podcast and they love their life partner."},{"startTime":2138.43,"endTime":2141.46,"body":"They're somebody who's listening to"},{"startTime":2138.43,"endTime":2141.46,"body":"the podcast and they really love their"},{"startTime":2141.465,"endTime":2144.88,"body":"co-founder. But they know that"},{"startTime":2141.465,"endTime":2144.88,"body":"if they were to have these,"},{"startTime":2144.88,"endTime":2147.25,"body":"we are setting terms and"},{"startTime":2144.88,"endTime":2147.25,"body":"the cost of the terms,"},{"startTime":2147.25,"endTime":2148.9,"body":"there's going to be misalignment."},{"startTime":2149.74,"endTime":2152.68,"body":"And so what I don't wanna do is assume"},{"startTime":2149.74,"endTime":2152.68,"body":"that everybody's at the point of, oh,"},{"startTime":2152.95,"endTime":2154.28,"body":"I'm having this conversation"},{"startTime":2152.95,"endTime":2154.28,"body":"before I'm married,"},{"startTime":2154.34,"endTime":2157.36,"body":"or I'm having this conversation"},{"startTime":2154.34,"endTime":2157.36,"body":"before I agree to co-found a business."},{"startTime":2157.69,"endTime":2159.34,"body":"When you are in the middle of,"},{"startTime":2159.34,"endTime":2163.18,"body":"and you've had relationships"},{"startTime":2159.34,"endTime":2163.18,"body":"with co-founders where"},{"startTime":2163.18,"endTime":2166.24,"body":"misalignment, like what are the"},{"startTime":2163.18,"endTime":2166.24,"body":"patterns? What are the conversations?"},{"startTime":2166.24,"endTime":2167.68,"body":"What kind of changes are you making?"},{"startTime":2167.71,"endTime":2169.48,"body":"Like what is happening"},{"startTime":2167.71,"endTime":2169.48,"body":"in that messy middle."},{"startTime":2169.93,"endTime":2170.763,"body":"Resentment?"},{"startTime":2170.98,"endTime":2174.43,"body":"So usually resentment's like the worst"},{"startTime":2170.98,"endTime":2174.43,"body":"thing to have to where it's like you're"},{"startTime":2174.43,"endTime":2179.32,"body":"holding me back. Um, so like with"},{"startTime":2174.43,"endTime":2179.32,"body":"Joe and Jordan, we have a CEO Jordan,"},{"startTime":2179.83,"endTime":2183.34,"body":"like, it feels like we egg each"},{"startTime":2179.83,"endTime":2183.34,"body":"other on in a really healthy way."},{"startTime":2183.55,"endTime":2187.69,"body":"And so that feels good. Resentment is"},{"startTime":2183.55,"endTime":2187.69,"body":"the opposite of that, where it's like,"},{"startTime":2187.69,"endTime":2190.8,"body":"you're not pushing me forward, you're"},{"startTime":2187.69,"endTime":2190.8,"body":"holding me back. And so resentment's real,"},{"startTime":2191.26,"endTime":2195.31,"body":"um, that sucks. And it is real."},{"startTime":2191.26,"endTime":2195.31,"body":"I think that, have you ever had."},{"startTime":2195.31,"endTime":2196.24,"body":"A break from a co-founder?"},{"startTime":2196.93,"endTime":2201.85,"body":"Yeah, yeah, yeah. Yeah. It's the"},{"startTime":2196.93,"endTime":2201.85,"body":"roommate matching thing. Um, yeah,"},{"startTime":2201.91,"endTime":2205.12,"body":"he's a wonderful person. It just"},{"startTime":2201.91,"endTime":2205.12,"body":"like, I remember the distinct thing."},{"startTime":2205.48,"endTime":2207.7,"body":"I was like, which band do you"},{"startTime":2205.48,"endTime":2207.7,"body":"want this company to be like?"},{"startTime":2207.705,"endTime":2211.36,"body":"And he named like some small, like"},{"startTime":2207.705,"endTime":2211.36,"body":"no name indie band. And I was like,"},{"startTime":2211.93,"endTime":2214.96,"body":"I wanna be Lady Gaga. I was"},{"startTime":2211.93,"endTime":2214.96,"body":"like, like, I wanna, like,"},{"startTime":2214.965,"endTime":2216.34,"body":"I'm trying to take over the world, bro."},{"startTime":2216.34,"endTime":2219.8,"body":"I'm not trying to like play at a"},{"startTime":2216.34,"endTime":2219.8,"body":"little small club in a van. Like I,"},{"startTime":2220.06,"endTime":2223.51,"body":"I wanna fly private and like"},{"startTime":2220.06,"endTime":2223.51,"body":"meet Obama. I don't wanna like,"},{"startTime":2223.51,"endTime":2226.33,"body":"do you know what I'm"},{"startTime":2223.51,"endTime":2226.33,"body":"saying? Like, I want, like,"},{"startTime":2227.32,"endTime":2231.01,"body":"I want someone to like put the poster on"},{"startTime":2227.32,"endTime":2231.01,"body":"the wall because I came to their hotel."},{"startTime":2231.04,"endTime":2232.99,"body":"Like, you know what I'm saying?"},{"startTime":2231.04,"endTime":2232.99,"body":"Like, I want that. Good."},{"startTime":2233.44,"endTime":2234.73,"body":"So then what happens,"},{"startTime":2234.94,"endTime":2237.58,"body":"like when you realize that you"},{"startTime":2234.94,"endTime":2237.58,"body":"guys wanna be two different bands."},{"startTime":2237.88,"endTime":2242.05,"body":"You gotta cut. I think you, you, you end"},{"startTime":2237.88,"endTime":2242.05,"body":"it. Mm. Like you end it, which sucks."},{"startTime":2242.055,"endTime":2242.888,"body":"But I think you have to do that."},{"startTime":2243.37,"endTime":2246.56,"body":"Mm. Okay. So as we talk about this,"},{"startTime":2246.63,"endTime":2251.2,"body":"there's a difference between I know"},{"startTime":2246.63,"endTime":2251.2,"body":"I need to end it versus I'm not"},{"startTime":2251.2,"endTime":2255.34,"body":"sure I need to end it. So when you're"},{"startTime":2251.2,"endTime":2255.34,"body":"not sure if you need to end it,"},{"startTime":2255.34,"endTime":2258.61,"body":"there comes like this idea"},{"startTime":2255.34,"endTime":2258.61,"body":"of, um, hearing feedback."},{"startTime":2259.06,"endTime":2264.01,"body":"And so I did go back to"},{"startTime":2259.06,"endTime":2264.01,"body":"2014 of the anti M v a blog"},{"startTime":2264.01,"endTime":2264.52,"body":"post."},{"startTime":2264.52,"endTime":2268.87,"body":"Keep in mind the things that you're"},{"startTime":2264.52,"endTime":2268.87,"body":"citing. The weird thing about being like,"},{"startTime":2268.9,"endTime":2273.56,"body":"I'm not like exactly a public figure, but"},{"startTime":2268.9,"endTime":2273.56,"body":"like writing in public is, so in 2014,"},{"startTime":2273.7,"endTime":2275.95,"body":"I was 24 mm-hmm. \u003caffirmative\u003e."},{"startTime":2276.34,"endTime":2278.71,"body":"What I always tell people when"},{"startTime":2276.34,"endTime":2278.71,"body":"they read my old stuff, I go, Ibel,"},{"startTime":2278.86,"endTime":2281.29,"body":"I still believe a lot of it. Mm-hmm."},{"startTime":2278.86,"endTime":2281.29,"body":"\u003caffirmative\u003e. But you have to understand,"},{"startTime":2281.29,"endTime":2284.44,"body":"I'm evolving. So I hope what you're"},{"startTime":2281.29,"endTime":2284.44,"body":"about to say, I don't look stupid. Well."},{"startTime":2284.44,"endTime":2287.71,"body":"What I will say though is"},{"startTime":2284.44,"endTime":2287.71,"body":"from the 2017 blog post, the,"},{"startTime":2287.71,"endTime":2292.66,"body":"the caveat was that you had said the"},{"startTime":2287.71,"endTime":2292.66,"body":"risk was assessed differently than food"},{"startTime":2292.66,"endTime":2294.43,"body":"in a roof over my head to, um,"},{"startTime":2294.435,"endTime":2298.21,"body":"social equity and respect from people"},{"startTime":2294.435,"endTime":2298.21,"body":"you really love and respect, okay,"},{"startTime":2298.21,"endTime":2301.57,"body":"different. But I actually strongly"},{"startTime":2298.21,"endTime":2301.57,"body":"feel like, based on what I know,"},{"startTime":2301.78,"endTime":2304.48,"body":"I feel like we're still"},{"startTime":2301.78,"endTime":2304.48,"body":"gonna be hitting like a 95%."},{"startTime":2304.78,"endTime":2308.8,"body":"I put my stamp of approval on"},{"startTime":2304.78,"endTime":2308.8,"body":"this one. So research quote,"},{"startTime":2308.95,"endTime":2311.98,"body":"research shows that negative feedback"},{"startTime":2308.95,"endTime":2311.98,"body":"helps us learn and grow more quickly than"},{"startTime":2311.98,"endTime":2313.16,"body":"positive feedback. However,"},{"startTime":2313.63,"endTime":2316.4,"body":"n negative feedback only works"},{"startTime":2313.63,"endTime":2316.4,"body":"if you're in the right mindset."},{"startTime":2316.46,"endTime":2317.96,"body":"Otherwise it could be catastrophic."},{"startTime":2318.23,"endTime":2321.29,"body":"You must make it about the"},{"startTime":2318.23,"endTime":2321.29,"body":"thing you did and not about you."},{"startTime":2321.56,"endTime":2325.34,"body":"You have to be really secure and feel"},{"startTime":2321.56,"endTime":2325.34,"body":"good about yourself if you are getting"},{"startTime":2325.34,"endTime":2327.08,"body":"critiqued, if all you're"},{"startTime":2325.34,"endTime":2327.08,"body":"getting is critiqued."},{"startTime":2327.23,"endTime":2330.38,"body":"So really the key to build"},{"startTime":2327.23,"endTime":2330.38,"body":"up your self-esteem muscles"},{"startTime":2330.385,"endTime":2331.91,"body":"you are okay when things go wrong."},{"startTime":2331.91,"endTime":2335.3,"body":"And that feedback is about what"},{"startTime":2331.91,"endTime":2335.3,"body":"you're doing and not who you are."},{"startTime":2335.63,"endTime":2339.38,"body":"Decouple performance from self-esteem."},{"startTime":2339.65,"endTime":2344.09,"body":"So you had said how you"},{"startTime":2339.65,"endTime":2344.09,"body":"like to get feedback,"},{"startTime":2344.54,"endTime":2345.35,"body":"and so yeah."},{"startTime":2345.35,"endTime":2346.183,"body":"I still do that."},{"startTime":2346.31,"endTime":2348.35,"body":"Talk to me and talk to, so,"},{"startTime":2346.31,"endTime":2348.35,"body":"so this is why I'm like,"},{"startTime":2348.35,"endTime":2351.52,"body":"I still strongly feel based on what"},{"startTime":2348.35,"endTime":2351.52,"body":"I've heard, that that's what you like."},{"startTime":2351.7,"endTime":2355.97,"body":"And so here we are, we're talking"},{"startTime":2351.7,"endTime":2355.97,"body":"about what you've done to pivot."},{"startTime":2356.0,"endTime":2356.99,"body":"You've talked about, you know,"},{"startTime":2356.99,"endTime":2358.7,"body":"co-founder relationships"},{"startTime":2356.99,"endTime":2358.7,"body":"that aren't working well,"},{"startTime":2358.7,"endTime":2361.04,"body":"what you learned applied it to"},{"startTime":2358.7,"endTime":2361.04,"body":"this new working relationship."},{"startTime":2361.22,"endTime":2364.73,"body":"But as you grow with Joe and"},{"startTime":2361.22,"endTime":2364.73,"body":"Jordan and the whole team,"},{"startTime":2364.88,"endTime":2367.82,"body":"you're bound to get negative feedback,"},{"startTime":2364.88,"endTime":2367.82,"body":"but you're not like, I'm gonna ruin,"},{"startTime":2367.82,"endTime":2370.82,"body":"you know, throw this relationship"},{"startTime":2367.82,"endTime":2370.82,"body":"away. How are you prepared for that?"},{"startTime":2370.82,"endTime":2375.44,"body":"And how vital is it to keep going?"},{"startTime":2370.82,"endTime":2375.44,"body":"Like, we have to get negative feedback."},{"startTime":2375.8,"endTime":2377.54,"body":"How do we prepare ourselves"},{"startTime":2375.8,"endTime":2377.54,"body":"to hear it from our team?"},{"startTime":2377.93,"endTime":2380.03,"body":"Negative feedback is"},{"startTime":2377.93,"endTime":2380.03,"body":"the best stuff. So like,"},{"startTime":2380.18,"endTime":2384.05,"body":"usually when I get negative feedback, I"},{"startTime":2380.18,"endTime":2384.05,"body":"try to compliment the person and I say,"},{"startTime":2384.26,"endTime":2387.84,"body":"I'm so thankful that you told me that."},{"startTime":2384.26,"endTime":2387.84,"body":"So I'll give you a very specific example."},{"startTime":2387.84,"endTime":2392.63,"body":"Yesterday, um, for a while I"},{"startTime":2387.84,"endTime":2392.63,"body":"told Jordan, grow, grow, grow,"},{"startTime":2392.63,"endTime":2395.96,"body":"grow, grow. And then when we got"},{"startTime":2392.63,"endTime":2395.96,"body":"like 5,000 applications, I was like,"},{"startTime":2396.32,"endTime":2399.44,"body":"f this man, don't grow that"},{"startTime":2396.32,"endTime":2399.44,"body":"fast. We can't ruin this."},{"startTime":2399.65,"endTime":2401.3,"body":"But I said that in front of"},{"startTime":2399.65,"endTime":2401.3,"body":"a bunch of people. He goes,"},{"startTime":2401.305,"endTime":2405.14,"body":"can I talk to you privately? I said,"},{"startTime":2401.305,"endTime":2405.14,"body":"yeah, sure. He goes, pick a, pick a side."},{"startTime":2405.145,"endTime":2407.151,"body":"Either tell us to grow"},{"startTime":2405.145,"endTime":2407.151,"body":"or tell us not to grow."},{"startTime":2407.32,"endTime":2409.76,"body":"But you can't say that in front of"},{"startTime":2407.32,"endTime":2409.76,"body":"everyone because you're gonna make me look"},{"startTime":2409.76,"endTime":2413.42,"body":"stupid if I'm giving orders. And"},{"startTime":2409.76,"endTime":2413.42,"body":"I was like, you're totally right."},{"startTime":2413.75,"endTime":2417.11,"body":"You're 100% right. I'm so appreciative"},{"startTime":2413.75,"endTime":2417.11,"body":"that you called me out on that."},{"startTime":2417.47,"endTime":2421.01,"body":"So another example, like with the pod,"},{"startTime":2421.25,"endTime":2424.37,"body":"like here's just like really"},{"startTime":2421.25,"endTime":2424.37,"body":"a more specific examples."},{"startTime":2424.37,"endTime":2428.3,"body":"Like sometimes people will like make"},{"startTime":2424.37,"endTime":2428.3,"body":"fun of the way I look and I'm like, oh,"},{"startTime":2428.3,"endTime":2431.96,"body":"you're right, I'm fat. I I probably"},{"startTime":2428.3,"endTime":2431.96,"body":"should get, I should like lose weight."},{"startTime":2432.17,"endTime":2434.12,"body":"Like I'm chubby. Like when I,"},{"startTime":2432.17,"endTime":2434.12,"body":"I used to be a little chubbier."},{"startTime":2434.39,"endTime":2437.06,"body":"And then now that I'm like"},{"startTime":2434.39,"endTime":2437.06,"body":"very comfortable with my body,"},{"startTime":2437.065,"endTime":2439.7,"body":"people will make fun of me. I'm like,"},{"startTime":2437.065,"endTime":2439.7,"body":"oh yeah, but that's bullshit. Like,"},{"startTime":2439.705,"endTime":2440.6,"body":"I'm fine, I'm great."},{"startTime":2440.6,"endTime":2443.331,"body":"So like I pick and choose kind"},{"startTime":2440.6,"endTime":2443.331,"body":"of who it is that I listen to,"},{"startTime":2443.87,"endTime":2446.48,"body":"but sometimes I try to like"},{"startTime":2443.87,"endTime":2446.48,"body":"listen to the feedback and I say,"},{"startTime":2446.48,"endTime":2449.15,"body":"are they right or wrong? And I really"},{"startTime":2446.48,"endTime":2449.15,"body":"reflect on it. Mm-hmm. \u003caffirmative\u003e."},{"startTime":2449.155,"endTime":2450.11,"body":"And if I think they're right,"},{"startTime":2450.17,"endTime":2453.59,"body":"then I actually try to like listen to it"},{"startTime":2450.17,"endTime":2453.59,"body":"and act on it. But sometimes it's like,"},{"startTime":2454.04,"endTime":2456.8,"body":"like I don't care. Like for example,"},{"startTime":2454.04,"endTime":2456.8,"body":"on my podcast when they say like, um,"},{"startTime":2457.25,"endTime":2460.97,"body":"this guy's a tech bro. I'm like,"},{"startTime":2457.25,"endTime":2460.97,"body":"well, am I like Broy? I'm like,"},{"startTime":2461.18,"endTime":2463.71,"body":"I don't think I am. I think I look"},{"startTime":2461.18,"endTime":2463.71,"body":"like it, but I don't think I am."},{"startTime":2464.12,"endTime":2467.39,"body":"So I'm just gonna like ignore"},{"startTime":2464.12,"endTime":2467.39,"body":"that, uh, uh, that that's not,"},{"startTime":2467.395,"endTime":2470.24,"body":"that's bad feedback. Or this person's"},{"startTime":2467.395,"endTime":2470.24,"body":"just projecting because of the way I look."},{"startTime":2470.33,"endTime":2473.54,"body":"Or if they say like, the audio"},{"startTime":2470.33,"endTime":2473.54,"body":"production sucks. I'm like, yeah,"},{"startTime":2473.54,"endTime":2476.21,"body":"I know it sucks, but like, I don't care."},{"startTime":2473.54,"endTime":2476.21,"body":"I'm focusing on the content right now."},{"startTime":2476.215,"endTime":2478.52,"body":"I'll get to it later. I'm not"},{"startTime":2476.215,"endTime":2478.52,"body":"listening to that. So like,"},{"startTime":2478.52,"endTime":2480.201,"body":"I pick and choose like what I listen to,"},{"startTime":2480.65,"endTime":2485.18,"body":"but usually what I do is I create a"},{"startTime":2480.65,"endTime":2485.18,"body":"Google form and I ask people two questions"},{"startTime":2485.185,"endTime":2488.3,"body":"like, what do you think I'm"},{"startTime":2485.185,"endTime":2488.3,"body":"doing well at? Where do I suck?"},{"startTime":2488.33,"endTime":2490.28,"body":"And I don't even read the"},{"startTime":2488.33,"endTime":2490.28,"body":"well thing. Like I don't care,"},{"startTime":2490.28,"endTime":2492.26,"body":"that's just a red herring. I"},{"startTime":2490.28,"endTime":2492.26,"body":"just wanna like distract them."},{"startTime":2492.26,"endTime":2493.83,"body":"And then another good question is like,"},{"startTime":2493.83,"endTime":2496.17,"body":"what am I out of 10 for"},{"startTime":2493.83,"endTime":2496.17,"body":"these specific things?"},{"startTime":2496.17,"endTime":2498.99,"body":"And usually everyone's gonna say like"},{"startTime":2496.17,"endTime":2498.99,"body":"a seven or an eight and you'll be like,"},{"startTime":2498.99,"endTime":2501.06,"body":"all right, great. How"},{"startTime":2498.99,"endTime":2501.06,"body":"do I get to become a 10?"},{"startTime":2501.63,"endTime":2504.39,"body":"And then that's when they tell you"},{"startTime":2501.63,"endTime":2504.39,"body":"like, where your weakness is. And so I,"},{"startTime":2504.39,"endTime":2505.56,"body":"I do that a lot. Mm."},{"startTime":2506.08,"endTime":2508.32,"body":"I have a personal example."},{"startTime":2506.08,"endTime":2508.32,"body":"Yeah, let's hear it. Okay."},{"startTime":2508.32,"endTime":2511.8,"body":"That was me leading you into the say"},{"startTime":2508.32,"endTime":2511.8,"body":"more like I was sending you up. I said."},{"startTime":2511.8,"endTime":2512.633,"body":"Let's hear it."},{"startTime":2512.84,"endTime":2515.4,"body":"\u003cLaugh\u003e. Um, okay,"},{"startTime":2515.49,"endTime":2518.31,"body":"so I don't know how"},{"startTime":2515.49,"endTime":2518.31,"body":"the conversation began,"},{"startTime":2518.55,"endTime":2521.79,"body":"but I sent you a message on"},{"startTime":2518.55,"endTime":2521.79,"body":"ha in Hampton and I was like,"},{"startTime":2521.795,"endTime":2525.48,"body":"where are all the girls at? I"},{"startTime":2521.795,"endTime":2525.48,"body":"don't know where we got that."},{"startTime":2525.66,"endTime":2530.34,"body":"And I was uncomfortable saying that"},{"startTime":2525.66,"endTime":2530.34,"body":"because it almost made me feel like"},{"startTime":2530.78,"endTime":2535.53,"body":"I couldn't hold my own in the"},{"startTime":2530.78,"endTime":2535.53,"body":"community. But I was just asking."},{"startTime":2535.74,"endTime":2538.38,"body":"But did you think that I was"},{"startTime":2535.74,"endTime":2538.38,"body":"uncomfortable receiving that? I wasn't at."},{"startTime":2538.38,"endTime":2541.95,"body":"All. Zero. No, I didn't. I"},{"startTime":2538.38,"endTime":2541.95,"body":"didn't. I didn't. I didn't. But,"},{"startTime":2541.95,"endTime":2545.58,"body":"and that's why I wanted to bring this"},{"startTime":2541.95,"endTime":2545.58,"body":"story up was because instead of you asking"},{"startTime":2545.58,"endTime":2549.42,"body":"more questions, you immediately"},{"startTime":2545.58,"endTime":2549.42,"body":"owned it and said, got me ideas."},{"startTime":2550.17,"endTime":2550.89,"body":"And it was, well."},{"startTime":2550.89,"endTime":2555.1,"body":"I think I said, I think I said, you're"},{"startTime":2550.89,"endTime":2555.1,"body":"right. This is embarrassing. Um, \u003claugh\u003e."},{"startTime":2555.84,"endTime":2558.27,"body":"Well, I wasn't gonna say that."},{"startTime":2555.84,"endTime":2558.27,"body":"I wasn't gonna be like, yeah,"},{"startTime":2558.27,"endTime":2560.7,"body":"you said you were really"},{"startTime":2558.27,"endTime":2560.7,"body":"embarrassed. No, I mean."},{"startTime":2560.77,"endTime":2563.88,"body":"Yeah, I was, I was like, you're"},{"startTime":2560.77,"endTime":2563.88,"body":"right. This is, this is stupid. Uh,"},{"startTime":2563.91,"endTime":2567.5,"body":"like this is a total failure. You're"},{"startTime":2563.91,"endTime":2567.5,"body":"totally right. Um, mm-hmm \u003caffirmative\u003e."},{"startTime":2568.05,"endTime":2569.91,"body":"And sometimes I'll ask people for ideas."},{"startTime":2569.91,"endTime":2572.94,"body":"I don't think that earnest should be"},{"startTime":2569.91,"endTime":2572.94,"body":"on you to tell me how to do my job,"},{"startTime":2572.94,"endTime":2577.68,"body":"but I do like look for feedback."},{"startTime":2572.94,"endTime":2577.68,"body":"But, uh, yeah, it's embarrassing. Um,"},{"startTime":2577.685,"endTime":2578.19,"body":"there's no doubt about."},{"startTime":2578.19,"endTime":2580.23,"body":"That. Well, I wanna talk about what"},{"startTime":2578.19,"endTime":2580.23,"body":"I, what what I really wanted to,"},{"startTime":2580.235,"endTime":2581.74,"body":"to focus on was, number one,"},{"startTime":2581.93,"endTime":2586.44,"body":"there's a difference between"},{"startTime":2581.93,"endTime":2586.44,"body":"receiving feedback and taking it as"},{"startTime":2586.44,"endTime":2589.53,"body":"criticism or a critique. A criticism"},{"startTime":2586.44,"endTime":2589.53,"body":"is just saying what you're doing wrong."},{"startTime":2589.53,"endTime":2592.02,"body":"A critique is like, maybe we"},{"startTime":2589.53,"endTime":2592.02,"body":"could try different approaches,"},{"startTime":2592.02,"endTime":2594.39,"body":"which you were so willing"},{"startTime":2592.02,"endTime":2594.39,"body":"and able to listen to."},{"startTime":2594.6,"endTime":2599.49,"body":"But it didn't stop there because you set"},{"startTime":2594.6,"endTime":2599.49,"body":"up a meeting for me to meet with this"},{"startTime":2599.49,"endTime":2601.89,"body":"guy named Jordan, who I"},{"startTime":2599.49,"endTime":2601.89,"body":"didn't know at the time,"},{"startTime":2602.07,"endTime":2604.3,"body":"was in the process of"},{"startTime":2602.07,"endTime":2604.3,"body":"becoming the c e o of Hampton."},{"startTime":2604.72,"endTime":2609.63,"body":"So what you essentially said was, I"},{"startTime":2604.72,"endTime":2609.63,"body":"hear it, we're gonna start acting on it,"},{"startTime":2609.72,"endTime":2612.36,"body":"but we're gonna make it more"},{"startTime":2609.72,"endTime":2612.36,"body":"of a, an official thing."},{"startTime":2612.36,"endTime":2616.14,"body":"And to be able to talk to the c e o of"},{"startTime":2612.36,"endTime":2616.14,"body":"this amazing big organization and have"},{"startTime":2616.145,"endTime":2618.33,"body":"him listen and hear and ask for ideas,"},{"startTime":2618.54,"endTime":2621.94,"body":"I did not feel like I was"},{"startTime":2618.54,"endTime":2621.94,"body":"asked to fix a problem."},{"startTime":2622.59,"endTime":2626.34,"body":"I was asked to add color and insight"},{"startTime":2622.59,"endTime":2626.34,"body":"to how it might be approached."},{"startTime":2626.34,"endTime":2630.57,"body":"And so I wanted just to take that as a"},{"startTime":2626.34,"endTime":2630.57,"body":"takeaway for listeners because I too pick"},{"startTime":2630.57,"endTime":2633.84,"body":"and choose the feedback and criticism"},{"startTime":2630.57,"endTime":2633.84,"body":"that I receive from the stuff I pull out."},{"startTime":2634.05,"endTime":2636.72,"body":"So in the context of as we pivot,"},{"startTime":2636.9,"endTime":2639.15,"body":"we're going to be starting new things."},{"startTime":2639.3,"endTime":2640.92,"body":"And in the process of starting new things,"},{"startTime":2640.92,"endTime":2644.79,"body":"there are a bunch of unanswered questions"},{"startTime":2640.92,"endTime":2644.79,"body":"and a litany of ways to get better."},{"startTime":2645.3,"endTime":2646.83,"body":"It's not enough. Now, the bar,"},{"startTime":2646.83,"endTime":2649.05,"body":"what I have learned going"},{"startTime":2646.83,"endTime":2649.05,"body":"through this experience,"},{"startTime":2649.14,"endTime":2651.75,"body":"it's not enough to say I hear you."},{"startTime":2649.14,"endTime":2651.75,"body":"And it's not enough to say like,"},{"startTime":2651.75,"endTime":2652.71,"body":"I will change. It's,"},{"startTime":2652.8,"endTime":2655.17,"body":"I want you to see actions that we're"},{"startTime":2652.8,"endTime":2655.17,"body":"taking on the back end of that."},{"startTime":2655.17,"endTime":2657.42,"body":"So I wanted to highlight"},{"startTime":2655.17,"endTime":2657.42,"body":"that as a main key takeaway."},{"startTime":2657.76,"endTime":2661.98,"body":"And also when I get feedback in"},{"startTime":2657.76,"endTime":2661.98,"body":"public, my knee jerk reaction,"},{"startTime":2662.04,"endTime":2665.79,"body":"I was just talking to a friend"},{"startTime":2662.04,"endTime":2665.79,"body":"of mine, um, who is in Hampton,"},{"startTime":2665.79,"endTime":2669.81,"body":"who criticized someone on Twitter."},{"startTime":2665.79,"endTime":2669.81,"body":"And I said, Hey, just so you know,"},{"startTime":2669.9,"endTime":2672.76,"body":"you're criticized, you criticize"},{"startTime":2669.9,"endTime":2672.76,"body":"this person and you're right."},{"startTime":2673.21,"endTime":2675.46,"body":"But if you ever did that to"},{"startTime":2673.21,"endTime":2675.46,"body":"me in public, I'm gonna, like,"},{"startTime":2675.55,"endTime":2678.79,"body":"my knee jerk reaction is to like get"},{"startTime":2675.55,"endTime":2678.79,"body":"a fight with you in public and like,"},{"startTime":2679.0,"endTime":2683.17,"body":"because you just embarrassed me. You"},{"startTime":2679.0,"endTime":2683.17,"body":"should have told them maybe privately. Um,"},{"startTime":2683.2,"endTime":2685.12,"body":"because like, even though you're right,"},{"startTime":2685.33,"endTime":2688.12,"body":"it was pretty embarrassing because"},{"startTime":2685.33,"endTime":2688.12,"body":"you could make 'em look silly."},{"startTime":2688.6,"endTime":2690.64,"body":"And so my whole thing,"},{"startTime":2690.91,"endTime":2693.19,"body":"cuz we're in public and people"},{"startTime":2690.91,"endTime":2693.19,"body":"make fun of me all the time, um,"},{"startTime":2693.79,"endTime":2697.8,"body":"on in YouTube comments and on Twitter,"},{"startTime":2693.79,"endTime":2697.8,"body":"I ha sometimes I like, I'm like,"},{"startTime":2698.14,"endTime":2700.63,"body":"I'm biting the bait, I'm"},{"startTime":2698.14,"endTime":2700.63,"body":"getting into it. And,"},{"startTime":2700.63,"endTime":2705.25,"body":"but then a lot of times I have to remind"},{"startTime":2700.63,"endTime":2705.25,"body":"myself like, don't react. Don't react."},{"startTime":2705.25,"endTime":2710.14,"body":"Please don't react. And so it's, it's"},{"startTime":2705.25,"endTime":2710.14,"body":"the right way is to be graceful, but uh,"},{"startTime":2710.59,"endTime":2714.55,"body":"you can't give feedback negatively in"},{"startTime":2710.59,"endTime":2714.55,"body":"public otherwise it's just bad for the"},{"startTime":2714.55,"endTime":2714.975,"body":"recipient."},{"startTime":2714.975,"endTime":2718.9,"body":"So what, what for you? I mean, I have a"},{"startTime":2714.975,"endTime":2718.9,"body":"bar. I take it all. Like, I take it all."},{"startTime":2718.9,"endTime":2720.58,"body":"I'm like, listen, like the"},{"startTime":2718.9,"endTime":2720.58,"body":"thing I tell myself is like,"},{"startTime":2721.3,"endTime":2724.45,"body":"people who are doing better than me"},{"startTime":2721.3,"endTime":2724.45,"body":"are not leaving the negative comments."},{"startTime":2724.96,"endTime":2727.27,"body":"So this is like, that's literally"},{"startTime":2724.96,"endTime":2727.27,"body":"what I just, I'm like, okay."},{"startTime":2727.27,"endTime":2728.35,"body":"I just tell myself like, listen,"},{"startTime":2728.35,"endTime":2731.2,"body":"you got too much time sitting on your"},{"startTime":2728.35,"endTime":2731.2,"body":"couch with those Cheeto orange fingers for"},{"startTime":2731.2,"endTime":2733.69,"body":"you to type on the keyboard and"},{"startTime":2731.2,"endTime":2733.69,"body":"tell me your opinions about me."},{"startTime":2733.93,"endTime":2738.34,"body":"But my line is if somebody"},{"startTime":2733.93,"endTime":2738.34,"body":"comes at JD or Luna."},{"startTime":2738.95,"endTime":2740.17,"body":"Mm-hmm Dad \u003claugh\u003e."},{"startTime":2740.8,"endTime":2743.53,"body":"It's like I'm wore some big hoop"},{"startTime":2740.8,"endTime":2743.53,"body":"earrings. Like, hold my earrings,"},{"startTime":2743.535,"endTime":2747.55,"body":"gimme my breast knuckles. We going"},{"startTime":2743.535,"endTime":2747.55,"body":"down honey. We going like, no, no,"},{"startTime":2747.55,"endTime":2748.77,"body":"I'll take it. They never."},{"startTime":2748.99,"endTime":2749.823,"body":"Up. I feel like kill mode."},{"startTime":2749.88,"endTime":2754.18,"body":"They never signed up to be in the arena."},{"startTime":2749.88,"endTime":2754.18,"body":"They're bystanders. You touch them,"},{"startTime":2754.185,"endTime":2757.51,"body":"you better run. And if you take"},{"startTime":2754.185,"endTime":2757.51,"body":"a swing at me and you miss mm,"},{"startTime":2757.57,"endTime":2760.0,"body":"you better sleep with one eye"},{"startTime":2757.57,"endTime":2760.0,"body":"open. I'll tell you that much. Uh,"},{"startTime":2760.0,"endTime":2761.13,"body":"what's your like, alright. Yeah."},{"startTime":2761.62,"endTime":2766.06,"body":"If it's family, I'm like, k kill"},{"startTime":2761.62,"endTime":2766.06,"body":"mode activated \u003claugh\u003e. Uh, so yeah,"},{"startTime":2766.09,"endTime":2770.23,"body":"it's the same thing. Um, if"},{"startTime":2766.09,"endTime":2770.23,"body":"they attack my integrity,"},{"startTime":2770.23,"endTime":2775.0,"body":"like for example, this one person,"},{"startTime":2770.23,"endTime":2775.0,"body":"so like, I usually start startups,"},{"startTime":2775.0,"endTime":2776.83,"body":"but I love doing like"},{"startTime":2775.0,"endTime":2776.83,"body":"information products."},{"startTime":2776.83,"endTime":2779.77,"body":"I have this thing on like how to write"},{"startTime":2776.83,"endTime":2779.77,"body":"better and someone made fun of me and"},{"startTime":2779.77,"endTime":2782.3,"body":"they're like, this is a scam. I'm like,"},{"startTime":2779.77,"endTime":2782.3,"body":"what the hell are you talking about?"},{"startTime":2782.32,"endTime":2786.58,"body":"How is this a scam? And like, what"},{"startTime":2782.32,"endTime":2786.58,"body":"am I, so if they attack my integrity,"},{"startTime":2787.06,"endTime":2790.09,"body":"uh, I, I'll usually pounce. I'm like,"},{"startTime":2787.06,"endTime":2790.09,"body":"what do you, what's the scam here?"},{"startTime":2790.51,"endTime":2793.45,"body":"Show me proof, show me"},{"startTime":2790.51,"endTime":2793.45,"body":"evidence. Uh, don't,"},{"startTime":2793.48,"endTime":2797.83,"body":"don't like make this out like"},{"startTime":2793.48,"endTime":2797.83,"body":"I'm a liar. So if they do that,"},{"startTime":2797.83,"endTime":2799.87,"body":"I get really angry, but if"},{"startTime":2797.83,"endTime":2799.87,"body":"they just say I'm stupid,"},{"startTime":2799.87,"endTime":2801.16,"body":"I'm fine with that because"},{"startTime":2799.87,"endTime":2801.16,"body":"they're probably right."},{"startTime":2801.9,"endTime":2804.97,"body":"\u003cLaugh\u003e. Um, as we kind of like,"},{"startTime":2801.9,"endTime":2804.97,"body":"uh, dovetail towards the end,"},{"startTime":2804.97,"endTime":2806.23,"body":"one of the things that"},{"startTime":2804.97,"endTime":2806.23,"body":"Sam was talking about,"},{"startTime":2806.23,"endTime":2809.41,"body":"so y'all can see for yourself"},{"startTime":2806.23,"endTime":2809.41,"body":"it's a scam or not. Uh,"},{"startTime":2809.41,"endTime":2811.27,"body":"if you go to copy that.com, um,"},{"startTime":2811.27,"endTime":2815.89,"body":"I actually came across copy that before"},{"startTime":2811.27,"endTime":2815.89,"body":"I actually knew Sam in the capacity that"},{"startTime":2815.895,"endTime":2817.42,"body":"we know each other, which"},{"startTime":2815.895,"endTime":2817.42,"body":"is like big air quotes."},{"startTime":2817.425,"endTime":2819.54,"body":"I just say it so that I sound"},{"startTime":2817.425,"endTime":2819.54,"body":"cooler as a podcaster, um,"},{"startTime":2819.6,"endTime":2824.44,"body":"was going through what it meant to"},{"startTime":2819.6,"endTime":2824.44,"body":"sell in a different way. So I grew up,"},{"startTime":2824.47,"endTime":2826.6,"body":"grew up, yeah, I grew up in"},{"startTime":2824.47,"endTime":2826.6,"body":"this industry learning like, oh,"},{"startTime":2826.6,"endTime":2830.23,"body":"this is the methodology of selling. And"},{"startTime":2826.6,"endTime":2830.23,"body":"then I came across a very simple page,"},{"startTime":2830.44,"endTime":2835.09,"body":"uh, lead acquisition, making an"},{"startTime":2830.44,"endTime":2835.09,"body":"offer. And I was like, whoa, this is,"},{"startTime":2835.09,"endTime":2839.65,"body":"was it good? It was really good. It was"},{"startTime":2835.09,"endTime":2839.65,"body":"really good. It was really, really good."},{"startTime":2839.68,"endTime":2840.85,"body":"And so, um,"},{"startTime":2840.855,"endTime":2844.72,"body":"I say that first and foremost as a"},{"startTime":2840.855,"endTime":2844.72,"body":"outsider going through that experience and"},{"startTime":2844.725,"endTime":2847.15,"body":"then I say it now with somebody who"},{"startTime":2844.725,"endTime":2847.15,"body":"like knows you and be like, listen,"},{"startTime":2847.15,"endTime":2850.37,"body":"check it out for yourself. Um,"},{"startTime":2847.15,"endTime":2850.37,"body":"Sam, I have to say thank you."},{"startTime":2850.37,"endTime":2851.48,"body":"I'm gonna pull back a little bit."},{"startTime":2851.48,"endTime":2855.62,"body":"And so that my goal is fulfilled and"},{"startTime":2851.48,"endTime":2855.62,"body":"the goal is to get somebody to taking"},{"startTime":2855.62,"endTime":2856.16,"body":"action."},{"startTime":2856.16,"endTime":2860.69,"body":"And so if you find yourself in search"},{"startTime":2856.16,"endTime":2860.69,"body":"of or desire of a pivot or you find"},{"startTime":2860.69,"endTime":2864.74,"body":"yourself, um, a k a plotting for the"},{"startTime":2860.69,"endTime":2864.74,"body":"next thing, first thing is to do,"},{"startTime":2864.74,"endTime":2866.76,"body":"do deep dive of that diagram."},{"startTime":2866.95,"endTime":2871.31,"body":"Find out your special center and then"},{"startTime":2866.95,"endTime":2871.31,"body":"do the diligence and work to figure out"},{"startTime":2871.31,"endTime":2872.15,"body":"product market fit."},{"startTime":2872.24,"endTime":2875.3,"body":"And if anybody can help you understand"},{"startTime":2872.24,"endTime":2875.3,"body":"the industry and get due to where you"},{"startTime":2875.3,"endTime":2878.06,"body":"wanna go faster, then you get to ask"},{"startTime":2875.3,"endTime":2878.06,"body":"yourself if you wanna build a loan."},{"startTime":2878.06,"endTime":2879.56,"body":"And that's totally cool."},{"startTime":2878.06,"endTime":2879.56,"body":"And if you're at a place,"},{"startTime":2879.56,"endTime":2882.98,"body":"if you want to find a co-founder to go"},{"startTime":2879.56,"endTime":2882.98,"body":"through some of the frameworks that Joe"},{"startTime":2882.98,"endTime":2887.78,"body":"and Sam listed and to understand that"},{"startTime":2882.98,"endTime":2887.78,"body":"there is a cost of everything you're"},{"startTime":2887.78,"endTime":2890.39,"body":"going to do and to make sure that your"},{"startTime":2887.78,"endTime":2890.39,"body":"life partners and business partners are"},{"startTime":2890.39,"endTime":2891.62,"body":"co-signed on that cost."},{"startTime":2891.68,"endTime":2895.94,"body":"And then also understanding that every"},{"startTime":2891.68,"endTime":2895.94,"body":"time you do something new is you develop"},{"startTime":2895.94,"endTime":2897.89,"body":"your next pivot and you're"},{"startTime":2895.94,"endTime":2897.89,"body":"plotting in your next venture,"},{"startTime":2897.895,"endTime":2899.24,"body":"you will be criticized."},{"startTime":2899.24,"endTime":2902.42,"body":"And criticism and critiques are a good"},{"startTime":2899.24,"endTime":2902.42,"body":"thing as long as you're setting the"},{"startTime":2902.42,"endTime":2903.52,"body":"framework for them. Sam,"},{"startTime":2903.83,"endTime":2907.4,"body":"how can people get more information"},{"startTime":2903.83,"endTime":2907.4,"body":"about who you are and what you do?"},{"startTime":2908.06,"endTime":2910.61,"body":"So I have a few things."},{"startTime":2908.06,"endTime":2910.61,"body":"Uh, I'm active on Twitter."},{"startTime":2910.73,"endTime":2912.29,"body":"That's kind of like"},{"startTime":2910.73,"endTime":2912.29,"body":"where I like to nerd out."},{"startTime":2912.29,"endTime":2916.94,"body":"So my name is thus Sam Par on Twitter."},{"startTime":2912.29,"endTime":2916.94,"body":"You're always criticizing my Instagram."},{"startTime":2916.94,"endTime":2920.03,"body":"It's, it's not the best."},{"startTime":2916.94,"endTime":2920.03,"body":"I think you said it's a."},{"startTime":2920.12,"endTime":2923.51,"body":"Critique, bro. I give you ideas whenever"},{"startTime":2920.12,"endTime":2923.51,"body":"I say like, Hey, we gotta up the game."},{"startTime":2923.63,"endTime":2927.32,"body":"It comes with this is what you could do."},{"startTime":2923.63,"endTime":2927.32,"body":"You know, I'm bossy, like I'm a boss."},{"startTime":2927.325,"endTime":2930.35,"body":"So I was like, listen, let's"},{"startTime":2927.325,"endTime":2930.35,"body":"go. Here's the plan, get."},{"startTime":2930.355,"endTime":2931.37,"body":"At it. And I agree with you,"},{"startTime":2931.37,"endTime":2934.52,"body":"my feedback to that is I just"},{"startTime":2931.37,"endTime":2934.52,"body":"don't wanna be on my phone."},{"startTime":2934.52,"endTime":2937.73,"body":"I wish Instagram would let me do all this"},{"startTime":2934.52,"endTime":2937.73,"body":"stuff on the computer on the desktop."},{"startTime":2937.73,"endTime":2940.6,"body":"I'm like, I don't wanna touch this phone."},{"startTime":2937.73,"endTime":2940.6,"body":"I hate this, but yeah, my Instagram,"},{"startTime":2940.88,"endTime":2943.85,"body":"yeah, I think you said quit posting"},{"startTime":2940.88,"endTime":2943.85,"body":"shirtless pictures of you working out."},{"startTime":2943.85,"endTime":2945.6,"body":"And I was like, yeah, that's"},{"startTime":2943.85,"endTime":2945.6,"body":"probably right. \u003claugh\u003e."},{"startTime":2947.26,"endTime":2949.97,"body":"So if you happen to be one of the"},{"startTime":2947.26,"endTime":2949.97,"body":"very few people that wanna see that,"},{"startTime":2949.975,"endTime":2952.79,"body":"that's available \u003claugh\u003e. Um, Twitter, uh,"},{"startTime":2952.85,"endTime":2955.88,"body":"joint hampton.com is Hampton the"},{"startTime":2952.85,"endTime":2955.88,"body":"Hustle. I don't own it anymore,"},{"startTime":2955.88,"endTime":2957.68,"body":"but I still love it. And, uh,"},{"startTime":2957.8,"endTime":2960.95,"body":"we talked about copy that you can just"},{"startTime":2957.8,"endTime":2960.95,"body":"go and look at it. It's a fun, uh,"},{"startTime":2960.95,"endTime":2963.92,"body":"sales page. I like writing"},{"startTime":2960.95,"endTime":2963.92,"body":"that type of stuff. Um."},{"startTime":2963.94,"endTime":2967.16,"body":"And understanding that copy that is for"},{"startTime":2963.94,"endTime":2967.16,"body":"people who want actually want to learn"},{"startTime":2967.16,"endTime":2969.14,"body":"how to write better"},{"startTime":2967.16,"endTime":2969.14,"body":"copy. And it's very rote."},{"startTime":2969.17,"endTime":2971.03,"body":"It's doing the work again"},{"startTime":2969.17,"endTime":2971.03,"body":"and again. It's like a,"},{"startTime":2971.03,"endTime":2973.34,"body":"a proven age old approach"},{"startTime":2971.03,"endTime":2973.34,"body":"on writing better copy."},{"startTime":2973.88,"endTime":2976.31,"body":"It's like learning to play music"},{"startTime":2973.88,"endTime":2976.31,"body":"when you learn to play music."},{"startTime":2976.31,"endTime":2977.721,"body":"I love music analogies cause I like music."},{"startTime":2978.18,"endTime":2980.57,"body":"No one gives you a guitar"},{"startTime":2978.18,"endTime":2980.57,"body":"and you say, go write a song."},{"startTime":2980.6,"endTime":2984.38,"body":"You like play other people's music and"},{"startTime":2980.6,"endTime":2984.38,"body":"you learn like the texture, the patterns,"},{"startTime":2984.38,"endTime":2986.93,"body":"the melodies. You do that for a little"},{"startTime":2984.38,"endTime":2986.93,"body":"while and then you'd be like, oh,"},{"startTime":2986.935,"endTime":2988.19,"body":"I love this thing, this thing,"},{"startTime":2988.19,"endTime":2990.71,"body":"this thing and this thing from these"},{"startTime":2988.19,"endTime":2990.71,"body":"eight people. I'm gonna combine them."},{"startTime":2991.34,"endTime":2993.26,"body":"But cool, I've got something"},{"startTime":2991.34,"endTime":2993.26,"body":"really unique here."},{"startTime":2993.44,"endTime":2995.601,"body":"And that's the same thing with the"},{"startTime":2993.44,"endTime":2995.601,"body":"writing in my opinion is mm-hmm"},{"startTime":2995.64,"endTime":2998.0,"body":"\u003caffirmative\u003e, it's really hard just to"},{"startTime":2995.64,"endTime":2998.0,"body":"be like, oh, just go be a good writer."},{"startTime":2998.06,"endTime":3000.58,"body":"Instead, it's easier to copy"},{"startTime":2998.06,"endTime":3000.58,"body":"other people and then just like,"},{"startTime":3000.58,"endTime":3003.55,"body":"learn different patterns and"},{"startTime":3000.58,"endTime":3003.55,"body":"best practices and then, uh,"},{"startTime":3003.55,"endTime":3006.64,"body":"and so with writing you can literally"},{"startTime":3003.55,"endTime":3006.64,"body":"copy things out by hand. Mm-hmm."},{"startTime":3006.68,"endTime":3009.16,"body":"\u003caffirmative\u003e. Um, and, and it's very"},{"startTime":3006.68,"endTime":3009.16,"body":"effective. So yeah, that's what it is."},{"startTime":3009.46,"endTime":3010.16,"body":"On that note,"},{"startTime":3010.16,"endTime":3014.38,"body":"I wanna say thank you for allowing me"},{"startTime":3010.16,"endTime":3014.38,"body":"to copy your version of Roro where your"},{"startTime":3014.38,"endTime":3017.5,"body":"boat and, uh, happy birthday"},{"startTime":3014.38,"endTime":3017.5,"body":"on my business guitar."},{"startTime":3017.5,"endTime":3020.95,"body":"And one day I'm gonna come up with my"},{"startTime":3017.5,"endTime":3020.95,"body":"own riff and Axl Rose will be like,"},{"startTime":3020.98,"endTime":3024.43,"body":"sh this girl, she's got"},{"startTime":3020.98,"endTime":3024.43,"body":"it \u003claugh\u003e. She's got."},{"startTime":3024.435,"endTime":3025.72,"body":"It. Dude, you're like a rapper."},{"startTime":3025.72,"endTime":3029.39,"body":"You come up with all these good phrases"},{"startTime":3025.72,"endTime":3029.39,"body":"like very quickly. You're very, uh,"},{"startTime":3029.45,"endTime":3030.98,"body":"you're, you're you, you've got, um,"},{"startTime":3031.04,"endTime":3033.44,"body":"and we can talk about this and copy"},{"startTime":3031.04,"endTime":3033.44,"body":"that actually. You have, um, rhythm,"},{"startTime":3034.01,"endTime":3037.43,"body":"you've got very good rhythm when it"},{"startTime":3034.01,"endTime":3037.43,"body":"comes to speaking. So, uh, thank you."},{"startTime":3037.43,"endTime":3039.11,"body":"You're, you're, I like"},{"startTime":3037.43,"endTime":3039.11,"body":"I'm learning from you."},{"startTime":3039.29,"endTime":3041.0,"body":"Thank you Sam. Thank you. Thank"},{"startTime":3039.29,"endTime":3041.0,"body":"you for being on the show."},{"startTime":3041.0,"endTime":3044.9,"body":"We look forward to if you have enjoyed"},{"startTime":3041.0,"endTime":3044.9,"body":"this conversation with Sam and you're on"},{"startTime":3044.9,"endTime":3045.19,"body":"Twitter,"},{"startTime":3045.19,"endTime":3049.49,"body":"give a shout out and or tag him on"},{"startTime":3045.19,"endTime":3049.49,"body":"Instagram so that he really ups his game."},{"startTime":3049.49,"endTime":3052.97,"body":"Because while we love photos of his"},{"startTime":3049.49,"endTime":3052.97,"body":"dog, Sid and his gorgeous wife Sarah,"},{"startTime":3052.97,"endTime":3056.99,"body":"we would really like for him to showcase"},{"startTime":3052.97,"endTime":3056.99,"body":"more of this business prowess online as"},{"startTime":3056.99,"endTime":3060.83,"body":"he builds out funnels and ways for"},{"startTime":3056.99,"endTime":3060.83,"body":"people to connect@joinhampton.com."},{"startTime":3061.19,"endTime":3064.79,"body":"Y'all like always and is an honor and"},{"startTime":3061.19,"endTime":3064.79,"body":"a privilege. Thanks for listening."}]}